Fleet Car Spring 2010 by Orla Sweeney

IRELAND’S FOREMOST FLEET & CORPORATE SECTOR GUIDE

Volume 8. No. 1. Spring 2010

Toyota Prius

incorporating

‘Future Proof’ Hybrid Synergy Drive

FEATURE Newsletter for Approved Driving Instructors. The latest on low emission motoring

Car Hire 2010

contents Spring 2010 4

News • EU fleet sector to recover? • Fleet managers targeted by Safety Campaigners • COP 15 Driving Sustainability • Menu Service pricing on offer to fleets • Junction Box

Report EU Road Safety Action Programme 2011-2020, Brussels, Belgium

Focus Renault Ireland’s new Business Policy for cars & commercials

Launch Pad New from Audi, Alfa, Fiat, Skoda and BMW

Tyres State of play from Continental

Review North American Motor Show – Detroit, USA

DIRECTION Newsletter of the Approved Driving Instructors (ADI)

Feature Car Hire/Rental Market 2010

FLEET MANAGEMENT • Latest from low-emission motoring • Launch Pad – Honda Insight & Opel Ampera • Outlook – Peugeot going forward • TESTED – Toyota Prius & Volvo V50 DRIVe

Fleeting Shots Pictures from Dakar 2010, Ford Motorsport, MercedesBenz & ACEA

Interview With James Brooks, Managing Director, KIA Motors Ireland

P 10

P 14

P 36 Fleet Car Magazine D’Alton Street, Claremorris, Co. Mayo, Ireland. Tel: +353 (0)94 9372819/ 9372826 Fax: +353 (0)94 9373571 Email: enquiries@fleet.ie ISSN: 1649-9433 www.fleetcar.ie Editor: Jarlath Sweeney Contributors: Gerry Murphy, Cathal Doyle, Rob Van Dieten, Donal Dempsey, HeadlineAuto.

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Fleet Transport/ Fleet Car/ Green Fleet Management/ Fleet Van & Utility/ Fleet Bus & Coach/ Fleet Trailer & Body Builder/ Fleet Maritime are published by JJDS Publications Ltd. Registered Office: D’Alton Street, Claremorris, Co. Mayo. Co. Reg. 368767 Directors: Jarlath Sweeney, Sean Murtagh.

FC02.10

Disclaimer: Fleet Transport Magazine management can accept no responsibility for the accuracy of contributed articles or statements appearing in this magazine and any views or opinions expressed are not necessarily those of Fleet Transport management, save where otherwise indicated. No responsibility for loss or distress occasioned to any person acting or refraining from acting as a result of the material in this publication can be accepted by the authors, contributors, Editors or publishers. The Editor reserves the right to make publishing decisions on any advertisements or editorial article submitted to the magazine and to refuse publication or to edit any editorial material as seems appropriate to him. Professional legal advice should always be sought in relation to any specific matter.

FLEETCAR | Spring 2010 3

NEWS 1

European fleet market set to recover by 2011

s a result of the collapse of the banking sector in 2008, credit, even for well-established companies, became more expensive, which curtailed the growth of the fleet industry. The rise in the cost of re-financing caused lease-holders to extend their leasing contracts, and the decline in business activities caused many companies to lay off their workforce and downsize their fleet requirements to cut costs. Th is all contributed to the reduction in demand for new company cars, and caused a significant decline in new purchases. Datamonitor estimates that new company car purchases in 2009 will register a fall of about 26% in the 25 European markets. The downturn in the fleet market provided the impetus for leasing companies to streamline their business processes and chart out new business strategies in an attempt to minimize the impact of the credit crunch. For example, these firms are now focusing on consolidating their market position and portfolio rather than geographic expansion. In addition, to improve residual values, leasing companies are looking to diversify their

remarketing efforts into channels such as direct sales to retail and drivers, auctions, and the exportation of end-of-contract cars. Both they and their customers are attempting to extend leasing contracts to mitigate the impact of the fall in the residual values of end-of-contract cars. Furthermore, customers are demanding fuelefficient cars to save themselves from the burden of governmental emissions-based taxes, which are likely to alter the portfolio of many lease-holders in favour of more environmentally-friendly cars. Of late, the European economy has begun to show some signs of recovery. Government intervention and stimulus packages have improved the financial and banking sectors, thus giving hope of a revival in the fleet sector. Datamonitor expects the market’s recovery to commence in early 2010, with sizeable growth not expected until the end of that year. However, some sectors will recover faster than others. New company car purchases are expected to show a modest growth of 4.6% in 2010, with an expected annual growth rate of 8.5% between 2009 and 2014.

New Safety Campaign Targeting Fleet Managers

oad safety charity Brake has launched a new campaign specifically targeted at fleet managers, to help them educate and improve safety for company drivers. At the heart of the campaign is a range of new e-learning tools to help educate and persuade people who drive for work of the importance of making a commitment to drive safely. The dedicated website, www. pledge2drivesafely.org has been developed.

Executive, Mary Williams OBE, and a quiz to test Richard of Peak Performance drivers’ knowledge andHill understanding of it.

The campaign is run via workshops, which fleet managers attend to learn how to deliver the messages and influence driving behaviour within their own organisations. It aims to achieve better driver safety by asking drivers to make 7 safety-critical Pledges and giving them the knowledge and att itudes to keep those Pledges. They are:

The site offers a series of interactive games for drivers to participate in as aids to learning, including a ‘morning after calculator’ showing the time it takes for alcohol to leave the body, and ‘where will you stop?’ indicating stopping distances at different speeds.

Sober Up Wake Up Buck Up Check Up Belt Up Shut Up Slow Down It revolves around the online resources available via the website, which contains interactive, audio and video content, covering those 7 golden rules behind Brake’s Pledge2DriveSafely: Resources on the site include a virtual conference presentation by Brake Chief 4 FLEETCAR | Spring 2010

Also featured are video interviews with people who have been bereaved by road crashes involving at-work drivers, as a means of focusing discussions around specific topics, and bringing the stark message home to drivers that their actions can have horrific and devastating consequences.

Managers can also use the new site to order essential resources, branded with their own company logo, to help them deliver road safety campaigns to drivers within their organisation. The site is password protected, being made accessible to anyone who attends the Pledge2DriveSafely workshop. The one-day workshop for managers gives in-depth advice and guidance on how to use the resources on the new site. It also covers techniques for delivering the messages, from leading group discussions to one to one coaching, as well as important grounding in the background research behind the Pledge campaign.

Peugeot’s New Look It was in 1810 that Jean-Pierre and JeanFrédéric Peugeot turned their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era. Now 200 years later, a new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and a new signature - MOTION & EMOTION.

KIA’s EU Sales Record KIA’s Motors Europe reached a milestone on the European Continent with sales of over 50,000 units in the UK during 2009. Benefiting from the Scrappage Scheme, its best seller was the Picanto with the cee’d next in line. To come in 2010 is the New European built Sorento to follow the recently launched Venga Mini MPV.

Check Safety Rating on New Cars The Road Safety Authority (RSA) recommends that anyone considering buying a new car under the Government’s Car Scrappage Scheme should examine closely information about the safety performance of the car before buying. “The best source of such information is the European New Car Assessment Programme or Euro NCAP. Euro NCAP provides a realistic and independent measurement of the safety performance of some of the most popular cars sold in Europe by rating their performance in crash testing. Consumers then have the opportunity to compare the safety performance of similar sized vehicles with their chosen car,” advises Noel Brett , CEO, Road Safety Authority.

NEWS 11

Škoda becomes more sustainable Škoda realises the importance of protecting the environment for future generations through sustainability. As such, all current Škoda models (Fabia, Roomster, Octavia, Yeti and Superb) are certified by the Vehicle Certification Agency in the UK, and meet Directive 2005/64/EC. Part of this legislation requires that 80 per cent of a vehicle’s weight is recyclable. However, Škoda has gone one step further in its native Czech Republic by not only ensuring that its cars are recyclable, but also that their reusable potential is f u l f i l led. Partner company, Callparts, offers a nat ionw ide collection a nd d isposa l network in the Czech Republic, allowing owners of older Škodas to dispose of their cars in an environmentally-friendly way.

Posh signs for Subaru Peterborough United affectionately known as ‘The Posh’ owned by Irishman Darragh MacAnthony has signed up with Subaru as official club car supplier. A brand new Legacy Estate diesel is already wearing the famed blue shirt with more signings to follow. Manchester United and Arsenal have similar endorsement deals with Audi and Citroen respectively.

Audi FSI makes ‘Best Engines’ List Audi earned top honours for two engines on the respected “10 Best Engines” list from Ward’s AutoWorld in the US. Both the turbocharged four-cylinder 2.0 TFSI engine with the A4, and supercharged six cylinder 3.0 TFSI engine for the S4 model impressed the Ward’s editors. “Th is year’s list embodies how the industry is responding to demands for higher fuel economy and lower emissions without shortchanging performance,” Ward’s AutoWorld Editorin-Chief Drew Winter said. “Auto makers are using innovative designs and advanced technology to boost horsepower and torque while downsizing engines and increasing efficiency.”

Co-operation is essential for sustainable mobility to succeed

t the Driving Sustainability Conference hosted by the three main automobile manufacturers associations during the UN Climate Change Conference (COP 15) in Copenhagen, Ivan Hodac, Secretary General, ACEA stated that, “Automakers are part of the solutions necessary to address climate change – we need and want to be part of the policy discussion at COP 15 and beyond, throughout the Globe.” “I ndeed, t he energ y and transport sectors, in particular, are sectors where growing demand is a reality. And there is a link, to a certain extent, between energy consumption and motorisation and economic growth. It is often taken for granted, but in industrialized countries, commercia l vehicles move about 70% of all freight -bringing us things we rely on daily. Personal mobility is a powerful symbol of freedom and autonomy; and means access to culture, education, and health care.” “So, one side, there is rapid economic development and the resulting increasing demand for transportation, especially in the developing world. On the other side, there is the need to curb greenhouse gas emissions. The policies that are being developed and deployed must, in parallel, address other major issues, such as energy security, demographic change and rapid urbanisation.

“In addressing climate change, cooperation is essential for us all to succeed. The challenge of more sustainable mobility serves very well to explain why such a partnership is indispensable.” “Automakers see the reality of how the world is changing, and we are moving fast to help fi nd solutions. Mobility will continue to be important, both for commercial and personal use and for the ongoing economic and social development within world markets. So what solutions can the automotive industry bring? What can we do to advance sustainable mobility?” “For automakers, sustainable mobility means fulfi lling the industry’s fundamental role as a provider of transport in a way that maximizes energy efficiency while conserving the earth’s limited natural resources.” “This is a critical time for the auto industry. The wake of the current fi nancial crisis and economic recession could reshape the global automotive industry. Economists agree that the worst may well be over, but it is still very difficult to see a real upturn on the horizon.” Whatever our outlook, we recognize that achieving a sustainable future will require co-operation with partners, both inside and outside our industry. Sustainability is about joining ideas, minds and efforts to create meaningful, long-term value. Cooperation is essential for us all to succeed.”

Manufacturers set to adopt wider menu pricing schemes to stop fleet defection to independents

otor manufacturers are set to extend their franchise dealer menu pricing initiatives in 2010 to stop fleets sending their older vehicles to independent garages. UK Motor industry e-commerce specialist epyx says that as the recession sees fleets operate increasing numbers of four and even five year vehicles, independent servicing becomes more att ractive. Ken Trinder, Head of Business Development for epyx, explained: “A fleet that runs its vehicles on a three year cycle is likely to stay with franchise dealers because a proper manufacturer service history is an important factor in strong residual values and also because the vehicle is probably covered by a three year warranty.” “However, as fleets extend their cycles, these factors become less important and turning to

independent garages for service and maintenance becomes a strong option for reasons of cost.” He explained: “Menu pricing is the obvious way for manufacturers to help their franchise dealers fight back against any potential ‘defections’ to independent garages. By offering value for money, fi xed cost SMR for older vehicles, they can retain fleet business.” “Before e-commerce technology was available, menu pricing initiatives were very administration intensive and tended to be limited to a few items, such as major services,” he added. “However, manufacturers are now able to put thousands of different maintenance actions on their fleet menu pricing lists. Crucially, they can also change prices across their network in moments, reacting rapidly in what is currently a very dynamic fleet SMR sector.” www.fleetcar.ie | Spring 2010 5

REPORT

European Road Safety Action Programme 2011 – 2020

he European Commission requires the priority recommendations for action to achieve a positive impact on road safety and public health while also improving mobility, energy, the environment and the economy – that was the theme of the presentations made at the European Road Safety Action Programme 2011 – 2020 at the European Commission’s Charlemagne building in Brussels officially opened by Mr. Antonio Tanjam, Vice President of the European Commission in charge of transport. In all 20 presentations were made by various speakers in the day-long programme attended by Jarlath Sweeney, editor, Fleet Car. In 2008, 39,000 European citizens died in road accidents. The EU objective to halve the number of deaths in road accidents by 2010 (i.e. 25,000 deaths) has proved too difficult to achieve. More than 400 stakeholders with different backgrounds discussed the problems and the state of play in road safety in the European Union. “The public consultation and today’s conference contributed to defining a clear and measurable European action programme on road safety for the period 2011-2020. Europe cannot be lax on road safety – tens of thousands of human lives are at stake each year. Th is action programme will help us remain demanding and determined in our fight against road accidents. The new action programme will also focus on key priorities such as accidents in rural roads (60% of the total number of deaths) and vulnerable road users such as pedestrians, cyclists, motorcyclists and elderly people,” said Commissioner for Transport Antonio Tajani. Interestingly 76% of respondents to a (internet based) consultation among road users – cars, trucks, motorcyclists, pedestrians, cyclists 6 FLEETCAR | Spring 2010

perceived that traffic is safer now than 10 years ago. Young drivers (63%) and car drivers (31%) were identified as the main casualty problems. The most important countermeasures on infrastructure were assessed to be road classification – appropriate match between function, speed limit, design, layout (57%), facilities for pedestrians and cyclists (57%) speed management in urban areas (49%) and the implementation of safety audit and safety inspection (47%). High priority was also directed towards law enforcement in relation to drink driving and speed limits. With regard to vehicles – better brakes, lighting and intelligent systems were cited as better ways at preventing injuries as well as improving the safety quality of vehicle standards and equipment for HGVs.

