Typography Times

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TYPOGRAPHY TIMES Evolution and History:1400

Glimpse of Anatomy of Type

Refer Page: 34

Guttenberg invented movable typefaces, giving the world a cheaper way to obtain the written word. Up until this point, all written materials were done by hand, and were very costly to purchase. Guttenburg also created the first typeface, blackletter – it was dark, fairly practical, and intense, but not very legible.

A BC D E F G H I J K L M N OPQRSTUVWXYZ A BC D E F G H I J K L MNOPQRSTUVW XYZ 1234567890

CLASSIFICATION OF

TYPE

Choosing the right type face makes clear the sense of the message, and imparts that atmosphere or environment which enables it to be more easily understood. Most typefaces can be classified into one of four basic groups: those with serifs, those without serifs, scripts and decorative styles.

Serif or Sans-Serif?

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