Savannah 2014 Member Registration Packet

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In our book, January is the perfect time to enjoy the Southern Splendor of Savannah, Georgia. It’s when we can escape the sub-zero North and the humidity of the summer South. It’s a win-win! And winning is what you’ll be doing at our Southern Splendor buying show. Our vendors will have trending merchandise to fill a showcase – or two, if you want to put your new purchase voucher to work to save up to an additional 2 percent on everything there. When you’re not buying, you’ll be learning and working on ideas to expand your customer base and revenues. We’ve got speakers and conferences lined up to make the most of your promotions, advertising ideas, social media, staff and inventory.

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For off hours, we’ve got optional entertainment planned that includes a ghost tour, movie tour and haunted pub crawl. And wait until Sunday night rolls around. Remember to register for the Southern Splendor show by December 27. You’ll not only guarantee your place at the show, but earn a $250 travel voucher from our vendors. See you there!


MEMBER REGISTRATION DEADLINE: DECEMBER 27, 2013 SHOW LOCATION

Savannah International Trade and Convention Center One International Drive • Savannah, GA 31402 912-447-4000 The buying portion of our show will be held in Exhibit Hall AB of the city’s trade and convention center. The center is an impressive, modern complex on the waterfront of Hutchinson Island, near the Savannah Historic District. Adjacent to the center is our host hotel.

SHOW HOST HOTEL

The Westin Savannah Harbor Golf Resort & Spa One Resort Drive • Savannah, GA 31421 912-201-2000 Check-in: 4 p.m. Check-out: noon Located in the heart of the Savannah River district, the Westin provides beautiful surroundings and everything you require of a luxury resort. Rest and revitalize at the world-renowned Greenbrier Spa, play a round on the Westin’s challenging PGA golf course, or simply relax in the property’s southern charms. Your complimentary reservation includes a Westin resort charge that covers self-parking; in-room highspeed Internet, on-resort shuttle transportation; fitness club access; use of tennis racquets and courts; use of the chipping and putting greens and driving range; and access to the private beach located at The Westin Resort on Hilton Head Island.

RESERVE YOUR ROOM NOW! To guarantee a room at the Westin Savannah Harbor Golf Resort & Spa, book it as soon as possible. No overflow property has been reserved at this time. EASY ONLINE RESERVATION Save time by reserving your room at RJOMembers.com. If you’ve lost or don’t have a username and password, call RJO at 800-247-1774. OTHER WAYS TO RESERVE YOUR ROOM By phone - Call 912-201-2227 and ask for room reservations in the RJO block. By email - Contact 01169_reservations@westin.com with your reservation request. COMPLIMENTARY ACCOMMODATIONS All qualifying members of RJO receive up to three consecutive nights’ lodging (Friday, Saturday and Sunday, January 24 - 26) compliments of RJO. This does not include suite upgrades, additional persons or hotel amenities not included in the cost of the room. The room rate for additional nights or rooms at the Westin beyond the three free complimentary nights is $191 (which includes taxes and fees) and subject to change. Rate includes a Westin resort charge. ONLINE SHOW REGISTRATION Simply go to RJOMembers.com to register for the Southern Splendor buying show and individual activities. Call RJO at 800-247-1774 to request or retrieve your username and password. Registering by post or fax using the forms included in these materials is still accepted. Note: Show registration is separate from reserving hotel accommodations, and both can be completed at the buying show section of the RJO website. PHOTO ID REQUIRED FOR EVERYONE We have enacted new security measures to better ensure the safety of all members, vendors and merchandise. These include presenting a photo ID and a business card during registration check-in to receive a sales floor badge, and no one will be granted access to the floor without a badge. We apologize for any inconvenience. CANCELLATIONS Hotel cancellations must be made 72 hours prior to your reserved arrival date. If you have registered for the show and are unable to attend, you must notify the RJO office at least five business days prior to the event (January 17) to avoid event charges. If you are attending the show but cannot attend a specific event you’ve registered for, also notify the RJO office at least five business days prior to the show.

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MEET TEN NEW VENDORS!

The Meet-A-Vendor Challenge will be back, giving you a chance to win $750 and – even better – the opportunity to expand your supplier base. Just introduce yourself to ten RJO vendors you’ve never spoken with or used before. Listen to what they can do for your business, and ask for their business card. Actually, ask for two: one to keep and one to place in your Meet-A-Vendor Challenge envelope along with nine other vendors’ cards. Return your envelope to a staff member at the registration desk by noon Monday, January 27. RULES: 1. Business cards received must be from a vendor you have NEVER purchased from before. 2. You must have 10 cards from 10 different vendors, not representatives. 3. P rizes will be awarded pending verification from the RJO Office regarding purchase history. 4. Y ou do not need to be present to win. Prizes will be announced at the Cash Giveaway Farewell Reception.

COMPLIMENTARY SUNDAY LUNCH

Our recommendation: with Sunday evening’s gala featuring a big dinner, enjoy a light lunch compliments of your generous RJO vendors. They’re giving every qualifying store a $10 coupon redeemable at all buying floor concession stands. Thank them by spending more time – and money – shopping the showroom floor.

PURCHASE VOUCHERS

Enjoy the Southern Splendor of purchase vouchers in Savannah and increase your buying clout (while building more voucher power for 2015). Vouchers can give you up to 2 percent additional savings on everything you purchase from our vendors at the show, based on your store’s 2013 purchase total. Your store total will be available to you once you’ve checked in at the show.

2013 Purchases $100,000 - $149,999.99 $150,000 - $199,999.99 $200,000 - or greater

Additional Discount 1% on all show purchases 1.5% on all show purchases 2% on all show purchases

You must complete your Purchase Voucher Record, located in your registration packet, and return it to RJO prior to the end of the buying show. To find out what your percentage will be before the show begins, call the RJO office at 800-247-1774. Show voucher terms are six months.

