THE
INSIDETRACK
THE
INSIDETRACK
Market Trends RJO Vendor Top Sellers
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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Berco Virtual Diamond Boutique Ashi Victor Corporation Lafonn Majestic Art Jewelry Veer Concept Marketing Stuller Jewelers Mutual AV Diamonds Kiddie Kraft Marathon Reactor Box Brokers Group
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RJO Inside Track Market Trends
Diam. Eng. Rings, Diam. WB, Diam. Rings Other, Prec. Metal W/O Stones WB, SS & Alt. Metal WB., are up 2.5% thru Dec. 2017 Fantastic News!
Diam. Eng. Rings, Diam. WB, Diam. Rings Other, Prec. Metal W/O Stones WB, SS & Alt. Metal WB., Average Sale amount in Dec. shows trending down, with the Average Sale being $1,442 - down over the previous year of $1,463.
Diam. Eng. Rings, Diam. WB, Diam. Rings Other, Prec. Metal W/O Stones WB, SS & Alt. Metal WB., Average Store Mark Up is showing 105% - up slightly from previous year at 104%. Great News for Retailers!!
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories IDD Gems One Simply Diamond
Diamond Earrings #EM025N9W 14KW 3 Prong Martini .25ctw I1; H-I #FE125925 14Kt 2BR=.25ctw Diamond Studs #EA25CFRDWGIN 14KW Diamond Stud Earrings .25ctw
Ostbye Gems One Allison Kaufman
Diamond Fashion Rings #OF17A44 14KWR Diam. Ring 3Bag=.50ctw #ROL1236YN 14KTT .20ct Diam. Rhythm of Love Ring #D5556 14KY Diamond Ring .11ctw
Gems One Paramount Ashi Diamonds
Diamond Pendant #FP415325 14KW Halo Pnd 16BR=.25ctw G-H; SI1 #PN843871G26 14KW Illusion set BR=.10ctw Cross Pendant #99361FVNKWG 14KW 1.00ctw Diam. Sunbright Necklace
RJO Vendor Top Sellers Bridal – IDD #RE8896PRWO 14K 1.00ctw Double Halo Engagement Ring Alternative Wedding Rings –F.Goldman #11-2097CG.PRC 7mm CF Tungsten Carbide WB Diamond Earrings –Diamour #E202WC472 14KW 2PN=.72ctw H-I; I1 w/Push-on Screwbacks Diamond Pendant – Cherie Dori #FWN0244TTY18 18KTT 12BR=.40ctw Bar Pendant F: SI1 Diamond Bracelet –SK Diamonds #SKB15917200 10KW Line Bracelet 2.00ctw 7.5” Bracelet Colored Fashion Ring – Makur #R8484 14KR Cushion Morganite=.82tw Fashion Ring Colored Fashion Pendant – YCH #Y340684PW12 14KW Birthstone Pendants Colored Fashion Earrings – Color Merchant #E1412W 14K 4mm Birthstone Stud Earrings Bracelet – Charles Garnier #MLC8001WZ SS/Rhod 3mm Satin Braid CZ Bar 7” Cuff Pearl Earrings – Imperial #926100A.PRL 14KY Culture 7mm Pearl Earrings Pearl Necklace – Galatea #SS002.PRL SS Turtle Freshwater Pearl Necklace Ladies Watches – Obaku #V173LXVNMN SS Brown Mesh Band, Rose Case, Crystals Gents Watches – Obaku #V192GMVJSJ SS Rose+Grey Analog Watch Round Rose Dial
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
“Selling to the Internet Shopper� was a big hit at the RJO Show! If you missed the seminar, you can still get a summary of the key take-away points for retailers If you did attend and want a copy of the notes, you can also reach out
Boost Your Sales for 2018 Another topic of the show, among jewelers, was leveraging the improving economy to boost sales and profitability. We had a number of RJO retailers take advantage of our FREE Business Performance Review where we assessed the jeweler's 2017 performance metrics and offered advice to improve business in 2018. If you would like to take advantage of this free offer, please contact us!
INTERESTED? Please contact Becka Johnson Kibby, G.G. 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com
Valentine's Day Gift Ideas From Berco Adjustable Bolo Bracelets in Silver CB577/8.5
Braided Cord & Gold Over Silver Bracelet
Prices shown are jewelers cost.
CB584/7.5
Silver & CZ's
$20
CB594W-CZ
$61 CB596WYPB
CB593P
CB593W
$47
$32
$29 CB590P
CB593Y
CB581P/8.5
CB581Y/8.5
$29
$29
$32
$46
CB590Y
$46
Silver with Rose or Yellow Gold Overlay To order call 800-621-0668 or visit www.BercoJewelry.com for more great gift ideas!