road safety. Panellists represented road victims, professional drivers, public authorities, traffic police and vulnerable road users such as pedestrians, cyclists and elderly people as well as industry representatives. During the event the Annual Excellence in Road Safety Awards ceremony of the European Road Safety Charter (ERSC) took place. These Awards acknowledge the six most innovative and successful initiatives undertaken by ERSC signatories. The ESB was short listed. See more details on this and the Conference on www.fleet.ie

More political willingness was called upon, as was improvement in EU policy in order to achieve the collective goal in reducing road deaths and injuries across Europe. After giving an assessment of the results of the current European Road Safety Action Programme (2001 – 2010), the Commission will release the outcome of the consultation process that has taken place over the past months to contribute to the next action programme. This process has involved experts as well as citizens in general, with a view to gathering ideas on future actions that can help further improve road safety in the EU. The debate took place in the form of panel discussions with experts and plenary sessions with all participants. Subjects for the fi rst panel discussion were the safety of vehicles and of infrastructure, with focus on the safety of motorcycles, vehicles of the future such as electric cars, eco-driving, and on how to adjust infrastructure to different categories of road users. The second panel discussion dealt with the role that citizens can play in improving Text & Photos: Jarlath Sweeney – editor@fleet.ie

FOCUS

Renault Ireland launch 2010 Business Policy

uoyant from the successful start to 2010, Renault Ireland is looking to further its growing market share with the introduction of the 2010 Renault Business Policy. Stemming from its 2009 Fleet Policy, the new programme features a number of modifications that will att ract the business user, be it passenger car or light commercial vehicle operator. “Basically, we have reduced the Business threshold from 5 vehicles to 3 vehicles,” explained John Sullivan, Fleet Sales Director, Renault Ireland. “We have also changed the criteria for commercial vehicle sales by introducing two different levels of Business support – Level 1 is for small business owners or sole traders with 1 or 2 vehicles provided they are registered for VAT. Level 2 is for fleets with 3 or more vehicles,” he added. As an added sweetner, John said, “Business owners who purchase 3 or more Renault vehicles (cars or vans) during 2010 will qualify for the Renault Business Owner Volume Bonus.” The 2010 Renault Business Policy is directed at bone fide business owners, not private individuals or sole traders that are involved in the sale or resale of vehicles. Separate packages will be offered to Leasing companies in relation to volume bonus for passenger vehicle sales only. “In addition, there is a minimum retention period of 6 months for all vehicles supplied under the Renault Business Policy,” stated John. Together with Gary Breen, newly appointed Fleet Sales Manager and Julien Lelorrain, Product Manager and the Renault Ireland Dealer Network is in a position to elevate the French brand into a strong player in the corporate/fleet car and commercial sectors. And for 2010, the Renault product range is extending attractive, eco-friendly, economical with improved quality all round. Each Dealer will have a nominated Business sales person as a point of contact for this specific customer. “Th is person will become the Dealership ambassador for all aspects of this business that includes sales and most importantly aftersales,” concluded John. For the 2010 Renault Business Policy, Renault Ireland concentrates on the new Mègane family which includes the Hatch, Coupe and the Grand Mègane – formerly known as the Sport Tourer (Estate). Not only does the Mègane range offer three different body types, the price structure and discounts available for the Business Policy customer is unbeatable, 8 FLEETCAR | Spring 2010

Pictured clockwise: Renault Grand Megane, Interior and Boot

Model

Engine

Spec level

RRP

Business Discount

Business Price

Mègane Hatch

1.5 dCi 86bhp

Royale

€20,300

€4,800

€15,500

Mègane Coupe 1.5 dCi 86bhp

Royale

€20,900

€5,300

€15,600

Grand Mégane 1.5 dCi 86bhp

Royale

€21,100

€5,000

€16,100

not to mention the recently announced 5 year/unlimited mileage warranty now on all Renault cars and vans. According to Julien Lelorrain, the Renault Grand Mègane is the ultimate combination of practicality, design and technology. “A perfect blend of space and style,” he stressed. “The future of the estate car is here,” he added. Th ree levels of specifications are available in the new Grand Mègane: Royale, Dynamique and TomTom Edition (with built-in TomTom sat nav). “Renault Grand Mègane is a great deal in the current economic climate with value for money a key priority for purchasers. Grand Mègane Royale 1.5 dCi 86 comes with an incredible price, lowest annual road tax of €104, servicing every two years.” The Grand

Mègane’s boot offers a generous load area from 486 litres with the five-seat configuration, up to 1600 litres by simply folding down the rear seats. “Spacious and ingenious,” is how Julien described the Grand Mègane’s load arena, “the Grand Mègane’s boot comes with a clever storage compartment system that makes it easier to organise the loading space and to make your life and journey easier.” In order to deliver both responsive and secure handling, the Grand Mègane has a perfectly balanced chassis and precise steering. Together with a range of high-performance economical and ecological engines, the Grand Mègane is proof that driving an estate car can be a real pleasure. While featuring a huge list of standard equipment the version featuring the built-in TomTom sat nav will be appreciated by the

FOCUS high mileage cross-country driver as will the urban user. “To get you where you want to go with minimum fuss, the Grand Mègane offers an easy-to-use satellite navigation solution (as standard or option), developed exclusively with TomTom, world-renowned experts in the field.” All models wearing the Renault badge come under the Business Plus programme from the Twingo, Clio Hatchback and Grand Clio, Grand Modus and Kangoo Kar. Coming in above the 3 strong Mègane range is the Scenic, Grand Scenic and Espace MPVs as well as the Kaleos SUV. Then there is the Laguna trio – Hatch, Tourer and sleek Coupe. The Renault commercial vehicle line-up includes the Kangoo van, Trafic and Master – the latter being replaced by an all-new model due here soon – see Cover Story in Fleet Transport. The Kangoo range will have a long wheelbase version added while the Trafic will get a makeover shortly.

Renault Mègane Hatch

Having pipped the Government to the post by introducing the fi rst Irish Scrappage Scheme, Renault Ireland has announced another fi rst by launching a 5-year extended warranty programme available for all new Renault cars and vans. “Renault already provides one of the best ‘bumper to bumper’ warranty covers on the Irish market, with its current 3-year warranty including 3 year AA roadside assist covering up to 100,000km and up to 150,000km on Laguna, Koleos and Espace models,” emphasised Julien. “The Renault for You extended warranty will offer Renault customers a ‘peace of mind’ motoring solution that suits their practical needs, at an affordable price,” he added.

position Renault as leader among European manufacturers on the Irish market in terms of warranty cover. Th is 5-year warranty will include fully comprehensive breakdown assistance cover which includes in particular; nationwide recovery, home assist, over night accommodation, 24-hour hire vehicle and a dedicated 24-hour help-line. For more information on the Renault Business Policy please contact: John Sullivan, Fleet Sales Director - johns@renault.ie Gary Breen, Fleet Sales Manager - gary.breen@renault.com Julien Lelorrian, Product Manager - julien@renault.ie

The new Renault for You programme will enable Renault customers extend their manufacturer warranty from the current 3-year warranty to up to 5-years unlimited mileage, and is sure to

Renault Mègane Coupe Renault Mègane TomTom close-up

New Renault Master

Text: Jarlath Sweeney – editor@fleet.ie

www.fleetcar.ie | Spring 2010

LAUNCH PAD

Little and Large from Audi with new A8 and A1

eemed to be the ‘sportiest sedan of the luxury class’, the next generation A8 from Audi due this Spring is not the only highlight of the German automaker’s centenary as the new A1 will enter the subcompact segment. Sporting a more elegant (all aluminium) body the new A8 features more powerful and efficient engines, more luxurious equipment and is longer and wider than its predecessor. It’s lighter too – by 6.5 kgs. The power spectrum of the three engines available initially (from 3.0 TDI, 4.2 FSI and 4.2 TDI) lies between 250 – 372 hp, and consume on average 22% less fuel than their respective predecessors. As expected safety through various assistance systems has been improved as

has infotainment systems through higher equipment levels. Its new eight-speed tiptronic automatic transmission has higher overall gear ratios. Other new functions include all-LED highlights, new touch screen MultiMedia Interface (MMI) that incorporates ‘anticipatory’ satellite Navigation System that’s capable of marking out pedestrians via night-vision-assist. Audi will be the fi rst manufacturer to offer a premium car in the subcompact segment with the Audi A1. Targeting a young audience the launch plan includes promotion on every medium possible such as Facebook, YouTube and Twitter as well as through the mainstream media. A1 appeared in concept form at motor shows in Tokyo (2007) and Paris (2008) but

the final version is a best-kept secret. “The new A1 has Audi design in its genes”, stated Stefan Sielaff, Head of Design at Audi AG. “The front overhang is short, but the wheel wells are pronounced, giving the A1 a wide road stance. There will be many ways to customise the A1 to your personal ideas, especially in the interior.” “Audi is renowned for taking a lot of features of its show cars into series production. The roof arch is a unique characteristic of the Tokyo show car; there is a certain dynamism in the flow of the A and C pillars. The future is almost here – the countdown to this A1 is on,” he added.

Alfa Romeo bring back Giulietta name for 147 replacement

ack in the 1950’s, the Alfa Romeo Giulietta caught the imagination of car enthusiasts, making the dream of owning a true performing Italian car a reality. Now for the 147 replacement, Alfa has brought back the legendary name for 21st Century drivers who are looking for a distinctive style and a high level of comfort.

The driveline features Stop/Start technology and Euro 5 engine emission controls which range from 1.4 litre TB petrols and 1.6 litre and 2.0 litre JTDM diesels that have power outputs from 105 hp – 235 hp. Alfa DNA – the 3 setting

With strong styling from all angles, design traits stem from the Alfa 8C and MiTo, which have been well received by the public. One of the distinctive features is the absence of a standard rear door handle as per the Alfa 156 from 1987.

driving system – Dynamic, Normal and All Weather is included here. At 4.35 metres long, 1.46 metres high and 1.80 metres wide built on a 2.63 metre wheelbase makes it bigger all round than its predecessor. New Giulietta is set to get hearts and minds pumping at the Geneva Motor Show. Sales across Europe will follow when presented to the World. As Alfa Romeo celebrates its centenary, the Giuietta will be joined later in the year by a yet to be named 166 replacement.

Fiat ‘rEVOlutionize’ Punto

nveiled at the Frankfurt Motor Show, the new Fiat Punto Evo is making its way here. It aims to build on the success of its predecessor, the Grande Punto, and become a benchmark for innovation, safety and style thanks to several new features. Technological advances of the Punto Evo includes a broad range of Euro 5 engines, including the second-generation 1.3 MultiJet and new 1.4 MultiAir petrol. Still with reduced consumption and emissions in mind, the new Punto Evo offers Start&Stop system. 10 FLEETCAR | Spring 2010

Inside the car, there is also a debut for the new Blue&Me-TomTom infotainment system, whose practical colour touchscreen allows you to manage phone calls, satellite navigation and all the driving information you need, which it downloads directly from the on-board computer systems. Finally, the Fiat Punto Evo is even more attractive thanks to the work done by Fiat’s Centro Stile. The interiors (dashboard, seats and instruments) have been completely revamped.

LAUNCH PAD

Skoda broadens range with Yeti and Superb Estate

koda Ireland expect great things about the Yeti – its new compact sports utility/ crossover vehicle. With a starting price of less than €20,000, for the entry-level 1.2 litre TSI petrol, one gets a spacious, versatile and practical five-seater with generous levels of standard equipment and safety features. As with all SUVs, drivers will appreciate the Yeti – its elevated view from its raised seating position and increased ground clearance, while its passengers will like the 3 independent rear seats. These can be removed completely to turn the Yeti van-like as up to 1760 litres of luggage space becomes available. Most sales will come from the 2.0 litre TDI (110 bhp) common-rail diesel with Band B CO 2 emission, equating to annual road tax of just €156. 140 bhp and 170 bhp versions will also be on the list in due course as will a 1.8 TSI (160 bhp) petrol – all featuring 4x4 drive systems.