CASH PRIZES: • First Prize: $750 • Second Prize: $500 • Third Prize: $250

SHOW AND EVENT SCHEDULE FRIDAY, JANUARY 24

SUNDAY, JANUARY 26

Half-day Bench Training Workshop, 1 p.m. Savannah Movie Tour, 2:15 p.m.* Early Member Show Registration, 4 - 6 p.m. Ghostly Nights and Pirate’s House Tour & Dinner, 6:20 p.m.* Abbott Users’ Meeting, 7 - 10 p.m.

Show Registration, 7:30 a.m. - 5:30 p.m. Member/Vendor Breakfast and Roundtables, 8 - 9:30 a.m. Buying, 9:30 a.m. - 6 p.m. RJO Idea Center, 10 a.m. - 5 p.m. Press Release Photos, 1 - 3 p.m. Antwerp Video Filming, 1 - 5 p.m. Happy Hour, 4:30 - 6 p.m. Israel Buying Trip Reception, 6:15 - 7 p.m. Sunday Evening Gala, 6:30 - 10 p.m.

SATURDAY, JANUARY 25 Seminar Attendee Continental Breakfast 7:30 - 9 a.m. Seminar/Show Registration 7:30 a.m. - 12:30 p.m. New Member Orientation/Breakfast 7:45 - 8:30 a.m. Seminars, 8:30 a.m. - 12:20 p.m. Show Registration, 12:30 - 7 p.m. General Membership Meeting and Luncheon 12:30 - 2 p.m. Bill Gallagher, Keynote Address 1:20 - 1:50 p.m. RJO Idea Center, 2 - 6 p.m. Buying, 2 - 7 p.m. Welcome Reception, 5 - 7 p.m. Antwerp Video Filming, 7 - 9 p.m. Antwerp Advantage Reception 7:15 - 8:30 p.m.

MONDAY, JANUARY 27 Savannah Experience Panels and Breakfast 8 - 9:30 a.m. Show Registration, 8 a.m. - 2 p.m. Buying, 9:30 a.m. - 3 p.m. RJO Idea Center, 9:30 a.m. - 12 p.m. Farewell Event, 2 - 3 p.m. Savannah Haunted Pub Walking Tour 7 p.m.* *Cost of optional excursions is the responsibility of the participant.

FRIDAY

Half-day Training Workshop: Your Shop As a Profit Center David Geller, The Geller Book No doubt you’ve heard RJO jewelers ask each other if they use the “Geller Book.” Now hear it from David Geller himself and you’ll see areas to reconsider in your estimates and pricing, in how you buy and store metals, and in the profit you expect your shop to turn. Are you one of the jewelers who survived the economic downturn through repairs? It’s not just a matter of survival; learn how your shop can help you thrive. The cost is $79 for the first attendee, and $49 per additional attendee. This includes the course training session and afternoon break service. 1 - 5 p.m. Westin, Riverscape

Early Packet Pick-Up Show registration packets and materials may be obtained prior to the official registration time at these days and times: Friday, 4 - 6 p.m. Westin, Grand Ballroom Pre-Function North Second Level Saturday, 7:30 a.m. - 12:30 p.m. Westin, Grand Ballroom Pre-Function North Second Level User Meetings If you are a customer of Abbott Jewelry Systems, attend an informational meeting about their products and services. Please note your intention to attend on your registration form. 7 -10 p.m. Abbott Jewelry Systems, Westin, Grand Ballroom F


BIG 11TH-HOUR CASH TO BE GIVEN AWAY

The Savannah edition of RJO’s Big Cash Giveaway will stretch out your chances of winning with two days of drawings and more cash prizes. To win, be on the sales floor at the specified days and times, and listen for your contest number(s) to be called. SUNDAY: 1:30 p.m. ($100) and 2 p.m. ($200) MONDAY: 10:30 a.m. ($100), 1:30 p.m. ($200), 2 p.m. ($200), 2:20 p.m. ($200) and 2:40 p.m. ($500) To be eligible, have your Big Cash Giveaway ticket (found in your on-site registration packet) with you at the designated times. Increase your odds of winning by buying extra tickets at the show for $5 each, or three for $10. The proceeds go to the Jewelers for Children charity.

$250 TRAVEL VOUCHER

Each dues-paying store will receive a $250 travel voucher by registering for the show by the December 27 deadline. To qualify, your account must be in good standing with RJO. Travel vouchers have been generously donated by your RJO vendors, creating another reason to thank them by buying liberally at the show.

SATURDAY

Seminars See the seminar descriptions on pages 6 – 9 for more information on this buying show’s educational offerings. New Member Breakfast/Orientation If you’re a new RJO member or a first-time buying show attendee, you’re invited to join RJO CEO Mary Peterson and members of the board of directors to learn about the organization and ask any questions you may have. 7:45 - 8:30 a.m. Westin, Grand Ballroom E General Membership Meeting and Luncheon As a cooperative, RJO is unique to other buying groups, thereby serving its members better. By attending this business luncheon you’ll learn what makes RJO superior as we discuss the state of our organization, current services and our

short- and long-range plans. The keynote address will follow the meeting. 12:30 - 1:15 p.m. Westin, Grand Ballroom ABC, Second Level Keynote Address: Success and Fulfillment in 2014 Bill Gallagher, Gallagher Training It’s probably always been true, but the key to success and fulfillment in 2014 does not lie with you. And that’s very good news. Bill Gallagher will share with you how to make your business and your whole life easier, more successful and fulfilling in the year ahead. This half hour may be the most business-changing thirty minutes you’ve ever experienced. (Following the General Meeting Kick-off Luncheon) Westin, Grand Ballroom ABC, Second Level

Buying Floor Opening and Welcome Reception Immediately following the keynote address we’ll convene outside the buying floor for the official opening of the showroom. At 5 p.m., the site will host our Welcome Reception, allowing shopping to continue. Appetizers and beverages will be served throughout the reception. Buying: 2 - 7 p.m. Convention Center, Hall AB Reception: 5 - 7 p.m. Convention Center, Hall AB RJO Open Roundtable Discussions and Idea Sharing Take a break from the buying room buzz and kick back at the RJO Idea Center. It’s intended to be an informal area where you can spend a little time sharing ideas on the biz, brainstorming or simply relaxing. Come and go as you please. We’ll have some topics of conversation ready to spark some conversation.

