Inside Track 2020 August Edition

Page 1


8S 8S DQG $ZD\ ZLWK WKHVH 'HDOV


,Q 7KLV ,VVXH

0DUNHW 7UHQGV 3DJH 7KH (GJH 5HWDLO $FDGHP\ ı ı3DJH 06* 3D\PHQW 6\VWHPV ı 3DJH )UHGHULF 'XFORV ıııııııııııı ı 3DJH $6+, ııııııı 3DJH /DIRQQ 3DJH *DJH *DJH ı ı ıı 3DJH 4XDOLW\ *ROG ıı 3DJH 7KLQNVSDFH 3DJH &RORU 0HUFKDQWV %UHYDQL 3DJH -' &R $ 7UXQJ 'R *ROGVPLWK &R 3DJH 8QLWHG 3UHFLRXV 0HWDO 5HILQHU\ 3DJH :LONHUVRQ 3DJH 9((5 3DJH /HJHQG -HZHOU\ /- ,QGHSHQGDQW 3DJH %HUFR 3DJH *HPFR 3DJH &KLF 3LVWDFKLR 3DJH (0' 'LDPRQGV 3DJH 5HPEUDQGW 3DJH ,PSHULDO 3HDUO 3DJH .HOO\ :DWHUV 3DJH '($'/,1( $3352$&+,1*b72 5(*,67(5 )25 7+( 9,578$/ 6+2: 3DJH


The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting $2 billion in annual fine jewelry sales data.

We are also the ONLY AUTHORIZED aggregator of data from The Edge.

Inside Track Market Trends The stats below are for the month of July 2020 How did your store compare? Loose Diamonds Gross Sales are up by 17% Units Sold are up by 20% Average Retail Sale is down from $5,661 to $5,526 Discount % is down from 25% to 18%

Diamond Engagement Rings Gross Sales are up by 12% Units Sold are up by 25% Average Retail Sale is down from $2,906 to $2,612 Discount % is down from 32% to 24%

Diamond Bands Gross Sales are up by 23% Units Sold are up by 16% Average Retail Sale is up from $1,292 to $1,374 Discount % is down from 24% to 17%

Diamond Earrings Gross Sales are up by 14% Units Sold are up by 19% Average Retail Sale is down from $1,451 to $1,378 Discount % is down from 36% to 24%

877-569-8657, ext 001

Inquiries@EdgeRetailAcademy.com

EdgeRetailAcademy.com


The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting $2 billion in annual fine jewelry sales data.

We are also the ONLY AUTHORIZED aggregator of data from The Edge.

Diamond Pendants Gross Sales are up by 16% Units Sold are up by 19% Average Retail Sale is down from $952 to $920 Discount % is down from 37% to 21%

Diamond Bracelets Gross Sales are up by 18% Units Sold are up by 20% Average Retail Sale is down from $2,442 to $2,412

Pearl Product Gross Sales are down by 15% Units Sold are down by 15% Average Retail Sale is steady at $300 Discount % is down from 27% to 19%

For Top Selling Vendors and Style Numbers, go to Edge Pulse under AdvantEdge, and view hot selling pieces by vendor, style #, average retail sold for, how many stores sold it how many times, # of days to sell, gross profit, etc‌

www.EdgePulse.Biz

877-569-8657, ext 001

Inquiries@EdgeRetailAcademy.com

EdgeRetailAcademy.com


Why Use The Business Academy (consulting)? Here are 4 Reasons! Inventory Management “Edge Retail Academy’s counsel –particularly on inventory management- has been very beneficial to our store’s business. Our business advisor has provided us the tools to carefully monitor our inventory levels by category, vendor, and age. When our inventory is out-of-balance or aged, we have developed processes with Edge Retail Academy to work closely with our vendors to rebalance. This focus on healthy inventory levels and aging has resulted in a double-digit revenue and profitability increase over the last year.” Kristin Laughter Parker’s Karat Patch, NC

