BUSINESS BUILDERS to the specific challenges they were facing. “There’s a lack of good coaches available because there’s so much opportunity right now,” Carey says. “We wanted to give our customers access to these coaches in an affordable way and drive them toward the behaviors we know they need.”
“We want to help independent entrepreneurs and brokers succeed and build strong, recession-proof businesses.” Morgan Carey, CEO, Real Estate Webmasters
Preparing for the Next Opportunity REW ACADEMY BY REAL ESTATE WEBMASTERS TAKES COACHING TO A WHOLE NEW LEVEL
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By Keith Loria
eal Estate Webmasters offers brokers some of the best lead generation and SEO advice in real estate, and the company continues to raise the bar when it comes to helping its customers. “We’re almost 20 years in this business, 17 as Real Estate Webmasters, and we’re the largest custom agency in the world when it comes to real estate technology and marketing,” says CEO Morgan Carey. Earlier this year, the company—which is focused on building and/or working with the top 5%—launched REW Academy, a premium service that addresses what Carey felt was a huge weakness in the industry: converting leads into sales. “Our customers are great at a lot of things, but the online lead-gen game is a piece that is often challenging,” he says. “So many of the industry’s top producers got that way because of who they are and their charisma, but those talents aren’t necessarily transferable as they try to grow out teams and brokerages.” When Carey began thinking about where Real Estate Webmasters could add value as both a consultant and a partner, he immediately hatched a plan. By bringing in some of the best real estate coaches in the country—including notable names like Jon Cheplak, AJ Hazzi and Dan Stewart—REW Academy was created so that customers could get the help they needed related 42 July 2021 RISMedia’s REAL ESTATE
-MORGAN CAREY CEO, Real Estate Webmasters
To that end, the beauty of REW Academy is that members get access to live webinars conducted by the coaches. They also have a bank of seminars available to them complete with accompanying support materials and downloads via a customized academy portal. During its first two months of operation, REW Academy has welcomed more than 1,000 customers to the platform, all of whom are taking advantage of the various classes available. With topics such as “Profit Is in Your People,” “Words That Work” and “Conversion Mastery,” the weekly coaching sessions are informative and insightful. “A lot of these can be used for training,” notes Carey. New users can sign on for a free month so that they can get a feel for what REW Academy is all about and the value it brings. For $500 a month, brokers get complete access to all webinars, which would run them upwards of $3,000 if they looked to hire one of these coaches on their own. “It’s a massive value for what they would be able to get directly,” Carey says. “The only difference is that it’s not specific to them; they have to share their Zoom screen with others across the country.” But the benefits don’t end there. Not only do the coaches benefit because they are paid, but Real Estate Webmasters also promotes their services, which helps them in the future. The coaches also get paid for referring customers to the program, providing a win-win for everyone involved. “We’re ensuring that we’re supporting our position in the market,” concludes Carey. “We want to help independent entrepreneurs and brokers succeed and build strong, recession-proof businesses. Because of our connections and experience, we can help them be prepared for the next opportunity.” RE For more information, please visit https://realestatewebmasters.com/academy.
