THE
INSIDETRACK Post Show Edition
THE
INSIDETRACK
Market Trends …………………..……..……………………………………………….…… Page 4 RJO Vendor Best Sellers..………………………………………………………….……… Page 5 VENDOR SPONSORED PAGES: The Edge Retail Academy…………………………………………………………………..….. Page 6 The Edge……………………………………………………………….…………………………..…Page 7 Tavannes……….……………………………………………...…………………………………..…Page 8 Allison Kaufman..……….……………………………………………………………….…........ Page 9 Royal Chain……...………………..………………………………….…………………………..…Page 10 Berco……………....………….…………………………………………………….…….…..….Page 11-12 Darling Imports……………………………………………………………………………………..Page 13 Ashi…………………………………………………………………………………………………….Page 14 Podium………………………………………………………………………………………………..Page 15 Jewelry Ads That Work…………………………………………………………………….….....Page 16 Stuller………………………………………………………………………………………….…..….Page 17 Ava Couture………………………………………………………………………………………….Page 18 Victor Corp….………………………………………………………………………………...……..Page 19 Frederic Duclos ………………...………………………………………………………….……….Page 20 Lafonn………………………………………………………………………………………….……...Page 21 Quality Gold……………………………...………………………………………………………….Page 22 Bulova………………………………………………………………………………………….....Page 23-24 AV Diamonds………………………………………………..……………………………………...Page 25 MSG Payment Systems………………………………..…………………………….…………..Page 26 Sterling Reputation………………………..………………………………………….…………..Page 27 Gage & Gage…………………………………………………………………………….…………..Page 28
Top 5 Hot Selling Items from Various RJO Vendors, in Several Categories Diamond Engagement Rings IDD Stuller Paramount Gems Allison Kaufman AV Diamonds
#RE896PRWO #121987 #R1373 #L7235 #CAT839
14KW 1.00ctw Double Halo Eng. Ring 14KTT Diam. Halo Ring 14KW Halo Eng. Ring 1 Oval=.77ctw 14kY Semi Mount BR=.33ctw 14KY Square Top 1.50ctw diamonds
Allison Kaufman Gems One Ostbye & Anderson IDD Kim Int’l
#W1917 #FR1085 #AN0750 #ABR1810R11S8W #117053W
Gems One Ashi Diamonds Ostbye & Anderson Allison Kaufman IDD
#RG100404PSC 14KR Diamond Heart Ring #34386TSPG 10KR .25ctw Brown & White Dia. Ring #OF17A44 14KWR 3Bag=.50ctw Diam. Ring #D5624 14KTT 26BR=.20ctw VS2-SI1; F-G Fash. Ring #RP0405TPA66OW 10KW .13ctw Heart Promise Ring
Gems One Ashi Diamonds IDD Ostbye & Anderson Victor Corp
#FE125925 #91753FVERWG #EM025N9W #IC17E2750 #DE4L50W
Diamond Wedding Bands 14KTT Braid/Twist BR Dia. Band Set Platinum .12ctw I1: H-I Stack Band 14KW Dia.& Ruby Band 14KW .25ctw Prong Set Band 18KW diamond band
Diamond Fashion Rings
Diamond Earrings 14KW 2BR=.25ctw Stud Earrings 14KW .50ctw LoveBright Earring 14KW .35ctw 3 prong martini I1; H-I 14KW Diamond Cluster Earrings .51ctw 14KW BR=.50ctw Diamond Studs
Diamond Pendants Gems One Interings Ashi Diamonds Ostbye & Anderson Kim International
877-569-8657, Ext. 1
#FP142510 #IJN1703W #91755FVPDWG #OP16A98 #142303
14KW D=.11ctw Diamond Pendant 14KW 14BR=.75ctw Dia. By the Yard 16” 14KW BR=.35ctw Diamond Necklace 14KY 1BR=.08ctw I; I1 14KW Diamond Snowflake Pendant .30ctw
