THE
INSIDETRACK
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Market Trends …………………..……..……………………………………………….…… Page 4 RJO Vendor Best Sellers..………………………………………………………….……… Page 5 VENDOR SPONSORED PAGES: The Edge Retail Academy…………………………………………………………………..….. Page 6 The Edge……………………………………………………………….…………………………..…Page 7 Nice Diamonds.……………………………………………...…………………………………..…Page 8 Color Merchants..……….……………………………………………………………….…........ Page 9 Italgem…………...………………..………………………………….…………………………..…Page 10 Heera Moti……....………….…………………………………………………….…….…..……...Page 11 Gemco International………………………………………………………………………………Page 12 Quality Gold..………………………………………………………………………………………..Page 13 Berco...………………………………………………………………………………………………..Page 14 Suncor………………………………………………………………………………………….….....Page 15 Metal Marketplace..……………………………………………………………………………….Page 16 Jewelry Ads That Work.…………………………………………………………………...……..Page 17 Victor………….. ………………...………………………………………………………….……….Page 18 Jewelers Mutual…………………………………………………………………………….……...Page 19 Stuller……...……………………………...………………………………………………………….Page 20 Lafonn………………………………………………………………………………………….........Page 21 GN Diamond………………………………………………..……………………………………….Page 22 ASHI Diamond………….………………………………..…………………………….…………..Page 23 Bulova………………..………………………..………………………………………….…………..Page 24
RJO Inside Track Market Trends Loose Diamond Sales for All Shapes for 12 months to Aug 2018: H color (31.9%) and SI2 clarity (21.4%) sold the most. Average Sale was $5,672. 22,654 diamonds were sold, which provided $129M in sales.
Round Diamond Sales for 12 months to Aug 2018: H color (35.6%) and SI2 clarity (22.2%) sold the most. Average Sale was $5,817. 13,172 diamonds were sold, which provided $73.7M in sales.
Oval Diamond Sales for 12 months to Aug 2018: G color (38.5%) and SI2 clarity (24.2%) sold the most. Average Sale was $6,364. 1,664 diamonds were sold, which provided $10.8M in sales.
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Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories IDD Gems One Simply Diamond
Diamond Earrings #EM025N9W 14KW .25ctw 3 prong martini studs I1; H-I #FE125925 14KW 2BR=.25ctw Diamond Stud Earrings #EA25CFRDW 14KW 2BR=.25ctw Diamond studs
Paramount Gems Gems One Stuller
Diamond Fashion Rings #R0498 14KW 42BR=1.10ctw Diamond Ring SI2;G-H #ROL1236YN 14KTT .20ctw Diamond Rhythm of Love Ring #122276 14KW .10ctw East/West Cross Diamond Ring
Gems One GN Diamond Ashi Diamonds
Diamond Pendant #FP415310 14KW 15BR=.10ctw Halo Pendant SI1: G-H #N100900BW 14KW 9.36ctw Graduated Diam.Pendant #91755FVPDWG 14KW .35ctw Diamond Pendant
RJO Vendors Top Sellers Bridal – Allison Kaufman #L7485 14KW Diam. Semi-Mt BR=.04ctw Diamond Wedding Rings – Ostbye #AN0733 14KW Dia. & Sapphire band Alternative Wedding Rings – Jewelry Innovations #RMCA004517 Blk Dia.Ceramic 8mm Band Fashion Rings – MK Diamond #32282W 14KW Cross Ring on Rope Design .04ctw Diamond Earrings – Ear Studs #E07532 14KW 2BR=.74ctw Diamond Stud Earrings I1: H-I Diamond Pendant – Asher Jewelry #NR30733D 14KR BR=.17ctw Small Diamond Bar Diamond Bracelet – Merit Diamond #UST0705WR5J 14KW 20=1.00ctw Diam. Tennis Bracelet Colored Fashion Ring – Frank Reubel #MR2918WCZ 14KW Bl. Oval Saph. w/Ch. Set Diamonds Colored Fashion Pendant – Val Casting #5657 14KW Drop Pdt 1.02tw Tril. Saph + BR=.09ctw Colored Fashion Earrings – Color Merchants #E1471W Birthstone 5MM Earrings Pearl Earrings – Quality Gold #X60PW 14KW Cultured 6-7mm Pearl Stud Earrings Pearl Necklace - Wilkerson #B296769 14KW .24ctw Diam + Pearl Necklace Pearl Bracelet – Imperial Pearl #PearlBracelet Off the Cuff Pearl Bracelets Ladies Watches – Citizen #EX148457D Lds TT Stainless Steel Dress Watch Gents Watches – Citizen #BM699152H Gents Eco-Drive Stainless Steel Gents Grey Dial Date
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A Data-Driven Solution to Increase Profitability!
