SHOOTING in the rain Clean & Clear Fresh Face 2013 Campaign Shot by Aneev Rao | Styled by Pearl Shah | Hair & Make up by Sandhya Shekhar Production by Ameya | CreativeTeam: Hanoz, Kashyap, Rithwick ServicingTeam: Anish, Sumeeta, Shally | Client: Clean & Clear
Every year, Clean & Clear along with The Times of India organizes a nationwide talent hunt called The Fresh Face Contest. This contest, unlike other beauty contests, focuses on beauty from within. This is a behind the scene capture of the print campaign that celebrates the philosophy fortune favours the brave & confident.
Haffkins Institute
Anish the servicing person handling client calls
Some really beautiful window grills
Aneev setting up the first shot
Art director Rithwick posing as a stand in model for the shot
Dramatic lighting gives an eerie feeling to the century old stairs
A dog beautifully posing as the shot was being set up
The lighting set up for the group shot
Old dilapidated buildings at Vetinary College.
Tridha, winner of the Fresh Face 2011 Contest gets ready for the shot
Tridha, looks away from the camera as Aneev shoots her
The beautiful Sophia’s College is the back drop for the next shot
Interesting motifs
Sophia’s College
Aneev got on top of a truck to get the next shot going
The Group Creative director Hanoz arrives in his retro Fiat
Sandhya, the hair & make up artist puts the final touches, Hanoz the group creative director and Aneev supervise
Vaidehi, Fresh Face winner 2011 poses for the shot
Shoot in progress
Vaidehi poses in the corridor.
Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group
Talent: Tridha Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Vetinary College
Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group
Talent: Vaidehi Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Sophia’s College
Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group
Talent: Sushmita Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Haffkins institute
Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group
Talent: Tridha Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Vetinary College
Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group
Talent: Vaidehi Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Sophia’s College
The Team: Punit (Assistant Photographer), Anish (Client Servicing), Ameya (Production Co-ordinator), Tridha (Talent), Vaidehi (Talent), Na Anushree (Client), Perizaad (Assistant Photographer), Aneev (Photographer), Sandhya (Hair & Make up), Pearl (Stylist)
amrata (Talent), Rithwick (Art Director)
rithwick | 2013