THE
INSIDETRACK
THE
INSIDETRACK
Market Trends RJO Vendor Top Sellers
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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge AV Diamonds Jewel Craft Inc Jewelry Ads That Work Virtual Diamond Boutique Color Merchants/ Brevani Berco Lafonn Stuller Quality Gold Agem Bellarri Montage Bulova Mercury Ring Concept Marketing Box Brokers Podium Ashi
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RJO Inside Track Market Trends
Diam. Fashion Rings, Earrings, Pendants, Necklace, Bracelet Average Store Sales down by 11%
Diamond Fashion Rings, Earrings, Pendants, Necklace, Bracelet Average Sale amount shows it’s trending down, with the Average Sale being $1,016, down over the previous year of $1,178.
Diam. Fashion Rings, Earrings, Pendants, Necklace, Bracelet Average Store Discount is showing 31%, up slightly from previous year at 25%.
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories Ashi Diamonds Gems One Merit Diamond
Diamond Earrings #91752FVERWG 14KW Love Bright Stud Earring .75ctw SI2; H #SE3025FW 14Kt Diamond Earrings #JQL1502WB4 10KW Diamond Huggie Earrings .20ctw
Beny Sofer Gems One Jewelex
Diamond Fashion Rings #SR13171B 14KW Ring 54BR=.41ctw Criss Cross Think #RG100404PSC 14KR Diamond Ring #JY0177LY14WY070 14KTT 12BR=.98ctw H-I: I1 Ring
Gems One Ostbye Color Merchant
Diamond Pendant #FP415310 14KW Halo Pnd 15BR=.10ctw G-H; SI1 #OP16A98 14KY 1BR=.08ct + 10BR=.135ctw Pendant #P8646 14KT .25ctw Diamond By The Yard Necklace
RJO Vendors Top Sellers Bridal – AV Diamond #CAT839 14KY Sq. Top Engagement Ring 1.50ctw Wedding Rings – Stuller #121742 14KW Blue Diamond Anniversary Ring Alternative Wedding Rings –Heavy Stone Rings #GMISC00976 Silicone Band Fashion Rings – Allison Kaufman #D5556 14KTT Fashion Ring 42BR=.29ctw SI; G-H Diamond Earrings – IDD #EM050N9W 14KW 2BR=.47ctw H-I; I1 3 Prong Martini Diamond Pendant – Victor Corp #PEN3763LSS SS .03ctw Heart Rhythm of Love Pendant Diamond Bracelet –Paramount Gems #974BRIB 14KW 1.00ctw Diamond Miracle Bracelet Colored Fashion Ring – Bogarz Inc. #33 14KY 2 Stone Mothers Fashion Ring Colored Fashion Pendant – Parle #PCC128LG2Ri 14KR .94ct Lotus Garnet BR=.16ctw SI2;H-I Colored Fashion Earrings – Concept Marketing #32696 Sapphire Stud Earring w/Surgical Steel Bracelet – Gems One #FB1178 SS Infinity Bolo Bracelet w/Clear Crystals 8” Adjustable Pearl Earrings – Imperial #926110AWH.PRL 14KW Akoya A Quality 7mm Pearl Stud Earrings Pearl Necklace – Imperial #646062FWBX 6-6.5MM Freshwater Pearl 3 Pc Set Ladies Watches – Citizen #EX148457D Ladies Two-Tone Stainless Steel Dress Watch Gents Watches – Citizen #BM699152H Gents Eco Drive Stainless Steel Grey Dial Date
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
Need a New or Updated Policy Manual – Employee Handbook? We offer a variety of jewelry retail-specific options and pricing for your needs!
INTERESTED? Please contact Becka Johnson Kibby, G.G. 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com
VIRTUAL DIAMOND BOUTIQUE
AT THE STORE
Trade Diamonds & Colored Gems
ALL IN ONE IN THE OFFICE B2B C
CT
FREE
www.vdbapp.com
ON THE GO D onne s o sands o sellers aro nd
ers and e orld
COLOR MERCHANTS / BREVANI – RJO Inside Track – March 2018 Edition 1) SP1010W: Brevani by Color Merchants proudly presents Spryngs, a flexible eternity band. Spryngs bands features a patent pending method of construction that lets your ring expands up to one and half sizes this way over the years there will never be a problem putting your band on or taking it off. These bands are beautifully crafted in 14 karat white or white gold with beautiful diamonds from 0.50ct up to 4.0cts. Not only are Spryngs crafted to fit for a lifetime, they also come with a lifetime warrantee, guaranteed to last for a lifetime. MSRP $3,125. For more information call 800-356-3851 or visit brevani.com.
