Powerful Tech Tools That Give REALTORS® a Competitive Edge By the National Association of REALTORS®’ REALTOR Benefits® Program Team
T
echnology increasingly impacts life on most every level— especially for REALTORS® and their businesses. Even before 2020, proptech was seeing accelerated growth, and now,
spurred by the pandemic, new and innovative tech tools are helping REALTORS® expand their businesses more effectively and efficiently. According to the National Association of REALTORS® (NAR), REALTORS® are connected on multiple technology platforms to perform their jobs. More than nine in 10 members use a smartphone with wireless email and internet capability, and a laptop or desktop computer. Nearly all—95%—use email, and 57% use social media apps daily. Many new technologies are
52 July 2021 RISMedia’s REAL ESTATE
revolutionizing the work of REALTORS®, bringing significant benefit to the way they manage and grow their business. From innovative mobile technology solutions to transaction management platforms, being able to keep in touch with clients from anywhere at any time means more leads and more sales. To help NAR members stay ahead of the latest real estate technology
advancements, the REALTOR Benefits® Program forged partnerships with industry leading technology providers to introduce essential tech tools at special, negotiated rates. These solutions help members stay a step ahead of the competition with the latest transaction management tools, cutting-edge marketing technology and state-of-the-art devices. The REALTOR Benefits® Program Helps Members Tap Into the Latest Technology, Take Business to New Heights Speeding Up Transactions Whether driving between showings or meeting with prospective sellers,
