Executive summary The Events Strategy and Action Plan 2020 – 2024 (the strategy) provides a five-year framework and a strategic approach to the development, acquisition and investment in events in the Wagga Wagga Local Government Area. This strategy will position Wagga Wagga as a leading regional events destination that offers a diverse, vibrant and inclusive calendar of events that generate positive economic, cultural, social and environmental outcomes for the city. The strategy supports the vision for Wagga Wagga in its growth to a city of 100,000 by 2038 and is the first strategy of its kind for Wagga Wagga City Council. It aligns with significant local, regional and state-based strategies and plans such as the NSW Government State-wide Destination Management Plan 2019 and the Riverina Murray Destination Management Plan 2018. The key goals outlined in this strategy are influenced by the four guiding principles identified in Council’s Community Strategic Plan (CSP); thriving, innovative, connected and inclusive. There are three over-arching goals within this document and they are centred around lifestyle and legacy, growing destination reputation and generating economic impact. The strategy draws on best practice event management from other destinations as well as the aspirations of our local event stakeholders and community. It is designed to be flexible to meet changing market needs, funding opportunities and priorities. It will build on the current successes of the city’s calendar of events and will work towards further enhancing the city’s reputation as an event friendly destination.
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EVENTS STRATEGY & ACTION PLAN 2020-24 | WAGGA WAGGA CITY COUNCIL
