Inside Track 2019 January Edition

Page 1

THE

INSIDETRACK



THE

INSIDETRACK

Market Trends …………………..……..……………………………………………….…… Page 4 RJO Vendor Best Sellers..………………………………………………………….…...… Page 5 VENDOR SPONSORED PAGES: The Edge Retail Academy…………………………………………………………………..….. Page 6 The Edge……………………………………………………………….…………………………..…Page 7 DiaExpressions......……….…………………………………………..………………….…........ Page 8 ASHI..…………….………………..………………………………….…………………………….…Page 9 Quality Gold...........……….…………………………………………………….…….…..……...Page 10 Gage & Gage.…….……….…………………………………………………………………………Page 11 Color Merchants.….……….……………………………………………………………………….Page 12 Berco……..…..………………………………………………………………………………………..Page 13 Concepts…..….……………………………………………………………………………………...Page 14 Benchmark..………………………………………………………………………………….…......Page 15 Bulova..……………...………………………………………………………………………………..Page 16 Royal Chain……………...…………………………………………………………………...……...Page 17 Allison-Kaufman.……………...………………………………………………………….………..Page 18 Rembrandt……………………………………………………………………………………………Page 19 Bassali………….……………………………………………………………………………………...Page 20 Lafonn………………………………………………………………………………………………….Page 21 Podium………………………………………………………………………………………………...Page 22 Gunther Mele………………………………………………………………………………………...Page 23


RJO Inside Track Market Trends Round Diamond Sales for 12 months through Nov. 2018 for 1.00-1.49ct G color (38.1%) and SI2 clarity (24.1%) were sold the most. Average Sale was $6,061. 3,719 diamonds were sold, which provided $22.2M in sales.

Oval Diamond Sales for 12 months through Nov. 2018 for 1.00-1.49ct G color (46.9%) and SI2 clarity (27.3%) were sold the most. Average Sale was $5,824. 652 diamonds were sold, which provided $3.8M in sales.

Princess Cut Diamond Sales for 12 months through Nov. 2018 for 1.00-1.49ct H color (29.6%) and SI2 clarity (24.9%) were sold the most. Average Sale was $5,204. 587 diamonds were sold, which provided $3M in sales.

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories Simply Diamonds Gems One IDD

Diamond Earrings #EA25CFRDWGIN 14KW 2BR=.25ctw Diamond Stud Earrings #FE125925 14KW 2BR=.25ctw Diamond Stud Earrings #EM050N9W 14KW 2BR=.47ctw Diamond Stud Earrings

Ashi Gems One JewelexNY

Diamond Fashion Rings #3486TSPG 10KR .25ctw Brown & White Diamond Ring #RG100404PSC 14KR Diamond Heart Ring #JN4966S10PWY 10K3T .23ctw Diamond Cross Over Ring

Allison Kaufman Gems One Cherie Dori

Diamond Pendants #N8064 14KY 23BR Diam. Prong Set Pnd. #FP415325 14KW D=.25ctw True Reflections Halo Pnd. #FWN0244ttY18 14KTT Bar Necklace 12BR=.40ctw

RJO Vendor Top Sellers Bridal – HL Mfg #10685W 14KW .20ctw Semi Mount VS2-SI1; H-I Wedding Rings – Ostbye #AN0750 14KW Diamond and Ruby Anniversary Band Alternative Wedding Rings –Jewelry Innovations #V6DGESATIN Vitalium Satin Mens Band Fashion Rings – MK Diamonds #32282R 14KR Diamond Cross Ring with Rope Design .04ctw Diamond Earrings – Firestar #CESRSS150KFWE 14KW 2BR=1.00ctw Diamond Earrings Diamond Pendant – Color Merchant #P8646 14KY 5BR=.50ctw Diamond Necklace Diamond Bracelet –Paramount Gems #971BRIB 14KW 2.01ct Diamond Illusion Bracelet 7” Colored Fashion Pnd – Livingstone #Style 14KY Peridot 1.80tw & Dia. .033tw Necklace Colored Fashion Ring – Frank Reubel #MR2966WGAM 14KW Rnd Gr.Amethyst 10.00tw Ring Colored Fashion Earrings – Interings #ALE1601 14KR Earrings 6.5ct P.Qtz .46ctw P.Sap +.13ctw Pearl Earrings – Stullers #1608 14KW 2=5MM Round Black Pearls Pearl Necklace – Imperial Pearls #646062FWBXD SS 3PC Strand Set 6-6.5M Freshwater Pearl Bracelet – Glik Imports #SILBR SS Pearl & Expandable Bracelet 6” Ladies Watches – Citizen #BN019155L Ladies White SS Eco-Drive Watch wBlue Dial & Crown Gents Watches – Citizen #BN505807E Gents SS Promaster Altichron Eco-Drvie Sterling Silver – LaFonn #E0107CLP00 Sterling Silver Earring 1.00tw

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Retire Strong!