2) E9911W: No one will be able to stop staring at these simple, yet sophisticated graduated diamond earrings. Brevani by Color Merchants offers 1.49 CT dangle earrings that are suitable for stylish, classy customers. MSRP $4,245. For more information call 800356-3851 or visit brevani.com. 6) P10103-18: You cannot go wrong gifting this elegant single diamond necklace to your loved one. This dashing diamond necklace from Brevani by Color Merchants makes a great gift for any anniversary, birthday, holiday, or special occasion. Available in white, yellow or rose gold featuring 0.25CT of diamonds. MSRP $1,575. For more information call 800-356-3851 or visit brevani.com.
8) P3971W: Color Merchants offers an excellent assortment of semi-precious fashion jewelry for customers. This diamond, amethyst and garnet pendant is crafted in 14kt white gold with a total diamond weight of 0.08ct and a color weight of 0.75ct. MSRP $1,075. For more information call 800-356-3851 or visit www.colormerchants.com.
9) RM3923W: With intricate details, this heirloom ring by Color Merchants is a must have piece for the upcoming
season. This gorgeous ring features 0.13ct of diamonds and 0.20cts of precious color. MSRP $919. For more information call 212.682.4788 or visit www.colormerchants.com.
10) P3979-08: You are going to love this pendant just as much as we do! Color Merchants offers a combination of
both modern and classic designed pieces. This pendant is great for customers who seek a twist to a classic style. The diamond weight is 0.15 CT and a Peridot weight of 1.30ct with an MSRP of $749. For more information call 212.682.4788 or visit www.colormerchants.com.
11) P3918P: If you love color then you’re going to fall in love with this semi-precious pendant from Color Merchants!
This pendant features 0.16ct of diamonds and 3.50cts of strong vibrant color perfect for everyday wear. MSRP $449. For more information call 212.682.4788 or visit www.colormerchants.com.
12) RM3991W: Color Merchants offers an excellent assortment of semi-precious fashion jewelry for customers. This diamond and sapphire ring is crafted in 14K white gold with total diamond weight of 0.12 and a color weight of 0.30ct. MSRP $1,219. For more information call 212.682.4788 or visit www.colormerchants.com.
13) P3921W: This vintage-style Sapphire pendant has a delicate art deco style. It is crafted in 14K white gold with a
total diamond weight of 0.07 and a color weight of 0.25ct. MSRP $869. For more information call 212.682.4788 or visit www.colormerchants.com.
YOUR HOMETOWN JEWELER
Watch your mail for Berco’s 2018 Style Guide. Imagine
Featuring: What’s Trending, What’s New, and What’s Unique, this brochure and supporting social media is directed to the 25 to 45-year-old woman.
This tool will arrive in your mail early March. For Early Information Please Call 800-621-0668
YOUR HOMETOWN JEWELER
Im agine
Having Your Store Name/Logo Here
Berco Jewelry Company S E RV I N G G E N E R A T I O N S O F J E W E L E R S S I N C E 1 9 2 6
800.621.0668 • Chicago, IL • www.BercoJewelry.com
7 Symbols of Joy Collection
Health. Happiness. Love. Friendship. Peace. Prosperity. Longevity. Lafonn’s 7 Symbols of Joy Collection was created to bring the wearer protection and luck beyond the beauty of an alluring work of art. Throughout history, the number 7 has held special meaning to man. These are the 7 tenets we honor with our new collection. Celebrate the 7 Symbols of Joy for yourself or someone you adore.
RETAIL STARTING AT $100 METICULOUSLY CRAFTED IN STERLING SILVER, BONDED WITH PLATINUM, YELLOW OR ROSE GOLD, SET WITH THE WORLD’S FINEST SIMULATED DIAMONDS, LAB-GROWN GEMSTONES AND GENUINE GEMSTONES. WWW.LAFONN.COM
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For more information and to register, visit Stuller.com/Workshop today.
2018 BRIDGE DATES
April 15-17 / July 22-24 / August 19-21 September 16-18 / October 21-23
Lowest Price in the industry! Please don't buy from your competition! Buy from Quality Gold!
