THE
INSIDETRACK
THE
INSIDETRACK
Bridal Ring Trends RJO Vendor Hot Sellers
Page 3 Page 4
VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Thinkspace Frederic Duclos Quality Gold Berco Lustor Jewelry Ads That Work AV Diamonds Virtual Diamond Boutique Mercury Ring/ Interjewel Paramount Gems Pure Grown Diamonds
Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17
RJO Inside Track Market Trends Bridal – Engagement Rings, Wedding Bands
Average Store Sales are up by 4.6% Average Store Sales Quantity up by 8%
Average Store, Average Sale is down to $1,111 from $1,146 or 3.2% Average Store Discount is down to 24% from 28% previous year – Great work!
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
Top 3 Hot Selling Items from Various RJO Vendors, in Various Diamond Categories Gems One IDD Ashi Diamonds
Diamond Earrings #SE3025FQ 14KW 2BR=.25ctw Dia. Studs H; I1 #EM050N9W 14KW 2BR=.47ctw Dia. Studs H-I; I1 #91752FVERWG 14KW 2BR=.75ctw Love Bright Earrings
Ostbye Wilkerson Gems One
Diamond or Colored Fashion Rings #OF15A12SA 14KW Sapphire Ring #B270765 14KW Sapphire Anniversary Ring .09tw #FR1265 14KW BR=.05ctw Dia.+ 2Alexandrite=.20tw
Paramount Gems Gems One Allison Kauffman
Diamond or Colored Pendant #PN805361G4 SS Infinity Pendant 15BR=.10tw H-I; I1 #ROL1025 10KW Dancing Diamond Pdt. Dia=.21ctw #N7786 14K Rose Gold Diamond Pendant .11ctw
RJO Vendors Top Sellers Bridal – Paramount Gems #RB0098L351G28 14KW Eng. Ring with 29=.25ctw H-I; I1 Wedding Rings – Allison Kaufman #W1917 14KTT Braid/Twist Dia. Band with Round Dia. Alternative Wedding Rings – Frederick Goldman. #112320CG.PRC Tungsten Carbide Band Fashion Rings – Ostbye #OF15A12EM 14KY Emerald Stackable Ring Diamond Earrings – Ashi Diamonds #91755FVERWG 14KW .35ctw Love Bright Earrings Diamond Pendant – Shah Diamonds #PE060333V SS .06ctw Love is My Anchor Pendant Diamond Bracelet – Gems One #FB1136 14KW Tennis Bracelet 5.00ctw Colored Fashion Ring – Parle #R325GUGS1W1 14KW .70tw Fashion Ring Colored Fashion Pendant – Simply Diamond #PD02294SQ37 SS Miracle Plate Heart Beat .01ct Colored Fashion Earrings – Color Merchant #E1412W 14KW 4mm Birthstone Stud Earrings Bracelet – Gems One #FB1161 SS+Rose Bolo Bracelet with 38BR =.14ctw Pearl Earrings – Berco #W69.PRL Stainless Steel 7-8mm Pearl Stud Earrings Pearl Necklace – Imperial Pearl #996011M.PRL SS 7mm Cultured Pearl Necklace Ladies Watches – Seiko #SGF204 Lds White Stainless Steel Day/Date Watch Gents Watches – Seiko #SSC505 Gents Stainless Steel Dress Watch
877-569-8657
inquiries@edgeretailacademy.com
edgeretailacademy.com
'
'
!
844-WE-JEWEL
&
Your Location
Your Store Name
"
# Login
♼ Wishlist (0)
% Cart (0)
Your Store Name
JEWELRY FEATURES ( SPECIAL Diamond search, ring designer and more
PACKAGE
READY MADE
Choose from one of our Ready Made theme websites. Add your content and be online in no time.
SILVER
Select one of our professionally pre-designed websites and customize colors, fonts, logo and content to suit your brand.
GOLD
Work with our creatives to customize one of our pre-designed websites a bit beyond the basics. Custom design on a budget.
PLATINUM
Custom design your new Thinkspace powered website from the ground up. Ask us about custom feature ideas and advanced functionality.
MONTHLY SERVICE Website Hosting, Maintenance, Phone/Email Support and Software Licensing on the Thinkspace Cloud, Regular Tech Upgrades, Virtually Unlimited Bandwidth, Daily Backups, Unlimited Pages, Products and Users.
STANDARD
RJO SPECIAL
$2,500
$2,000
$4,000
$3,000
$7,000
$6,000
$12,000+
$10,000+
Starting at $250/Month Based on number of vendor feeds.