INTERESTED? Please contact us! 877-569-8657, ext. 1 or Becka@EdgeRetailAcademy.com
The Edge/Edge Retail Academy Conference September 17-19, 2018
Want To Sign Up? Contact: Becka Johnson Kibby at 714-925-2456 or Becka@EdgeRetailAcademy.com
Color Merchants / Brevani – RJO Inside Track – September Edition 2018 1) RM3965: Spryngs, a flexible eternity band featuring a patent pending method of construction that lets your ring expands up to one and half sizes this way over the years there will never be a problem putting your band on or taking it off. These bands are handcrafted in 14kt white or yellow gold with diamonds from 0.50ct up to 4.0cts. Not only are Spryngs crafted to fit for a lifetime, they also come with a lifetime warranty, guaranteed to last for a lifetime. MSRP $3,125. For more information call 800-3563851 or visit brevani.com.
2) P10103-18: You cannot go wrong gifting this elegant single diamond necklace to your loved one. This dashing diamond necklace from Brevani by Color Merchants makes a great gift for any anniversary, birthday, holiday, or special occasion. Available in white, yellow or rose gold featuring 0.25CT of diamonds. MSRP $975. For more information call 800-356-3851 or visit www.colormerchants.com.
3) RM4149: Make a statement any occasion with this 14K yellow gold art deco inspired precious and diamond ring. This ring features 0.23 ct TW of diamonds and a 0.60 ct natural ruby. MSRP: $1,320. For more information call 800-356-3851 or visit www.colormerchants.com.
4)E10227: These beautiful Dashing Diamond earrings make the perfect everyday earring. These earrings feature 0.30 ct TW of brilliant diamonds. MSRP: $729. For more information call 800-356-3851 or visit www.brevani.com.
5) P4161: Make a statement any occasion with this stunning 14k yellow gold and citrine pendant. This pendant features .17ct of diamonds and 3.48 cts of citrine. Available in different metal colors and gemstones. MSRP: $1,500. For more information call 212682-4788 or visit www.colormerchants.com.
6) RM4158: The perfect everyday ring, this stunning 14k yellow gold and amethyst ring features .03ct of diamonds and .66ct of amethyst set east to west. MSRP: $575. For more information call 212-682-4788 or visit www.colormerchants.com.
7) P4139W: This perfect everyday pendant in 14kt white gold and blue sapphire featuring .06ct of diamonds and .39ct of blue sapphires. MSRP: $495. For more information call 212-682-4788 or visit www.colormerchants.com.
NEW RJO VENDOR!!!!!
Italgem Corporation Great Neck, New York (212) 840-6677
www.italgem.com/catalog
We Are All About Color TWO COLLECTIONS 1. LUXURY IN COLOR 14k with handpicked Sapphires, Rubies and Emeralds 2. BENJAMIN COHEN No Tarnish Silver with Semi Precious Stones
GEMCO INTERNATIONAL, INC. Importers of Diamonds & Colored Stones Minneapolis, MN 55416 Phone: (612) 341-0009 Fax: (612) 341-0314 Website: www.GemcoDiamond.com Email: gemcointl@gmail.com
WE ARE YOUR LOOSE GEMSTONES AND DIAMONDS SPECIALISTS.
PLEASE CHECK WITH US FOR YOUR ROUND AND FANCY SHAPE DIAMOND NEEDS. FROM SMALL TO 3CTS.
WITH OUR OVERSEAS OFFICES, WE SOURCE FINE GEMSTONES IN ALL QUALITIES AND SHAPES.
