In the Loupe April 2013

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RJO’s Fall Buying Show Returns to its Old Kentucky Home

Kentucky, home of the world’s finest racehorses and the country’s first cheeseburger, serves as our host state for RJO’s Fall Buying Show. We’ll be returning to the city of Covington in northern Kentucky, just across the river from Cincinnati. The Covington area offers beautiful July weather, easy access by air, century-old distilleries and a convenient Midwestern location. Jewelry-wise, the river running alongside Covington also serves as a home for the state’s designated gemstone—the freshwater pearl.

This show will kick off with the popular RJO golf tournament, then moves into a full slate of educational sessions and seminars, keynotes and roundtables, entertainment and fun, as well as bargains from RJO’s vendors, who will provide the hottest items heading into the holiday season.

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In addition to the great deals you’ll find on the Buying Show floor, your RJO membership entitles you to additional offerings, including: • RJO pays for up to three consecutive nights’ lodging for all qualifying stores; • special airfare discount; • attendance at our Sunday Evening Gala; • buying discounts—via RJO Purchase Vouchers— allowing you to save up to an additional two percent on what you buy from vendors; and • a Riverboat Dinner Cruise Your Buying Show Registration Packet will be mailed in the middle of May, so keep an eye out for it, and be sure to watch for the various deadlines, to ensure that this Buying Show will be your best one ever.

inside • Graduate

• Protecting Yourself In and Out of the Office • Marketing Matters: Who, What and Why

The Ultimate Jeweler Resource

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THE EXECUTIVE

from Mary Peterson, CEO, RJO

Graduate ay is the month for graduation. Whether it is college, high school or even preschool, many are celebrating their accomplishments. What if we decided every May we would graduate again? We would move on from the past year, seek more learning and embark on new journeys?

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After high school many young people decide upon the type of learning institution to attend. It will soon become clear to them, no matter the formal education they choose, that learning also comes from the people and experiences in which they surround themselves. Some of the best learning comes when people share their ideas and thoughts and come up with better ways to do things. Think about the difference it would make if you could create a continued learning experience for everyone in your store? Believe it or not there are some easy ways to get this accomplished.

In your store planning, do you look for ways to provide education—both formal and informal—for you and your staff? You would be amazed at the increase in your store’s development and staff morale. Here is short list of ways you can graduate to better thinking and creating change: • Have regular staff meetings. Encourage each of your employees to share their accomplishments and challenges during the week.

• Attend free speakers offered in your community no matter what the topic, as it can stimulate your mind.

From the Board of Directors: PAGE 2

• Make the time to read industry publications and magazines, and don’t forget In the Loupe. Have staff read articles and report back to one another what they learned.

• Invite some of your customers to come critique your store, and take them to lunch and listen to their thoughts.

• Pick up the phone and talk to an RJO jeweler or vendor to pick their brain and get some advice.

• Read books on business and management. A great one is Think and Grow Rich by Napoleon Hill. You could even buy the book for your staff.

• Take advantage of some of the training programs our vendors offer.

• Attend RJO free webinars or listen to the podcasts all available on the website.

• Become an active member of our RJO chat channel.

• Attend RJO shows as we offer free seminars on a variety of topics. In Northern Kentucky this July we are providing some new approaches and types of seminars, which will truly benefit you and your staff.

I encourage you to graduate to another level of learning and sharing by making the time to create your own education. It could be the best thing you have ever done. Then YOU can throw your cap in the air.

Mary Peterson, RJO CEO

Applications for Four Seats on the RJO Board of Directors Sought By May 24th Four members of the RJO Board of Directors hold positions whose term expires on December 31, 2013. Subsequently, RJO is seeking applications for its Board. A copy of the application can be downloaded by clicking here.

Applications need to be returned by May 24th.