Business Growth + More Success “We have received many benefits from the Edge Retail Academy. The Edge Retail Academy brings ideas, critiques, and a whole host of advice and recommendations that most businesses, and particularly jewelry stores just don’t have access to. We continue to use them in many areas as we streamline, improve, and grow our business. Two things among many that were a direct result of engaging the Edge Retail Academy are: 1) increasing our gross margin by 20% and 2) a highly effective plan for moving old inventory. If you aren’t using the Edge Retail Academy, you are really missing out on the true potential of business.” Joe Thacker Thacker Jewelry, TX

Strategies For New COVID-19 Era “Our Business Advisor at the Edge Retail Academy has been awesome! During the Covid-19 crisis, she stayed in touch with me while we were closed. She offered many tips, encouragement and even taught me how to clientele from home! I have learned so much using the Edge Retail Academy. We are back open again and reaching our aggressive goal, which is amazing! I highly recommend them to anyone looking to improve their inventory numbers as well as cash flow.” Annette St Romain Bijoux Fine Jewelers, LA “Since working with The Edge Retail Academy, we have gained new insight and a clear perspective of our business. Their advice and counsel have helped us navigate these unchartered waters of COVID-19 with a comprehensive plan for sales and safety. Most importantly they do this with encouragement, support and a sense of humor. We are so grateful to have The Edge Retail Academy in our corner and highly recommend them!” Valerie King King Jewelers, MA Edge Retail Academy is available to provide guidance and strategies in all areas of your business, including properly adapting in these challenging times. Please reach out to us at Inquiries@EdgeRetailAcademy.com or 877-569-8657, Ext. 001


Edge Pulse Allows Free Mobile Access To Your Edge POS Data! Edge Pulse is a FREE Edge POS tool that allows you real-time, 24/7 access to your Edge data from your phone or computer. Check out this overview video on Edge Pulse. As jewelry stores are re-opening and we start to travel more, it becomes important that store owners and managers are able to access their vital business stats in The Edge from wherever they may be. And at whatever time. Edge Pulse lets them accomplish this.

Sign Up for your FREE Edge Pulse!

Getting you connected takes 2 minutes! 877-569-8657, ext. 001 or Inquiries@EdgeRetailAcademy.com


DIVE INTO SAVINGS Request a complimentary, no-obligation savings analysis of your merchant services and see how much money you can save. We analyze every detail of your merchant services pricing and provide a transparent and easy-to-understand quote that illustrates how our pricing compares with your current provider.

• software integration (including The Edge) • payment terminal • virtual terminal • • next day funding • ACH/electronic check • mobile + tablet • gift cards • cash discount • • payment page builder • ecommerce/shopping cart •

REQUEST A FREE ANALYSIS msgpay.com/quote | 888-697-8831 | hello@msgpay.com

22 Year Member

©2020 MSG Payment Systems. All rights reserved. MSG Payment Systems is a registered ISO of Fifth Third Bank, N.A., Cincinnati, OH.






Now le! lab i a v A

Fall Seasonal Dating Program Delivery to begin AUGUST 2020 Payment due JANUARY 10, 2021 •$3,000 Minimum per order •Post dated checks will be required •Reorders over $3,000 will qualify for dating •Only available on Leslie’s branded products

Corporate Office: 1-800-354-9833 Option 6 New Jersey Leslie’s Office: 1-800-221-2628 Shown above: Earrings QLE1338, Earrings LE2157, Bracelet QLF1266-7.5, Necklace LF1627-18, Bangle LF1626

For the latest selection SHOP ONLINE AT QGOLD.COM or contact PINNY RUBIN at pinny@QGold.com or Toll Free: 1.800.354.9833 ext. 720 Toll Free:1.800.354.9833 Phone: 513.942.7659 QGold.com


Jewelry Websites for Retailers & Vendors An advanced cloud platform delivering the best web technology to the jewelry industry.

Schedule An Appointment

PACKAGE

STANDARD

RJO SPECIAL

RJO 2020 SPECIAL

$4,000

$3,000

$2,500

$7,000

$6,000

$5,500

$12,000+

$10,000+

$9,500+

SILVER Select one of our professionally pre-designed websites and customize colors, fonts, logo and content to suit your brand.

GOLD Work with our creatives to customize one of our pre-designed websites a bit beyond the basics. Custom design on a budget.

