A Denim Story

“ DAYDREAMING TURNS THE BOREDOM OF A LONG SUMMER DAY INTO A QUIET MOMENT OF ESCAPE OR INSPIRATION. ”

7

There is an

adventurous side to girls

like us -

camping, fishing, hiking - wearing hand me down denim two sizes too big or too small, and then impulsively cutting them into shorts. Itâ&#x20AC;&#x2122;s amazing how such adventurous girls can accidentally be iconically stylish. The effortlessness of a rolled cuff to wade in a river or a popped collar to protect from the sun is authentically and timelessly cool.

“ GIRLS HAVE A WAY OF TURNING A MUNDANE SITUATION INTO A SPONTANEOUS MOMENT OF EXHILARATION. ”

© 2013 Rizzoli International Publications. All Rights Reserved. “ Hilary shot natural beauty LAUREN HUTTON in her own vegetable garden in Venice, California. Lauren possessed a rugged spirit and a bebe gun to scare away unwanted pests. ”

“ This is one of our all time favorite images. To see MARILYN MONROE in full hair and makeup wearing mens jeans and lifting barbells, shows that being strong and beautiful aren’t mutually exclusive but best paired together. ”

© “2013 Rizzoli Publications. Rights Reserved. WE SEEM TO CONSISTENTLYInternational PAIR THE TEXTURE OF RUGGED DENIM WITH MENS BROGUESAll AND SOFT LACE OR RUFFLES TO ACHIEVE A CHARMING MASCULINE AND FEMININE DICHOTOMY. ”

The idea of a

life in a trailer

recalls a feeling of

adventure and resourcefulness. Much like our childhood favorite, the Boxcar Children Novels, we envision a life of fantasy in a forest, where dressing up and daydreaming feel indulgently youthful and entirely magical. We enjoy the challenge of making the best of something with limited resources- from finding treasures in thrift stores to mending a torn knee with a found needle and thread.

We treasure denim that has character and through years of wear, but often crave the crisp dark rinse of indigo. Every once in a while, its nice to cleanse your palette and start breaking in a new pair of dark jeans.

The notion of freedom and blue jeans.

is as American as apple pie

Whether it be Rosie the Riveter advocating women working

during wartime, or hippies in painted and patched bellbottoms, denim is the fabric of independence and self-expression. We love how a pair of jeans can make a statement- it can sing with joy or scream with defiance. It can be tight and purposeful or loose with sleepiness. We have loved collecting indigo that has seen protests and rallies, challenge and change.

Turn static files into dynamic content formats.

Create a flipbook