On the Active trim level there’s a 6.5” colour touch screen sound system with SD card port and 6-CD changer. With the Yeti name associated with snow, the timing of its launch in Ireland was rather opportune as it arrived just before Christmas. It was recently voted the Czech Motoring Journalists Club Car of the Year. All versions have air-con, Bluetooth, alloys, roof-rails plus numerous options. Meanwhile the new Skoda Superb Estate is set to become the most luxurious car ever to wear the famous winged arrow badge. Not to be outdone by the hatchback’s innovative Twin Door tailgate, the Superb Estate’s boot – the biggest in its class – has its fair share of neat touches too. All models are fitted with a pair of lights built into the tailgate to illuminate not only the load bay but also the

area around the rear of the car. A third, LED light in the boot can be removed all together and used as a torch and, thanks to its magnetic body, mounted to the car’s body. The tailgate itself has an optional poweroperated function while the integrated luggage cover automatically retracts when the boot is opened. Customers can also specify the variable floor, which extends over the rear bumper to help with awkward loads. And if the Superb Estate’s cavernous load bay (633 litres with the rear seats in place, 1,865 litres seats down) still isn’t big enough, all models are fitted with roof rails. A selection of petrol and diesel engines mated to either manual or DSG auto boxes. To come also is the new Skoda Superb Estate 4x4 with its fourth-generation Haldex clutch four-wheel drive system which will offer comfort and safety, whatever the weather.

New BMW 5 Series has got it all

uto Start/Stop, Park Assist, Night Vision, Lane Departure and Lane Change Warning are among the latest technological developments in the automotive industry and all of these can be found in the sixth generation BMW 5 Series. Ever since 1972 the 5 series has been a car to aspire to and this new model is no different. A litt le more sportier and elegant than the previous model, the BMW trademark kidney-grille looks more prominent than before. Inside, the extra space should be noticeable – up to 13 mm more rear leg room, thanks to its 2968 mm wheelbase – the

longest of its type in its segment. Boot space has not been compromised either as there is 520 litres available.

Featuring the most perfect 50:50 weight distribution ensures the perfect balance when it comes to ride and handling, aided of course by a super efficient driveline. Take the 520d for example, likely to be the best selling model as per previous generations – it now has 184 bhp and 380 Nm and wait for it – only 132 g/ km CO2 which brings it within Band B (€156 annual road tax). A new 8-speed automatic can be specified over the standard 6-speed manual. Expect a new estate and M-Sport versions in due course.

New Fiat Doblo – doubles up on space!

esigned by Centro Stile Fiat alongside the new Fiat Professional Doblo Cargo van the new Doblo passenger is all about roominess. Available as a 5-seater or 7-seater it was created with practicality and comfort in mind. Compared to the previous model the new Doblo apart from new styling features new engines and new technology throughout. This was achieved by building the car on a new platform (Grande Punto), which boasts the longest wheelbase in its class – at 2755 mm. As a result maximum boot space extends to 3200 litres (with the seats folded down). Biggest change is with the new independent bi-link Text: Jarlath Sweeney – editor@fleet.ie

suspension layout that ensures extra travelling comfort. Vibrant colours, materials and trims enhance the smartly designed interior with

numerous storage options placed all-round. Euro 5 compatible engines (that have Stop/ Start technology) range from 3 x 1.3 litre MultiJet diesels – 90/105 and 135 hp mated to 5 and 6 speed gearboxes. Active safety items include the latest electronic stability control devices such as ABS with EBD – electronic brake force distribution as well as ESP complemented by a Hill Holder System as standard. With crumple zones, front and front-side airbags for head and chest protection, the new Doblo goes beyond the highest passive safety standards required. www.fleetcar.ie | Spring 2010

TYRES

Continental launches New Performance Tyre amid fears of increased illegal Tyre usage tyre performance and wear motorists should use standard tyres April to September and cold weather tyres October to March.”

Paddy Murphy, General Sales Manager of Continental Tyres Ireland

he dramatic fall in new car registrations is well documented. There is however, another statistic which must be causing concern to anyone that takes interest in road safety in Ireland. Sales of replacement tyres fell significantly last year - by up to 20% compared to 2008 according to Paddy Murphy, General Sales Manager of Continental Tyres Ireland. Now given that there has been no appreciable drop in the overall number of cars on our roads, if anything you would have expected sales to have increased last year as people hold onto their cars for longer. It’s a worrying trend admits Paddy. “Clearly the economic recession has led many consumers to delay new tyre purchases ... and probably break the law,” he says, noting that evidence from Continental’s tyre dealers suggests that the number of drivers coming in to change tyres where the tyre tread is below the minimum legal 1.6mm is on the increase. Another perhaps less surprising trend is that motorists are becoming more cost conscious and are opting for cheaper tyres, a decision that may save money in the short term, but Paddy points out can have implications for road safety. In this respect he welcomes the introduction from April of this year of a new requirement in the NCT test for a tyre to have an ‘E’ mark to certify compliance with international regulations, which will prevent sub-standard tyres reaching the market here. However he called for the introduction of speed ratings to also be made part of the NCT test, noting that buyers often purchase tyres with a lower speed rating than that specified by the manufacturer.

2012 will see further explanations of the dark science that is tyre technology when EU legislation will make tyre labelling mandatory. It will provide customers on information relating to the fuel efficiency, wet grip and external noise performance of tyres, and it is hoped will lead to a move toward more fuel efficient tyres that will be equivalent to removing up to 1.3 million passenger cars from EU roads every year.

Having recently revealed its latest product in the UK where Fleet Car was the only Irish representative, Continental Tyres has now launched the ContiSportContact 5 P onto the Irish market. Speaking at the launch, Paddy Murphy said that this new high performance tyre focuses on the key targets of grip and handling. Primarily for 19” wheels and larger, it will be fitted as original equipment on a range of performance cars including the Audi TT RS, Renault Megane Sport RS, Mercedes C-Class AMG and E-Class AMG and Mercedes SK AMG with further approvals expected. The tyre uses Continental’s Macro Block Technology to create large tread blocks on the outer shoulder for better stability with increased flexibility. Further technology includes a mix of polymers and carbon called Black Chilli which Continental says gives improved braking distances on both wet and dry surfaces. The tyre also has an additional 3mm tread depth indicator (as well as the mandatory 1.6mm), at which point Contintental recommends replacing tyres for optimum safety in the wet.

ecent cold If you take an interest in tyres, the recent weather did have one side benefit as it got riate tyres people talking about having appropriate ns. While for more difficult weather situations. ded tyres we don’t need extremes like studded ntries in as used in some Scandanavian countries ves that winter months, Paddy Murphy believes nsider for the Irish climate we should consider tead cold weather tyres for our cars instead of standard tyres. ow At temperatures of 7 degrees (below es centigrade) or lower, cold weather tyres er become more flexible thanks to a higher content of natural rubber, giving better ad grip and overall performance. The tread et pattern also delivers better grip on wet ly and snowy roads – the former certainly d. far from a rare phenomenon in Ireland. A greater number of sipes or cuts in the tyre provide better biting edges to interact with the wintry surface. Countries like the Netherlands and with n have climates not dissimilar to our own seen a dramatic increase in the sales of cold weather tyres in recent years. “Coldd weather tyres perform significantly better in winter and mer,” says are only marginally inferior in summer,” Paddy. “The bottom line is that for optimum

Text & Photos: Cathal Doyle - cathal@fleet.ie

www.fleetcar.ie | Spring 2010

REVIEW

North American International Auto Show 2010

ou know things have changed in the motor industry when Ford launches a major European model like the new Focus in America. The opening press conference in Detroit combined the not inconsiderable charisma of Ford CEO Alan Mulally with a flashy and upbeat stage show that conveyed one clear message: optimism. It also unveiled the third generation of Ford’s ever-popular family hatchback, a car that seems more important to the brand now than ever before.

‘One Ford’ plan and it means taking successful and efficient European cars like the new Focus, Fiesta and the next Mondeo, and selling them worldwide. In unveiling of a more stylish premium Focus is vital because Ford believes its US customers will want to downsize en masse over the next three years.

Ford’s press conference spelled out its singleminded, recession-busting strategy that’s giving the whole brand direction. It’s called the

It’s more upmarket than ever and we’re told this high-end specification will translate to European models, due on sale during the fi rst quarter of 2011. Mulally revealed that ten global C-segment models will spin-off the new Focus platform and that an electric version will be built in Michigan, giving the assembled Ford employees plenty of reasons to whoop with optimism. In all, the Blue

Ford Focus

Ford Transit Connect

Chevrolet Aero RS 14 FLEETCAR | Spring 2010

Buick Regal GS

Oval perfectly judged the balance between positivity and cockiness here, and the Focus stole the show. And the rest... Not that it had much competition from its US counterparts. Chrysler’s stand seemed hurriedly integrated with Fiat’s, but there was early evidence of synergy between the two newly united brands in the form of the Chrysler Delta Concept - effectively a Lancia Delta with Chrysler grille. It’s a start, but how a car designed for Milan will fair in Michigan is anyone’s guess... The General Motors area was quiet as a crypt

1922 Ford Electric

Cadillac XTS Platinum Concept

REVIEW

- Detroit, USA and, depressingly, the biggest GM news of the day came from interviews with its executives, who were quoted as saying that Saab would be “wound-up” in the near future, prompting a flurry of reports that GM never intended to sell the ailing Swedish brand anyway - to Spyker, Ecclestone or anyone else. Upbeat Europeans

its performance on a par with BMW’s M cars. Volkswagen came up with a sleek hybrid coupe concept that’s likely to be called a Jetta hybrid, and is powered by the VW Group’s 1.4 TSI engine combined with a lithium-ion battery powered electric motor. It emits just 98g/km CO 2 emissions but can hit 140mph.

to launch two new hybrids - both of which claimed to have ‘sporty’ driving characteristics. Honda’s production-ready CR-Z was the more appealing, reviving the spirit of the CRX with a 1.5-litre hybrid powertrain and decent 2+2 looks. The European version will make its debut at Geneva.

Elsewhere, European manufacturers were more upbeat, even though none unveiled mainstream models here. BMW tantalized by revealing a scorching hot version of the Z4 with a 335bhp straight six under its lengthy bonnet. Zero to 62mph takes the snappily named Z4 sDrive35i just 4.8 seconds, putt ing

Mercedes had a clay silhouette of the next CLS, while Audi previewed the new A8 and Mini launched the Beachcomber concept; an intuitively packaged, funky SUV. Meanwhile Honda and Toyota took the opportunity of an American motor show

There was no gett ing away from it though Detroit 2010 belonged to Ford. Especially when Mulally announced that, in every division of its business around the world, the Blue Oval has been profitable in the last quarter of 2009. For now, it is single-handedly proving that car manufacturers in America have a future - and that gave the whole show cause for optimism.

Lancia-Chrysler Delta

Mercedes-Benz E-Class Concept

Mini Beachcomber Concept

Mustang Drop-Top

Volkswagen Jetta

Volvo C30 BEV www.fleetcar.ie | Spring 2010

NEWS 1

Newsletter for Approved Driving Instructors

Check wheel alignment after pothole damage

o avoid any additional vehicle damage and expense caused as a result of driving over potholes, TyreSafe, the tyre safety organisation, is advising motorists to ensure their wheels are properly aligned. Driving over potholes can alter the vehicle’s steering and suspension geometries or damage critical components which can reduce vehicle safety or generate extra running costs. By ensuring wheels are correctly aligned, drivers can minimise the effects of any pothole damage and ensure they remain as safe as possible. “The recent bad weather will inevitably increase the number of potholes we see on our roads which can cause a number of serious safety issues for drivers,” explains Stuart Jackson, chairman, TyreSafe. “If a car’s wheels are not correctly aligned it may pull to one side or cause vibrations in the steering wheel which can be distracting and make the vehicle difficult to control. By visiting your local garage or tyre dealer they will be able to perform some simple checks to make sure the wheels are correctly aligned, helping you to stay safe.” According to the AA, last February’s heavy snow increased insurance claims for pothole damage by more than 250 percent. With the current prolonged spell of snow and freezing conditions, road damage is expected to be even worse this year. As well as the safety benefits offered by correct wheel alignment, motorists can also reduce their running costs. When a vehicle’s wheels are properly aligned, it is less likely to suffer from premature tyre wear as the tyres point in the correct direction, reducing any ‘scrubbing’ action on the road surface. Th is also helps to reduce the rolling resistance of the tyres meaning that fuel costs are also reduced.

Volume 1, No. 1 Spring 2010

‘Know Before You Go’ driving abroad

any road signs in Europe are internationally standardised, however recent research by the Institute of Advanced Motorists (IAM) has found that tourists driving in foreign countries are “three times more likely to be involved in an accident abroad due to ignorance of local traffic laws.” Airport Parking and Hotels (APH) the long stay airport parking and travel extras specialist, has put together a table of European road signs for the ‘Know Before You Go’ section of its website - www.aph.com/news/knowbeforeyougo highlights unusual road signs found in popular holiday destinations in Europe. The APH research table highlights the unusual signs which could confuse drivers and found that while France has few signs that differ from those in the UK, Germany has a number of confusing ones too and some of the Swedish road signs also have a slight variation on the international signing system. Nick Caunter, MD of APH, says: “More and more holidaymakers choose to hire a car in Europe or drive their own car abroad, so we felt it was important to highlight to drivers the most confusing European road signs. The table helps travellers to study the road signs at their holiday destination before leaving the UK and they can also print off the table from the ‘Know Before You Go’ section of our website, and take it abroad with them.”

“When a driver has their wheel alignment checked, the garage will also be able to give the tyres a proper inspection to ensure they have not suffered any damage from the pothole,” continues Jackson. “Cuts or bulges in a tyre mean that it is likely to have suffered some serious internal damage making it unsafe and illegal. The garage will also be able to check that the tyres have adequate tread depth and the correct pressure, both essential for safe driving.”