Open throughout sales floor hours. Convention Center, Hall AB, Idea Center Chat with the CEO and RJO Idea Center RJO’s Chief Executive Officer, Mary Peterson, will be available at the RJO Idea Center to take your questions and suggestions. See more information on pages 9 and 10.

ONLINE REGISTRATION

Save time by reserving your hotel room and registering for the show and special activities at RJOMembers.com. Call RJO at 800-247-1774 to request or retrieve your username and password.

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EDUCATIONAL SEMINARS 1) MUST-KNOW STRATEGIES FOR HIRING SUPER SALESPEOPLE AND BUILDING HIGH-PERFORMANCE TEAMS Kate Peterson Performance Concepts, Inc. The task of hiring top salespeople is among the most challenging in our industry today. Experience, personality, skill, education … what exactly do you look for? How do you know when you have it? Once you hire that potential superstar, how can you ensure that she is brought up to speed quickly and efficiently – and that her talents are used to their fullest advantage as part of your team? It’s a fact: the best people demand the best leaders – and are most productive as part of a high performance team. It is easy to quantify the benefits of building a high performance team. From top line revenue to bottom line savings, the numbers will tell the story. Those of us who have been a part of a high performing, innovative team know the exhilaration that comes from improving client service, cutting out unnecessary processes and costs, and increasing sales and profitability. Of course, teams like these don’t just happen by chance. In this program, you will learn best practices for hiring the best and for creating an innovative team that not only vastly improves your business but also energizes your associates and your clients alike.

2) THE LANGUAGE OF DESIGN: HOW TO BUY AND SELL DESIGNER JEWELRY Cindy Edelstein, Jewelers Resource Bureau Cindy is the go-to person in the industry regarding designer jewelry. She runs the designer section at major shows, she runs designerDAY, and she is frequently quoted on the subject of designers by industry and fashion magazines. Cindy will walk you through a storyboard of the leading jewelry designers to help you become familiar with looks specific to certain designers and to trends they created. She will explore up-and-comers, all with a grounded understanding of what she calls “the language of design” and how you can use it in your store on a daily basis.

3, 6) AD IDEAS BRAINSTORMING AND COLLABORATION

(repeats at 11:30 a.m.) James Grot, Grot Imaging Studio What if another RJO jeweler had a great idea for an ad and was willing to share it? What if an RJO vendor was willing to hear several great ideas and explore how to bring them to fruition? And what if you had very affordable access to the outcome? In this session, brainstorm ad ideas with other RJO retailers and let collaboration be a tool for business growth.

Sunday Evening Gala & Award Presentation You’ll definitely know you’re in Savannah at this show’s Sunday Night Spectacular. We’re planning a mash-up of high society, antebellum southern living and the let-your-mulletdown fun of southern cooking and partying. First up: the elegant splendor of Savannah, with the front ballroom set up as a southern mansion. Enjoy a sophisticated cocktail and mingle in the parlor lounge, filled with ornate Victorian furniture, rugs and lamps. Then: Find your way to the back of the ballroom, where behind the iron gates awaits one southern garden party to remember. Don’t be shy; dig in to a huge spread of delicious, classic southern dishes. Crack into boiled red crawfish, butter some hot corn of the cob and enjoy other perks of southern living. Once the grub’s gone, the backyard dance party starts! When it’s time to sit one out, try out the fortune tellers, palm readers and street magicians roaming through the party. Make sure your underhand pitching arm is in shape, because they’ll be beanbags aplenty to play some wicked good games of cornhole (Google it!). RJO Photo Booth We’re also putting a southern spin on the RJO photo booth! You’ll be able to dress up as southern belles and gentlemen callers, wild cowboys and cowgirls or ornery outlaws posing at the bar of a southern saloon. 6:30 - 10 p.m.; Westin, Grand Ballroom 6:30 - 7 p.m., Reception 7 p.m., Dinner 7:30 p.m., Entertainment Casual dress attire is appropriate. The event is meant to be a time for you to kick back and relax after a busy day on the show floor.

Antwerp Advantage & Idar-Oberstein Reception / Taping If you’re even vaguely curious about what an RJO-sponsored buying trip to Antwerp and Idar-Oberstein is like and how it can promote your business, don’t miss this reception. Previous trip-takers will be there to fill you in and tell you the ins and outs of a successful trip. During the reception, both newbies and trip veterans will have the opportunity to produce a free, personalized commercial – transferred to DVD – to promote your Antwerp connection. 7:15 - 8:30 p.m. Reception – Westin, Harbor Ballroom 7 - 9 p.m. Personalized DVD Filming – Westin, Moorings Room Filming will also be available from 1 - 5 p.m. Sunday at the Savannah International Trade & Convention Center, Meeting Room 106

SUNDAY Member & Vendor Joint Breakfast and Roundtables Get the big picture of the jewelry business by attending our member/vender breakfast and roundtables. Putting both sides of the aisle together always leads to better understanding of what the other side endures, more compassion and several new ideas on how both vendors and jewelers can help each other be more successful. Remember, we’re in it together. RJO will place members and vendors at designated tables with discussion questions to help members and vendors be better partners. Mary Peterson will facilitate.


EDUCATIONAL SEMINARS 4) THINK INSIDE THE BOX: DIAMONDS AND COLOR YOU NEED TO SELL NOW Diana Jarrett, Heritage Gems In today’s tough margins market, it’s what’s inside your brick and mortar that maintains client loyalty while garnering new customers. We’ll explore today’s best-selling diamond and color goods that separate your business from internet-only merchants. We’ll discuss consumer demand for more individualized and meaningful jewelry – whether it be out-of-the-norm diamonds at various price points, or unusual, exotic, yet affordable color. Thinking inside the box affords you a new selling proposition that fortifies your revenue stream with faithful customers and newbies.