For more information on the positions or the application process, members can contact Sarah Streb at: 800-247-1774; or e-mail: sarah@rjomembers.com

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From the RJO Chat Room

SERVICES Centralized Billing Patronage Dividend RJO Website (rjomembers.com) Buying Shows (Fall/Spring) RJO Chat Channel In the Loupe – RJO’s newsletter Free Print and Radio Ad Library (on the RJO website) Educational Seminars (at the Buying Shows) Member-to-Member Incentive Program (Recruitment Program) Organized Buying Trips to Antwerp and Idar-Oberstein RJO Directory Peer Performance Program Travel Vouchers at Shows (offered at varying times) Free Hotel Room Incentive (at the Buying Shows) RJO Informational E-mail Blasts Purchase Vouchers (at the Buying Shows)

The Chat Room on the RJO website (www.rjomembers.com) hosts a variety of interesting discussions each month. Here’s an edited post—and responses to it—from early April that can be found in the Business—Open to RJO Jewelers Only area, under the title “E-mail Marketing.“

Post: Is anyone having successes e-mailing customers regarding promotions or events?

Response One: Our clients are telling us they are tired of getting e-mail promotion from any store. They have stopped giving their address to anyone so as to stop the junk mail.

Like many things that start out nice, use by the masses make it explode to a point that it is ruined.

E-mail marketing has hit the wall and is making people mad!

We won’t be a part of the problem.

Response Two: It’s one more way to reach out to customers. I ask them, “Would you like to receive e-mail specials from the store?” If they say yes, I put them in the system; if not, no worries. I usually do about one e-mailing per month and twothree during Christmas.

Response Three: I just read an article or heard on NPR that spoke about e-mail going the way of the Yellow Pages. More and more folks are staying connected with each other based on their relationships. Services such as LinkedIn, Twitter and texting are taking over for e-mail.

RJO Membership Certificate Education on the Go Podcasts and Webinars Private Label Credit Card Service

“Education On the Go” Series Picks Up Again in June Part of RJO’s Education on the Go series, the webinars provide an easy educational tool for you to use, right in the comfort of your own store. Live webinars are held on the fourth Tuesday of the month at 9 a.m. CST. Each webinar, approximately sixty minutes in length, brings you a presentation by Brad Simon of Internet 4 Jewelers. Recordings of eight webinars from last year and those from this year, are available on the RJO website.

Here is the Education on the Go schedule for the rest of this year: June 25 Put Your Business On The Map Aug 27 Christmas Promotions Sept 24 Local – Social – Mobile: Your Internet Marketing Blueprint Oct 22 Reputation Management (Customer Reviews) PAGE 3

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Understanding Our Family The RJO Board of Directors and the Merchandise Review Committee recently met in Des Moines, IA, for the annual joint meeting. This year’s meeting centered around Understanding Our Family, focusing on the make-up of our members and vendors and thinking of ways we can better serve the needs of the group. The management of RJO would like to thank both of these groups for their time, dedication and passion for RJO. We truly would not be the organization we are today without the positive efforts provided by the men and women who make up these groups.

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This October: Antwerp/Idar-Oberstein and Israel With several months to go before “takeoff,” interest in RJO’s sponsored trips abroad continues to climb.

For 30 years, RJO and participating retailers have experienced on-going success buying diamonds directly from the source, beginning in Antwerp and then expanding to include Idar-Oberstein and— this year—Israel.

Join the RJO Israel Experience, and step onto the Holy Land of Jerusalem, one of the oldest cities in the world. Witness an era of the most modern technologies coalescing with a cosmopolitan lifestyle in Tel Aviv.

RJO takes you along some of the most exotic backdrops of Israel, while touring eight RJO vendors in one of the largest and most important diamond centers worldwide

—an excursion that will give you a heady mix of business and pleasure.

Joining the buying trips to any of these international destinations allows you to focus on your diamond business while RJO takes care of the rest.

2013 Fall Dates Antwerp: Oct 5-10; Oct 12-17 Idar-Oberstein: Oct 10-14; Oct 17-21 first trip is hosted by Liz Schlauch and Jeff Horlacher; the second by Connie and Steve Matsen

Israel: Oct 18-26 hosted by Jeff Wickersham and Jennifer Zacharias

JewelConnect Releasing “Diamond Retailer Platform” (DRP) in Covington JewelConnect, the RJO-exclusive marketing system, is bringing a new loose diamond selling system “ready-to-use” and populated with thousands of daily updated RJO-vendor diamonds to Covington in July.

