01/ INTRODUCTION
The campaign aims at combining the mobile telephone, photography and the outdoors to achieve better health physically and mentally and to create friendships through group outings, phone camera photography education and a major event. “Snap to it!� is a play on the word snapping photographs or snap shots. It aims to show people that they can get outside and take nice photographs using resources that they already have available. We plan to bring back walking and love of photography to improve health. We aim to target various social media platforms along side billboards, a marketing video clip and a major event. The target audience are individuals that want to capture memories, have some fun and increase their level of fitness. The purpose of the campaign is to increase membership to the organization.
02/ BRANDING
LOGO AND VARIATION
BRAND BOARD
TAG LINE WITH AND WITHOUT LOGO
03/ COLOUR SYSTEM
The colour system will be faithfully used throughout all online and print publications
THE COLOUR SYSTEM AND COLOUR CODES
60 %
40 %
20 %
COLOUR CODES CMYK : C077 M010 Y033 K000 RGB : R001 G170 B177 WEB : #01AAB1
60 %
40 %
40 %
COLOUR CODES CMYK : C000 M001 Y003 K000 RGB : R255 G252 B244 WEB : #FFFCF4
40 %
20 %
COLOUR CODES CMYK : C018 M100 Y098 K008 RGB : R191 G031 B039 WEB : #BF1F27
20 %
COLOUR CODES CMYK : C007 M018 Y092 K000 RGB : R239 G202 B052 WEB : #EFCA34
60 %
60 %
60 %
40 %
COLOUR CODES CMYK : C068 M060 Y056 K041 RGB : R000 G000 B000 WEB : #454749
20 %
20 %
04/ EVENT MERCHANDISE
The major event, the Photo Scavenger Hunt, will feature give-away bags and t-shirts.
04/ WEB SITE
The web site features pages for local monthly events, education and the Photo Scavenger Hunt.
WEB SITE WIRE FRAME AND HOME PAGE
MOBILE DEVICES WIRE FRAME, HOME PAGE AND EVENT APP
05/ FACEBOOK & INSTAGRAM
Facebook and Instagram will be used to generate interest and engagement for the monthly events and for the major event.
07/ POSTERS & BILLBOARDS
A poster in two styles will be posted on billboards for viewing by walking traffic and for placement at mobile phone vendors.
08/ VIDEO
The video will be played on television, sporting events, and on the web.
https://vimeo.com/169427750
Rita Drysdall Integrated Media Campaign www.blueflowerart.com ph. 0409 799 353