Real Estate Magazine - Highlands Sotheby's International Realty - July 2021

Page 77

TRENDS & ISSUES A collaborative culture is made easier when the team likes and respects one another. We want everyone to be successful, even among the branch leaders. Poaching, or anything along those lines, is not tolerated. Nobody should feel that they must watch their back when they come to the office. This is something I take very seriously. It’s a discussion I have when I’m interviewing people, and those are expectations I lay out ahead of anyone joining our office.

Helping, Having Fun, Growing and Making Money Commentary by Laura Croll

I

n my two-plus decades of experience as a real estate investor, sales professional and now managing broker of CENTURY 21 North Homes Realty, I’ve learned that within moments of great transition, there are also moments of great opportunity. So, as the world works together to thrive in a post-COVID normalcy, I feel that this time in history is an opportunity. And our goal moving forward will be to elevate and give 121% in providing real estate consumers with the best experience possible, have fun doing it, grow marketshare and make more money than ever before. The way I see it, doing so equates to happier brokers, better local, state and national economies, stronger communities and personalized outcomes for homebuyers, sellers and investors.

Granted, it’s a unique leadership style, but an extraordinary offshoot of an office culture like this has been the collaboration among our team, from the office admin to sales to operations to the industry professionals we partner with. I have worked and talked with peers from other offices, and the stories I hear and read are very different from what we have built here. In the last office I worked in, there was a hierarchy of desks and a class

system that presented itself in many other ways. At CENTURY 21 North Homes Realty, I make it very clear that there are no lines like that. Everything is fluid. I don’t want people writing things down with their elbow over a piece of paper or feeling that there’s jealousy and that they can’t help one another, because there’s enough out there for everyone. Collaboration is a must if we are to hit our aggressive growth goals.

I’ve learned that within moments of great transition, there are also moments of great opportunity. Looking ahead at our plans and goals for 2021 and 2022, I’m diving deep and having a lot of conversations about our economy, media and how workplaces and the ways we communicate and engage with each other are changing, and the impact on consumer perceptions and expectations. We are all media creators and communicators who demand (and deserve) positive experiences from our chosen product and service providers. To deliver on that promise, I take pride in leading a team that enjoys helping people get to their desired real estate outcomes, having fun throughout the client relationship and growing marketshare all while helping our brokers make more money than ever before. Laura Croll is managing broker at CENTURY 21 North Homes Realty in Portland, Oregon. For more information, please visit www.century21northhomes.com/portland. RISMedia’s REAL ESTATE July 2021 75


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RE: Real Estate—The REACH

3min
pages 106-108

Service Profiles

43min
pages 94-105

Verl Workman – Hey, Alexa

2min
pages 92-93

Power Team Profile – High

4min
pages 90-91

Christian Barnes, Better Homes

11min
pages 86-89

Kurt Schuler, Schuler Bauer Real Estate ERA Powered

2min
page 85

Verl Workman – Empower

2min
page 82

Matt Farrell, Corcoran Urban Real Estate

2min
page 83

Cameron Keegan, RE/MAX

2min
page 84

Employment Trends Index Increases in May

2min
page 81

Realtor.com®: Listings Down Inventory Up

1min
pages 78-80

Laura Croll – Helping, Having Fun, Growing and Making Money

2min
page 77

Dan Steward – New

2min
page 76

Frank Chimento – Was Real

2min
pages 74-75

Ashley Bowers – Expect More

2min
page 72

Allen Alishahi – Consumers Are

2min
page 73

Michael Minard – Tech

2min
page 71

Olivia Mariani – How to

2min
pages 69-70

Dave Karoly – The Most

2min
page 68

Adam Long – Don’t Skip the Home Inspection!

2min
page 67

Sue Yannaccone – Defining

2min
page 66

Daniel Ramsey – The Current

2min
page 65

Customizing the Client Experience From Beginning to End

4min
pages 62-64

Rebound in Sight for Urban Rental Market, Experts Say

4min
pages 56-57

Powerful Tech Tools That Give REALTORS® a Competitive Edge

3min
pages 54-55

Transcending the Barriers Between Real Estate and Mortgage

4min
pages 52-53

Real Estate Webmasters

3min
pages 44-45

Reshaping Franchising for the Future

13min
pages 46-51

HSASM Home Warranty

3min
pages 41-43

Terri Murphy – Are You

2min
page 34

Verl Workman – Are You

2min
pages 35-36

The Experts at McKissock

2min
pages 37-38

Cinch Home Services: Going

3min
page 39

Homes.com: A Support System for Success

2min
page 40

Sherri Johnson – How to

2min
page 32

Darryl Davis – When the Listing Appointment Doesn’t Go Your Way

2min
page 33

Buffini & Company – Building

2min
page 31

Women in Real Estate: Christy

2min
pages 16-18

Great Spaces

1min
pages 21-22

Policy & Legal Matters

2min
page 23

REBAC Report: Boosting Your Agents’ Success With Buyers

3min
pages 24-27

From the Publisher

4min
pages 9-12

Power Broker Perspectives

3min
pages 28-30

Marketwatch

1min
page 13

NAR Power Broker Roundtable

3min
pages 14-15
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