“We’ve been asked for this for a while” says Andrew Boundy, system manager of JewelConnect “so we know the retailers want this feature, and they will be excited to see what we’ve done.”

The system allows for stones to be displayed—and even bought by the public—in the JewelConnect system, or as a plug-in for retailers’ own websites. Boundy detailed the system further: “with retailer-selected mark-up, stone inclusion/exclusion by numerous criteria, a fully mobile and tablet function and thousands of stones, there’s not much this system won’t be able to do; we’re excited to show this off.”

“Whether the retailer wants to use loose diamonds to ‘bait the hook’ for in-store inventory,” says Boundy, “or compete online in the diamond retailing market, JewelConnect DRP promises an RJO-exclusive solution which takes minutes to set-up and can attract jewelry buyers from far and wide.”

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Boundy and Thomas Roethling will once again be presenting the advanced features of JewelConnect, along with the new DRP system information, during the upcoming Buying Show in Kentucky. Additionally, Boundy says that JewelConnect will have diamond experts on-hand to answer the more stone-focused questions.

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Out of the Office: Keeping Your Home and Family Safe As a jeweler, you’re aware of the risks you face when working and traveling with jewelry. However, if you’re not also following sound security procedures at your home, you may be exposing yourself and your family to potential risk.

In their 2012 Annual Crime Report, Jewelers’ Security Alliance (JSA) reported an unprecedented nine home invasions in 2012, making up 26 percent of all off-premises incidents reported last year. Over the last three years, reported home invasions have averaged about three a year.

Home invasions can turn violent and even deadly, so understanding how to keep your family and home safe and secure is critical.

Jewelers Mutual Insurance Company has the following recommendations to help you minimize your risks at home:

Home invasions can turn violent and even deadly, so understanding how to keep your family and home safe and secure is critical.

• When choosing your home, evaluate the context of the location, including the street (dead-end vs. heavily traveled street), closeness of neighbors, and the parking arrangement.

• Choose a reliable burglar alarm system for your home, and instruct family members on how to effectively employ it.

• Install proper lighting around the entire perimeter of the home with motion sensing floodlights mounted high enough to prevent tampering, whenever possible.

• Lock your doors and windows and set your perimeter alarm when you’re at home.

• Have an unlisted and unpublished telephone number. Carry a charged cell phone with you at all times, keeping it next to you when you sleep.

• Do not keep jewelry merchandise at your home.

Most home invasions are preceded by some form of “casing,” where the criminals study family patterns, as well as store procedures. These aren’t random events; criminals do their homework before attacking. When criminals observe a store’s opening and closing procedures, they are able to identify their targets based on who has keys to the business, who can operate the alarm, and who can access the jewelry safe(s).

As with most theft, you can try to prevent these crimes before they happen by being alert for suspicious activity or people. Jewelers Mutual has the following recommendations: • If you see any suspicious persons, activities, or vehicles in your home or work area, do not hesitate to contact local law enforcement. If something or someone looks suspicious, trust your instincts and act on them by calling 911.

• Be alert when traveling to and from work to make sure no one is following or watching you.

• Look around before opening your garage or house door for anything that appears suspicious. If you’re not comfortable, leave the area and call 911.

• You may want to keep a logbook at your business that employees can use to write down all suspicious activity. Have them record details such as license plate numbers, physical descriptions of suspect vehicles and individuals, dates/times, and other information regarding suspicious incidents that may later be helpful to police.

• Never unlock or open the door unless you know who it is.

• Join your Neighborhood Watch Program, or start one in your community. Trusted neighbors can also help identify suspicious people in your area.

• Look through the door’s peephole to identify the person at the door. If the individual is making a service call, ask them to provide appropriate identification and contact the service company to confirm/verify they indeed did dispatch a service representative, as well as confirm the representative’s name and identification before allowing them to enter your home. Do not open your door if you do not feel comfortable.