Inquiries@EdgeRetailAcademy.com
EdgeRetailAcademy.com
Diamond Bracelets Gems One IDD Gems One Allison Kaufman Paramount Gem
#FB1136 #BT0313T66WO #FB1152 #B1232 #974BRIB
14KW 48BR=5.00ctw I1-I2; F-G 14KW 1.00ctw Tennis Bracelet 14KW 64BR=2.00ctw In Line Bracelet 14KY .40ctw Diamond Bangle Bracelet 14KTT 63BR=1.07ctw Dia. Bracelet
Colored Stone Rings Ashi Diamonds Wilkerson Allison Kaufman Parle Gems Stuller
#52338TSMOPG #B270765 #D5720 #RPF184LG2R1 #12609
Imperial Pearl Victor Corp. Royal Chain Imperial Pearl Empire Corp
#918820AAFW #LD5159LPRLW #SILR657507 #918752FWDIA #1151102W
10KR Morganite +Pink Dia=.15ctw 14KW Sapphire Ring .09ctw 14KW 1.56tw Aquamarine 14KR .94tw Lotus Garnet .09ctw Dia 14KY 4 Stone Mothers Ring
Pearl Rings 14KY 10mm Freshwater Silk Line Ring 10KW .01ct Cultured Pearl Ring 18KY Pearl Ring 14KY Cultured Prl Ring 10BR=.15ctw 14KW Diamond & Pearl
Various Sterling Silver Items LaFonn Frederic Duclos Midas Chain LaFonn Quality Gold
#E0107CLP00 #BR189 #MF02150392B #E0180CLP00 #QBX01518
SS Earring 1.00ctw SS D/C Multi Circle & Chain Bracelet SS Bar Necklace Engraveable Pndt SS 2.00ctw Earrings SS .8mm Box Chain 18�
Watches Citizen Seiko Tavannes Watch Belair Obaku
#FE608372A #SSG010 #TAQ09103STST04 #A4508YBLK #V180GCVLML
SS+Rose Stainless Steel Eco Drive Watch Seiko Two Tone Watch with Black Dial Gents St. St. 43mm Ocean Edge Diver Gents Fastenal Watch St.St. Navy & Rose Blue Dial, Chronograph
*Aggregated sell-through analysis, from Edge Pulse
877-569-8657, Ext. 1
Inquiries@EdgeRetailAcademy.com
EdgeRetailAcademy.com
A Data-Driven Solution to Increase Profitability!
INTERESTED? Please contact Shelly Burton Schulz 877-569-8657, ext. 9 or Shelly@EdgeRetailAcademy.com
The Edge/Edge Retail Academy Conference September 17-19, 2018
Want To Sign Up? Contact: Becka Johnson Kibby at 714-925-2456 or Becka@EdgeRetailAcademy.com
During WWI, the Tavannes Watch Co was approached by two British submarine commanders to consider the construction of a watch suitable for work on submarine decks awashed in water. This watch was supposed to be water-tight, non-magnetic, and the balance wheel had to be of a material shows a minimum of expansion and contraction with variations in temperature. The face had to be legible at all times. In 1917 the first waterproof wrist watch was born, made by the Tavannes Watch Company.
GET READY to GET FESTIVE with Berco’s exciting holiday programs! Attract new and existing customers with our appealing brochures. Our Black Friday Event & Christmas Gift Guide include store promotions & social media strategies as well as beautiful gifts designed to bring more shoppers your way!
4 Page Holiday Brochure
Your copy of each brochure will be arriving this month. Call 800.621.0668 today to reserve your exclusive market area.
