Inside Track - May 2019 Edition

Page 1



In This Issue... Market Trends …………………..……..……………………………………........................................................………….…… Page 4 RJO Vendor Best Sellers..……………………...………………………….................................................………….…...… Page 5 VENDOR SPONSORED PAGES: The Edge Retail Academy……………………….........................……………….........................….....……………..….. Page 6 The Edge………………………………………………………………..………................................................................………..…Page 7 Michou.....……….………………......………….......................……………………………….….................................................. Page 8 Podium.………….……….........…….…..……….......................……………………...……………………..…..............................…Page 9 Victor........………..............………..………………….......................……………..……………….……..............................……...Page 10 PRIME Consulting.....….………..……………………….......................…………………………......................…………………Page 11 Thinkspace......……….………………………….………………........................…………………........................................…….Page 12 Quality Gold..…............…………………………..........................................................................................……………..Page 13 Rembrandt.............................…...………………...........................................….……………….......................…………...Page 14 Berco.......………………………………………………………………..........................................…………….…............................Page 15 Virtual Diamond Boutique.....….………………………….......................................……………………........................Page 16 Royal Chain........................……...……………...………………..……………………………...……………...…….........................Page 17 Concepts..............………..……………...………...………………………………………...............…..........………........................Page 18 Lafonn.........………………………..……………………………………………………...................................................................Page 19 Color Merchants/Brevani..………...…………………………………………….............................................................Page 20 Sterling Reputation.........................................................................................................................................Page 21 VEER......................................................................................................................................................................Page 22 Paramount Gems..............................................................................................................................................Page 23 A. Neal...................................................................................................................................................................Page 24 Diamond Emotions...................................................................................................Page 26 Kim International..................................................................................................Page 27 ASHI.........................................................................................................Page 28 Lavish...................................................................................................Page 29


The Edge Retail Academy aggregates over $1.5B in annual jewelry sales, and the sell-through data below reflects an average per retailer.

RJO Inside Track Market Trends All Diamond Sales for 12 month, through April 2019 for all shapes and sizes H color (31.2%) and SI2 clarity (20.9%) were sold the most. Average Sale was $5,873. 24,049 diamonds were sold, which provided $140.9M in sales.

Round Diamond Sales for 12 month, through April 2019 for 1.00-1.49ct G color (36.2%) and SI2 clarity (21.8%) were sold the most. Average Sale was $5,840. 3,845 diamonds were sold, which provided $23.1M in sales.

Oval Diamond Sales for 12 months, through April 2019 for 1.00-1.49ct G color (47.1%) and SI2 clarity (28.9%) were sold the most. Average Sale was $6,002. 729 diamonds were sold, which provided $4.2M in sales.

877-569-8657, Ext. 1

inquiries@edgeretailacademy.com

edgeretailacademy.com


The Edge Retail Academy aggregates over $1.5B in annual jewelry sales, and the sell-through data below reflects an average per retailer.

Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories Ashi Diamonds Gems One IDD

Diamond Earrings #91753FVERWG 14KW .50ctw LoveBright Earring #SE3025FW 14KW 2BR=.25ctw Dia.Stud Earrings H; I1 #E<050N9W 14KW 2BR=.49ctw Dia.Stud Earrings H-I;I1

Gems One Ashi Allison Kaufman

Diamond Fashion Rings #FR1041 10KW 3BR=.05ctw 4Rnd Saph=.20ctw #52338TSMOPG 10KR D=.15ctw and Morganite Ring #W2295 14KW D=.18ctw 4 Oval Saph=1.72tw ring

Ostbye Allison Kaufman Gems One

Diamond Pendant #DMSP12 14KW D=.12ctw Dia. Marriage Pnd. #N8119 14KY D=.25ctw Necklace #FP415325 14KW D=.25ct Halo Pnd.

RJO Vendors Top Sellers Bridal – IDD #RE8896PRWO 14KW D=1.00ctw Double Halo Ring Wedding Rings – Jewelex NY #JM1901I14W070 Platinum D=.75ctw Band Alternative Wedding Rings – Benchmark #CF717505BKT Titanium CF Band Fashion Rings – Allison Kaufman #D5720 14K Aquamarine=1.56tw ring Diamond Earrings – Simply Diamond #EA25CRFDWGIN 14KW 2BR=.25ctw Dia.Stud Earrings Diamond Pendant – Ashi Diamond #93788TSPDPG 14KW D=.10ctw Double Heart Pnd Diamond Bracelet – Gems One #FB1136 14KW 48BR=5.00ct Diamond Tennis Bracelet Colored Fashion Pnd – Color Merchant #P1414W 14KW Saphhire Pendant Colored Fashion Ring – Ostbye #OF15A12WS 14KW Sapphire Band Colored Fashion Earrings – Color Merchants #E1471W 14KW 5mm Round Studs Pearl Earrings – Stuller #61103104P 14KW 7MM Akoya Cultured Pearl earrings Pearl Necklace – Ashi Diamonds #8819SSSLPD SS 6.5M Pearl Pnd D=.05ctw W/chain Pearl Bracelet – Glik Import #ELAS Ladies Elastic Stretch Freshwater Pearl Bracelet Ladies Watches – Citizen #EJ585057E Ladies Quartz Blk Bracelet Watch Gents Watches – Citizen #CA029159E Gents Blue Line SS Blk Dial Brac. Chronograph Sterling Silver – Midas Chain #MF02150392B Sterling Silver large bar necklace 18” chain

877-569-8657, Ext. 1

inquiries@edgeretailacademy.com

edgeretailacademy.com


Get it for FREE! A Data-Driven Solution to Increase Profitability!