5) THE CUSTOMER ISN’T ALWAYS RIGHT AND OTHER PERUSINGS Chuck Koehler, CMK Co. Have you read Chuck’s columns in Mid-America Jewelery News and Southern Jewelry News? He’s a bench guy with a retail store (How many RJO jewelers does that describe?) who writes about daily experiences with customers who aren’t always right. Like you, he has first-hand experience, but he’s willing to talk about it.

7) STEPPING UP TO LEAD YOUR STAFF Brad Huisken, IAS Training Sometimes staff doesn’t reach sales goals because their leader has faltered. Industry trainer Brad Huisken seeks only store owners and managers for this session, because he’s going to shine a light of accountability for those who manage staff. Expect to hear about more than setting goals. From modeling behaviors, to empowering staff without undercutting them, to hiring effectively and training well, Brad’s topics are aimed at helping you be the leader your staff needs and expects.

8) COMMUNITY ROI – TURNING CUSTOMERS INTO YOUR ADVOCATES WITH SOCIAL MEDIA Kaylee Jeske, Petey Peterson, Samanth Peterson With social media, it’s easy for businesses to get left behind in the world of instant connections, updates and breaking news. Learn in this session which social media outlets work best for your business. Whether it’s making your Facebook page more enticing or integrating Twitter and Instagram into your marketing tools, you’ll learn how to balance your business/community/personal information. In addition, Petey, Kaylee and Samantha will meet personally with jewelers interested in better understanding why updating, monitoring and replying quickly to customers through social media is important! See more seminars on the next page.

Westin, Grand Ballroom ABC (Vendors, please arrive at 7:45 a.m. to be assigned your table for breakfast.) 8 - 8:30 a.m. Breakfast served (Please be sure if you would like to eat breakfast you arrive before 8:30 a.m.) 8:30 - 9:30 a.m. Roundtable discussions (The buying floor opens at 9:30 a.m., so many vendors may have to leave early. Jewelers, please feel free to stay and continue the discussion.) Press Release Program RJO photographer Jim Grot will take your photo Sunday morning for a press release regarding your participation in the Southern Splendor buying show, which we will send out after the show closes. You must supply us with the name and address of your local newspaper(s) or its email address. You may sign up either Saturday afternoon or Sunday morning at the show registration desk for a time to have your

photograph taken. RJO provides this service free of charge. 1 - 3 p.m. Convention Center, Hall AB Antwerp DVD Videotaping Taping for personalized, promotional videos resumes. 1 - 5 p.m. Savannah International Trade & Convention Center, Meeting Room 106 Happy Hour Happy Hour will be held during the last 90 minutes of Sunday’s sales hours on the buying floor. Come relax, stock up and take the opportunity to share your latest discoveries with other members. 4:30 - 6 p.m. Convention Center, Hall AB

Israel Trip Reception In October, RJO partnered with our Israeli vendors to hold our first buyingand-tourism trip to the Holy Land. If you’re interested in learning more and attending an upcoming trip, please attend. Jewelers from the first trip will be there to answer your questions, offer buying tips and show photos from their experience. 6:15 - 7 p.m. Westin, Harbor Ballroom A

MONDAY Roundtable Discussions and Continental Breakfast “Sharing the Best of Your Savannah Experience” Facilitated by Mary Peterson, CEO What new marketing promotions and events did you see in Savannah, and which promotions have proven successful at your store? Come share your successes

(and failures) and see what works for others at this continental breakfast and group discussion, led by Mary Peterson. You’re likely to leave for home with several innovative ideas you can execute at your store. 8 a.m. Breakfast begins, Westin, Grand Ballroom ABC 8:30 - 9:30 a.m. Panel Discussions Farewell Event Monday evening’s cocktail reception will be held on the showroom floor during the last hour of buying. Appetizers and beverages will be located throughout the showroom, giving you the ability to mingle, snack and browse merchandise. The RJO Big Cash Giveaway will also be occurring, so listen for your number(s) to be called. 2 - 3 p.m. Convention Center, Hall AB 7


EDUCATIONAL SEMINARS 9) GETTING MORE YESES!

11) ENGAGING LONG-TIME STAFF

Bill Gallagher, Gallagher Training Come learn and practice an easier, more natural and lasting way to get a YES to your proposals. This highly interactive workshop will train you and leave you with immediate takeaway value for your most pressing needs. You will also be able to easily share the new approach with your whole team. There are both strategies and techniques that you can implement immediately.

Brad Huisken, IAS Training Many RJO jewelers have staff that has been on the floor with them for many years. One gets weary opening and closing with inventory that is aged, with lines that haven’t changed, with routines of business that can feel like a rut. Don’t you? What can you do now to re-engage your long-time staff and revitalize your business? If they matter enough to your business to remain employed with you, they matter enough to bring the excitement of successful sales back to life. Brad often asks salespeople, “Do you have ten years of experience or one year ten times?” Think about it.

10) JEWELCONNECT – A POWERFUL SUITE OF ONLINE TOOLS Andy Boundy and Thomas Rothling, JewelConnect RJO/JewelConnect.com is: out-of-the-box ecommerce for stock and loose diamonds; virtual stock promotion; in-store kiosks; stock balancing; web marketing; search engine optimization; website creation; blogging platforms; social connectivity; full smartphonereadiness, total interconnectivity and much more. Find out all the capabilities of this RJO-exclusive system. We bet you don’t know everything it can do. Come prepared for a serious amount of valuable information!

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12) UNDERSTANDING SOCIAL MEDIA STRATEGIC THINKING Shane O’Neill, Fruchtman Marketing Gone are the days of the “social media plaything” mindset. The course has changed and those who want to succeed have begun to take things seriously. Contests and promotions are no way to build a Facebook page, yet it is the number one “strategy” employed by both in-house marketers and professionals alike. In fact, it can do much more harm than good. Social media are just sets of tools. It’s the people who operate those tools who determine overall success. It comes down to understanding the platforms and developing solid marketing strategies. We’ll take a look at what drives “organic” fan growth, how to develop a social media marketing plan, and identify those social media sales cycles that can deliver solid numbers to your social ROI.


