Real Estate Magazine - Lamacchia Realty - July 2022

Page 24

CRD CONNECT

marketing plan in a while (or ever!), cement your foundation by taking the National Association of REALTORS®’ Marketing Strategy and Lead Generation course. The recently updated curriculum covers everything from personal branding tactics and the lead generation cycle to how to measure the success of your efforts. It includes exercises, templates and tools to help build a new and improved marketing plan for your ever-evolving business. It’s sure to spark some ideas for new lead generation tactics and marketing approaches. View upcoming courses at training4re.com.

Is It Time for a Marketing Plan Makeover?

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By Jennifer Rzeszewski

n last month’s column, we talked about how generational characteristics can inform your marketing messaging. Now we want to know: When was the last time you tried a new marketing tactic? If it’s been a while since you took a critical look at your marketing plan and added something new to the mix, it might be time for a marketing plan makeover. Like every good makeover, you’ll want to keep what you know works for you and layer in a few fresh elements, such as: Video – one of the most effective ways to market yourself and your listings. Can you find a way to add video tours, Instagram Stories and Reels or YouTube to your marketing mix? Experiential marketing – a buzzworthy concept in real estate marketing circles. The idea is to create in-person, activity-based events that your sphere will enjoy and hopefully talk about on their social media profiles. Does that spark any ideas for you? Traditional tactics – cold-calling and billboard advertising may be worth exploring, especially if you’ve never tried them before. What tried22 July 2022 RISMedia’s REAL ESTATE

and-true tactics could you implement into your marketing? Social media – an especially effective tool when used to engage your sphere and keep relationships warm. Could you benefit from a more strategic, consistent approach to social media? With so many options, how do you decide which new marketing tactics are worth your time and resources? The good news is that there is no “right” marketing mix. An effective marketing plan should include old and new techniques—both online and offline. Here’s a simple process for deciding which new tactics to add to your marketing plan. Gather Information If you haven’t formulated a working

An effective marketing plan should include old and new techniques—both online and offline. Get Inspired Take a cue from the most successful agents you know and get inspired by researching innovative marketing ideas for real estate. Some of the best ideas come from conversations with your peers. Seek out opportunities to network and engage with other agents both in-person and virtually. Go All In It’s easy to fall into a routine and use the same marketing tactics year in and year out. But it’s important to fully commit to your new marketing strategy, and don’t give up on it too quickly. After a year, analyze your efforts and adjust your plan again. RE Jennifer Rzeszewski is the vice president of Member Development and the executive director of the Center for REALTOR® Development (CRD), NAR’s home for exceptional education. Learn more about CRD at crd.realtor.


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Articles inside

RE: Real Estate — Accelerate

3min
pages 98-100

Service Profiles

41min
pages 86-97

Verl Workman – Creating

2min
page 85

Power Team Profile – D.C

4min
pages 82-84

Lacey Merrick Conway, Latter

2min
page 77

Danny and Charlene

5min
pages 80-81

Bill Telford, Fathom Realty

3min
page 78

Randel Aleman Jr

2min
page 79

Barbara Heddon, CENTURY 21

2min
page 76

Mark Pasquesi, Berkshire

2min
page 75

Michael Minard – How

2min
pages 73-74

Dave Karoly – Manage Your Seller’s Expectations Through Seasonal and Market Adjustments

2min
page 72

Chad Ruggles – To Create

2min
page 71

Bondilyn Jolly – 5 Ways a

2min
page 69

Venkatesh Ganapathy

2min
page 70

Todd Sumney – Why

2min
pages 67-68

Mark Johnson – Providing the Modern Consumer More Choices Than Ever Before

2min
page 65

Jordan Grice – Inventory

2min
page 66

Positivity and Fresh Perspectives Form the Engine for Success

15min
pages 58-63

Peak Season Is Here—Use Your Member Perks to Make the Most of It

2min
pages 56-57

Jesse Williams – 5 Markets Are

2min
page 64

Unpacking the Persisting Inventory Crisis Plaguing the Housing Market

4min
pages 50-51

The Changing Face of Homeownership

22min
pages 42-49

HSASM Home Warranty

2min
pages 40-41

Curbio: Setting Sellers Up for Success

3min
page 38

Darryl Davis – From Clueless

2min
page 33

Real Estate Webmasters

2min
page 39

The Experts at McKissock

2min
page 37

Terri Murphy – 4 Secrets to Summer Sales

2min
pages 34-36

Sherri Johnson – 4 Ways to

2min
page 32

Buffini & Company – The

2min
page 31

Policy & Legal Matters: Flood

2min
page 23

Power Broker Perspectives

2min
pages 29-30

From the Publisher

4min
pages 9-12

Marketwatch

0
page 13

NAR Power Broker Roundtable

3min
pages 14-15

Great Spaces: Embracing the Coastal Grandmother Aesthetic

3min
pages 20-22

CRD Connect: Is It Time for a Marketing Plan Makeover?

3min
pages 24-28

Women in Real Estate: New

2min
pages 16-18
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