Shooting in the rains

SHOOTING in the rain Clean & Clear Fresh Face 2013 Campaign Shot by Aneev Rao | Styled by Pearl Shah | Hair & Make up by Sandhya Shekhar Production by Ameya | CreativeTeam: Hanoz, Kashyap, Rithwick ServicingTeam: Anish, Sumeeta, Shally | Client: Clean & Clear

Every year, Clean & Clear along with The Times of India organizes a nationwide talent hunt called The Fresh Face Contest.

This contest, unlike other beauty contests, focuses on beauty from within.

This is a behind the scene capture of the print campaign that celebrates the philosophy fortune favours the brave & confident.

Haffkins Institute

Anish the servicing person handling client calls

Some really beautiful window grills

Aneev setting up the first shot

Art director Rithwick posing as a stand in model for the shot

Dramatic lighting gives an eerie feeling to the century old stairs

A dog beautifully posing as the shot was being set up

The lighting set up for the group shot

Old dilapidated buildings at Vetinary College.

Tridha, winner of the Fresh Face 2011 Contest gets ready for the shot

Tridha, looks away from the camera as Aneev shoots her

The beautiful Sophia’s College is the back drop for the next shot

Interesting motifs

Sophia’s College

Aneev got on top of a truck to get the next shot going

The Group Creative director Hanoz arrives in his retro Fiat

Sandhya, the hair & make up artist puts the final touches, Hanoz the group creative director and Aneev supervise

Vaidehi, Fresh Face winner 2011 poses for the shot

Shoot in progress

Vaidehi poses in the corridor.

Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group

Talent: Tridha Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Vetinary College

Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group

Talent: Vaidehi Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Sophia’s College

Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group

Talent: Sushmita Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Haffkins institute

Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group

Talent: Tridha Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Vetinary College

Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group

Talent: Vaidehi Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Sophia’s College

The Team: Punit (Assistant Photographer), Anish (Client Servicing), Ameya (Production Co-ordinator), Tridha (Talent), Vaidehi (Talent), Na Anushree (Client), Perizaad (Assistant Photographer), Aneev (Photographer), Sandhya (Hair & Make up), Pearl (Stylist)

amrata (Talent), Rithwick (Art Director)

rithwick | 2013