Real Estate Magazine - Highlands Sotheby's International Realty - July 2021

Page 73

TRENDS & ISSUES why the home would be a good fit for them, rather than having them quickly dismiss the property since other houses in the neighborhood were built up as far as could be.

Consumers Are Ready for More Digital Marketing Tools

O

Commentary by Allen Alishahi

ne lasting benefit of the pandemic is the way it has made digital communication more commonplace when interacting with clients. Our buyers and sellers no longer see it as ancillary to the transaction process, but expect it as part of the way we do business. But instead of resting easy with what we do already, now is the time to bring more digital tools into our wheelhouse.

Agents used to worry that clients would get too overwhelmed if we gave them too much information all at once. But the past year has brought an increase in online interactions and has raised the threshold for what clients are used to receiving in digital formats—not just from real estate agents, but professionals in most other industries with whom they interact. That means we should take the opportunity to add more than just photos, video tours and a description of the home when we are interacting with serious buyers or their agents. At DocuWalk, we built our platform so it would be easy to include everything from the property survey

to a home inspection report all in one package. This approach, which consists of providing more information, increases the opportunities for lines of communication since there is more room to highlight the specific features the buyer is interested in. For example, I recently worked with a buyer who wanted a home where the neighbors wouldn’t be allowed to build right up against the property line. By including a survey in the initial marketing package, I was able to show them how the floodplain prevented neighbors from being able to do that. This created a way to continue the conversation with the buyer about the reasons

One lasting benefit of the pandemic is the way it has made digital communication more commonplace when interacting with clients. On the selling side, I was recently able to sign a listing agreement with the sellers of a luxury property by showing them the extensive marketing package I put together with background information on the workmanship of the renovations they had completed. This appealed to their pride of ownership and demonstrated that I was invested in finding buyers who would treat the property with the care and attention it deserved. Digital marketing and communication have become the norm thanks to the pandemic, but instead of sitting back and being happy with the tools we already use, we need to find more ways to show our value to clients. By expanding our digital marketing, we create more possibilities for gaining their attention as well as more openings for matching their specific wants and needs. Given the new digital normal, we don’t need to worry about digital overload. RE Allen Alishahi is president of ShelterZoom, the technology company behind DocuWalk. For more information, please visit www.docuwalk.com.

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RE: Real Estate—The REACH

3min
pages 106-108

Service Profiles

43min
pages 94-105

Verl Workman – Hey, Alexa

2min
pages 92-93

Power Team Profile – High

4min
pages 90-91

Christian Barnes, Better Homes

11min
pages 86-89

Kurt Schuler, Schuler Bauer Real Estate ERA Powered

2min
page 85

Verl Workman – Empower

2min
page 82

Matt Farrell, Corcoran Urban Real Estate

2min
page 83

Cameron Keegan, RE/MAX

2min
page 84

Employment Trends Index Increases in May

2min
page 81

Realtor.com®: Listings Down Inventory Up

1min
pages 78-80

Laura Croll – Helping, Having Fun, Growing and Making Money

2min
page 77

Dan Steward – New

2min
page 76

Frank Chimento – Was Real

2min
pages 74-75

Ashley Bowers – Expect More

2min
page 72

Allen Alishahi – Consumers Are

2min
page 73

Michael Minard – Tech

2min
page 71

Olivia Mariani – How to

2min
pages 69-70

Dave Karoly – The Most

2min
page 68

Adam Long – Don’t Skip the Home Inspection!

2min
page 67

Sue Yannaccone – Defining

2min
page 66

Daniel Ramsey – The Current

2min
page 65

Customizing the Client Experience From Beginning to End

4min
pages 62-64

Rebound in Sight for Urban Rental Market, Experts Say

4min
pages 56-57

Powerful Tech Tools That Give REALTORS® a Competitive Edge

3min
pages 54-55

Transcending the Barriers Between Real Estate and Mortgage

4min
pages 52-53

Real Estate Webmasters

3min
pages 44-45

Reshaping Franchising for the Future

13min
pages 46-51

HSASM Home Warranty

3min
pages 41-43

Terri Murphy – Are You

2min
page 34

Verl Workman – Are You

2min
pages 35-36

The Experts at McKissock

2min
pages 37-38

Cinch Home Services: Going

3min
page 39

Homes.com: A Support System for Success

2min
page 40

Sherri Johnson – How to

2min
page 32

Darryl Davis – When the Listing Appointment Doesn’t Go Your Way

2min
page 33

Buffini & Company – Building

2min
page 31

Women in Real Estate: Christy

2min
pages 16-18

Great Spaces

1min
pages 21-22

Policy & Legal Matters

2min
page 23

REBAC Report: Boosting Your Agents’ Success With Buyers

3min
pages 24-27

From the Publisher

4min
pages 9-12

Power Broker Perspectives

3min
pages 28-30

Marketwatch

1min
page 13

NAR Power Broker Roundtable

3min
pages 14-15
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