EDUCATIONAL SEMINARS 8:30 - 9:20 a.m.

1) Must-know Strategies for Hiring Super Salespeople and Building High-performance Teams K ate Peterson, Performance Concepts

3) Ad Ideas Brainstorming and Collaboration (repeats at 11:30) J ames Grot, Grot Imaging Studio

7) Stepping Up to Lead Your Staff

Dark

Brad Huisken, IAS Training

Break

9:30 - 10:20 a.m.

4) T hink Inside the Box: Diamonds and Color You Need to Sell Now D iana Jarrett, Heritage Gems

8) C ommunity ROI – Turning Customers into Your Advocates with Social Media K aylee Jeske, Petey Peterson, Samantha Peterson

10) J ewelConnect – A Powerful Suite of Online Tools A ndy Boundy, Thomas Rothling, Jewel Connect

Break

10:30 - 11:20 a.m.

2) The Language of Design: How to Buy and Sell Designer Jewelry Cindy Edelstein, Jewelers Resource Bureau

5) The Customer Isn’t Always Right and Other Perusings C huck Koehler, CMK Co.

9) G etting More Yeses! B ill Gallagher, Gallagher Training

11) E ngaging Long-time Staff B rad Huisken, IAS Training

Break

11:30 a.m. - 12:20 p.m.

6) Ad Ideas Brainstorming and Collaboration James Grot, Grot Imaging Studio

12) U nderstanding Social Media Strategic Thinking S hane O’Neill, Fruchtman Marketing

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THE RJO IDEA CENTER NEW! THE RJO IDEA CENTER

RJO OPEN ROUNDTABLE DISCUSSIONS AND IDEA SHARING

New at this show, the RJO Idea Center is a place to hone skills and share ideas that increase sales, make you a better manager and get you to think in new ways. The Idea Center is located on the sales floor and is open during buying hours. Drop by any time to brainstorm, or attend the scheduled sessions on topics from social media to sales trainig.

Take a break from the buying room buzz and kick back at the RJO Idea Center. It’s intended to be an informal area where jewelers can spend a little time sharing ideas on the biz, brainstorming or simply relaxing. Come and go as you please. We’ll have some topics of conversation ready to spark some conversation. Open throughout sales floor hours.

ONE-ON-ONE SOCIAL MEDIA TRAINING SESSIONS Beginners Social Media Users 1:1 Petey Peterson For jewelers who still aren’t sure what a Tweet is. Also for those who have a Twitter and Facebook account and know the basics, but who would like some more tips and skills on using these social media tools more effectively for their business. Intermediate Social Media Users 1:1 Kaylee Jeske For jewelers who are comfortable with social media tools, yet want to learn more effective ways to use social media to increase interest in their business and entice younger customers. Advanced Social Media Users 1:1 Samantha Peterson Jewelers who want to take their business’s social media outlets to the next level can sit down with Samantha and learn ways to use social media that will help increase sales and reach customers they’ve never had before. Saturday: 2 - 6 p.m., Sales Floor Sunday: 10 a.m. - 5 p.m., Sales Floor Monday: 9:30 a.m. - 12 p.m., Sales Floor

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CHAT WITH THE CEO RJO’s Chief Executive Officer, Mary Peterson, will be available at the RJO Idea Center to take your questions and suggestions. Bring your questions, ideas and/or concerns to Mary for discussion. 1 - 3 p.m. Sunday, Convention Center, Hall AB, Idea Center 10 - 11 a.m. Monday, Convention Center, Hall AB, Idea Center


THE IDEA CENTER SCHEDULE LEARN FROM OTHER TOP INDUSTRY PROFESSIONALS

Many of the RJO seminar presenters have made themselves available in the idea center for one-on-one training and individual discussions. Be sure to review the schedule below to take advantage of all the topics offered. PRESENTER

TOPIC

SATURDAY, JANUARY 25 2 - 5 p.m.

Kaylee Jeske, Petey Peterson, Samantha Peterson

Social Media Training: Beginners/Intermediate/Advanced

4 - 5 p.m.

Mary Peterson

Chat with the RJO Leadership

4 - 6 p.m.

Bill Gallagher

Motivation & Getting to the Yes

4 - 6 p.m.

David Geller

All Things Shop/Bench/Pricing

4 - 6 p.m.

Shane O’Neill

Digital Marketing and Your Website: What You Need to Know

4 - 6 p.m.

Kate Peterson

Sales & Hiring

SUNDAY, JANUARY 26 10 a.m. - 4 p.m.

Kaylee Jeske, Petey Peterson, Samantha Peterson

Social Media Training: Beginners/Intermediate/Advanced

10 a.m. - 12 p.m.

Cindy Edelstein

All Things Designer

10 a.m. - 12 p.m.

Chuck Koehler

Retail Customers

10 a.m. - 12 p.m.

Kate Peterson

Sales Training & Hiring

1 - 3 p.m.

Kate Peterson

Sales Training & Hiring

1 - 3 p.m.

Diana Jarrett

Gemstones and Estate

3 - 5 p.m.

Mary Peterson

Chat with the RJO Leadership

3 - 5 p.m.

Charlotte Preston

Multiple Generations in One Store

3 - 5 p.m.

Brad Huisken

Sales Training

MONDAY, JANUARY 27 9:30 a.m. - 12 p.m.

Kaylee Jeske, Petey Peterson, Samantha Peterson

Social Media Training: Beginners/Intermediate/Advanced

10 - 11 a.m.

Mary Peterson

Chat with the RJO Leadership

10 a.m. - 12 p.m.

Charlotte Preston

Multiple Generations in One Store

10 a.m. - 12 p.m.