RSA teams-up with Park Rite

novel new road safety awareness campaign has been launched by the RoadSafety Authority (RSA) and Park Rite, using awareness raising posters. They display seatbelt-wearing and Daytime Running Lights (DRL) messages at highly visible locations, at the entry and exit point and pay station areas, in Park Rite car parks throughout the country. Park Rite has provided all the poster sites in their car parks free of charge to the RSA. According to Noel Brett, Chief Executive, Road Safety Authority, “The aim of the campaign, is to deliver an important road safety message to drivers and passengers at a key point of intervention, the start of their journey.” Text: Jarlath Sweeney & Gerry Murphy

He added, “The RSA is indebted to Park Rite for their generous support of this campaign. Indeed we have been working together to promote road safety for the past five years. I have no doubt that this campaign will create a greater awareness of seatbelt wearing rates among drivers and passengers, and encourage drivers to use their dipped headlights Pictured right are Noel Brett , CEO, RSA & John O’Gara, CEO Park Rite during the daytime.” www.fleetcar.ie | Spring 2010

NEWS 11

DIRECTION

ESP on board message getting through!

n the first six months of 2009 the share of newly registered passenger cars in the UK featuring the ESP active safety system increased by three percentage points to 59 percent compared with the full year in 2008 . The increase was largely driven by the small car sector where 23 percent of new cars had ESP on board as standard or optional equipment. Only 11 percent of sales in the mini compact class featured ESP - a fall of 2 percent. In Germany, the share of newly registered passenger cars featuring the ESP safety system has fallen for the first time. Recently published data indicates that the share fell to 78 percent in the first six months of 2009, three percentage points down from the figure for 2008. The main reason for this is the substantial rise in sales of small vehicles featuring few extras. In the mini compact class, where sales grew fastest, the share of vehicles equipped with ESP fell from 33 to 19 percent. “Even for small vehicles, ESP offers extra safety as numerous studies have shown,” said Dr. Werner Struth president of Bosch Chassis Systems Control Division. However, Bosch is optimistic that this will improve in the next few months. In 2009, for example, several manufacturers have made ESP standard equipment in new models for the first time. Moreover, an EU regulation passed in 2009, which will take effect from November 2011, stipulates that all new passenger-car and commercial-vehicle models must

be equipped with this active safety system. And this will apply to all new vehicles from November 2014. In addition the new EuroNCAP star rating, introduced in February 2009 now includes ESP. In 2010, Bosch will start series production of generation 9 brake control systems. Its engineers have been able to reduce the weight and size by up to 30 percent as compared to the previous version. A further reduction in cost supports the efforts of the automotive industry and authorities to make active safety systems standard equipment worldwide. In the first six months of 2009, the share of vehicles equipped with ESP rose again in nearly every European country. The figure for Italy, for example, rose by four percentage points to 55 percent, while the figure for Spain rose to 69 percent. Only France has recorded a similar development to Germany and posted a decline. In France, this is due to a government incentive to promote vehicles that emit less than 120 grams of CO2 per kilometre. Once again, this mainly benefited sales of small cars with few extras. Commenting on the ESP figures for the UK, Edmund King, AA President said, “Particularly in winter it is essential to avoid crashes by skidding, and ESP vehicle active safety technology is a proven life saver in these conditions. We urge new car buyers to choose cars fitted with electronic stability control either as standard or as an option before other extras such as alloy wheels or iPod connections are considered.”

Call to improve Learner Driver’s MICHELIN Guide Great Britain awareness around trucks & Ireland 2010 - Out Now

ate last year in the UK, the Freight Transport Association (FTA) called on the Department for Transport there to change the Highway Code so that it includes guidance for learner drivers on how to handle their vehicle around trucks and that knowledge and understanding of how to behave around trucks to be included as part of the driving test. Should this be the case in Ireland too? Here in Ireland our Rules of the Road does include guidance on how to behave around cars, cyclists, motorcyclists, pedestrians and even farm machinery but not around trucks and HGV’s. FTA’s Policy Director, James Hookham says, “As road users, whether we’re on two, four or even sixteen wheels, we all have a responsibility to act sensibly and within the law.” “It’s unfair to make lorry drivers the scapegoat. Whenever there is an accident, or even a near miss, involving a lorry, the common assumption is that the lorry driver is at fault. But how many of us are aware of how much clearance we need to give HGVs when we are overtaking or how much distance do we need to keep to enable a lorry driver to see us?” Hookham continues. The FTA also wants all haulage & freight companies to make sure their drivers’ training is up to date and comprehensive. Perhaps it is time for the authorities here to take action too.

18 FLEETDIRECTION | Spring 2010

he MICHELIN Guide Great Britain & Ireland 2010 is now available in bookshops priced at £15.99 (€18.99 in Ireland).

Commenting on the 2010 guide, Editor Derek Bulmer said: “Last year was clearly a difficult year for hotels and restaurants but those establishments who reacted by being more flexible and creative appear to be riding the storm. Value for money has also been an important factor and we have awarded 28 new Bib Gourmand awards – ‘good food at moderate prices’ – which reflects this.” “Chefs have had to be more resourceful and restaurants have had to adapt to changing eating habits. Some have even introduced ‘credit crunch’ menus to help fight the recession. Long-established restaurants have proved to be resilient but we have also seen plenty of new openings. “There is now a greater geographical spread of starred restaurants and the inspectors will continue to seek out establishments serving particularly good food, wherever they are situated.” The format of the MICHELIN guide means it offers its readers an unrivalled selection of hotels and restaurants to suit all pockets. The 2010 guide recommends more than 1,900 hotels and guesthouses and around 1,900 restaurants and pubs. All are reg u larly and anonymously i n spec ted by Michelin’s ow n team of professional, fulltime inspectors and inclusion in the guide is free of charge.

DIRECTION

ADIs

G.A.D.I – serving the needs of the ADIs in the West

alway Association of Driving Instructors (GADI) is an association based in Galway, and includes members from both City and County. It was formed back in October 2008 under the stewardship of Chairperson Liam Joyce. Liam is still the Chairman and heads up G.A.D.I which currently has forty four members from Galway City and County. That equates to more than two-thirds of the total number of Driving Schools in the county. They have a committee of six members who are extremely active and keep the membership informed of changes, decisions and all the news from the industry. The overall objective of G.A.D.I. is to engage the driving instruction industry in Galway and The Road Safety Authority (RSA) into shaping a better working environment in order to promote road safety. Here is a group of like-minded driving instructors who, despite being competitors in their day to day business work together to improve road safety for all. They also act as a lobby group corresponding regularly with Galway City and County Councils to promote better road signage, road markings and speed limit signs, so that all road users have the best information and guidance to make sound decisions when using our road networks.

Other aims and objectives of the G.A.D.I. include the promotion of road safety, recognition from Local and National Authorities, liaise with relevant Authorities, educate learner drivers in relation to proper driving skills and decrease road fatalities through driver training. The association members are all Authorised Driving Instructors (ADI’s) recognised by and are in constant contact with the RSA with the promotion of road safety being a core objective of the group. Members of Galway Association of Driving Instructors can avail of a number of special discount deals that the Association has negotiated with The Galway Advertiser for advertising, Kieran Farrell Tyres for new tyres, AON for very competitive rates on driving instructor's insurance and First Ireland (AIG Insurance) offer all G.A.D.I. members a discount off their driving instructors insurance when renewal date is due.

2009 – Safest on the Roads to date

t has been another record year for safety on our roads with 2009 being the safest year on Ireland’s roads since road deaths were fi rst recorded in 1959. According to Road Safety Authority figures, a total of 240 people tragically lost their lives on Irish roads in 2009. Th is is 39 fewer fatalities compared with last year.

A closer look at some of the key provisional statistics for 2009 shows that 40% of road deaths were under 25 years of age,49% of road deaths occurred at the weekend, Sunday was the most dangerous day of the week with 51 road deaths and the hours between 6pm and 8pm were the most dangerous, with 30 deaths (13%).

A breakdown of figures for 2009 shows that in total 240 people lost their lives compared to 279 in 2008, representing a 14% reduction. Drivers make up the biggest number with 128(53%) dying in crashes. 40 were pedestrians, 38 passengers, 27 motorcyclists and 7 cyclists.

The average monthly fatality rate was 20 in 2009 compared to 23 in 2008 and 28 in 2007. The safest month of the year was September when 13 deaths occurred. Th is is also the safest month on record. Commenting on the figures Noel Brett , CEO of the RSA said: “Thanks to the support of the public and a real willingness to change behaviour the range of measures implemented in 2009 across education, enforcement and engineering has resulted in our safest year on record. Indeed, in 2009 the European Transport Safety Council ranked Ireland 6th in Europe for road safety.”

While remembering the families and friends of all those killed on the roads, Road users, An Garda Siochana, the Road Safety Authority and other agencies were all rightly praised for their contributions to the reduction in road accidents in 2009. We should, however also pay tribute to vast numbers of competent Driving Instructors who have contributed enormously to the improving safety records being achieved over a number of years now for the high quality of driving instruction that they administer daily to our learner drivers.

He concluded by adding, “I want to thank all road users for their efforts in 2009 and I would appeal to everyone to build on the achievements made to make 2010 even safer.”

New Transport Career with CPC.ie

you may be entitled to funding for the course from your local FAS, Local Employment Offices (Obair) or Social Welfare,” explained Tony.

ith Ireland sea-locked and located on the periphery of Europe, we are uniquely dependent on the transport industry whether its road haulage or bus/coach public service vehicles. According to leading transport tuition provider Tony Hynes, transport is a career path worth pursuing especially in these very challenging times. “Transport and logistics offers many excellent opportunities for those wishing to set up their own haulage or passenger business or job seekers wishing to access employment in this fundamental important economic sector.” The Certification of Professional Competence (CPC) in Transport Management (which is obligatory if you want to put your own truck or bus on the road) is increasingly becoming a prerequisite to pursuing a career in transport. “As well as enhancing your career, qualifying you as a Transport Manager and up-skilling, it is also an internationally recognised qualification for life. If you are unemployed or facing the loss of your job

Certified by the Chartered Institute of Transport & Logistics the subjects covered in the course include: setting up and managing a transport business; effective marketing techniques; employment, Health and Safety and contract law; costing/pricing and financial management; tachograph and hours of driving legislation; national and international documentation etc. Approved CPC courses in Transport Management are run at weekends by Tony Hynes of CPC.ie who has successfully put thousands of students through the CPC exam by using his own specially developed materials and his unique dynamic delivery style. CPC.ie also run “Driver CPC” courses for Truck and Bus drivers at 30 venues nationwide. If you wish to obtain further information you can contact Tony at: 086-2458379; 087-6363003; tony@cpc.ie or visit www.CPC.ie www.fleetcar.ie | Spring 2010

PROFILE

DIRECTION

Airport Driving School All classes of instruction - All under one roof

s 2009 turned into 2010 Dublin’s Airport Driving School was in a position to claim forty years experience in the field of driver education. Originally based at Cloghran beside Dublin Airport, the well appointed head office, is now located in the St Margaret’s, Business Park, Finglas, and was opened by Transport Minister Noel Dempsey T.D., in 2008. Back in the 1970s the idea of road safety and driver training was in its infancy. It was a different era, the fitt ing of seatbelts was not required, and the wearing of them was not compulsory until 1980’s. While we have come a long way since then, the need to hold a driving licence is possibly more important than ever. With all aspects of Motoring and Road Safety, both good and bad receiving so much media attention, ‘Fleet’ went to meet with Tom Murphy, Managing Director of Airport Driving School to see how things have progressed over the last four decades. From small beginnings Airport Driving School (ADS) now operates a fleet of over thirty vehicles, servicing the greater Dublin area and the surrounding Counties. Airport’s vehicles are a familiar sight on the roads and the striking red livery makes them un-missable to other motorists and pedestrians alike. All of whom are ‘potential’ customers in some form or other.

transmission. All commercial vehicles meet either Euro 4 or 5 specifications and depending on licence category, the lifespan of the vehicles varies from three to five years. Apart from the 09 Mercedes Turismo, ADS operates two other vehicles worthy of note. To cater for its advanced driving programmes, clients can avail of a Ford Focus RS and a BMW M6. Advanced driving programmes are one of the many special services offered. In addition to Forklift training certified by the ‘Road Transport Industry Training Board’ (RTITB) and recognised by the Irish Health & Safety Authority, Airport Driving School also provides CPC courses for both Driver and Transport Manager, plus ADR programmes and Driving Instructor Courses enabling people to prepare for the Road Safety Authorities ‘Approved Driving Instructor’ (ADI) exams. With regard to the implementation of legislation on Driver CPC and Instructor ADI. Tom is supportive of the measures and pleased with the outcomes they have produced. Feedback from drivers on the Airport’s CPC programmes has been very positive and he believes the training modules will produce better informed, more knowledgeable drivers - promoting a more positive att itude to the profession and the transport industry.