Berco Jewelry Company S E RV I N G G E N E R A T I O N S O F J E W E L E R S S I N C E 1 9 2 6
8 0 0 . 6 2 1 . 0 6 6 8 • w w w . B e r c o J e w e l r y. c o m 2 9 E . M a d i s o n S t r e e t • S u i t e 5 5 0 • C h i c a g o, I L 6 0 6 0 2 3 1 2 . 7 8 2 . 1 0 5 0 • FA X 8 0 0 . 5 7 2 . 1 9 9 5 • i n fo @ b e r c o c o m p a ny. c o m
8 Page Holiday Brochure
Copy suggestions for each post Advertising support Affordable 10k Gold Bridal including: Sets by Berco - Growing Consider these affordableyour bridal page sets for'likes' your holiday selection!
- Ad images, optimized for a variety of different Facebook ads All center diamonds are 1/5 carat. - Strategies for larger campaigns (holiday, Valentine's Day, M - We can also highlight your Jewelry Store on our social medi
Proudly Crafted in the USA Engagement Ring 5581E1/5R 1/4ct tw $899 Engagement Ring 5596E1/5R 1/4ct tw $799
Wedding Band (Prong set) 5592DW 1/16ct tw $349
Wedding Band (Channel set) 5591DW 1/16ct tw $399
For more information call 800-621-0668
Engagement Ring 5587E1/5R 1/4ct tw $799
Engagement Ring 5586E1/5R 1/4ct tw $899
FREE display with the purchase of 2 engagement rings and matching wedding band!
Engagement Ring 5588E1/5R 1/4ct tw $899
Engagement Ring 5589E1/5R 1/4ct tw $899
Chicago, IL 60602 • 800.621.0668 • www.BercoJewelry.com
GM $1300 KEYSTONE+
Darling
Imports
YOU ASKED AND WE DELIVERED!
LOWER SHIPPING! IN G IM P OR
5
$
T
Standard FedEx 2-Day
D
D
RL
FL
AT R AT E
Stamp and Envelope*
A
A
RL
IN G IM P OR
10
$
T S
1
$
T
Standard FedEx Overnight AT R AT E
IN G IM P OR
FL
RL
S
A
S
D
Introducing a new flat rate program that will be the Darling of the industry!
FL
AT R AT E
Get it done with Darling! 800.282.8436 • DARLINGIMPORTS.COM •
@dar.imports
@Darling Imports
*Only available for anything under $100. **Pricing is for $2,000 value and under. Over that special rates will apply.
JEWELERS LOVE PODIUM. “Our sales have increased. Our traffic has increased, and our customers aren’t shy to tell us it’s because of our reviews.” Christen Cawley Shannon Fine Jewelry
Get more reviews, more insights, and more customers. Visit Podium.com or text 1-833-276-3186.
Posters. Window clings. Newspaper ads. Radio. TV. Billboards. Banners. All kinds of fun stuff that works. Call me!
JewelryAdsThatWork
800 733 9350 jewelryadsthatwork.com
RJO + STULLER
ARE YOU INTERESTED IN AN EXCLUSIVE OPPORTUNITY? This premiere buying experience takes place at Stuller headquarters in Lafayette, Louisiana. You’ll shop an individually curated selection of stones, working one-on-one with a Stuller diamond expert. Stuller will cover your hotel, meals, and Cajun entertainment. You pay only your airfare.
®
Come early to attend our Bridge event being held September 16-18. For more info, visit Stuller.com/Bridge.
If you’re interested in attending, call 800-877-7777, ext. 2481. Seating is limited please wait for a confirmation prior to booking your travel. *By entering, you agree for Stuller to share your information with RJO.
SAVE THE DATE
September 19-20, 2018 at Stuller headquarters in Lafayette, Louisiana, following our September Bridge® event
get ready for the upcoming season with logoart licensed jewelry! ÂŽ
National Football League trademarks and copyrights are used with permission of National Football League Properties, Inc. The indicia featured on collegiate jewelry products are protected trademarks of the respective college, university or institution. All logos used under license. Artwork will change when organization introduces new marks.