Are You Retirement Ready? Many business owners don’t have a plan of how they will exit the jewelry business. Whether you plan to leave or greatly reduce your hours in the next year, or in another 5-10 years, you will want to get your business in the right shape to maximize its value, and to exit on your own terms.

Ask us about our Retirement Readiness Program! Edge Retail Academy has developed the playbook to expertly move your business to this next stage.

Watch this Short Video:

https://vimeo.com/294253225 INTERESTED in More Details? Please contact us! 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com


As an Edge User, Try Edge Pulse for FREE! Take the Pulse of Your Business Anywhere! REAL-TIME sales and inventory data for your store, accessible 24/7 wherever you are Business metrics: sales and gross profit, average sale, sales associate performance, inventory levels and much more Coffee Catalyst store performance summary emailed daily to you Text messages when your team makes major sales Monthly report that compares your performance to your peers Set attainable goals, so you know how you are trending Know fast-selling vendors and design numbers from over 3000 vendors Learn important performance & market trending information, based on close to 1000 retailers Nationwide Loose diamond sales analysis by the 4Cs.

Try it prior to the RJO Show, to help you buy smarter! Please contact our sister company, The Edge Retail Academy 877-569-8657, ext. 9 or Michelle@EdgeRetailAcademy.com




SHINE BRIGHT WITH

CERTIFIED

LAB GROWN

DIAMONDS Visit our extensive list of

CERTIFIED LAB GROWN DIAMONDS

ranging in size from ½ to 2½ carats! Use our new STONE SELECTOR page to find the perfect... SHAPE COLOR CLARITY CUT SIZE & PRICE

CHECK IT OUT ON QGOLD.COM/StoneFinder

JEFF WYNKOOP at jeffw@QGold.com or Toll Free: 1.800.354.9833 ext. 710 Toll Free:1.800.354.9833 Phone: 513.942.7659 QGold.com



RJO Inside Track – January 2019

(1): SP1010W Spryngs, a flexible eternity band featuring a patent pending method of construction that lets your ring expand up to one and a half sizes, which means over the years there will never be a problem putting your band on or taking it off. These bands are handcrafted in 14kt white or yellow gold with diamonds from 0.50ct up to 4.00cts. Not only are Spryngs crafted to fit for a lifetime, they come with a lifetime warranty, guaranteed to last for a lifetime. MSRP $3,125. For more information call 800-356-3851 or visit www.brevani.com.

(2): E10227 These beautiful Dashing Diamond earrings make the perfect everyday earring. These earrings feature 14kt yellow gold, 0.30 ct TW of brilliant diamonds. MSRP: $729. For more information call 800-356-3851 or visit www.brevani.com.

(3): P4139W This perfect every day pendant in 14kt white gold and blue sapphire features 0.06ct of diamonds and 0.39ct of sapphire. MSRP: $495. For more information call 800-356-3851 or visit www.colormerchants.com.

(4): E10232 These effortlessly cool Dashing Diamond front hoop earrings feature 0.20ct of brilliant diamonds and 14kt yellow gold. MSRP: $729. For more information call 800-356-3851 or visit www.brevani.com.

(5): P8646-18 This stunning RJO bestseller is back! This Dashing Diamonds diamond by the yard necklace features 0.50ct of brilliant diamonds. MSRP: $1,572. For more information call 800-356-3851 or visit www.brevani.com.

(6): P10252 This beautiful art deco diamond pendant from Color Merchants features 0.25ct of diamonds. MSRP: $979. For more information call 800-356-3851 or visit www.colormerchants.com.


LOVE Celebrate

Berco’s 2019 Valentine’s Day Brochure Order our four page full color brochure for just pennies each and drive customers straight to your store with price points that start at $49. This fun and effective brochure boasts 18 styles in Sterling Silver from $49 to $199!

aff or your our brochures. no charge.

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YOUR HOMETOWN JEWELER

Having Your Store Name/Logo Here

Hurry, Order Now! Call us at 800.621.0668

Last day to place your order for our Valentine’s Day brochure is January 16th, 2019

5000 Flyers With Custom Imprint

Only $445!