The company has built a loyal customer base, with both private and commercial clients. Names such as Irish Ferries, Coca-Cola, FÁS and the Dublin Port Authority, are some listed among the corporate sector. In the area of private tuition ‘word of mouth’ referrals from previous satisfied clients remains the most powerful means of att racting new business in addition to providing an instant and highly accurate barometer of your performance. The ADS fleet can cover licences from Motorbike through to Artic, and includes a Commercial SUV with horsebox trailer to cater for the ‘B+E’ licence class. The training vehicles are of the highest standard from the Nissan Micra cars - to the 6x2 Mercedes-Benz Actros Mega-Space tractor and 13.6-metre Tri-axle semi-trailer. Flagship of the passenger vehicle fleet is a - 2009 Mercedes ‘Tourismo’ Class ‘D’ Coach with full touring spec. Dual-controls and air conditioning, are standard in cars and commercials alike, with Class ‘B’ clients having a choice of manual or automatic 20 FLEETDIRECTION | Spring 2010

Noel Dempsey T.D., Minister for Transport performed the official opening of Airport Driving School in 2008. Also pictured is Kieran Ryan and Tom Murphy, Airport Driving School

DIRECTION Along with many CPC training providers he does express concerns about the lowering of course fees, hoping that standards will not suffer as a result. An issue that has been highlighted to the RSA from a number of quarters and one which the RSA state they intend to monitor closely. For a newcomer to the transport sector moving from a Class ‘B’ licence through to Class D, ED, or EC, has become an expensive undertaking. When one includes the various Driver Theory Tests, Medical Reports, and Test Application Fees, which all have to be paid before you get behind the wheel, the amount may prove prohibitive for many. We asked Tom what if any effect this has had on demand for lessons, with particular reference to the Bus as we are now over the fi rst year of the CPC. What Tom has found is that while the costs have increased, so has the quality and the determination of the person. When someone invests so much in their future they really want to succeed. For unemployed persons, there is some funding available through various FÁS and Social Welfare retraining grant aided schemes.

PROFILE to higher category licences or advanced driving awards. In modern life a Driving Licence is a necessity. People no longer always live close to where they work and employment circumstances can change in an instant. The mobility and freedom afforded a licence is often underestimated. Even with the economy slower than previous years obtaining a licence is an investment in your future. To ensure the survival of any business into its fourth decade the business model must be flexible and be able to adapt. Airport has moved with the times by providing customers with high-spec up to date vehicles. Also by offering clients a one stop shop from their fi rst day on the road. Starting with either a car or a bike and progressing to commercial driving licences. Then taking it further to advanced theory and practical training, and possibly embarking on a career as a driver trainer - all under one roof at Airport Driving School.

Since putt ing the fi rst car on the road, one major change has been in the area of vehicle technology, no more so than in the truck and bus categories. Th is has led Airport to develop a driver/vehicle familiarisation element to their driver training. With the vast array of on-board equipment and diagnostic systems so much a part of any modern vehicle. It is not only valuable but very important for the driver to fully understand what the function is of each of the seventy-two switches and controls as found on the 09 Turismo Coach. As legislation now requires, all Driving Instructors must be RSA approved for the class or classes of vehicle they wish to instruct in. All Instructors employed by ADS undergo a further two week in-house training and assessment programme, which then continues as an on-going continuous assessment throughout their career with the School. Th is, according to Tom ensures standards are maintained. Tom believes that the RSA is starting to make itself known and already the ADI process has begun to set standards in an industry which cried out for improvement for a long time. One issue he and many others would like to see addressed is one where a set number of compulsory hours tuition must be taken before a test application can be submitted. The motivation behind this is not for selfish reasons to create more business. Compulsory lessons would help to improve the standard of test applicants and so streamline throughput and thereby shorten waiting lists. Also it would open people to the fact that their driving can be improved and so develop and promote a culture of wanting to improve. Th is is one area where Tom sees the future growth in the business. By providing specialist Advanced Driving Courses using hi-performance vehicles, and the providing of education programmes such as CPC and ADR. Where will Airport Driving School be in the ‘next five years’? Well Tom believes that while we are set for challenging times ahead, Airport will be a stronger company, increasing business through improving quality, and meeting the customers needs. At either beginner level or up-skilling

Text: Paul White – paul@fleet.ie

www.fleetcar.ie | Spring 2010

MOBILITY

DIRECTION

Disabled Drivers Association of Ireland celebrates four decades of dedicated instruction

n 2010, the Disabled Drivers Association of Ireland (DDAI) celebrates 40 years of providing information and instruction to people with disabilities. DDAI operates its National Driving Assessment Centre at the DDAI Headquarters in Ballindine, Claremorris, County Mayo. The centre is equipped with the only Static Assessment Unit in the country and provides assessments to learner drivers, as part of driver rehabilitation or to benefit older drivers. For anyone with a disability beginning, continuing or returning to driving, a driving assessment may be recommended to establish what one’s most suitable options are. A driving assessment may be required to decide what adaptive driving equipment and vehicle are best suited to one’s requirements, in order to drive in safety and comfort. At the Association’s centre in Ballindine advanced equipment is available for assessing ability. A static assessment unit assesses the motor ability of upper and lower limbs in terms of strength, mobility and motor reaction time. Mental reactions and decision making ability are also tested. Th is assessment is an important component of evaluating what car adaptations, if any, are required for the prospective driver. Th is information is particularly useful for those beginning to drive. It is advisable that for those returning to driving or having their driving reassessed, poor performance on the static unit is not conclusive. For experienced drivers it does not re-create the real driving situation. Moderate results should be supported by an in car on road assessment. The Static Unit assessment is enhanced by an on road assessment with an experienced instructor. An In-Car On-Road Assessment may be requested to ascertain if any cognitive/perceptual deficits affect one’s ability to drive. Cars are available, which offer a range of adaptations to meet the needs of the majority of clients. The on road assessment allows for a more realistic driving situation. Th is form of assessment has also proved to be a better environment for clients returning to driving but now in an adapted vehicle. The various assessments will identify elements which need to be addressed and also unfortunately elements which cannot be successfully addressed. Adaptations cannot always assist every person whether able bodied or disabled to drive successfully. Drivers learning to drive for the fi rst time should obtain driving lessons from a qualified instructor. While the learner driver may feel confident and competent driving in their own local area, the driving environment is increasingly complex and it is important that the ability to cope with this is confi rmed with the help of the instructor’s experience. From 30th April 2009 Driving Instruction in Ireland has been regulated. Learner drivers can be confident that if they use a full ADI Permit holder they will get good quality tuition. Drivers with a disability, who require special adaptations to their

22 FLEETDIRECTION | Spring 2010

vehicle, may fi nd greater difficulty in obtaining instruction. A number of providers provide lessons in cars with automatic transmissions, but there are a limited number of agencies providing tuition in cars with standard and advanced adaptations for people with disability. The Disabled Drivers Association provides centre based training in vehicles which are specially adapted for drivers who have a disability. The driving school is unique in that it is the only year round residential driving school in Ireland. Driving lessons in diversely adapted vehicles are given as part of an intensive programme of driving instruction. The Association is fully compliant with legal requirements, as instruction is always provided by a fully qualified ADI permit holder. They have long experience in teaching drivers to drive with specialist adaptations (e.g. hand controls, left foot accelerators, steering spinners etc.) and are familiar with the needs of a wide range of disabilities. In addition to standard hours of tuition, the Association provides instruction through a unique intensive residential course at Ballindine centre. The tuition element of this course is sometimes supported by a grant under Health Payment/Allowances from the Department of Health and Children as administered by the HSE. It consists of three weeks of tuition which can be taken in block or in phased week long periods of tuition. Driving is an essential part of independence and social interaction and in rural areas in particular is an essential support to the rural lifestyle. Even in urban areas, as personal mobility declines with age, the importance of driving often increases. Drivers are often concerned about coping with the demands of driving as they get older and sometimes ex perience a loss of confidence in their abilities. While there is a point in many peoples lives where the decision to stop driving is the appropriate one, this may not always be the case and drivers and their families might be well advised to seek professional assistance before coming to such a major life decision. Confidence is an integral part of competent driving and many drivers may fi nd their driving years extended by improving their driving skills to meet the demands of today’s modern infrastructure. An older person may choose to engage in a course of driving lessons to refresh their skills and knowledge as more complex road systems extend around the country. Others may find that the driving task is eased by assistive technology; such as specialist mirrors, electric handbrake, push button start or simply moving to automatic transmission may provide a more convenient, comfortable, safer form of driving. An older person, who may never have driven or may not have driven for a period of time, possibly through reliance on a partner, may wish to learn anew or to restore confidence to enable them to drive regularly. The Disabled Drivers Association of Ireland has assisted older drivers by conducting driving assessments, providing information on assistive technology and appropriate vehicle choice. We have also provided refresher courses of instruction of the kind described above.

DIRECTION

SAFETY

Further Training Call To Improve Driving Skills

ewly-published road casualty figures for Scotland show the need for drivers and motorcyclists to consider refresher training to improve their skills, according to the Royal Society for the Prevention of Accidents (RoSPA). Loss of control was the most often reported contributory factor for fatal road accidents. Failing to look properly was the second most commonly reported factor. Being careless, reckless or in a hurry, travelling too fast for the conditions, failing to judge another person’s path or speed and being impaired by alcohol were also among the top six factors in fatal accidents. A total of 270 people lost their lives on Scotland’s roads in 2008, down from 281 in 2007 and the lowest figure since records began. The number of people reported seriously injured rose by eight

per cent to 2,568. Kathleen Braidwood, RoSPA’s road safety officer for Scotland, said: “These detailed road casualty figures show that driver or rider errors are the most commonly cited factors in reported road accidents in Scotland. They highlight a real need to promote a lifelong learning approach to training for drivers and motorcyclists - for individuals but also for companies employing people who drive in the course of their work. “The only formal driver or rider training most of us do is in preparation for our learner tests. But we can all pick up bad habits over time and that is why having an independent assessment of our skills or some further training, perhaps even leading to an advanced test, is a good investment.”

Digital dashboards are a safety hazard, says IAM

he internet dashboard, or ‘infotainment system’ is the next in-car device that could cause a major distraction to drivers, says the IAM (Institute of Advanced Motorists). Intel and Google are both looking into interactive dashboards, including 10inch screens above the gearstick which will show 3D maps, web pages and even videos. Other similar systems are being previewed at trade shows. Peter Rodger, IAM Chief Examiner, said: “If drivers were tempted to use the internet or watch videos on the move, the results could be deadly.” “If it’s not acceptable to read a novel while driving, how can it be acceptable to read a multimedia display? Just how much information can a car driver absorb and still drive responsibly?”“There is a fi ne line between providing useful extra information and causing a dangerous distraction. Th is

system appears to cross that line,” Peter added. “Viewing things like restaurant reviews and venue information online while driving should be illegal, and it should be an offence to buy, sell, fit and transmit information for this particular use.” The systems are not designed to be used on the move, but not all systems will be impossible to use while driving. One car manufacturer’s version, due out this autumn, bears the notice: “Please only use the online services when traffic conditions allow you to do so safely.” “It should be made clear that the system should only be used when the vehicle is parked,” concluded Peter.

International Congress on Speed, London, May 2010

egistration is now open for the third international congress on tackling speed, taking place in central London on 13 May 2010 – book now to secure your place at this very popular event on the most important road safety topic. Th is widely-acclaimed, biennial congress at the Royal College of Surgeons brings together world experts from academia and practitioners to discuss • Latest research into effectiveness of speed management measures, including ISA • International policies to reduce speed limits • Successful road engineering measures to control speed and protect communities • Speed enforcement developments • Best practice speed-awareness education Organised as a not-for-profit initiative by Brake’s Road Safety Forum, for road safety professionals this important event is low-cost thanks to sponsorship from Olympus KeyMed and Speed Check Services, helping

to encourage attendance from a range of practitioners and campaigners as well as academics to share and enable best practice. It costs just £136 for Road Safety Forum subscribers and £176 for non-subscribers (you can join the Road Safety Forum at the time of booking for just £40 to get the lower rate and benefit from year round updates on global road safety research). International delegates can also benefit from the weak pound by attending this London event. Speakers include academics from the University of Leeds, Strathclyde University, and the London School of Tropical Medicine, as well as practitioners from government agencies. Further emerging agenda details can be seen at www.brake.org.uk/speed. The congress is an intensive one-day event to encourage attendance from those who don’t want to incur overnight expenses in London. However, discounted rates at nearby hotels are available. To book on, call Brake on (0044) +1484 559909 or email admin@ brake.org.uk

www.fleetcar.ie | Spring 2010

DIRECTION

FINANCE

10 Financial Tips for The Driving Instruction Industry I

n sourcing the most suitable model vehicle, look at a number of vehicles across a range of manufacturers and having identified the best one for you check prices for that make and model in more than one dealership. A litt le bit of homework can literally save thousands of Euros. Most major car brands offer att ractive rebates to Driving Instructor Schools. It is no co-incidence that pupils very often stick with the model and brand they learned to drive in.

Decide on the best means to fi nance the purchase. Th rough a term loan, lease or hire purchase or indeed from savings. As a rule organising your own fi nance, will get you a better rate than is offered in a dealership. If sett ing up in business do not use savings to fi nance an asset such as a vehicle, as you may need working capital in the business in the future.

Match the finance term to the expected operating life of the vehicle. If you deem that three years is the maximum age of your fleet, fi nance the asset so that there is a balloon payment at the end of the three year period no greater than the value of the vehicle.

In calculating the best make and model vehicle to operate, bear in mind the expected residual value of the vehicle at the end of its operating life. Certain vehicles may cost more initially but have a stronger residual value even in the current economic climate.

Look at the overall cost of the vehicles life. Does mileage per annum justify a diesel vehicle, what is the standard warranty, what is the life span on wear and tear items such a pads, discs and clutches. What is the cost of standard bodywork repair?

On purchase of the vehicle can a maintenance contract be negotiated. Can you negotiate a fi xed monthly cost that will cover all maintenance and tyres (excluding bodywork), so allowing you to have a fi xed monthly operating cost?