• Educate your family members and temporary house guests about what to look for and what to do if they encounter a suspicious situation. Make sure they also observe the same sound security precautions you follow, such as keeping the doors locked and not opening them to unknown visitors.

• Keep your personal valuables in an appropriate burglary-resistant rated safe that is well hidden.

• When using valet parking or having your car serviced, provide only the necessary car keys, not your entire key chain.

For more information about securing your home and business, visit JewelersMutual.com. For an updated security manual from JSA, contact them at jsa2@jewelerssecurity.org. To learn more about Jewelers Mutual’s coverages or to find an experienced insurance agent in your area, contact Jewelers Mutual at 800-558-6411.

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Be Tomorrow’s Jeweler: Attend Stuller’s Bridge Conference this October ast October, The RJO Board of Directors, the Merchandise Review Committee, ten select RJO stores, and members of RJO’s leadership team attended the Stuller Bridge Event in Lafayette, LA, from October 15-17. Stuller’s conference for independent retail jewelry owners focuses on becoming tomorrow’s jeweler. Attendees met with forerunners in customization, sales merchandising and media, and collectively arrived at fresh approaches to excellence in service.

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“The event was truly eye opening,” says RJO CEO Mary Peterson.

“With a focus on understanding consumers and incorporating technology in your business, Stuller shared ideas designed to move the entire industry forward. The company is developing innovations and programs that will be a major part of the jewelry industry in the future, and they are inviting us to be on the ground floor.”

Bridge provides an opportunity for RJO jewelers to visit Stuller’s manufacturing facility in Lafayette. Attendees take time to meet Stuller’s dedicated, and friendly associates, who are eager to share their knowledge and experience with you. And regardless of any issues you currently face in your business, you will leave with ideas and inspirations that you can’t wait to try.

Says event host Matt Stuller, “Since its inception, the Retail Jeweler Organization has been a major component of the jewelry industry and embraces technology and advancement. Through our Bridge program, we hope to strengthen our partnership with both RJO and its members.”

“I strongly urge every member to take advantage of this and to be a part of Stuller’s special RJO Bridge this October 7-9,” says Peterson. “If you can’t participate in that event, please sign up for one of their other six events throughout the year. We have a unique opportunity, from a vendor dedicated to building deeper relationships with RJO members, to share and learn in a growing partnership. Let’s show them how eager we are to be a part of that partnership and our industry’s future.”

Here are some comments from RJO members who have attended Stuller’s Bridge Event: “As a professional jeweler I often attend trade shows, seminars and other various industry events. I come away with enthusiasm that lasts a few months.

The Stuller Bridge Program was different. I returned FULL of enthusiasm, FULL of passion, and FULL of the desire I possessed in my twenties! The best PAGE 6

testament to Bridge is, after five months, I still have it! Just today I was explaining what I had experienced at the Bridge Program to a customer I’d referred to Stuller.com. They were amazed, too!

Thanks to everyone there, from Matt Stuller to my personal host.”

Mike Eckerman Eckerman Jewelry “Stuller is truly a company looking to make the independent jeweler better. The all around experience is something EVERY jeweler needs to do. The potential avenues Stuller has given jewelers are endless—from their in-house “mock store” to the follow-ups after the event. That is what makes this program so great! If you don’t take anything away from this program, it’s either time to look for another career or retire.”

Jeff Wickersham Wickersham Jewelry “After attending Stuller’s Bridge Program in 2012, I am going to send all my staff to future programs! The culture at Stuller is like no other I have experienced. Fun, friendly, and most importantly educational; a true eye-opener to Stuller’s unmatched business dynamic. Stuller’s progressive stance is exciting, and I truly look forward to what the company can do for the independent retail jeweler—now and in the years to come!”

AG Becker Becker Jewelers

For members interested in attending the 2013 Stuller Bridge Event with the RJO group, please contact Sarah Streb at: sarah@rjomembers.com.