BercoJewelry Jewelry Company Berco Company Berco Jewelry Company Berco Jewelry Company Berco Jewelry Company

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Red Velour Hinged Boxes

Black Velour Hinged Boxes


Co-OP Advertising Program

Customization Samples for viewing Samples Programs

Online Ordering (Lowered shipping rates)

RJO Nashville

Metal Options Buyout Programs Stock Balancing

Lifetime Guarantee (Free Sizing)


I NTR O DUC I NG O UR NEW

Spring 2019 CO LLECTIO N

MAQ U I NA AUTO MATI C

RJO – Booth #131 Nashville, TN Interested in opening an account? Please contact us at becomeadealer@bulova.com


Discover the

RJO Buying Show Nashville, TN - Jan 26 - 28


Ve ndoroft heY e a r

2012-20142016-2018

l i s onKauf man. 7640Ha s k e l lAv e . ,Va nNuy sCa l i f o r ni a91406 |( 800)8008908 |Al c om


Show Specials Save BIG when you purchase a floor, wall or counter-top charm display, complete with merchandise! Already have a display or merchandise? Check out our upgrade specials to find out how we can help increase your charm sales and captivate generations of loyal customers! Rembrandt’s Business Building Charm Program includes:

SAVE $1,250!

Vertical displays contain the best-selling charms by region, leading to impulse sterling silver sales and karat gold special orders.

Charm displays generate $4,500 - $7,500 in sales per square foot with an average annual turn of 1 – 3 times.

Over 15 inventory-controlled displays in multiple sizes and finishes.

Free-up valuable showcase space with a Rembrandt display!

Listing on our website’s Retail Locator.

Digital and print marketing support.

And much more!

Receive the Special Edition 100-piece Counter-Top Display and 8-piece Bracelet Tray for FREE! Purchase the merchandise, and save $400! $40 SAVIN0+ GS!

Heritage Floor Display

Special Edition Counter-Top Display Bundle • 100 Charms & 8 Charm Bracelets

• 314 Charms & 8 Charm Bracelets

• Sells to over 175 annual charm collectors

• Sells to over 415 annual charm collectors

• $4,800 sales per square foot • Saves over 2 feet of showcase space and consumes just 1 square foot.

• $5,300 sales per square foot • Saves 7 feet of showcase space and consumes just 2.25 square feet.

p.800-828-7840 • f.800-828-7811 • orders@rembrandtcharms.com • RembrandtCharms.com

Handcrafted in USA & Canada

Lifetime Warranty

World’s Largest Charm Collection in Silver & Gold

Business Building Charm Program

Retail Locator

Same Day Shipping & Engraving

Stock Balancing

Family Owned Business


RJO BOOTH #718 *Closed for Sabbath*

Currently Trending Styles Style #

NK12140XD

Picture

Description

30RD=.23 14KYW

RJO Price

$

491

NK12126DLB

34RD=.17 1SC/LBTP LB=2.89 14KY

$

482

RG11942WD

19RD=.08 14KW

$

173

ER12265XD

60RD=.24 14KYW

$

391

NK12164D

22RD=.06 14KY

$

209

$

255

RG11654XD

37RD=.16 14KTT


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Retail Starting at $140

LUXURY WITHIN REACH

meticulously crafted in sterling silver, bonded with platinum or gold, set with the world’s finest simulated diamonds. (855) 2-lafonn Www.Lafonn.com

¡


Become the top-rated jeweler in your area Get hundreds of authentic reviews on the sites customers love and trust.

Call or text 801.803.4044 to watch a free demo.

podium.com


PROMOTION ENDS MARCH 31, 2019 ORDERS MUST SHIP BY JUNE 1, 2019

FREE PRINT PROMOTION ON ALL IN STOCK JEWELRY OR GIFT PACKAGING All In Stock

Hinged Boxes*, Jewelry & Hoop Earring Folders FREE PRINT

288+ assorted of any series

FREE PRINT & FREE PLATE 576+ assorted of any series

All In Stock

Paper Shopping Bags FREE PRINT

All In Stock

Eurototes and Twist Handle

1000+ assorted same color bags

All In Stock

Ecommerce Boxes & White Folding Boxes FREE PRINT 1000+ assorted

FREE PRINT - One Location (eg. top satin, top of box or top of packer), one side for bags. Plates and set up are not inlcuded unless otherwise stated. * Different quantity requirement for hinged paperboard boxes: Royale, Deco

1-800-516-0108 • GUNTHERMELE.COM


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