In the current market is it expected that you operate a certain brand and type of vehicle. Th is may be a very important element in vehicle choice in order to att ract sufficient pupils to make the venture viable.

How viable is the business should be a question well researched long before a vehicle purchase takes place. Are you in a job that will allow you to take leave of absence so that if the fi nancial plans are not met you have a get out clause?

Bank Support/Business Support. Itâ&#x20AC;&#x2122;s vitally important that you have the support of your friendly Bank Manager, as in business you will have peaks and troughs with regard to cash requirements. In relation to business support a well defi ned business plan tends to concentrate the mind with regard to administration and compliance requirements, marketing and selling of the business and the manner in which follow- up business is developed.

10. Similar to every other business, cash flow is king, and while your business plan may demonstrate a profitable business, unless funds are available to meet the direct debits your business will cease to exist. Offer discounts for pre-paid block bookings and remember if itâ&#x20AC;&#x2122;s a new venture you are embarking on, keep the initial drawings to a minimum. 24 FLEETDIRECTION | Spring 2010

Text: Donal Dempsey - donal@fleet.ie

FEATURE

Car Hire/Rental Sector more important than ever for Motor Industry

ales to Car Hire/Rental companies always generated a big chunk of business for Irish car importers/distributors and dealers in the fi rst quarter of each year. Some car distributors and dealers were much more active in this area than others but as fi nance has become tight for the car rental companies and for the distributors, negotiating these deals have taken a whole new configuration. Banks are having a huge influence on who is buying and who is in a position to supply. The banking sector is reluctant to fi nance both sides of the supply chain. Some car hire companies are fi nding it difficult to borrow money to fi nance the upgrade of their fleets while dealerships are fi nding it impossible to raise fi nance for Buy-Backs. For 2010, there is a nervous vibe around the industry. Supply and the price that car rental companies can squeeze from car suppliers are paramount to the health of the Irish car rental sector. We have to go back to 2008 for a starting point. At the end of that year many car hire fi rms held onto a big portion of their fleets for an additional year meaning that there was a fall off in car sales to hire companies for 2009. By then tourist figures were also plummeting and like many other industries in the hospitality sector, 2009 was an extraordinarily difficult year for car rental companies. The outlook for the car hire industry for 2010 is also looking bleak. Competition in the industry is fierce and rental rates are under extreme pressure because of fewer customers and deflation in the economy as a whole. Some car hire companies, especially those in negative growth are under severe pressure even to survive. They are also under pressure to finance the purchase of new cars outright to keep their fleets modern. Like most businesses, cash is king and those with cash reserves are in a better position to purchase new cars. Beleaguered car dealers nationwide are well out of the Buy-Back system too. Gone are the days when a dealership would register cars in February or March and take them back from the car rental companies in October and offer for sale at a knock-down price. The banks just won’t fi nance this activity any more. Diminishing tourist numbers coming to Ireland, plus necessary cutbacks within the car rental industry coupled with a crippling lack of finance from the banks has severely condensed the size of the car hire purchase pie. So, what are the most popular cars around that make up Car Hire fleets; the most suitable and the most practical for the task? Fleet Car’s Gerry Murphy looks at the popular 26 FLEETCAR | Spring 2010

segments and the cars each car manufacturer has available.

A Segment: City Cars The three amigo’s Citroen C1, Peugeot 107 and Toyota Aygo must be pooled together with all coming from the same stable. All have Toyota engines and prices are effectively the same. All come with five-doors. Other five-door models like Daihatsu’s tidy Sirion, Chevrolet’s versatile Matiz and the Fiat ultra practical Panda while the stylish Fiat 500 also scores well with combination of style and zest. Ford recently produced the new Ka and although not quite as distinctive as the old model, the new Ka is like a miniature Fiesta but only comes with three doors. Hyundai’s i10 has a reputation for being frugal and practical. Ease of access for a car so small is good and economical just like the Kia Picanto, which punches well above its weight in terms of size, and of course the Kia 7-year warranty. Nissan claims that the new Pixo launched at the end of 2009 is the cheapest car in Ireland. Prices start at €9,895 and it comes with a 1.0-litre 3-Cylinder engine sharing DNA with sister product, the Suzuki Alto. Opel’s Agila is a taller type of A sector hatchback car. Access is excellent and it is a sibling of the Suzuki Splash.

Renault’s Twingo is extremely popular all over Europe. Comfort is a defi nite plus point but being only available in three-door form does affect the practicality. Volkswagen’s smallest car is the Fox. It is sturdy and versatile for such a diminutive car with its 55bhp 1.2-litre engine; you get typical Volkswagen build quality too. Prices start at €12,090 available in three-door form only.

B Segment: Super-Minis Chevrolet’s Aveo is available with 1.2 and 1.4-litre engines and in hatchback or saloon form. While neither will blow your mind for frills or thrills, they are cheap and reasonably well assembled. Prices begin at €12,495 for a three-door hatch. Citroen’s playful C2 is quite a litt le jewel. Featuring a 1.3-litre engine, it has plenty of zip. Europeans love the C2 especially in the Gallic territory. Citroen will have a new organisation in place in Ireland soon and deals could be easy to negotiate. Fiat has a new Punto, the Punto Evo on the way. Stocks of the Grande Punto may still be available and prices/rental rates for it should be keen. However, as is the trend recently the new version might be even cheaper. The Ford Fiesta is the market leader by a mile. It is also the best car in the class. There is a huge range of engines, trims and options. Few

FEATURE cars out there will hold their residual value like the Fiesta. Honda’s Jazz is really well built and drives beautifully. It is also well equipped and while prices are listed from €16,295, which sounds loft y, the quality is outstanding and the specification matches. Hyundai’s stylish i20 is a very useful litt le car. Bigger inside than it looks from outside, it meets the practical package required in a hire car. You can have 3-or 5-door, 1.2-litre petrol and 1.4-litre diesel with prices starting at €12,995. Good value for money! Kia’s Rio is a litt le dated but is still a value for money option. At just €12,865 you get a 1.4-litre petrol engine that is capable of pulling a lot more car. You can also have a 1.5-litre diesel and don’t forget, Kia is now offering a 7-year warranty on all their cars – the Rio too. One of supreme supermini’s on the market today is the Mazda2. It is critically acclaimed everywhere. You can have 3/5 doors, a choice of 1.3- and 1.5-litre petrol and a 1.6-litre diesel. Catalogue prices start at €14,595.

car. You can also get a version with a TomTom sat-nav inbuilt. Prices start at €13,960 for the 1.2-litre petrol and there is also a 1.5-litre diesel available. It now comes with a 5-Year warranty.

Citroen has an all-new C3 coming soon. Some existing stocks of the old model might be an option at cut prices. The new one will come in a version emitt ing just 99 g/km of CO 2 , with the 1.6HDi 90 DPFS engine.

Seat offers the new Ibiza. The base model is a 1.2-litre 3-door. Five-door versions are also planned as are diesel models. Skoda, another VW stable mate offers the Fabia in the supermini segment. Space is a big positive as is the quality of the build. Coming in fivedoor form, there is a range of diesel and petrol engines starting with a 1.2-litre Classic with a listed price of €11.990.

We include the Dodge Calibre here as it is a cross between a hatchback and an estate, which might just make it the ideal hire car in this size. Engine sizes start with a 2.0-litre diesel and prices start at just €17,995.

Suzuki’s Swift was Semperit Irish Car of the Year in 2006. It is easy and fun to drive with great space available. It has a nift y 1.3-litre petrol and a 1.6-litre diesel. It is due an update soon but the original still has bundles of charm. Ever popular, the Toyota Yaris is the optimum hire car. Reliable, easy to drive and spacious in the cabin and in the boot make it an ideal all-rounder. It comes in 3 and 5-door with 1.0/1.3 litre petrol and 1.4 diesels and prices starting at €14,430.

For fun and funkiness the Mini has few rivals. The choice engine options and prices are extensive. A Mini First priced at €18,250 is, perhaps a litt le steeper than run-of-the-mill supermini’s but it’s no ordinary car. Neither is it as practical as other models as space in the rear is very cramped and it only comes in three-door.

Volkswagen’s all-new Polo is the European Car of the Year 2010. Put simply, it is a miniature Golf with the same att ributes. The 1.2-litre 3-cylinder engine is lively enough and the 1.6 diesel is powerful. Prices start at €14,530 for the base model.

Mitsubishi offers the Colt in the B segment. It comes with wholesome 1.1, 1.3-litre and 1.5-litre diesel engines. Th is dependable small car is a genuine contender.

Chevrolet’s Lacetti Hatch, Saloon and Estate with 1.4 and 1.6-litre engines can’t be discounted if you are looking for value. Residual values, however, are likely to be low too.

Nissan’s popular Micra goes on and on. Still, it is as fresh today as when it fi rst time arrived. It is easy to drive, ultra reliable and proven popular in the hire-car sector. Th ree and five-door models with a choice of 1.0-litre 3-cylinder, 1.2-litre petrol and 1.5-litre diesel gives you plenty of options.

C Segment – Compact Family

Fiat offers the tidy Bravo in this bracket. Sometimes misrepresented, there is only a five-door available but there is a long list of trims and specification. With ‘Fiat Bonus’ included prices start at €14,995, which is cheaper than many B segment cars. The Ford Focus is Ireland’s favourite car, not only with the general public but also with car hire companies. Have it in a 3 and 5-door hatch, 4-door saloon and/or Estate. Starting at € 21,015.00 for the three-door Style model, the Focus is great on the road and that gives the driver the confidence. Honda’s Civic, winner of the Semperit Irish Car of the Year in 2007, is a futuristic 3 and 5-door hatch joined by the less exotic 4-door saloon. There are 1.4 and 1.8 petrol versions and a 2.2-litre diesel to select from. Honda also do hybrids, which might attract eco-conscious customers. Prices start at €21,751. By any standard Hyundai has got the i30 right. Eminently suitable for the hire car business the sprightly 1.4 petrol or the even better 1.6 diesel are both excellent. Competitively priced starting at €18,495the i30 is available in 5-door hatch or the i30 Cross Wagon estate. Its sister brand Kia has a range of cee’d 5-door hatch, pro-cee’d 3-door hatch and cee’d Sporty Wagon estate models to rival all comers.

The Opel Corsa is a fi rm car hire favourite all over Europe. Sturdy, practical and easy to drive, it is the ideal small car companion for holidays or short business trips. Again three and fi ve-door versions are available with 1.0-litre, 1.2-litre and 1.3-litre diesel engines to choose from. Peugeot’s 207 has pedigree in the hire car market. It is comfortable, agile and gives you the notion that you are in a much bigger car. There are five petrol engines and three diesels, both starting at 1.4 with catalogue prices starting at €15,145. The Renault Clio in 3 and 5-door is stylish with all the att ributes needed in a small hire www.fleetcar.ie | Spring 2010

FEATURE quotes a base price of €27,995, but you will negotiate a much lower price than that. Toyota, with the Auris hatchback and the Corolla Saloon need little introduction. You could also include the Hybrid Prius as an alternative eco- friendly choice. Corolla prices start at €19,445 with the Auris starting at €20,620. Toyota manufactures eminently sensible cars that are ideal for the ‘rental’ car business. Volvo’s S40 saloon and V50 estate are solid vehicles ideally suited in this sector. Prices for the S40 start at €27,560 for the 1.6 S petrol. The V50 Estate also uses the same engines and prices in the catalogue start at €29,420. There are two Volkswagen models to consider in the segment, the Golf and the Jetta Saloon. The Golf is the benchmark in the class and the latest version is just superb. Starting with the 1.4 petrol 3-door, the basic Golf costs €18,850 but there is a huge range to choose from. The Jetta has a huge boot attached and prices start at €21,700.

D Segment – Large Family

Others can’t rival the Kia 7-year warranty though. 1.4 petrol and 1.6-litre diesel are the available engines and with prices for the cee’d five-door starting at €16,305. Mazda updated the Mazda3 just a few months ago. Now a top-tier car it can stand-up to all rivals. Reliability is a byword with Mazda cars who offer the three in five-door hatchbacks and four-door saloons. Listed prices start at €21,030. With a starting price of €18,995, the four-door Mitsubishi Lancer Sportsback and Lancer Saloon must be genuine contenders. These are straight forward motor cars, well built with Mitsubishi’s customary reliability, backed up by a 3-year/100,000k warranty. Coming with 1.5 petrol or 2.0-litre diesel engines either will fit the criteria for the job. Nissan has two active models with the 5-door hatch and 4-door Tiida saloon. Space and comfort are impressive and you get two engine options, 1.6 petrol and their well-proven 1.5 diesel. Both styles are priced the same with the 1.6 petrol SE starting at €18,980. Opel now has its stylish new Astra in the showrooms and ready to take the Irish market by storm. It is only here in 5-door hatchback form yet but other styles will come on stream later. The engine range consists of a 1.4i 16v VVT Turbo petrol combination along with a 1.7CDTi diesel. There is a 1.3-litre MultiJet diesel (from Fiat Auto) coming soon. 28 FLEETCAR | Spring 2010

Peugeot offers the 308 range of 3/5-door hatchbacks and SW estate cars in the segment. Comfort and stability are high points and space is generous too. Check out Peugeot’s excellent 1.6 HDi diesel. Also check out Peugeot’s impressive fuel consumption figures for the 308. Renault has the Megane competing in the C-segment. The 1.6-litre 16v petrol Royale starts at €18,890 with a 1.5 dCi €1,400 more. Renault has become very active in the Irish market again after a staid period and this new enthusiasm could lead to some good deals from the French giant this year. Seat, the sporty side of the VW group offers the outstanding Leon hatchback. It has lots of character and a quality feel. Leon uses VW engines 1.4 petrol and 1.9 diesels despite its sleek appearance, you get space aplenty for passengers back and front. Prices start at €18,275.

