KNOWHERE
This is Miles.
Miles is married to Jessie and they have two daughters, Luna and Georgia.
This is the house that Miles and his family call home.
Miles works two jobs to make sure that his family can stay in this home, but he still makes barely enough to cover the mortgage along with other living expenses.
Average Median Income: $53,891 Average Expenses: $51,100 What’s left? $2,789
* Information taken from 2010 U.S. Census
Miles and Jessie look into ways to cut expenses and come across sustainable living practices, A.K.A. living off the grid.
The term off-the-grid (OTG) can refer to living in a selfsufficient manner without reliance on one or more public utilities.
In 2006 it was estimated that 180,000 families live off the grid in the United States. Since 2008 that number has more than doubled.
Reasons for living off-the-grid 1. Financial Freedom 2. Environmental Concern 3. Societal Conern 4. Lifestyle Change
Barriers to living off-the-grid 1. Lack of “How-To” 2. Lack of Resources 3. Legal Ramifications
The Perception of (OTG):
The Perception of (OTG):
Undeterred by the barriers and perceptions associated with living off of the grid, Miles and Jessie commit to researching how to make the move possible for their family
Miles and Jessie sift through the numerous (GTO) online resources. They find it hard to identify a reliable source that provide all of the information that they need.
KNOWHERE
KNOWHERE is the only fully comprehensive resource the provides reliable information for off-the-grid living.
MISSION. To cultivate community around responsible and practical uses of the Earth’s natural resources.
PRODUCT/BENEFIT. Infosharing (virtually and first-hand) for self-suffencient living pactices.
POSITIONING. For the person seeking alternative living means; a comprehensive guide to self-suffecient living.
STYLING. Trusted, Bold, Inspiring, Educational, Informational, Responsible
Information Cultivates Community
VISION. All people should realize their full-potential.
VALUES. Invested, Consistent, Organized, Practical