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Meet the RJO Staff: Carlotta Richtsmeier n May 7, RJO’s Carlotta Richtsmeier will mark 23 years of employment, quite a milestone in today’s job-changing world. “I was first hired to post invoices,” says Richtsmeier.

“Back then they were posted by hand, so my job was not considered data entry. Not long after that, I took over accounts receivable, and for the last several years I’ve been the organization’s Accounts Receivable Manager.

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“I scan all checks received to the bank, scan all checks received to the jewelers’ accounts, and balance them out,” says Richtsmeier. “I also bill jewelers’ dues, reconcile jewelers’ statements, take calls from jewelers with problems or questions on their statements, and still do data entry when time allows. I also oversee the month-end process to prepare statements to be mailed to the jewelers.

Richtsmeier is an Iowan through-and-through. She grew up in Colfax, a small town just

a few miles west of Newton. Four years after graduation from the local high school, she moved to Newton and has lived there ever since.

“My husband Jim and I have been married for 40 years,” says Richtsmeier. “We have two beautiful daughters we are very proud of and three grandsons we adore. We enjoy watching our oldest grandson play football for middle school in Urbandale (outside of Des Moines) and the two younger ones play soccer here in Newton. They are our pride and joy.”

Richtsmeier has enjoyed her years at RJO, and she says she has many fond memories.

“One I will never forget,” she says, “was a couple of years ago, on my 60th birthday, I came to work to find out the staff hid 60 onedollar bills around the office for me to find. Needless to say it took me a while to find all of them, and I would find them in the strangest places. The staff really got a laugh out of that. RJO had also notified the jewelers by e-mail when my birthday was, so I got all these cards, phone calls, and e-mails wishing me a happy birthday. I was so surprised and couldn’t believe the response. Just goes to show you, RJO is not only a great place to work, a great organization, it is truly ‘Family.’”

Sneak Peek of the (General) Outline of the 2013 Fall Buying Show Friday, July 19

Saturday, July 20

• Thoroughbred Horse Farm & Distillery Day Tour ($76/person) • RJO Golf Tournament – Kenton County Fox Run Course (25 minutes away) • Half-Day Training Session: Custom Jewelry Design Bench Workshop • *NEW* Stuller Bridge Program Reception • Early VENDOR Registration • Early MEMBER Registration • Abbott Users’ Meeting • The Knot Users’ Meeting: Marketing to the Bridal Customer

• Seminar Continental Breakfast • New Vendor Breakfast • Seminars • General Membership Meeting, Luncheon and Keynote—Lowell Wightman • Buying Floor Grand Opening • Buying Floor Welcome Reception • *NEW* Chat with RJO Leadership • Antwerp Advantage Reception

Sunday, July 21 • Joint Member/Vendor Breakfast & Roundtables • Buying Floor Opens • Press Release photos taken • Happy Hour • RJO/CPC 2.0 Gathering • Israel Buying Trip Reception • Sunday Evening Gala Monday, July 21 • Northern Kentucky Experience Panels & Continental Breakfast • Jewel-Craft Factory Tour • Buying Floor Opens • Farewell Event • Buying Floor Closes • B & B Riverboat Dinner Cruise ($55/person) *NEW* Photo ID Required for all attendees

To ensure the safety of all of our members and vendors, we will be requiring a photo ID and business card at registration check-in. These items will need to be presented to receive your badge for access on the Buying Show floor.

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Marketing Matters: Refining Your Message t this point in the year you should have a really good feel for how the year is going to shape up.

Valentine’s Day is in the rear-view mirror, and Mother’s Day is right around the corner.

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So how is business? Strong or soft? Why? Not “Why” as in “What do you think?”

I mean “Why” as in “Why is business strong or soft?” What have you done to impact that. Has 2013 been business as usual or have you made conscious decisions to impact your business? Did you lay a foundation last holiday season to make sure that 2013 was a great year?

What have you changed this year? What decisions did you make to change business? Were they good decisions?

Bad? Or maybe too early to tell?