Chevrolet’s new Epica is a practical motor in terms of space and luggage capacity but check out the Cruze for a car with more personality. With these we can include the inexpensive Chrysler Sebring, a car with an American allure. The classy Citroen C5 was Semperit Irish Car of the Year 2009 and worthy of the award. Prices are also reasonable. We also love the Tourer. Everyone knows that the Ford Mondeo is the benchmark in this class and there is a vast range to choose from in both saloon and estate and of course, you get Ford’s backup and dealership network as a bonus. Kia’s Magentis is not too familiar on our roads, and there’s nothing remarkable to report about it although a good price may be negotiated. The Mazda6 should always feature on the shortlist as should the sensational Mazda6 Estate with its sharp handling and punchy ride; it is bigger than before and very reliable.

For something a bit bigger and a traditional three-box saloon, the Skoda Octavia has few rivals. Strength, practicality and excellent structure are a few of the positives. There is a vast array of engine choices in the Octavia range. Catalogue prices start at just €17,060.

Opel’s Insignia is the newest mid-sized family saloon and hatchback to come on the market. It has taken the bar up another notch in terms of style and interior sophistication. It is a worthy winner of the European Car of the Year 2009.

The Subaru Impreza is well worth considering – if it’s on the list. You can have two specification levels with the Boxer diesel engine. The 5-door has lots of features and Subaru’s renowned Symmetrical All-Wheel Drive system. Subaru

Peugeot has just slashed the price of their sleek Peugeot 407 Executive. Th is is a lot of car for the money and Peugeot still produce some of the best diesel engines around – the 1.6 HDi in particular.

FEATURE Renault is making a big effort to create a new impact on the Irish market. Better prices, better warranties – now 5-years across the range – and a refreshing approach to after-care are just some of the goodies marking a swing back for Renault. Here the Laguna in hatch, estate and sleek coupe are offered. For sheer size and many great Skoda positives, few cars can compete with the Skoda Superb. Here is an executive size car at a family saloon price that has got to be seen to be believed. Check out the dual opening system leading to the huge boot. Take a look at the Subaru Legacy. Symmetrical All-Wheel Drive, 2.0 Boxer Diesel engine and a host of extras come as standard. There is a new one with a much bolder stance on the way which should offer opportunities with existing stocks. Everything you could need for a hire car is here in spades with the Toyota Avensis. Easy to drive, reliable and strong mechanics, buckets of space for passengers and luggage and a guaranteed resale value. Strength and comfort are just a couple of pluses with the Volkswagen Passat. It is ideal for hiring in terms of size, reliability and keeping its value when selling on. You can also choose from a great range of engines. Check out the variants with the new sevenspeed DSG transmission.

MPV’s - Multipurpose Without doubt the Citroen C4 Picasso is the most stylish seven-seater around. Internally and externally it is beautifully appointed and a quick look at prices shows excellent value too. Check out the Citroen Berlingo passenger for more basic MPV motoring. The Dodge Journey might just be the perfect MPV for combined boot space and seven-seat accommodation. Fiat has a new Doblo on the way which has a lot more going for it than the old one. It’s a seven-seater too. For Ford there are upgraded versions of the S-MAX and Galaxy on the way. Both set high standards and are good to drive, although I prefer the Galaxy, the S-MAX has many fans.

Mazda call its Mazda5 a Compact MultiActivity Vehicle (C-MAV). It has sliding side doors, a clever seating arrangement that combines some luggage-carrying capability even with seven people on board.

A car that deserves high praise for its overall competence is the Seat Alhambra. It is a sister vehicle of the Volkswagen Sharan and the original Ford Galaxy. It will carry seven easily but it is now a dated model.

Mitsubishi offers the Grandis in the large MPV sector. It is particularly well endowed in the space department and comes with a powerful 2.0 diesel engine and luggage space too, even with all seven seats occupied.

SsangYong is the passenger carrying specialist and the Rodius is comfortable and accommodating. It has oodles of power and despite its strange looks it is a highly competent car.

The benchmark for MPV since fi rst launched, the Opel Zafi ra ticks all the boxes. It drives like a car and is lauded for its clever Flexi-seat system, which is the arrangement that all others are measured against.

The new Verso is one of the best cars in the Toyota catalogue. It has a new modern interior and generous space for seven. It also drives exceptionally well for a car of this shape making it the MPV for all others to live up to.

It is some accolade for the Peugeot 3008 that the Irish Motoring Writers’ Association members voted it the Continental/Irish Car of the Year 2010. That an MPV would win the awards show how much it has impressed critics ahead of many other notable contenders. Just drive it! Peugeot also has a bigger seven-seat 5008 MPV on the way.

Volkswagen is clearly expert in the MPV sector. The Sharan is a sturdy car with lots of space and powerful engines. Its other topclass people carrier is the Caravelle. Pound for pound it is one of VW’s best products and there is a new one based on the new Transporter T5 on the way.

Renault has the much-loved Grand Scenic in the 7-seat MPV range. It is popular with tourists and families. Renault has a good track record here and the passenger Kangoo Kar is also on the books, which is a much plainer car.

One of the most interesting relatively new passenger vehicles is the Hyundai Montana. Based on the H1 van this eight-seater MPV is at home in a variety of business and leisure roles. The Kia Carnival is another big MPV with sliding side doors and a big 2.9-litre diesel engine. The rear seats are occasional seats and are suitable only for children. Text: Gerry Murphy - gerrym@fleet.ie

www.fleetcar.ie | Spring 2010

FLEET MANAGEMENT

LAUNCH PAD

The latest on low-emission motoring

scchhh – it’s the new Honda Insight W

ith the ongoing economic downturn, the trend for downsizing is expected to continue, with more and more company car drivers moving from thirsty, larger vehicles to smaller, more efficient machines. A recent poll showed that two-thirds of car buyers in this sector would opt for a greener car next time around. However, the vast majority said the main reason was to save money, not necessarily to be green. Honda’s own research has found that most drivers think hybrids are more expensive and in the past this has prevented them adopting the cleaner engine technology. Now with the new Honda Insight lower cost and eco-friendly and motoring can be achieved. The new petrol-electric five-door hatchback is a culmination of over 20 years of hybrid development. In fact the Insight name was fi rst used wearing this technology back in 1999. The new model combines a frugal 1.4 litre 88 PS i-VTEC engine with a compact electric motor.

Opel Ampera – suitable for everyday driving W

ith the new Ampera, Opel promises the fi rst electrically driven automobile with zero-emission capability in Europe that’s suitable for everyday driving. With the Voltec electric propulsion system providing lively acceleration and high levels of refi nement, the five-door Ampera seats four passengers in comfort, offers a useful boot for their luggage and features an extended range of more than 300 miles. “Driving electrically is not only about ecology,” said Frank Weber, GM Global Vehicle Line Executive and Chief Engineer. “Driving electrically is also great fun. Instantaneous torque of 370 Newton metres under your right foot feels like being in a sports car, but in almost complete silence.”

until the battery can be charged via a standard household 240v outlet. Unlike a conventional battery-electric vehicle, the Ampera eliminates ‘range anxiety,’ giving the confidence and peace of mind that the driver will not be stranded by a depleted battery. The nearly silent electric drive unit delivers 370 Nm of instant torque, the equivalent of 150 bhp, zero to 60 mph acceleration in round nine seconds, and a top speed of 100 mph.

The Ampera will be well-suited to the daily driving schedule of most customers. For example, research by GM in Europe showed that approximately 80 percent of drivers travel less than 30 miles daily. Based on current fuel prices, Opel predicts that the Ampera will cost roughly one-fi ft h of the current cost per mile of an equivalent petrol engined car. It made its world debut in production form at last year’s Geneva Motor Show.

Electricity drives the Ampera’s wheels at all times and speeds. For trips up to around 60 kilometres, power is supplied by the electricity stored in the 16-kW, lithium-ion battery. While driving on electricity delivered by the battery, the Ampera emits zero CO2 . When the battery’s energy is depleted, a petrol or E85fuelled engine-generator seamlessly provides electricity to power the electric drive unit while simultaneously sustaining the charge of the battery. Th is mode of operation extends the range for several hundred additional miles, Text: Jarlath Sweeney - editor@fleet.ie

www.fleetcar.ie | Spring 2010

OUTLOOK

FLEET MANAGEMENT

Peugeot: Going Forward the Eco-Friendly Way The Peugeot SR1 concept car will be unveiled to the general public at the 2010 Geneva Motor Show next month. The Lion symbol, which has been associated with Peugeot products since 1858, is evolving too. Created by Peugeot’s own designers, the Lion badge is a focal point on every vehicle. The new Lion is now simpler in design, more dynamic, with a new posture and fluidity. It has a new bi-metallic look through the use of both matt and polished fi nishes.

Peugeot SR1

o enable Peugeot to evolve and adapt to future challenges, Peugeot’s current styling direction will change into a new look, typified by the new Peugeot SR1 concept car. Th is dream car embodies a new stronger, more extreme and pure expression of the Peugeot Style of tomorrow and also displays a new look corporate Lion badge. The SR1 concept car also blends styles in terms of its technical characteristics. For example, it incorporates Hybrid4 technology, which will be available in the Peugeot 3008 from 2011. On the SR1, at the front, a 1.6 litre THP petrol engine with a power output of 218 bhp is combined with a rear electric motor developing 95 bhp. In electric only mode, the car becomes a Zero Emission Vehicle (ZEV), with a combined cycle fuel consumption of 57.7 mpg or 119 g/km of CO 2 . W hen the two power trains operate simultaneously, the SR1 develops a potential maximum power output of 313 bhp, while benefiting also from four-wheel drive.

With the use of Hybrid4 technology, which will eventually be available on different models in the Peugeot range, the SR1 concept offers convincing proof that driving enjoyment can be combined with environmental friendliness. The vehicle’s dynamic efficiency is enhanced by a rigid, lightweight structure comprising of a one-piece body incorporating a tubular chassis onto which are mounted the mechanical components and suspension. Exploiting the best of existing technology to offer road holding worthy of this exceptional concept, the suspension consists of double wishbones with drop links at the front and the rear. For even greater driving precision, the SR1 innovates also through the adoption of four-wheel steering. Motorised links on the rear suspension wishbones control the turning angle of the rear wheels as a function of vehicle speed, giving the vehicle superb agility under all circumstances.

Three-dimensional in design for greater modernity it discards the current blue flag background for a stronger effect. The current Peugeot blue colour also becomes darker and is now combined into the new font used to create the Marque’s name. The first production vehicle to display this new Lion will be the stunning new Peugeot RCZ Sports Coupe to be launched soon. To reduce its ecological footprint and dependency on fossil fuels, Peugeot has been actively investing in a range of new technologies to meet the needs of future mobility, without sacrificing driving enjoyment. Today, Peugeot continues to improve engine efficiency through its downsizing strategy for both petrol and HDi FAP diesel engines. Alongside this; the marque is also currently developing a new three cylinder petrol engine. Tomorrow, the range of cars will consist of 100% electric, Micro-Hybrid, Full-Hybrid and Hybrid 4 Plug-in.

Peugeot RC Hybrid4 Concept

FLEETMANAGEMENT | Spring 2010

Text: Rob Van Dieten - rob@fleet.ie

FLEET MANAGEMENT

TEST DRIVE REPORTS

TEST 1

Toyota Prius

ow long can hybrid cars hold on to the environmental high ground? With a cascade of electric vehicles (EV’s) coming down the line and the huge advances made by manufacturers with lower emission diesels especially, and in some cases petrol engines, the moral ground is shift ing under the pioneering hybrid, the Toyota Prius. But the Toyota is a worthy benchmark and the latest version - the third in the sequel - is cheaper than the car it replaces, has more power, is better built, comes with five-star safety and emits just 89g/km of CO 2 . With the Prius, Toyota has maintained the same wedge shape but has used some clever design tricks to make it look much more stylish. True, that would not be hard but the addition of bigger headlamps, low front spoiler and more prominent body lines have taken away some of the blandness of the old model. Th is new Prius is a true family car like before, fitt ing into a size somewhere between the Corolla and the Avensis. It feels more spacious inside and with the new central information console and placement of the gear knob in the centre, the Prius is now structured more like a traditional car than heretofore. Its new information display is rather impressive and the use of modern graphics and heads-up display for delivering occasional information is inspired. You will also be impressed with the high level of comfort from the seats and the driving position. I do have one major complaint though, and that is the poor visibility through the rear window. As a result of the split rear window design the view out of the back window is abysmal. Getting back to the CO 2 issue, Toyota believes hybrid drive is not an alternative to petrol or diesel but an addition, enhancing the efficiency of existing powertrains. The Japanese automaker says that hybrid vehicles produce cleaner emissions than petrolpowered vehicles and less CO2 than dieselpowered vehicles. However, the race is well and truly on and other brands are squeezing CO 2 emissions generated from petrol and diesels down to two-digit figures too. In the new Prius it has combined a 1.8-litre petrol engine, replacing the 1.5 that was in the previous edition. The electric motor is now more powerful and the extra energy is instantly obvious as soon as you ask. Total system power output has been increased to 100 kW/136 DIN hp, yet fuel consumption has been reduced to only 3.9l/100 km and CO2 emissions to just 89 g/km. I have searched the records and cannot fi nd another family car to Text: Gerry Murphy - gerrym@fleet.ie

match this but I also failed to come close to the fuel consumption mark during my week-long test drive. My average figure was 5.8l/100kms. Some elements of the driving experience are also much improved. It is noticeably quieter and much more refined than the last model. Of course, it is almost completely silent when running on electric mode, but when in petrol mode it is impressively hushed. Toyota has also managed to suppress most external noises with good damping throughout the car. Th is is helped by the new, speed-sensitive power steering, improved suspension and the use of highperformance sound proofi ng materials throughout the engine and passenger compartments. The Prius has received a five-star rating from EuroNCAP. Seven airbags and active headrests are fitted as standard, and an upgraded Electronically Controlled Braking (ECB) regeneration system incorporates Brake Assist (BA), Traction Control (TRC) and Vehicle Stability Control+ (VSC+). The Prius is also available with a new pre-emptive, PreCrash Safety system (PCS) incorporating Adaptive Cruise Control (ACC). I have, in the past been hesitant in praising the previous versions of the Prius. To be truthful they left me cold and uninspired. Th is new model, however, does go some way in lifting that caution. The figures seem to add up and the planet, we are assured, should benefit from the lower CO2 . But we still want cars that give some semblance of driving pleasure. The Prius is by no means perfect in that aspect but this one is much better than the fi rst two generations. Any decision to buy is also helped by the price of the new Prius. Starting at €25,900, that’s less than the old model, Toyota has managed to pitch hybrid drive motoring at an affordable level.

