Dr. Blake Raggio, Facial Plastic & Reconstructive Surgeon
Cosmetic Surgery Amongst Baby Boomers The Cosmetic Plastic Surgery Trend
Self-improvement takes it shape in many forms, whether it be dieting, exercising, meditating, reading, or picking up a new hobby. With that said, there is one self-improvement element that has become more mainstream over the last two decades—Cosmetic Plastic Surgery Procedures. Whether it be due to a culture where appearance seemingly drives societal norms (e.g., Hollywood), or where “selfies” and virtual meetings (e.g., Zoom) have become more commonplace, one thing is for sure, that is Cosmetic Procedures have become increasingly popular over the last several years, especially for baby boomers. According to The Aesthetic Society’s National Databank of Statistics, nearly 1.5 million cosmetic surgical procedures were performed in the year of 2019, marking a 6.2% increase as compared to 2015. Similarly, there has been a 13.3% rise in non-surgical cosmetic procedures since 2015, with nearly 3.1 million procedures having been performed in 2019.
Botox, Dysport, Xeomin, Jeuveau) and a wide variety of fillers from reputable companies such as Allergan (Juvederm), Galderma (Restylane, Scuptra), and Merz (Belotero, Radiesse), to name a few.
Another reason for Baby Boomers’ increased participation in Cosmetic Procedures includes the widespread use of social media (e.g., Facebook, Instagram), which has opened the door for easier sharing about one’s Aesthetic Plastic Surgery “experience.” This added familiarity and comfortability with cosmetic procedures promotes an increased participation by the older adult population.
Why are Cosmetic Procedures so popular amongst older adults?
Cosmetic Surgery has become a widely accepted practice for older adults, including men and women alike, and there are many reasons for this increasing popularity over the last several years. For one, the social stigma that used to surround the field of aesthetic plastic surgery is nearly gone. This is especially true as more and more people, including older adults, are focusing on their
What about the Baby Boomers?
Older adults (ages 51 and up) represent a large portion of patients undergoing cosmetic procedures, constituting 39% of the aesthetic surgical patient population. In fact, nearly 571,000 cosmetic surgical procedures were performed in this older population, with some of the most popular procedures being Facelift, Eyelid Surgery, and Liposuction, amongst others. Regarding non-surgical therapy, older adults underwent nearly 1.5 million procedures in 2019, representing roughly 47% of the non-surgical aesthetic patient population. Among these nonsurgical interventions, some of the most common procedures performed included injectables such as botulinum toxin (e.g., The River Region’s 50+ Lifestage Magazine
outward appearance as it relates to their health and self-improvement. Perhaps the Baby Boomers’ understand what scientists have known for years, in that attractive people tend to be more successful in life.
Whatever the reason, the Baby Boomers represent a large portion of patients who continue to experience all the wonderful benefits associated with undergoing cosmetic procedures to improve or maintain one’s appearance.
What if I am interested in a cosmetic procedure?
Whether you are considering a facelift to look your best for your daughter’s upcoming wedding, or whether you are interested in receiving filler under your eyes to look less tired, you should consult with a physician who has specialty training in the area you are looking to improve. Furthermore, ensure your doctor is well versed in both surgical and non-surgical rejuvenation procedures, so that you are guaranteed a comprehensive evaluation. Lastly, choose a surgeon whom you trust. There is nothing more important than the relationship you have with your physician. Until Next Time,
For instance, data suggests more attractive people tend to be more successful in the workplace. With that said, Baby Boomers often engage in cosmetic procedures to remain competitive in the workplace where younger colleagues tend to dominate. For other older adults, an improved appearance may restore their confidence and help improve their love-lives.
Dr. Blake Raggio Facial Plastic & Reconstructive Surgeon Jackson Hospital and Clinics 334-270-2003 RiverRegionFacialPlastics.com drblakeraggio@gmail.com
R ive r Re gio n Bo o m . co m
November 2020
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