CB590W
CB591W
$43
$24
$29 CB591P
CB581/8.5
$28
CB591Y
$27
$27
Jewelry Company Berco Jewelry Company S E RV I N G G E N E R A T I O N S O F J E W E L E R S S I N C E 1 9 2 6
8 0 0 . 6 2 1 . 0 6 6 8 • w w w . B e r c o J e w e l r y. c o m 2 9 E . M a d i s o n S t r e e t • S u i t e 5 5 0 • C h i c a g o, I L 6 0 6 0 2 3 1 2 . 7 8 2 . 1 0 5 0 • FA X 8 0 0 . 5 7 2 . 1 9 9 5 • i n fo @ b e r c o c o m p a ny. c o m
Free display with purchase of 12 or more.
VIRTUAL DIAMOND BOUTIQUE
AT THE STORE
Global Sourcing & Selling Platform ALL IN ONE IN THE OFFICE B2B FREE TO SEARCH www.vdbapp.com
ON THE GO Stop by
HKTDC
Hong Kong International Diamond, Gem, and Pearl Show
Feb 27-Mar 3, 2018
Booth#
AWE 5 M09
elebrate with us! Presenting our Spring 2018 flyer program
Delight your customers with our 4-page “Spring Celebrations� flyer. The flyer features beautiful styles destined to become treasured gifts. Most keystone price points are under $599. In addition, new bridal styles will bring couples through your door. Personalize your flyer with your store logo. To participate, contact Victor by March 12.
YOUR STORE LOGO HERE
W3172/KW & W3172W/KW
Victor Corporation offers billboards, window signs, merchandise displays, digital images and social media graphics to support your marketing needs.
victorcorporation.com | sales@victorcorporation.com | 1-800-543-1131 | Follow us:
BROOKLYN BRIDGE, NEW YORK, NY
STYLE #P1002
STARTING AT $99
STYLE #P1003
STARTING AT $99
GOLDEN GATE BRIDGE, SAN FRANCISCO, CA
East or West Your Love Is the Best
Set Hearts A Flutter BRILLIANT JEWELRY OPTIONS FOR VALENTINE’S DAY Shop stunning symbols, trending geometric styles, bestselling classics, and captivating bridal jewelry.
Browse the complete collection at Stuller.com/ValentinesDay. Stuller.com
800 877 7777
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SECURE
PREVENT CRIMES AND OTHER DANGERS
AVOID RISK AND FEEL CONFIDENT IN YOUR
WITH ADVICE FROM
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OUR LOSS PREVENTION EXPERTS.
AND A RESPONSIVE CLAIMS TEAM.
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PARTICIPATE IN OUR EXCLUSIVE
JOIN A MUTUAL COMPANY THAT INVESTS
JEWELER PROGRAMS THAT CAN HELP
MILLIONS OF DOLLARS TOWARD THE
GROW YOUR BUSINESS.
JEWELRY INDUSTRY’S PROSPERITY.
J E W E L E R S M U T U A L . C O M | 800-558-6411
Collections available in Silver, Gold & Gold Filled Manufacturing in the United States Since 1897 Serving the Retail Jeweler 800.451.1515 marathon-co.com
So many options, just change the clasp!
Collection includes eight bracelet styles and hundreds of unique clasps.
by
Please call or visit our website. 800-451-1515 marathon-co.com
MSRP $450 & $500
HIS & HER
CURIE JUST IN TIME FOR VALENTINES DAY
STOCK DISPLAY EVOLUTION THE CLASSIC TIME TESTED QUALITY & STYLES AVAILABLE IN WHITE, BEIGE OR CHOCOLATE VIENNA
SAVE UP TO 25% IJO, RJO & LJG MEMBERS SAVE EVEN MORE!
THE DESIGNER 1950’s QUALITY, TODAY’S FUNCTION FEATURING BENGALINE “PERMA-SLOT”, “HIDE-A-TAG” & ALL MAGNETIC AVAILABLE IN 5 DESIGNER COLORS PALLADIUM, PARADISO & PECAN SHELL LITE LINEA, WHITE & BEIGE VIENNA
DESIGNER PROGRAM GIFT W/PURCHASE Order $500+ Choose One Gift Order $1000+ Choose Two Gifts Order $2000+ Get All Three
CHOOSE YOUR CARAT PROGRAM TRAY HERE
PENDANT
C A L L U S T O D AY QUANTITIES LIMITED! w w w. b o x b r o k e r s g r o u p . c o m
TEL: 800-809-3868 5 3 5 N . P u e n te S t . , B re a , C A 9 2 8 2 1
EARRING
RING