Brad Huisken

Sales Training

10 a.m. - 12 p.m.

Kate Peterson

Sales Training & Hiring

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THE SAVANNAH TRAVEL GUIDE RJO/AMERICAN AIRLINES DISCOUNT Once again we’re teaming with American Airlines to give you a 5 percent discount on your flight to the Buying Show. The valid travel dates for this discount are January 20 – January 31, 2014, and you can access American’s fares and apply this discount by going to www.aa.com to book your flight. Place the promotion code 1314AY in the promotion code box and your discount will be calculated automatically. You can also call 1-800-433-1790 to book your flight; use code 1314AY when you call. Please note there is a reservation service charge of $25 for all tickets ordered over the telephone. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle and American Connection.

AIRPORT Savannah/Hilton Head International Airport • Airport CODE: SAV • 4 00 Airways Avenue, Savannah, GA 31408 Tel: 912-964-0514 • T he airport is located approximately 15 miles from RJO’s host hotel.

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TRANSPORTATION TO AND FROM THE AIRPORT For extensive information on taxis, shuttles, limos, rental cars, coaches, busses and courtesy cars available from the Savannah/Hilton Head International Airport, visit www.savannahairport. com/airport/ground_transportation/ Expect taxicab fares to the Westin Savannah Harbor Golf Resort to be approximately $34 for no more than two passengers ($5 per additional passenger).

HOTEL PARKING RJO attendees receive complimentary self-parking during their stay at the Westin Savannah Resort. Should you choose valet parking, the charge is $23 a day.


OPTIONAL ACTIVITIES FRIDAY

MONDAY

SAVANNAH MOVIE TOUR

SAVANNAH HAUNTED PUB WALKING TOUR

On this small group, climate-controlled luxury coach tour, we’ll visit over 68 movie locations while viewing movie clips of the same locations while we’re there. We’ll see where Forrest Gump sat on his bench, Paula Deen’s Lady & Son’s, Clary’s Cafe, Leopold’s Ice Cream, the Mercer House from Midnight in the Garden of Good and Evil, and the Six Pence Pub from Something to Talk About, just to name a few. You’ll also see the gorgeous homes of the stars, and where they love to dine, shop and party. Cost is $48 per person Departure Time from Westin is 2:15 p.m. Duration: 90 minutes

GHOSTLY NIGHTS AND PIRATE’S HOUSE TOUR & DINNER Embark on a journey into the dark side of America’s “most haunted city” on the Historic Haunts Trolley, when new doors will be opened to the “spirits and ghosts” of Savannah. Beside a paranormal ghost tour, this package includes a tour and dinner at the legendary Pirates’ House - well known for its haunting and ghostly legends. And, for the first time in many years, enter into the Rum Cellar, entryway to the tunnels. This was the path many men took for the last time in Savannah – or on this Earth.

Like the paranormal? Like to toss one back now and again? The Haunted Pubs Walking Tour was made for you. Come along for an exclusive tour of the best haunted pubs and bars in Savannah, known as the “most haunted city in America.” You’ll hear stories that span three centuries of history, with a special emphasis on the area’s ghosts, pirates and inexplicable occurrences. It’s Savannah’s favorite tour! Cost is $36 per person Departure Time from Westin is 7 p.m. Duration: 90 minutes NOTE: This tour is for adults age 21 and older. Alcohol is not provided or required, but definitely encouraged. To register, indicate on your registration form that you would like to attend, and return it along with your payment.

Cost is $70 per person Departure time from Westin is 6:20 p.m. Duration: 2.5 hours, with the trolley tour portion taking approximately 90 minutes

13


VENDOR SHOWCASE A.

C.

B.

A. ALTA DIAMONDS

C. DIZEO

Clarity-enhanced Diamond Halo Ring

14k White Gold Dashing Diamonds Pendant

SKUs: Earring: 12006010, Pendant: 13006010

SKU: C1HRW

SKU: P8619W

Best-selling 14k white gold halo engagement ring available with .50ct., .75ct. and 1ct. centers. Non-enhanced melee. Prices from $1,100. Matching shadow bands sold separately. All 3 rings with the big diamond look for under $5,000 retail and keystone markup.

Stunning 14k white gold pendant with 1.25 total carats of shimmering diamonds that dance and move with every heartbeat, from Color Merchants’ signature Dashing Diamonds collection.

Voted Best-performing Brand of 2013. 18k white gold over sterling silver with lab-created ideal cut DESO simulated diamonds. Retail price starting at $100.

Phone: 800-391-0012

Fax: 212-682-1306

Fax: 212-221-9809 Website: AltaDiamonds.net 14

B. COLOR MERCHANTS

Phone: 800-356-3851 Website: ColorMerchants.com

Phone: 404-529-5777 Fax: 404-529-5799 Website: Dizeos.com


VENDOR SHOWCASE D.

F.

E.

D. DORA INTERNATIONAL

E. FRANK REUBEL DESIGNS

F. JEWELPOP INC.

Dora Spartan Collection

SKUs: R4072W, R4087WR, R4101W

Kameleon Jewelry ® Rings and JewelPops®

SKU: 9253

Award-winning contemporary style, handcrafted in America for over 40 years. Frank Reubel Designs – winner of 5 Jewelers’ Choice Awards in 2013.

SKUs: KR037, KR038 and assorted JewelPops®

Dora creates luxury wedding rings and sets an international benchmark in the design and manufacture of superior men’s bands. Your Dora ring will remain as beautiful and magical as the day of your wedding. Phone: 973-244-1344 Fax: 973-244-1345 Website: DoraRings.com

Phone: 386-761-6945 Fax: 386-761-5729 Website: FrankReubelDesigns.com

New for January, these stunning rings from Kameleon Jewelry® are crafted in sterling silver and sparkling cubic zirconia; exquisitely designed to showcase any of Kameleon’s 450+ JewelPop® choices, including the eye-catching Pops® featured here. Phone: 866-431-4484 Fax: 888-431-5048 Website: JewelPop.com 15


VENDOR SHOWCASE G.