INTERESTED? Please contact us! 877-569-8657, ext. 9 or Michelle@EdgeRetailAcademy.com


Edge Users ‌ Get Edge Pulse for FREE! Hit sales and profit goals Make informed buying decisions Improve you inventory performance Help your sales team excel Measure your sales key performance indicators (KPIs) at a glance Monitor important market trends to identify best-selling inventory! Easily compare your store to others Spend more time away from your store, while having your finger on its pulse

Together, let’s increase the RJO Member stats! Please contact our sister company, The Edge Retail Academy 877-569-8657, ext. 9 or Michelle@EdgeRetailAcademy.com



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1HZ SDJH GLJLWDO EULGDO DQG IDVKLRQ à LSERRN Add your store information and logo for free with your Victor merchandise purchase. Preview the book at victorcorporation.com. To order your copy, contact your sales rep, or call 800-543-1131. New video loops and social media product graphics are available—engage your followers and find new customers with these essential tools.

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888.849.4978 INFO@PRIME44.com www.PRIME44.com

The Challenges of Running a Jewelry Store Having a quality jewelry store, you are well aware that, all too often, a business owner’s attention can be so distracted by daily operating issues that he/she loses sight and perspective of the big picture. Unfortunately, this can result in falling into the trap of letting the business control us rather than the other way around, fighting to manage cash flow for the peaks and valleys of sales that regularly occur in our industry. Even the largest of corporations understand the need for objective outside oversight and advice in successfully handling these matters. That’s where we come in. We at PRIME Consulting provide professional business consulting to the retail jewelry industry. Maintaining control and direction often requires more than simply analyzing numbers. In addition to issues of inventory management, financial controls, and operational management, each business has its own personality that must be properly developed and nurtured in conjunction with such business “basics” to weather today’s challenges in order to achieve your desired success. Whether you want to address immediate issues to right your ship or you desire to implement a long-term plan that will help you achieve the professional and monetary goals you desire, we are simply a phone call away. We invite you to visit our website, www.NVPrimeConsulting.com, for an overall view of the services we provide. If you have questions as to how we may be able to assist you, please do not hesitate to call - 888-849-4978. Should you so desire, we provide a free business analysis to help you determine how we can help you address outstanding issues and/or achieve desired goals. Of course, all communications and information are strictly confidential. Sincerely, The PRIME Team – Jim,

Jeannie & Warren

---------------------Professional Resources & Inventory Management Experts---------------------


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Show Dad your appreciation with gifts and accessories just for him!

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SHOP GRADS Shown above: Pendant XNA1034SS shown on Chain QPE55-20, Chain BC109-24, Knife KN1610, Tie Bar SRT100, Cuff Links XNA617GP, Watch XWA5864, Necklace XNA755GP, Pendants XNA360Y & C2224, Earrings EM5466-062-WA

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How would your business look today, if our smallest floor display had been cultivating over 400 new and repeat customers annually? ?

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Contour Wedding Bands Here is an easy way to create a custom wedding band to fit almost any engagement ring.

Aspire Aspire i

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This program will allow you to measure the contour needed for a wedding band to fit flush with your customer’s engagement ring without requiring the customer to leave her ring behind! Contour styles match 95% of engagement rings. The contour samples easily allow you to try different bands until you get the Right Fit! Then choose a plain band or a diamond setting style from five available options. Each style is marked inside the band – curves are noted with a number from 1-12 and diamond settings letter A, B, D, F or G.

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&KCOQPFU %QNQTGF )GOUVQPGU ,GYGNT[ ON THE GO AT THE STORE

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RJO Members Always Receive 15% Off!


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HOW IT WORKS 1. Receive 6 Equal Payments to pay for the program purchases. 2. Money Back Guarantee comes into effect after all 6 payments have been made. 3. If you do not turn 50% of your dollars invested with VEER within 11 months of delivery, VEER will issue a check for the

unsold inventory. NO QUESTIONS ASKED. RJO Members will receive a credit on their RJO Statement. 4. “Fill Ins makes the Killins” Re-orders on sold items should be placed immediately with our “never out” service. 5. Special Order and Re-Orders will be considered as part of the 50% ROI. 6. Special Orders are final sale. 7. Displays Included. 8. If original order is returned, it should be returned in original and unaltered condition with displays. 9. Credit/Check will be issued 30 days after receipt of items.

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