Visit www.LightMoissanite.com for more information! Shown above: WG326-12MT Earrings, WGSH15-12MP Ring
For the latest selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at JeffW@QGold.com or Toll Free: 1.800.354.9833 ext 710 Phone: 513.942.7659 Toll Free:1.800.354.9833 QGold.com
Communion ~ Confirmation ~ Baptism EACH OF THESE MEDALS IS AVAILABLE IN
THESE 4 SIZES
ME-754/1
BAPTISM
CS-8000 14K $34
ME-8854
PI-300
ME-4001
14K $363
ME-711/3
14K Holy Communion Also size: ①➁④
14K $63
CS-8409 14K $69
ME-4142
14K $137
FIrSt Holy CoMmunion ME-8793
CS-8400
14K $35
STERLING w/16” chain $39
PI-301
10K $92
14K First Holy Communion Also size: ①③④
CS-8405
ME-4054
14K $384
Baptismal Pins
ME-710/2
$881
$531
ME-8754 14K $363
14K Baptism Also size: ➁③④
$295
$193
This is Size /4
This is Size /3
This is Size /2
This is Size /1
ME-8993 14K $384
STERLING w/16” chain $36
STERLING w/18” chain $41
ARS APTB BAPTISM BEBE AR/B
BEAR/BAPTP
ME-4002
STERLING w/18” chain $42
Holy CoMmunion
CS-4100
STERLING w/16” chain $45
CS-4102
STERLING w/16” chain $42
ME-4202
ME-4251
ME-8711 14K $363
ME-712/4
14K Confirmation Also size: ①➁③
ME-4111
STERLING w/16” chain $36
STERLING w/18” chain $46
STERLING w/18” chain $88
UNIOMNUBEAR COMMAR /CO
CS-4216
STERLING w/18” chain $55
BE
Confirmation
ALL BEARS are about 9” tall $18
ME-4120
STERLING w/16” chain $73
ME-4320
STERLING w/18” chain $60
ME-713/4
14K Confirmation Also size: ①➁③
ME-8713 14K $363
ME-4242
STERLING w/18” chain $49
Age m
ME-4122
STERLING w/18” chain $42
Spiritual Expressions
each
GM $1350 SM $25
CONFIRMATION BEAR BEAR/CONF
ORDER TOLL FREE
1-800-645-9191
FAX 24/7
1-631-231-0266
www.bellarri.com | 800-255-0192
Presented by
BULOVA.COM , Bulova are registered trademarks. 2018 Bulova. 97B171.
New 2018 CLASSIC WILTON COLLECTION
Available exclusively for Independent Jewelers. This six-hand chronograph with applied roman markers and calendar feature comes in a gold-tone stainless steel bracelet with double-press deployant closure. Water resistance to 30 meters. bec omea de ale r@ bulova .c om
together...
FOR EVE R R2177r / MB2177dr .21 TW / .24 TW $395 / $375
R3507 / MB3507d .33 TW / .33 TW $485 / $415
R2088 / MB2088 .47 TW / .23 TW $715 / $385
R3504r / MB3504d .49 TW / .21 TW $675 / $585
All prices do not include center diamonds and are before the RJO 10% discount
800-223-0930 • info@mercuryring.com www.mercuryring.com
S E E U S T H I S S U M M E R AT : JCK
LJG
RJO
IJO
CJG
LAS VEGAS
NEWPORT BEACH
MINNEAPOLIS
CLEVELAND
TORONTO
JUNE 1 – JUNE 4
J U LY 9 – J U LY 1 0
J U LY 1 4 – J U LY 1 6
J U LY 2 8 – J U LY 3 1
AUGUST 10 – AUGUST 12
THE CLASSIC TIME TESTED QUALITY & STYLES AVAILABLE IN WHITE, BEIGE OR CHOCOLATE VIENNA
SAVE UP TO 25% IJO, RJO & LJG MEMBERS SAVE EVEN MORE!
THE DESIGNER 1950’s QUALITY, TODAY’S FUNCTION FEATURING BENGALINE “PERMA-SLOT”, “HIDE-A-TAG” & ALL MAGNETIC AVAILABLE IN 5 DESIGNER COLORS PALLADIUM, PARADISO & PECAN SHELL LITE LINEA, WHITE & BEIGE VIENNA
DESIGNER PROGRAM GIFT W/PURCHASE Order $500+ Choose One Gift Order $1000+ Choose Two Gifts Order $2000+ Get All Three
CHOOSE YOUR CARAT PROGRAM TRAY HERE
PENDANT
C A L L U S T O D AY QUANTITIES LIMITED! w w w. b o x b r o k e r s g r o u p . c o m
TEL: 800-809-3868 5 3 5 N . P u e n te S t . , B re a , C A 9 2 8 2 1
EARRING
RING