I.

H.

G. KELLY WATERS Kelly Waters Black Label SKU: BL2106SET Kelly Waters Black Label Collection features platinum-finished sterling silver with hand set cubic zirconia. Elegant styling and affordable price points make Black Label a great gift or self-purchase for any occasion. Phone: 800-647-7017 Fax: 877-282-4103 Website: KellyWaters.com 16

H. KUO W. M. CO. Blue Sapphire and Diamond Earrings in 14k Rose Gold Also available is a matching necklace. Year after year, customers come to expect our updated and elegant designs to provide a fresh look for their jewelry collection. Most of our distinctive styles in diamond and color stones are below $1000 retail. Phone: 800-833-4616 Fax: 248-643-6023 Website: Kuowm.com

I. PARLÉ JEWELRY DESIGNS Opal Doublet Color Celebration Set SKUs: Earrings: EOD0341BXWI, Pendant: POD0341BXWI-CH, Ring: RDW002-31 14k white gold opal doublet trio set Phone: 800-635-9800 Fax: 208-233-0120 Website: ParleGems.com


VENDOR SHOWCASE J.

L.

K.

J. QUALITY GOLD

K. SIMON GOLUB

L. SK DIAMONDS

Nikki Lissoni

Colore|SG Customizable Bangles

EGL-certified Bridal Set in 14k 1.5 t.w.

SKUs: Pendant Chain: N03RG, Coin Holder: P01SM, Coin in Holder: C1012RGM Additional Coins: C1073GS, C1267SM, C1259GM, C1098SL

SKUs: LVB491-MTGA with LLC501-BT, other gem cap options shown

SKU: SKR2412

Nikki Lissoni is a versatile line that is designed to be changed to customize your look. Multiple choices of chain, coin holders, bracelets and coins in three colors and three sizes for hundreds of options. Phone: 800-354-9833 Fax: 800-686-7184 Website: NikkiLissoniUSA.com, QGold.com

Customizable bangles to complement any ensemble, occasion or mood from Colore|SG. A variety of interchangeable gemstone caps allows you to personalize our several bangle styles.

$999 for a 14k 1.5 t.w. EGL-certified diamond bridal set in SI quality GI color. Phone: 713-977-3131 Fax: 713-977-3730 Website: SKDiamonds.com

Phone: 800-426-7125 Fax: 206-767-6870 Website: ColoreSG.com 17


VENDOR SHOWCASE M.

O.

N.

M. STULLER 3C Mounting

Blue Sapphire and Diamond Engagement Rings

SKU: 71619

SKU: E3922/PR360-C-Sapphire

Visit the Stuller booth to see this and other stunning designs. With Stuller’s 3C: Choose/ Change/Create program, your customization options are endless. You’re sure to find the ideal ring for your customers.

All brides need something blue. Adorn her finger with this stunning 14k prong set engagement ring. Two beautiful sapphires surround the center white diamonds. Make her feel like the princess she is.

Phone: 800-877-7777

Phone: 646-699-3670

Fax: 866-750-2055

Fax: 646-699-3671

Website: Stuller.com 18

N. SVD COLLECTIONS

O. UNITED PRECIOUS METAL REFINING, INC. (UPMR) Refining UPMR is a full service refiner and manufacturer for gold, silver, platinum and palladium. Specializing in refining for the jewelry industry, we process everything from karat scrap to sweeps. Phone: 800-999-FINE Fax: 716-683-5433 Website: UnitedPMR.com


FAX FORM TO 641-792-9251

REGISTRATION DEADLINE DEC. 27

MEMBER REGISTRATION FORM Please print name of show attendee(s) below for buying floor badges. Check box if person(s) will be attending seminars. __________________________________________________ Email: _______________________________________________ __________________________________________________ Email: _______________________________________________ __________________________________________________ Email: _______________________________________________

__________________________________________________ Email: _______________________________________________ __________________________________________________ Email: _______________________________________________ Member since: _______

This is my first RJO show.

Anticipated arrival date:______________ Departure date:______________

FRIDAY, JAN. 24 1 - 5 p.m. David Geller Half-day Workshop ___ x $79 (first attendee) ___ x $49 (additional attendees)

# Attending

# Attending 2:15 p.m. Savannah Movie Tour ___ x $48

Subtotal $________

SATURDAY, JAN. 25

# Attending

7:30 - 9 a.m. Seminar Continental Breakfast

_________

7:45 - 8:30 a.m. New Member Breakfast/Orientation

_________

8:30 - 9:20 a.m. Ad Ideas Brainstorming and Collaboration Stepping Up to Lead Your Staff

_________ _________

8:30 - 10:20 a.m. Must-know Strategies for Hiring Super Sales People and Building High-performance Teams _________

________ Subtotal $________

# Attending

8 - 8:30 a.m. (will cease serving at 8:30 a.m.) Member/Vendor Breakfast Vegetarian Meal Preferred Kosher Meal Preferred Gluten-free Meal Preferred

_________ _________ _________ _________

# Attending 10:30 – 11:20 a.m. The Customer Isn’t Always Right and Other Perusings Engaging Long-time Staff

_________ _________

10:30 a.m. -12:20 p.m. The Language of Design: How to Buy and Sell Designer Jewelry Getting More Yeses!

_________ _________

11:30 a.m. - 12:20 p.m. Ad Ideas Brainstorming and Collaboration _________ Understanding Social Media Strategic Thinking _________

# Attending 8:30 - 9:30 a.m. Member/Vendor Roundtables

_________

6:15 - 7 p.m. Israel Buying Trip Reception

_________

Vegetarian and gluten-free options will be available on the breakfast and dinner buffets.