Shown above: Collegiate: GP071UND-18 Bar Necklace, OSU165 Watch, SS500UKS Bead, SS045VIL Pendant, 4Y012UGA Cuff Links, 1W004UFL Pendant NFL: SS013SEA-18 Necklace, SS006BRW Earrings, GP531BRO Pendant (chain not included), SS532GIA, GP505BEN, SS010EAG Pendant
For the latest selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at JeffW@QGold.com or Toll Free: 1.800.354.9833 ext 710 Phone: 513.942.7659 Toll Free:1.800.354.9833 QGold.com
NECKER’S JEWELERS
IS A LOCALLY OWNED FAMILY JEWELER THAT’S BEEN OPERATING IN THE QC AREA FOR OVER 120 YEARS!
N
ecker’s new store designs incorporate a large showcase area complete with lounging areas and diamond viewing rooms. They offer private consultations and vow to go above and beyond for each and every customer. The large showcase areas make it easy and convenient to view the growing display of beautiful jewelry. Founded by Joseph Bulova in 1875, Bulova remains an iconic brand at the storefront of today’s timepiece industry—forever pursuing a profound history of firsts. Today, Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Bulova offers an expansive selection of watch styles for all occasions, including dress, sport and casual wear, at fair prices that further identify the brand as affordable luxury. With four distinct movements—quartz, automatic, CURV and Precisionist—there is a watch for everyone.
“WE HAVE HAD A WONDERFUL PARTNERSHIP WITH BULOVA OVER THE PAST 50 YEARS. They have had great management and sales people who have always supported us in the past and continued support today,” said D.J. Necker of Neckers Jewelers.
“Bulova trains our staff, sets up the product and now has Bulova University to help refresh sales staff and keep them up to date with the latest information. Bulova has always had friendly service and a rep will always help.” On his favorite watch, Necker said,
“I LIKE THE MARINE STAR, YOU CAN WEAR IT EVERY DAY WITHOUT WORRY.” In addition to hard copy catalogs and training manuals, Bulova offers interactive online training capabilities through Bulova University. Bulova University allows Bulova to create, deliver and track all training activities in a single platform. Completing the courses benefits retailers by increasing their knowledge and confidence in presenting Bulova products and services. Bulova also provides merchandising guidelines for stores, ad collateral and visuals, and digital assets for social usage.
218642/218639 - 0.25ctw 217651/217647 - 0.50ctw 218656/218654 - 0.75ctw
218321/218319 - 0.25ctw 218323/217991 - 0.50ctw 218328/218326 - 0.75ctw
259 509 $ 689
$
$
259 509 $ 689 $ $
218333/218331 - 0.25ctw 218343/218341 - 0.50ctw 217345/217989 - 0.75ctw
259 509 $ 689 $ $
Partners of HVK Group of Companies
CBG
Continental Buying Group. Inc.
INSIGHT SAVING SUCCESS
REQUEST YOUR FREE COST ANALYSIS
How great of an impact do credit card processing fees have on your bottom line? Request a FREE competitive analysis of your merchant services for a line-by-line illustration of how your business can save money with MSG Payment Systems. Visit msgpay.com/quote today.
OUR SOLUTIONS POS Terminal EMV chip card and PCI-compliant point-of-sale machines that accelerate checkout.
Software Integration Securely interface payment processing with your software (Including EDGEÂŽ & DiamondCounter).
Ecommerce Complete shopping cart solutions to sell your inventory online.
Mobile + Tablet Accept payments anytime, anywhere, on a phone, tablet, or Bluetooth device.
Gift Cards Activate and redeem gift cards across multiple stores with custom cards.
Next Day Funding Qualified businesses receive bankcard deposits in as little as 24 hours.
20 YEAR RJO MEMBER Since 1998, we’ve provided the jewelry industry with competitively priced merchant services. Request your quote at msgpay.com/quote hello@msgpay.com | 888.697.8831 | msgpay.com/quote