Inside Track March 2019 Edition

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! n o i t i d E 9 1 0 2 h c r Ma



In This Issue... Market Trends …………………..……..…………………………………….................................………….…… Page 4 RJO Vendor Best Sellers..……………………………………………….............................………….…...… Page 5 VENDOR SPONSORED PAGES: The Edge Retail Academy……………………….........................…………………….....……………..….. Page 6 The Edge………………………………………………………………..……….......................................…………..…Page 7 Podium….......……….………………………………………………………….…................................................... Page 8 Malo Bands..………….………………..……………………………...…………………………..............................…Page 9 Rembrandt………............……….………………………………..……………….…….…...........................……...Page 10 PRIME Consulting...…….……….………………………………………………….......................…………………Page 11 Victor Corp......……….………………………….………………………………….........................................…….Page 12 ASHI.….……………………….…………………………...................................................................……………..Page 13 Berco…..….………………………………...………………...........................................….…………………………...Page 14 Michou....………………………………………………………………..........................................…………….…......Page 15 Concepts….……...……………………...….………………………….......................................……………………..Page 16 MSG Payment Systems……...……………...………………..……………………………...……………...……...Page 17 Lafonn………..……………...………...…………………………………………..........………..Page 18 Royal Chain………………………..……………………………………………………...........Page 19 Quality Gold………….………………...………………………………………………………...Page 20 Gemco...………………………….……………………………………………………………….....Page 21


RJO Inside Track Market Trends Round Diamond Sales for 12 months, through Feb. 2019, for 1.00-1.49ct G color (38.1%) and SI2 clarity (23.1%) sold the most. Average Sale was $6,056. 3,719 diamonds were sold, which provided $22.4M in sales.

Oval Diamond Sales for 12 months, through Feb. 2019, for 1.00-1.49ct G color (47.6%) and SI2 clarity (28.3%) sold the most. Average Sale was $5,966. 681 diamonds were sold, which provided $3.9M in sales.

Princess Cut Diamond Sales for 12 months, through Feb. 2019, for 1.00-1.49ct G color (32.8%) and SI1 clarity (21.8%) sold the most. Average Sale was $5,853. 528 diamonds were sold, which provided $2.7M in sales

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories Ashi Diamonds Gems One IDD

Diamond Earrings #91755FVERWG 14KW Diamond Stud Cluster Earrings #SE3025FW 14KW 2BR=.25ctw Diamond Stud Earrings #EM025N9W 14KW 2BR=.25ctw Diamond Stud Earrings

Ashi Gems One JewelexNY

Diamond Fashion Rings #34386TSPG 10KW .25ctw Brown & White Diamond Ring #RG100414YSC 14KY D=.06ctw Open Circle Ring #JW2453RH10P070 10K 29BR=.13ctw Diamond Chevron Ring

Allison Kaufman Gems One Cherie Dori

Diamond Pendant #N8119 14KY D=.25CTW Pnd. #FP415325 14KW D=.25ctw True Reflections Halo Pnd. #JY0380RH10WOE2 10KWBezel Set Round D=.10ctw Pendant

Top Sellers from RJO Vendors Bridal – Stuller #140401L 14KY Tiffany Style Mounting with 4 prong head Wedding Rings – IDD #ABR1810R11S8W 14KW D=.25ctw Prong Set Band Alternative Wedding Rings – Benchmark #CF717505BKT Titanium CF Band Fashion Rings – Allison Kaufman #D5624 14KTT 26BR=.20ctw Fashion Ring Diamond Earrings – Gems One #FE125910 14KW 2BR=.10 Diamond Stud Earrings Diamond Pendant – Ashi Diamond #99361FVNKWG 14KW 1.00ctw Diamond Necklace Diamond Bracelet –Paramount Gems #974BRIB 14KW 1.00ct Diamond Miracle Tennis Bracelet Colored Fashion Pnd – Ashi Diamond #61098TSPDMOPG 10KR Morganite Necklace D-.10ctw Colored Fashion Ring – Ashi Diamond #50597TSMOPG 10KR Morganite D=.20ctw Ring Colored Fashion Earrings – Color Merchants #E1412W 14KW 4mm Round Aquamarine Studs Pearl Earrings – Imperial Pearls #926110AA 14KY 7MM Akoya Black Pearl Studs Pearl Necklace – Galatea #SS007 SS Octopus 11mm Tahitian Peal Pearl Bracelet – Gems One #SSGF002 SS Freshwater Bracelet Ladies Watches – Seiko #SSG010 TT Seiko Watch with Black Face Gents Watches – Seiko #SRPB46 Gents Rose Tone WR 50mm, Date, Automatic, Br. Strap Sterling Silver – LaFonn #B0037CLP72 Sterling Silver Cross X Open Bangle Bracelet 7.25

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Try it for FREE! A Data-Driven Solution to Increase Profitability!