PLATINUM Custom design your new Thinkspace powered website from the ground up. Ask us about custom feature ideas and advanced functionality.

MONTHLY SUBSCRIPTION Website Hosting, Maintenance, Phone/Email Support and Software Licensing on the Thinkspace Cloud, Regular Tech Upgrades, Virtually Unlimited Bandwidth, Daily Backups, Unlimited Pages, Products and Users.

Starting at $200/Month Based on number of vendor feeds.

Hundreds of retailers and vendors trust Thinkspace to help increase customer engagement and drive jewelry sales.


RJO INSIDE TRACK – AUGUST SHOW EDITION

E10589 These paper clip chain inspired earrings with cascading pierced diamonds are perfect for completing any outfit and perfect for day to night wear! Comprised of 14kt yellow gold, these Brevani earrings feature 0.34 pts of diamonds. MSRP: $1,200. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

RM10582 This brushed gold and diamond ring is perfect for every day. Made of 14kt yellow gold and features 0.14 pts of diamonds. MSRP: $800. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

P10506-18 This best-selling pave diamond heart necklace is the perfect everyday necklace. Wear it alone or layer it up to create the perfect layered look! This Brevani necklace is comprised of 14kt yellow gold and features 0.56 pts of diamonds. MSRP: $2,000. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

RM3747-04 Our best-selling pear-shaped duo ring now available in genuine white topaz! This ring is comprised of 14kt white gold featuring 0.29 pts of diamonds and 1.80 ctw of genuine white topaz. MSRP: $1,550. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

E10574 Tell the world that your style is edgy yet sophisticated with these diamond spike and gold ball front hoop earrings. You’ll get everyone’s attention wearing these. These earrings are comprised of 14kt yellow gold featuring 0.60 pts of diamonds. MSRP: $1,840. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

E10584 These paper-clip chain inspired earrings are the ideal day to night wear. They’re lightweight, fun, eye-catching and can be worn multiple ways! A woman can wear the plain gold huggie alone or add the diamond link for a longer look. These earrings are comprised of 14kt yellow gold and feature 0.81 pts of diamonds. MSRP: $2,500. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

www.brevani.com

800-997-8780

info@brevani.com


Refurbish Worn Inventory August RJO Member Offer Repair or refurbish your damaged jewelry from returns, trade-ins, and industry shows. JD&Co.'s refurbishing services include: - Re-tipping 4 tips - Deep cleaning - Rhodium polish - Repair nicks/cracks up to 3 spots RJO Member August Pricing: Individual: $35pp Gold | $60pp Platinum 50+ pieces: $25pp Gold | $50pp Platinum 100+ pieces: $20pp Gold | $40pp Platinum

/jdcojewelry

A full-service extension to your in-house jewelry services. (O) 253.537.5572 | info@jdcojewelry.com | www.jdcojewelry.com



One Carat Anniversary Ring RJO Special $960!

Diamond Anniversary Ring 1.0 Carat TDW 14k White and Yellow Gold Available Style #: B360278 and B360342 To order or make an appointment with a sales representative in your area, contact Brooke Hayes at brooke.hayes@wilkerson.cc or 800-631-1999 ext. 351


MONEY BACK GUARANTEE!!!!!

We are putt in g ou r m on ey

w he re ou r m outh is.

Are you looking to freshen up your diamond basics?

Then our

MONEY BACK GUARANTEE IS FOR YOU!

1. Receive 6 Equal Payments when you purchase any Diamond Classic Program from Veer. (Subject to credit approval) 2. Money Back Guarantee comes into effect after all 6 payments have been made on time. 3. If you do not turn 50% of your dollars invested with VEER within 11 months of delivery, VEER will issue a check for the unsold inventory. NO QUESTIONS ASKED. 4. “Fill Ins makes the Killins” Re-orders on sold items should be placed immediately with our “never out” service. 5. Special Order and Re-Orders will be considered as part of the 50% ROI. 6. Special Orders are final sale. 7. Displays Included. 8. If original order is returned, it should be returned in original and unaltered condition with displays. 9. Credit/Check will be issued 30 days after receipt of items.