www.fleetcar.ie | Spring 2010

TEST 11

FLEET MANAGEMENT

Volvo V50 1.6D

o l l o w i n g t he G o v e r n m e n t announcement that changes the way we buy and tax our cars, Volvo like some other manufacturers such as Ford and Volkswagen have taken the new low CO2 emission rating requirements very much to heart. DRIVe is the sub-title for Volvo’s range of lower CO2 emitt ing engines and in the case of the V50 tested, the 1.6 litre DRIVe comes with Start/Stop technology that offers 104 g/km and up to 72.4 mpg (3.9L/100). Th is means that it comes under Band A (less than 120 g/km) which merits €104 annual road tax. Translated into BIK this rates favourably at 30%. The reduction in fuel consumption and CO 2 emissions was brought about by meticulously analysing the car’s total potential for more efficient, economical driving. All DRIVe models benefit from a lowered chassis – ride height has been dropped by 10mm. Th is lower ground clearance reduces fuel consumption at the same time as lowering the centre of gravity that, consequently, has a positive effect on the car’s handling. As for the tyres, Volvo worked closely with Michelin to develop a compound with uncompromising handling and wear characteristics coupled with low rolling resistance. Further economy benefits were made, by optimising engine and gearbox management soft ware and introducing electrohydraulic steering. There is also a gear shift indicator. The Volvo V50 1.6D DRIVe with Start/ Stop feature has the same modifications as the standard 1.6D DRIVe cars, but it also benefits from underbody panels for improved aerodynamics, a covered grille and DRIVe rear spoiler. Th is DRIVe model has also been equipped with two intelligent new features. The fi rst is a Start/Stop function that allows the engine to switch off when the car is at a standstill. Start/Stop technology is particularly effective in urban traffic, when savings of up to 8% can be achieved. When the driver puts the 34

FLEETMANAGEMENT | Spring 2010

gear lever into neutral and releases the clutch while at traffic lights, for example, the engine switches off. The next time the driver presses the clutch the engine starts up again. Th is technology has reduced fuel consumption and thus CO2 emissions by 4-5 % in mixed driving conditions. When the car is at a standstill and the engine is switched off, some electronic systems such as the air conditioning step down to standby level in order to save fuel. However, Volvo's Start/Stop system continuously monitors the comfort level and automatically reactivates the air conditioning if, for instance, the temperature increases in the passenger compartment. The system does not set any limits for comfortfocused features such as the sound system or other facilities that the occupants will want to maintain. Th is innovative monitoring system has been made possible due to an additional small battery, which supports the larger battery by providing extra power. Thanks to this extra battery, Volvo's DRIVe models also feature particularly quick and smooth start-up. The audio system also remains unaffected when the starter motor is activated. The driver continuously receives feedback about system status via the in-car information display. The Start/Stop function can be engaged and disengaged via a DRIVe button in the centre console, and in the default setting, the function is activated.

kinetic energy, the alternator does not have to use diesel fuel as a power source to recharge the car's battery. Fuel savings of between 2 and 3 per cent have been achieved with this function. Back in 2008 Volvo modified the look of the V50 with new grille and headlamps while the rear got slimmer tail-lights and a revised boot handle. 46mm longer than the Volvo V40 saloon, up to 1307 litres of load space is available. The ultra-slim, free-floating centre stack, the interiors highlight, remains inspired by classic Scandinavian design themes. As per the Ford Mondeo Econetic and Volkswagen Passat Bluemotion the lower gearing of the Volvo V50 requires a more cautious driving style. It is easy to get caught out in the wrong gear if the revs are dropped too low and too quickly. With 109 PS on tap and 240 Nm @ 1750 rpm one should think there is enough power in the 1.6 16V 4-cylinder unit but if there’s a load on board, more use of the accelerator and clutch will be required which obviously affects the overall fuel economy recording. On the various journeys fuel usage ranged from 4.950 L/100 kms (57.7 mpg) to 3.923 L/100 kms (72.4 mpg). All round, a credible result. Range prices start at €29,820 (ex-works) but as this model had a number of extras – notably leather seats, 17” alloys, parking sensors, Bluetooth etc. it brought it up to almost €34,000.

The second new feature in the V50 DRIVe 1.6D with Start/Stop is a regenerative charge facility. Th is charges the battery as soon as the driver releases the accelerator or brakes while a gear is engaged. By harnessing the car's Text: Jarlath Sweeney - editor@fleet.ie

FLEETING SHOTS

DAKAR 2010 : Picture of the Year

special contest was organised within this year’s Dakar Rally held in South America sponsored by Chilean airline LAN. The purpose was to elect ‘the Picture of the Year’ among a selection by photographers on the rally. Nata sha Pisa ren ko f rom Associated Press won the contest and received her prize from Augustin Agraz, Public Affairs Manager of LAN Argentina.

2010 Fiesta SportTrophy Ireland

ompetitors interested in competing in 2010 can register for the championship by completing the online registration form that can be found in the Competitors section of www.fiestasportt rophy.ie. Regulations for Fiesta SportTrophy Ireland, which include the new Fiesta R2, are also now available to download from the Competitors Download section of the site. As in 2009, the Fiesta SportTrophy Ireland will compete in the same events as the 2010 TROA Irish Tarmac Championship. Competitors will cover around 130 stage kilometres on the fi rst day of the International rallies, with the exception of the Donegal Rally where FST Ireland will compete on the second day. Th is offers competitors excellent value for money as well as giving them the option of competing on the full International event if they wish. Both the Fiesta ST and the new for 2010 Fiesta R2 are eligible for the championship as well as the prize fund. The prize fund offers over £2500 at every event and is guaranteed to the top eight FST Ireland fi nishers.

Fashion Designer Louise Kennedy & Mercedes-Benz

elebrated Irish fashion designer Louise Kennedy has joined forces with Mercedes-Benz in a unique collaboration that aims to showcase the elegant design and superior craft smanship upon which each has built their reputation. Louise is adding to her already extensive and loyal customer base by introducing her creations to the wider Mercedes-Benz customer network. Renowned for her passion and dedication, Louise Kennedy is internationally recognised for her designer collections, crystal ware and interior accessories. Her works are sold through f lagship outlets at Merrion Square, Dublin and West Halkin Street, London. Other outlets include Brown Thomas Dublin, Harrods of Knightsbridge and Ritz Carlton Powerscourt.

Pictured with the new E-Class Coupé is designer Louise Kennedy with Mercedes-Benz Sales Manager Ciaran Allen (left) and Chief Executive Stephen Byrne

Dieter Zetsche – New ACEA President

aimler AG Chairman and Mercedes-Benz car head Dieter Zetsche has taken over from Carlos Ghosn, Renault Chief, as the new ACEA President. The Brussels-based European Automobile Manufacturers Association represents fi fteen European car, truck and bus manufacturers at EU level and beyond. Apart from countering the extraordinary economic woes, the ACEA priorities for 2010 remain confi ned in four major catagories: contributing to sustainable mobility, further progress in road safety, improving the regulatory framework and enhancing competitiveness including progress in trade liberalisation. “Th rough our trade association ACEA, we will continue to seek a deep dialogue with all stakeholders at EU level,” said Zetsche. “We look forward to working closely with the newly elected European Parliament and the new European Commission in order to help maintain a thriving automobile industry in Europe and strengthen 36 FLEETCAR | Spring 2010

our global technology leadership.” “Despite the challenges facing the entire industry, the European car manufacturer have focused on strengthening their competitiveness and investing in the technologies necessary for the future of mobility,” added Carlos Ghosn, reflecting on his term as President. “In both areas, Governments and regulators play a decisive role in sett ing a predictable and stable operating environment.” “Our industry is changing faster than at anytime in history, and a collaborative framework is vital for our mutual success.”

Text: Jarlath Sweeney - editor@fleet.ie

INTERVIEW JS. The progression of Kia the brand in Europe. Is that down to having two factories based in Europe, have you become more Europeanised in the way you actually design your cars and the way you sell your cars?

One-to-One with James Brooks, Managing Director, Kia Motors Ireland with Jarlath Sweeney editor@fleet.ie JS. To begin let’s look back to 2005 to where Kia was and is now – the difference is remarkable – the focus of the company, the style of the cars, the design – it’s so modern compared to the earlier models. You must be both proud and pleased. JB. I joined the company in May 2005. We were then becoming a European manufacturer and keen to show our commitment to this marketplace. Very quickly after that we came along with some interesting models such as the cee’d family. We were so behind with image, type of model required and now we’ve got it right. In fact, we’re number one with the cee’d Sporty Wagon in the estate class in Ireland, which for some is a surprise. JS. The Irish are not renowned for their love of station wagon, but the fact that there is an antiSUV campaign out there, the option of a station wagon might be more attractive now. JB. It is no surprise that the Europeans have a love for wagons, whether they are for skiing or whatever. I think the market has shifted square. The first 7 seaters that came out were very niche. You know each family in Ireland does not have 5 children, the average family has 2.4 children and people were spending 4 or 5 grand more for a 7 seater car and really they’re spending that to bring someone else’s child home from football or swimming. With the cee’d Sporty Wagon you can get the bike in, the buggy in, a couple of footballs in or whatever plus you’re not paying 4/5 grand more. Certain people like the raised elevated seating, the vision that you have. We’ve moved much more towards practicalities in the market. You can use every inch of the Sporty Wagon for example. Irish families have on average 2/3 kids, but those kids bring a lot of gear with them. You know if you’ve got a 7 seater, the boot space can really be a problem. I think we have started to move more towards the European way. Moving towards family values. 38

FLEETCAR | Spring 2010

JB. I think what the European consumer wants and what’s the most important is a European looking car, the design of the car has to be attractive. Certainly the design is very very important. People are not necessary looking where the car is made, if the quality is good. We’re trying to take giant leaps very quickly. It took Toyota 20 years, we’re trying to do it in 7. I think it was a statement of intent what we wanted to achieve in the European market by opening up these factories. When you look around the world, other manufacturers were having meetings and talking about cuts, whereas our colleagues were saying how do we invest in factories in Europe, so the gap was closing all the time. But the key to it all is the customer. When you’ve got a factory in Europe, products of European design, you want good quality. I think by having our factory which happens to be able to give the quality guarantee i.e. the 7 year warranty that we’re able to do. JS. But as they say – ‘the proof of the pudding is in the eating’. From the presentation we had recently you have now moved up to number 4 in the global listing with Ford, Toyota and GM ahead. But while the progression has been gradual, has it been faster than expected? JB. It has been very swift and we have made great strides in America – a big market, obviously Korea another big market and now with Europe we think there’s a further opportunity to grow. With regard to our brand profile we have the sponsorship deal for the World Cup 2002 through to this year. We also have the tie-in with

UEFA also on the soccer side and the Australian Open in tennis. All these make Kia become more familiar, to become a household name, people become comfortable with the brand. I think with the product range now, people will be proud, be happy to show their Kia car to someone and people will not have to ask them “Where did that come from, I’ve never heard of them”. That actually doesn’t happen any more because the brand is fairly established, but you know, from through our own network it’s still a surprise to realise they’re part of a manufacturer that is 4th in the world. JS. KIA also sponsors Real Madrid? JB. Yes, a good sponsorship for us – quite prominent actually as they qualified for the Champions League for the last 2 years. Sport has been given a greater awareness and football has been a driving force for the brand. There probably is no bigger brand than football and we obviously share that sponsorship with sistercompany Hyundai. JS. With the new Kia Venga (pictured) you have 1.4 diesel, low resistance tyres, gear shift indicator – it’s really made for the Irish marketplace that we’re in now – low running cost, low purchase price, low tax etc. JB. Yes, the motoring public don’t seem to ask about the price of the car anymore but they ask now about the road tax and now we have Stop/Start ISG as well. We can have A, B and C segment cars with all the advantages, no more so than the 7 year warranty. Now that the Government has introduced the Scrappage Scheme, this is an ideal car for people who also perhaps want to downgrade.