The luxury and prestige of Rolex is now within reach at
An expansion of luxury... <PM :WTM` +MZ\QÅML 8ZM 7_VML ?I\KP KWTTMK\QWV has expanded with the addition of 15 NEW styles including three NEW 18K Presidential, NEW Datejust II and Explorer II styles. Style shown: CRX138, CRX139 and CRX132 :WTM` IVL \PM UWLMT VIUM[ UMV\QWVML IZM ZMOQ[\MZML \ZILMUIZS[ WN :WTM` ?I\KP = ; ) 1VK 6W\ IV I]\PWZQbML LMITMZ NWZ WZ INÅTQI\ML _Q\P MVLWZ[ML WZ [XWV[WZML Ja :WTM` ?I\KP = ; ) 1VK WZ IVa WN Q\[ INÅTQI\M[ WZ []J[QLQIZQM[
PHONE: 513-942-7659 TOLL FREE: 800-354-9833 www.QGold.com No Minimum Order | Overnight Delivery | Most Items in Stock | Helpful, Courteous Service . .IQZÅMTL 7PQW =;) <WZWV\W 7V\IZQW +IVILI )ZMbbW 1\ITa 5]UJIQ 1VLQI
For the latest selection shop online at QGold.com or contact: JEFF WYNKOOP at JeffW@QGold.com
DIAMOND REVOLUTION? DIAMOND EVOLUTION!
the evolution of diamonds
Let Berco show you how our new EKOS jewelry collection will help you embrace lab grown diamonds.
• guaranteed conflict free • sustainable and eco-friendly • cost efficient • certified
For more information on this program call Berco at 800-621-0668 or visit us at the RJO show in Denver.
Berco Jewelry Company
serving generations of jewelers since 1926 800.621.0668•www.BercoJewelry.com
29 E . M adi so n S tre e t • S u i t e 5 5 0 • Ch i c a g o , IL 6 0 6 0 2 312. 782. 1050 • FA X 8 0 0 .5 7 2 .1 9 9 5 • i n fo @b e rc o c o mp a n y.c o m
Free speech & advertising There has been a big uproar over a billboard a jeweler ran in North Carolina. Many of you have probably heard about it. I've gotten notes from many customers, a few calls, asking if I had heard about it.
Many have assumed that it's my board. Well, 'Sometimes it's okay to throw rocks at pretty girls' is a board that I have done for a lot of jewelers. Print, radio, TV, all the mediums I've adapted it to. This jeweler took out 'pretty,' and I guess called it their own. The jeweler's reaction was too typical: they tucked tail and ran. Apologized profusely. Admitted their 'insensitivity.' Gave in to the likes even of Chelsea Clinton who generously tweeted her one bit worth of advice. The better approach? They should have stood their ground. But too late. They gave in. They 'fed the frenzy.' Did that board -- 'Sometimes it's okay to throw rocks at girls' -- with pictures of colored gems, encourage violence against women? Did it make light of women who are stoned to death in certain religions and parts of the world? Did it in ANY way condone hurting women? Give me a break. The reaction from the 'sensitive' segment of our society was, and is, ridiculous. The thing is, you have to stand up for the right to say stuff. There is not a constitutional right to 'not be offended.' But there will be, in time, if we continue to give ground. It's closer than we think. Do I write stuff that I know will offend people? Never. Have people taken offense at things I've written? Of course. Hardware store for women has gotten the dander up of quite a few through the 21 years that idea has floated around out there. And 'Sometimes it's okay to throw rocks at pretty girls' has stirred some negative reaction in other places, at other times. It happens when you say something. It's the price of saying anything, really -- anything that will break through and reach people. Lance Buttars owns Molinelli's Jewelers in Pocatello ID. He's been running my stuff for quite a long time. He had a digital ad somewhere, and a woman called, and she was 'offended.' Lance basically said, sorry you had that reaction to it. But 'buckle up, because there's more coming!' You might not think that advertising is on the front lines of free speech in this country. But it is. And you are. Stand your ground. Exercise YOUR free speech -- not to intentionally offend anyone, though we have the right (to date; it is diminishing!) to do that. That's not my game or yours. But you have the right to have fun with people. And if some people make stretches that are miles long to connect 'throwing rocks' -- obviously referring to the gems -- to abusing women, that is THEIR issue. And that's MY one bit worth of thoughts on this! Carry on! Love your customers like no one else's business! Live and sell and work with passion! And have some fun with all this stuff!
Mike at Jewelry Ads That Work
YOUR NEW STOREFRONT SOURCING & SELLING TOOL
ALL IN ONE!
www.vdbapp.com Stop by JCK LAS VEGAS and catch the unveiling of our new products!
BOOTH#
L112
June 5 -8, 2017 Mandalay Bay USA +1-212-221-0975 info.vdbapp.com 580 Fifth Ave Suite 629, New York, NY 10036
unlimited love...
Today, Tomorrow & Always
1165 (.23 TW) GH-SI (Semi) $450
R1425 (.30 TW) HI-SI2 $460
R2786 (.64 TW) GH-SI (Semi) $1,000
R2756 (.51 TW) GH-SI (Semi) $540
R1695 (.40 TW) HI-SI2 $540
R1467 (.29 TW) HI-SI2 $430
R2800 (.41 TW) GH-SI (Semi) $525 Prices Listed are After RJO Discount
Mercury Ring/InterJewel since 1944
WINNER
INTERNATIONAL WOMEN’S JEWELRY ASSOCIATION
CIRCLE OF DISTINCTION
TRIPLE ZERO AWARD
H A L L OF FA M E INDUCTEE
800-223-0930 • info@mercuryring.com www.mercuryring.com
2016