There are a lot of question marks in that last paragraph, but as business owners we have to make decisions each and every day that impact—positively or negatively—our businesses. You need to be constantly trying to make your business better. You cannot rely on the status quo in this day and age. The internet and competition are waiting to take your customers at every turn. Don’t give them a reason.

Keep on top of your game.

I had a very honest face-to-face meeting with a potential customer this month. He spends more on advertising than many people in central Iowa, and he can’t figure out why his business is starting to fade.

My best guess is that his creative message ran out of gas. People got tired of hearing his ads and anyone interested in his service had already called.

We also had a very interesting conversation about his message and what he was telling people. I tried to make it as basic as possible. I told him, “Tell people PAGE 8

who you are, what you do and why you are better.” It is just that simple. We try every day to make marketing and advertising more difficult than it needs to be. It is really that simple.

Tell people who you are, what you do and why you are better.

We try eve ry day to make mark eting and advertising more difficult tha n it needs to be.

I know that a lot of the RJO members have very well-established, long-standing, well-respected businesses. It is a great group of members. I just wonder if these long-standing, well-respected and wellestablished businesses are communicating as well with new and potential customers as they could? I hope so.

Here’s an example:

It would be very easy to think that if you have been in business for 20-plus years that everyone knows who you are. I think to a point that is true. Let’s assume that most people have heard of you. Do they know what you do? Do they know that you specialize in high-end watches or that you are the engagement ring headquarters?

Capital Jewelry has been in business since 1976. We sell more engagement rings than anyone in the state. It is our specialty, and no one does it better.

Before you go to one of those national chains and pay more for a smaller diamond, stop in to Capital’s, and let us show you why we are the best choice for your engagement rings!

Sometimes we get lazy in our conversations with current and potential customers. We assume too much. We assume that people know who we are, what we do and why we are better when really, they might just know that you are a jewelry store.

Simple and to the point. Give people a reason to do business with you and they will.

I challenge you in 2013 to really examine your message and fine-tune it if necessary. Stop ten people at the mall, and ask them to tell you what you do, what your specialty is and why you are better. You can hire a high-priced firm to do research for you, but I’m guessing that the grandmother research approach will give you a good idea.

Then re-visit your message. Keep it clean, keep it simple and repeat it as often as you can to as many people as you can.

Michael C. Woody is President and Chief Idea Officer of Capital Ideas. He has nearly 30 years of experience in television advertising and loyalty marketing. Phone: 515-556-5373.

E-mail: MichaelC@ideas2burn.com Website: www.ideas2burn.com

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Jay Flaming Jewelers: Every gift you give should have two names, yours and Jay Flaming Jewelers The life in a small town is less hectic than a larger one, and Jay Flaming Jewelers reflects that casualness. When he recently was asked about his store’s history, owner Jay Flaming responded, “We just celebrated our 40th Anniversary this year on March 15. The previous owner ran the store for 23 years, but that’s as far back as I can find. There were early owners, but no history.”

want the person who receives the gift to be proud as well. Simply, I try to give the customer the best value for their money spent and give the best service I can provide.”

Jay Flaming Jewelers serves Yuma, Colorado, a town of about 3,500 residents. Such size doesn’t require a large staff or expansive outlook. In fact, Flaming refers to his jewelry shop as “a country store.”

“I would love to add high fashion to the product mix,” he explains, “but in a county that is 2,000 square miles with only a population of 9,800 in the whole county, I have to be very discerning in the product I put in. Out here price does matter. Remember, we can’t even see the Rocky Mountains from Yuma.”

“My wife and I are the current owners of Jay Flaming Jewelers, Inc.,” says Flaming. “We are a small country store, and I work with one part-time employee. We carry a complete line of table top, as well as the many jewelry lines. I love colored diamonds and stock several colors, most of which are color enhanced.”

Jay Flaming

“My business philosophy,” he continues, “is that I want to be proud of the merchandise I sell, I want the customer to be proud of the gift he gives, and I

To help him with this plan, Flaming approaches his store both simply and methodically.

