Sustainable Packaging Project: Little Saigon Café

LITTLE SAIGON CAFÉ Favorite Asian food joint in Lawrence, KS Family owned.

Diner feel.

Tucked in a strip mall behind a nail shop.

Super-duper small space.

THE GOOD Good eats

Best bubble tea in town

Informative website menu

THE BAD One menu.

No take-out menu.

Plastic Bags.

Styrofoam containers.

THE VISUALLY UNAPPEALING

HERE’S WHAT WE’RE GONNA DO

Eliminate the waste of styrofoam containers and plastic bags.

Improve the look of the packaging and “Logo”.

Create a take-out menu for customers.

PROCESS: PACKAGING

Initial ideas.

Practical function of the clamshell form.

The top is a waste of space, material and adhesive.

Flatten the top of the box and add a sauce cup holder.

PROCESS: IMAGERY Little Saigon Café

Saigon afé

Little Saigon Café

Phó Yeah!

Little Saigon Café

Little Saigon Café Phó Yeah!

Phó Yeah!

Little Saigon Café

Little Saigon Café

L

Phó Yeah!

Phó Yeah!

Phó Yeah!

Finding inspiration for imagery in the details.

PROCESS: MOCK UPS MOCK UP 1: Logo too clunky.

Ink and food don’t mix.

Halftone sides work.

MOCK UP 2: Logo works better.

Break up wood pattern.

PROCESS: MOCK UPS

Menu/carrier too tall.

Reorganize menu info.

Break space inside.

Adjust colors.

FINAL MOCK UP

Colors adjusted.

Carrier fits snug.

No ink inside.

Halftone side.

Organized Menu.

Circle Logo.

Lines mimic roof line.