STUDS

BANDS

855. 836. 5483 | vee r. d i a mon d s

SOLITAIRES



store is a great way to personalize your brochures. K14

K3 & K4

K15 K10

K8

Sp ar K5

K6

kl

s a m ir st

K1 & K2 K2 K9

e

Ch

your brochures.

The Response has been OVERWHELMING! Don't let your market area slip away!

K31

o You K113 & K114

FREE

T

he

YOUR HOMETOWN JEWELER

Im ag ine

Having Your Store Name/Logo Here

sm

es!

K8

alle

g st bo xe s b r i n g t h e b i g

K7

sm est

il

K9

K10

Berco’s 2020 Holiday Program Includes: • ON-LINE FLIP BOOK • SOCIAL MEDIA SUPPORT AND STRATEGIES • CUSTOMIZED FACEBOOK AND INSTAGRAM POSTS INCLUDING FIVE 15 SECOND VIDEOS PERFECT FOR POSTING ON SOCIAL MEDIA Call Berco today to • WEBSITE IMAGES reserve your exclusive market • SHOWCASE TENT CARDS area: 800.621.0668 • CHANGEABLE COUPON ON BACK PAGE • DROP SHIPPING DIRECT TO YOUR CUSTOMERS WHEN NEEDED EST. 1926

Most items handcrafted in the USA

The Company You Keep

#SmallBusinessStrong

29 East Madison Street | Suite 550 | Chicago, IL 60602 800.621.0668 | 312.782.1050 | www.BercoJewelry.com


GEMCO INT’L MONTANA SAPPHIRES 100% ALL AMERICAN GEMSTONE

GEMCO IS A DISTRIBUTOR SHOW DISCOUNT APPLIED MONTANA SAPPHIRES FROM ROCKCREEK MINE, MONTANA, USA MINING TO PRECISION CUTTING IN USA SOCIALLY RESPONSIBLE MINING WITH THE AREAS RESTORED TO FORESTED LAND BEAUTIFUL TEAL BLUES AND PASTELS



&OHBHFNFOU 3JOHT 3FGFSSBM 1MBUGPSN 4"7& :063 4105

8JMMZPV OFU NPSF USBD

EMD Diamonds

8JMMZPV OFU &OHBHFNFOU 3JOHT OFBS NF


We have sold Rembrandt Charms for over 40 years! As trends and styles change, Rembrandt’s traditional and stylish charms have been a key seller in our store. We have their charm display tower right as you walk in! - Jim Sickinger Sickinger’s Jewelry

Cultivate generations of loyal customers with our Business Building Charm Program. Here are some Charm Program Benefits: • Our charm displays generate $4,500 - $7,500 in sales per sq ft. • Displays contain the best-selling charms by region, leading to impulse Sterling Silver sales and Karat Gold special orders. • Choose from a variety of inventory-controlled displays. Re-order only what you sell! • Increase Units Per Transaction using our charms for add-on sales. Rembrandt’s a guaranteed sale! • Charm collectors are loyal, repeat customers! • Store Listing on our Website’s Retail Locator. Are you listed?

Contact Us Today! p. 1-800-828-7840 • f. 1-800-828-7811 www rembrandtcharms.com • Orders@rembrandtcharms.com

Lifetime Warranty

Handcrafted in USA & Canada

Thousands of Charms in Gold and Silver

Digital and Print Marketing Support!

Loyal to Retail Jewelers for Over 50 Years


IMPERIAL

®

Signature Collection

Introducing the Imperial Signature collection and display. This visually stunning unit features a curated assortment of Japanese Akoya necklaces, stud earrings and lmperial’s all time best-selling jewelry classics. Utilizing decades of sales data we strategically merchandised this compact footprint to deliver the highest dollars per square inch return on your investment. All jewelry is crafted in 14K gold and features lmperial’s high-luster quality Japanese Akoya cultured pearls. Of all pearl grading virtues, luster is most coveted. With intense mirror like luster, our pearls have earned the nickname “high-luster akoya” within the Imperial network of retail jewelers. Harvests for these special pearls are very limited - little by little we’ve collected material to expand this product category to meet demand. Today we’re proud to announce the long awaited Imperial Signature Collection. Today, become the respected authority for pearls - a pearl destination jeweler by offering unmatched quality and value with the Imperial Signature Collection.