MONDAY, JAN. 27 8 - 9:30 a.m. Savannah Experience Panels and Breakfast

7-10 p.m. Abbott Jewelry Systems Users’ Meeting

________

6:20 p.m. Ghostly Nights and Pirate’s House Tour & Dinner ___ x $70 Subtotal $________

9:30 - 10:20 a.m. Think Inside the Box: Diamonds and Color You Need to Sell Now _________ Community ROI – Turning Customers into Your Advocates with Social Media _________ JewelConnect – A Powerful Suite of Online Tools _________

SUNDAY, JAN. 26

# Attending

# Attending 12:30 - 2 p.m. Membership Meeting and Luncheon Vegetarian Meal Preferred Kosher Meal Preferred Gluten-free Meal Preferred

_________ _________ _________ _________

1:20 - 1:50 p.m. Keynote Speaker: Bill Gallagher

_________

5 - 7 p.m. Welcome Reception

_________

7:15 - 8:30 p.m. Antwerp Advantage Reception

_________

# Attending 6:30-10:00 p.m. Sunday Evening Gala _________ ___ x$55 (for each ticket beyond 6)* Subtotal $_________ Vegetarian Meal Preferred _________ Kosher Meal Preferred _________ Gluten-free Meal Preferred _________ *Please note: If you register for dinner and do not attend, you will be charged $55 per ticket for the meal ordered for you.

# Attending ________

# Attending 2-3 p.m. Farewell Event

________

# Attending 7.- 9:30 p.m. Savannah Haunted Pub Walking Tour ___ x $36 Subtotal $________ Total (if applicable) $ _____________

Please don‘t forget to make your hotel reservation at RJOMembers.com. Fax this registration form to 641-792-9251, mail it to RJO, P.O. Box 1045, Newton, IA 50208, or register online at RJOMembers.com. If payment is necessary for seminars or activities, please call the RJO office at 800-247-1774 with your credit card information, or mail payment with your registration. No refunds or cancellations after Jan. 17.

19


REGISTRATION DEADLINE: DECEMBER 27, 2013 C

B

HISTORIC SAVANNAH (HS) Harbor Pkwy

A

LEGEND SAVANNAH INTERNATIONAL TRADE & CONVENTION CENTER

Talmadge Mem Bridge

63

PARKING

39

VISITOR INFO CENTER FERRY TO CONVENTION CENTER DOT FREE SHUTTLE LOOP PUBLIC RESTROOMS

Savannah River

Houston St

Price St

Habersham St

Lincoln St

Abercorn St

Drayton St

Bull St

Whitaker St

Barnard St

Jefferson St

Montgomery St

E Broughton St

E State St Columbia E President St Square E York St

Oglethorpe Square

Greene Square

W Liberty Ln

E Liberty Ln

E Harris St Troup E Macon St Square

Lafayette Square

Madison Square

Brewer St

Price St

Drayton St

E Jones Ln

E Taylor St Whitefield E Wayne St Square

W Taylor St Calhoun Square

Monterey Square

Habersham St

E Jones St

Lincoln St

W Jones St

Abercorn St

E Charlton Ln

Bull St

E Charlton St

W Charlton Ln

Whitaker St

W Charlton St

E Broad St

W Macon St

Chatham W Wayne St Square W Gordon St

16

Wilder Dr

Abercorn St

E Liberty St E Liberty St

Barnard St

Tattnall St

Jefferson St

Montgomery St

Drayton St

Whitaker St

W Liberty St W Liberty St

W Jones Ln

Crawford Square

E Perry St

W Harris St

W Jones St

Martin Luther King Jr Blvd

E McDonough St

Chippewa Square

E Perry Ln

Pulaski Square W Charlton St

E Oglethorpe Ln

E Hull St

W Perry Ln

60

W Harris St

Colonial Park Cemetery

E Broad St

E Oglethorpe Ave E Oglethorpe Ave Habersham St

W Oglethorpe Ave W Oglethorpe Ave

Bull St

E York Ln

Barnard St

Jefferson St

Montgomery St

Martin Luther King Jr Blvd

W York Ln

Orleans W McDonough St Square W Perry St

Louisville Rd

t

E Congress Ln

Washington Square

63 Wright Square

W Hull St

39

aS

E Bryan St Warren Square E St Julian St E Congress St

E Broughton Ln

W Oglethorpe Ln

61

lm

Reynolds Square

Burney Dr

SAVANNAH VISITORS CENTER

Berrien St

65 Johnson Square

W State St Telfair Square W York St

Papy St

Fahm St

E Bay Ln

W Broughton Ln

2

Turner Blvd

E Bay St

W Bay Ln

W Broughton St

62

W Oglethorpe Ave W Oglethorpe Ave

W Bay St

W Congress Ln

WAVING GIRL MONUMENT/ 1966 OLYMPIC MONUMENT

Emmet Park

CITY HALL

64 Ellis W Bryan St Square 12 W Congress St

Franklin W St Julian St Square

Ann St

Zubley St

Martin Luther King Jr Blvd

17

Purse St

Y

67 Morrell Park

3

St

W Bryan St

Wilson St

NTR

66

W Bay St

Se

NE

W River St

Yamacraw Park

3

E

NV

TIO

Houston St

t Fah mS

Indian

er St

IO NT

POINT OF INTEREST

VEN

NE

CO

W Riv

CON

Y

R NT

E Broad St

1

E Gordon St

W Gordon Ln

E Gordon Ln

W Gaston St

E Gaston St

W Huntingdon St

E Huntingdon St

Mother Matilda Beasley Park

W Gwinnett St

W Gwinnett St

W Gwinnett Ln

W Bolton St

E Broad St

E Hall Ln

Price St

Lincoln St

Goodwin St

E Hall St

Habersham St

Forsyth Park

Abercorn St

58

Drayton St

Howard St

W Hall St

Barnard St

Tattnall St

Jefferson St

4

Montgomery St

Morris Brown Dr

Draper St

Whitaker St

Cape St

E Gwinnett St E Gwinnett Ln

W Bolton St

E Bolton St E Bolton Ln

W Bolton Ln

Emerald Dr

W Waldburg St

W Waldburg St

E Waldburg St

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