INTERESTED? Please contact us! 877-569-8657, ext. 9 or Michelle@EdgeRetailAcademy.com


Edge Users ‌ Try Edge Pulse for FREE! Hit sales and profit goals Make informed buying decisions Improve you inventory performance Help your sales team excel Measure your sales key performance indicators (KPIs) at a glance Monitor important market trends to identify best-selling inventory! Easily compare your store to others Spend more time away from your store, while having your finger on its pulse

Together, let’s increase the RJO Member stats! Please contact our sister company, The Edge Retail Academy 877-569-8657, ext. 9 or Michelle@EdgeRetailAcademy.com


Become the top-rated jeweler in your area Get hundreds of authentic reviews on the sites customers love and trust.

Call or text 801.803.4044 to watch a free demo.

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How would your business look today, if our smallest floor display had been cultivating over 400 new and repeat customers annually?

Business Building Charm Program Benefits: • Rembrandt’s charm displays generate $4,500 - $7,500 in sales per square foot! • Complete selection of inventory-controlled displays available. Re-order only what you sell! • Our vertical displays contain the best-selling charms by region, leading to impulse Sterling Silver sales and Karat Gold special orders. • Our charm collectors are loyal, repeat customers! • Store Listing on our Website Retail Locator.

Digital and Print Marketing Support!

What Retailers Are Saying “We have sold Rembrandt Charms for over 40 years! As trends and styles change, Rembrandt’s traditional and stylish charms have been a key seller in our store. We have their floor display tower right as you walk in!” - Jim Sickinger, Sickinger’s Jewelry

Contact Us Today! Orders@RembrandtCharms.com • p.800-828-7840 • f.800-828-7811 • www.rembrandtcharms.com Lifetime Warranty

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NVPrimeConsulting.com Info@NVPrimeConsulting.com 888-849-4978


Spring postcard program for Mother’s Day Target your preferred buyers with this elegant, oversized postcard. Order imprinted postcards through March 18; blank postcards will be available until April 26, or while supplies last. Contact your Victor sales rep or call 800-543-1131. Postcards and digital marketing will be ready for distribution in mid April.

Postcard actual size:

11.5" x 6.25" Victor Corporation provides our customers with complimentary video loops, digital images and social media graphics to your boost sales. victorcorporation.com | sales@victorcorporation.com | 1-800-543-1131 | Follow us:



social media support WHAT WE PROVIDE TO OUR JEWELERS: Poster samples

Product images, optimized for Facebook, Instagram and Pinterest Copy suggestions for each post Advertising support including: - Growing your page 'likes' - Ad images, optimized for a variety of different Facebook ads - Strategies for larger campaigns (holiday, Valentine's Day, Mother's Day, etc.) - We can also highlight your Jewelry Store on our social media pages

Watch your mail for Berco’s 2019 Style Guide. Berco’s 2019 Style Guide is all about being the best version of yourself. Inspired by strong women everywhere, our style guide is designed to appeal to millennials as well as an older audience. Celebrate spring, summer, and style with our eye-catching, on-theme posters & social media posts. Each one is designed to encompass the fashion and features of our 2019 Style Guide. For Early Information Please Call 800-621-0668




SPRING INTO SAVINGS PAYMENT TERMINALS VIRTUAL TERMINAL SOFTWARE INTEGRATION NEXT DAY FUNDING MOBILE + TABLET

Request a complimentary, no-obligation cost analysis of your merchant services to see how much you can save. We analyze every detail of your merchant services pricing and provide a transparent, easy-to-understand quote that illustrates how our pricing compares to your current provider.

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Contact us TODAY at msgpay.com/rjo | 888-697-8831 | hello@msgpay.com

20 YEAR MEMBER



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TRENDING FASHIONS DESIGNED TO BE FLAUNTED, PHOTOGRAPHED & FOLLOWED

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get these items before the big tournament begins SHOP NOW

Shown above: Pendant SS058UVA on QPE57-18, Necklace GP080VTE-18, Money Clip SS022UNC, Bangle SS022UK-7, Pendant SS509UM, Earrings 4Y006GON

For the latest selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at jeffw@QGold.com or Toll Free: 1.800.354.9833 ext. 710 Toll Free:1.800.354.9833 Phone: 513.942.7659 QGold.com The indicia featured on this product is a protected trademark of the respective college, university, or institution. Artwork will change when organization introduces new marks. All logos used under license.


GEMCO INTERNATIONAL INC. 1660 S. Hwy 100 Suite 578 St. Louis Park, MN 55416 1-800-827-1909 gemcointl@gmail.com

WE ARE LOOSE STONES SPECIALISTS – DIAMONDS, COLORED DIAMONDS & AND NATURAL GEMSTONES. CERTIFIED STONES, NON-CERTIFIED, MATCHED PAIRS, FANCY SHAPES, STANDARD SIZES, SPECIAL CALLS – WE DO IT ALL AT REAL WHOLESALE PRICES. WE HAVE THE POWER OF INVENTORY TO SHARE WITH YOU BY FEDEX OVERNIGHT. PLEASE CALL US FOR MEMO SELECTIONS IN COLOR, QUALITY AND PRICE RANGE FOR YOUR CUSTOMERS.


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