MARKETING All items in the Signature Collection come with a pearl grading certificate card as well as luxury branded packaging. Hi-Resolution Images for print and digital usage are available for each item.

THE DEAL 5 Equal payments for qualifying accounts Free Display - Zero Added Cost Single Turn - Retail Return on Investement $12,000 Your Investment $4,995*

*$1700GM


THE LARGEST SELECTION OF FLEXIBLE S T E R L I N G S I LV E R B R AC E L E T S A N D RINGS ANYWHERE.

K E L LY WAT E R S . C O M

8 0 0 . 6 4 7 . 7 0 1 7


ÈJȳÁ ‫׎א׎א ًחאٮוא‬ 6HH<RX$W7KH6XPPLW

M ÃÉ ¿ ޲Πlj ޲ο É t« V@ kƞ M ÃÉ¿tÉ ²¬ ¬ à ¿ tÞƜ Î ÎÃÉ ƎƍÃÉ

! zz0!Á

Èzn !k

omm;1| b|_ l-m o= o u =- oub|; ! (;m7ouv |o l-h; r u1_-v;v |o v|o1h o u v_o 1-v;v =ou |_; r1olbm] _oѴb7- v;-vomĺ +o bѴѴ bu| -ѴѴ 0; -0Ѵ; |o v;; |_; _o| m; |u;m7v bm |_; bm7 v|u -m7 rb1h o | vol; = m =u;v_ rb;1;v =ou o u Ɠ|_ t -u|;uĺ

&mѴo1h o u ro|;m|b-Ѵ |_uo ]_ o u ;7 1-|bom-Ѵ v;ub;v =uol bm7 v|u ruo=;vvbom-Ѵv =uol -ѴѴ =-1;|v o= |_; bm7 v|u ĺ ); hmo ;-1_ -||;m7;; bѴѴ Ѵ;- ; |_bv ; r;ub;m1; b|_ m; hmo Ѵ;7]; |o 0ubm] |o o u v_o =Ѵoouĺ !;]bv|;u o u ;m|bu; v-Ѵ;v v|-== |o 0ubm] o u |;-l |o |_; m; | Ѵ; ;Ѵĺ

áR0«0 Á0!Rz n Jç ۭ J«0 Á X(0 ³ x00Áٍ u;-| |_bm]v m; ;u 1-l; =uol 1ol=ou| om;vķ -m7 |_-| bv _ ; bm b|; o |o fobm v om |_bv m; -7 ;m| u; -v ; ; rѴou; |_; ouѴ7 o= - bu| -Ѵ v_o ĺ Ѵ|_o ]_ ƑƏƑƏ _-v =;Ѵ| Ѵbh; -m r_bѴѴ 1Ѵbl0ķ |_; b; =uol |_; |or Ѵoohv ruolbvbm]ĺ ); 1-mŝ| -b| |o _- ; o fobm v -| |_bv v llb| o= ]u;-| b7;-vķ m;| ouhbm] ro|;m|b-Ѵ -m7 orrou| mb|b;v =ou 1om|bm ;7 ]uo |_ĺ !;]bv|u-|bom 1Ѵov;v (bvb| uf u ol;l0;uvĺ1ol -m7 Ѵo]bm |o ];| u;]bv|;u;7 $ +Ĵ

ÈXn( ;| ouhbm] bv -m bm ;v|l;m| bm o u 0 vbm;vvĺ $_-| bv _ ; _- ; 0 bѴ| v; ;u-Ѵ - v |o m;| ouh bm|o o u rѴ-|=oul bm1Ѵ 7bm] |_; ! ;| ouhbm] o m]; -m7 v1_;7 Ѵ;7 lo7;u-|;7 1_-|vĺ +o 1-m ; ;m 1omm;1| b|_ ! ;-7;uv_br ollb||;;v bm |_; ;-7;uv_br omm;1|bomĺ vh t ;v|bomvķ v_-u; ; r;ub;m1;v -m7 0 bѴ7 o u 0 vbm;vvĺ


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.