Flaming does venture from Yuma, regularly attending the RJO Buying Shows.

“I try to participate in as many RJO events as possible,” he says, “but living in northeast Colorado poses problems at times. I joined RJO in 1998 and have missed only one show.”

When quizzed about his marketing, Flaming offers, “the best promotion that I run is a 50-percent-off sale, held the second Sunday in January. The sale runs for a few hours in the afternoon, and we have grossed nearly $20,000 for the three hours. It gives us a great January, and the men don’t have to think about Valentines Day or any of the other gift-giving occasions.”

Jay Flaming Jewelers is located at 220 South Main, Yuma, CO. Phone: (970) 848-5925.

classifieds Free: Used Sylvania 100-watt metal halide (Metal Arc MP 100 PAR 38) light bulbs. You just pay all shipping costs. Contact Elaine at: 317-888-7662; e-mail: jljohnsonfinejewelers@comcast.net

For Sale: New Hermes GTX Engraving Machine. It does trays, bowls, baby cups, charms, etc. Includes two sets of type, all for $750. Call Ken or Alexa at: 417-667-4653; e-mail: ehs1973@hotmail.com

Wanted: New or used charm display, preferably Rembrandt wood style to match our existing one. Interested in floor or table top style. Call Ken or Alexa at: 417-667-4653; e-mail: ehs1973@hotmail.com

For Sale: New Hermes Inside Ring Engraver with cover. $275.

Call Ken or Alexa at: 417-667-4653; e-mail: ehs1973@hotmail.com PAGE 9

NEW David Mann Jewelers David Cyrkin & Betsy O'Mara Geneseo, NY

Make Sure RJO Has Your Most Up-to-Date E-mail Addresses To make our contacts with you more efficient and timely, RJO is increasing the use of e-mail as a contact medium.

From regular electronic newsletters to buying show announcements, our e-mail notifications are getting more common and more important.

If you’ve changed your e-mail address lately or would prefer to receive RJO communications at a different address, please let us know.

Address updates and changes can be directed to Mary Harger in the RJO office at: mary@rjomembers.com or call the RJO office at: 800-247-1774.

E.G. Landis Jewelers Mark Matlack & Cristine Matlack Gilbertsville, PA referred by: Greg Greffin 24 Karat Rose Wayzata, MN

members

KT Diamond Jewelers Kyle Batisch & Tracy Batisch Columbia, MO referred by: Greg Greffin 24 Karat Rose Wayzata, MN

Koser Jewelers Randy & Betsy Bolgemuth Mount Joy, PA referred by: Tim Marr Ostbye & Anderson Minneapolis, MN

Glennpeter Jewelers Jeff Weiss Albany, NY

MJ Harrington & Co. David Lantz, Meanine Bascom, William Howell Newport, NH

Green’s Jewelers Inc. Ashley Green Miller Roxboro, NC

referred by: Andrew Russakoff Russakoff Jewelers Skowhegan, ME

referred by: Greg Phelps Shains of Lumberton Lumberton, NC

Taylors Jewelry Debra Hess & Tanya Jackson South Williamson, KY

Joseph's Jewelers Virginia Tocci Leominster, MA Kevin Schimke Jewelers Kevin & Bella Schimke Stockton, CA

Thank you to the jewelers referring new members to our group. These jewelers will receive a $1,000 finder’s fee for their referral, payable after a new member has been in good standing for at least six months.

CALENDAR OF May 12 Mother’s Day

May 23 All invoices due in RJO Office.

May 10

May 28 Memorial Day—RJO Office closed.

- All payments must be received in RJO Office.

- Registration for RJO Fall show begins.

- Fall Buying Show packets mailed.

events

June 16 Father’s Day June 21 All invoices due in RJO Office.

June 10 All payments must be received in RJO Office.

To place your FREE classified advertisement in the next issue of In the Loupe, send your items by June 1, 2013, to Christopher Green via e-mail: sheridanavenuedesign@earthlink.net; or via mail: RJO, P.O. Box 1045, Newton, IA 50208.

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