Real Estate Magazine - Highlands Sotheby's International Realty - July 2021

Page 92

TEAM TALK to effectively and efficiently follow up. From the moment a contact goes in, you can manage their experience all the way up until the end of the process. Make it easier for yourself by categorizing each lead, labeling them A, B or C. In addition, be sure to work your Top 50 program and automate your follow-up touches to make the whole process smooth and effective.

Hey, Alexa: Which Tech Tools Should I Adopt This Year? By Verl Workman

T

here is an overwhelming number of tech resources an agent team can use to support their business; however, when every tool claims to be essential, it’s hard to know which ones to use. Luckily, we’re here to tell you that choosing the right technology is about these fundamental functions: online presence, customer relationship management and email marketing. If your tech is not taking care of these three needs, you’re wasting too much of your own time and leaving money on the table. In this day and age, technology is a key contributor to maintaining great relationships. Clients should be able to find you and your team online, and when they do, they need to know that you are true experts in real estate. How you present yourself is important, so at the very least, you should have a picture of yourself as well as a bio. Your bio should highlight who you are and separate you from the competition. If you don’t have an online presence, or you’re simply not happy with it, it’s well worth taking a look and updating it accordingly.

90 July 2021 RISMedia’s REAL ESTATE

Now let’s talk about CRMs. The right CRM will take care of both customer management and high-touch follow up. This is perhaps a real estate team’s most advanced and most-used tool, so choose wisely. We suggest looking at the various options available today, each of which has its own unique features and price points. If you’re using a CRM and not getting a 6x return, then it’s probably not the tool you’re using, but rather, the application of its powerful features. If used properly, the right CRM will handle client tracking, allowing you

When used correctly, technology creates leverage, which will allow you to grow your business with less effort. Remember to save critical information about the client, their needs and their progress through the sales funnel in your CRM. While real estate professionals often spend thousands of dollars on pay-per-click advertising and paying for leads, if you were to focus on conversion (and applying the right technology to your sphere of influence and past clients), you would see your profitability increase as your cost per sale goes down. The amount of technology you need to run your real estate business does not have to be overwhelming. When used correctly, technology creates leverage, which will allow you to grow your business with less effort. RE Verl Workman is the founder and CEO of Workman Success Systems (385-2827112), an international speaking, consulting and coaching company that specializes in performance coaching and building successful power agents and teams. Contact him at Verl@WorkmanSuccessSystems.com, or visit www.WorkmanSuccess.com to learn more.


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Articles inside

RE: Real Estate—The REACH

3min
pages 106-108

Service Profiles

43min
pages 94-105

Verl Workman – Hey, Alexa

2min
pages 92-93

Power Team Profile – High

4min
pages 90-91

Christian Barnes, Better Homes

11min
pages 86-89

Kurt Schuler, Schuler Bauer Real Estate ERA Powered

2min
page 85

Verl Workman – Empower

2min
page 82

Matt Farrell, Corcoran Urban Real Estate

2min
page 83

Cameron Keegan, RE/MAX

2min
page 84

Employment Trends Index Increases in May

2min
page 81

Realtor.com®: Listings Down Inventory Up

1min
pages 78-80

Laura Croll – Helping, Having Fun, Growing and Making Money

2min
page 77

Dan Steward – New

2min
page 76

Frank Chimento – Was Real

2min
pages 74-75

Ashley Bowers – Expect More

2min
page 72

Allen Alishahi – Consumers Are

2min
page 73

Michael Minard – Tech

2min
page 71

Olivia Mariani – How to

2min
pages 69-70

Dave Karoly – The Most

2min
page 68

Adam Long – Don’t Skip the Home Inspection!

2min
page 67

Sue Yannaccone – Defining

2min
page 66

Daniel Ramsey – The Current

2min
page 65

Customizing the Client Experience From Beginning to End

4min
pages 62-64

Rebound in Sight for Urban Rental Market, Experts Say

4min
pages 56-57

Powerful Tech Tools That Give REALTORS® a Competitive Edge

3min
pages 54-55

Transcending the Barriers Between Real Estate and Mortgage

4min
pages 52-53

Real Estate Webmasters

3min
pages 44-45

Reshaping Franchising for the Future

13min
pages 46-51

HSASM Home Warranty

3min
pages 41-43

Terri Murphy – Are You

2min
page 34

Verl Workman – Are You

2min
pages 35-36

The Experts at McKissock

2min
pages 37-38

Cinch Home Services: Going

3min
page 39

Homes.com: A Support System for Success

2min
page 40

Sherri Johnson – How to

2min
page 32

Darryl Davis – When the Listing Appointment Doesn’t Go Your Way

2min
page 33

Buffini & Company – Building

2min
page 31

Women in Real Estate: Christy

2min
pages 16-18

Great Spaces

1min
pages 21-22

Policy & Legal Matters

2min
page 23

REBAC Report: Boosting Your Agents’ Success With Buyers

3min
pages 24-27

From the Publisher

4min
pages 9-12

Power Broker Perspectives

3min
pages 28-30

Marketwatch

1min
page 13

NAR Power Broker Roundtable

3min
pages 14-15
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