We are featuring:
Beautiful AMERICAN CUT MONTANA SAPPHIRES,
SRI LANKA SAPPHIRES in medium blue and royal blue colors, and
Fine RUBIES FROM MADAGASCAR in deep red colors.
We have a special price on DIAMOND MELLEE CLOSEOUTS. MINIMUM QUANTITY IS 5CTS, ASSORTED SIZES MIXED
DIAMOND ASST 1-2PT GHI/I1-I2, $120/CT, MIN 5CTS
DIAMOND ASST 1-5PT GHI/I1-I2, $150/CT, MIN 5CTS
DIAMOND ASST 1-5PT GHI/SI3I1, $250/CT, MIN 5CTS
DIAMOND ASST 3-6PT GHI/SI1-3, $325/CT, MIN 5CTS
MANY MORE SPECIALS
PLEASE CALL US. (612) 341-0009
INTRODUCING THE ALL NEW QUALITY GOLD
Certified Lab Grown Diamond Program Easy as 1, 2, 3!
We've done all the work so you don't have to! 1. Certified Lab Grown stones are sent to you on a 7 day memo 2. A return label is included in the packaging OR 3. Your account will be invoiced on the 8th day
READ THE DETAILS >
For the latest certified lab grown diamond selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at JeffW@QGold.com or Toll Free: 1.800.354.9833 ext 710 Phone: 513.942.7659 Toll Free:1.800.354.9833 QGold.com
by
Contour Wedding Band Program
Aspire
FINE JEWELRY
Program Cost $395
This program will allow you to measure the contour needed for a wedding band to fit flush with your customer’s engagement ring. These contour styles work with 95% of engagement rings, and will eliminate your customer leaving her engagement ring with you to properly fit a custom ring. The contour sizing set makes it easy to try different bands until you get “The Right Fit”. These bands have numbers engraved inside the shank. Once you have established the contour number that fits your client’s engagement ring, they now have two options. They now can order a plain wedding band, or choose from five popular diamond set styles. The diamond bands have letters inside to denote the style of the diamond setting they would like. For more moreinformation informationoror order please 1-800-621-0668 For to to order please callcall 1-800-621-0668
Berco Jewelry Company Berco Berco Jewelry Jewelry Company Company
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Strengthen relationships
during the holidays. Order FREE resources that share the value of protecting jewelry purchases.
Why personal jewelry insurance? O ffers your customers protection from theft, loss, damage, and mysterious disappearances. rovides enhanced customer service and P creates loyalty by showing you care.
Why Jewelers Mutual? Easy claim payments – get paid directly for your work. Flexibility — insured customers are encouraged to return to you with no need for multiple estimates from other jewelers.
Order today JewelersMutual.com/Resources
Jewelers are not licensed agents and cannot sell or offer advice about insurance. Canada: Personal jewelry insurance is not available in Québec.
Does your daughter have a bigger diamond than your wife? This particular poster (copyrighted!) has led directly to some very large sales. Without the poster on the wall or in the window, these sales weren't going to happen. What do you have your walls? In your windows? Out on the sidewalk? I can help you turn those into powerful selling spaces. Call me. Let's talk.
MikeatJewelryAdsThatWork 800 733 9350 jewelryadsthatwork.com
Copyright JATW 2018
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Holiday Magic 2018 H OL I DAY FLY ER PRO GR A M
Invite your neighbors and online followers to experience more magic and sparkle this season with our flyer!
o here g o l e r o t s r u Yo
Personalize your flyer with your store logo. To participate, contact your Victor sales rep, or call 800-543-1131, by September 28.
Victor Corporation provides complimentary video loops, digital images and social media graphics to our customers. Signs and jewelry displays are also available to boost your sales. victorcorporation.com | sales@victorcorporation.com | 1-800-543-1131 | Follow us:
302™ is the newest brand of fine jewelry from Stuller. With more than 300 styles within five expertly curated collections — Sage, Ruler, Rebel, Seeker, and Innocent — 302 is perfect for the female self-purchaser. At a minimum buy-in of $2,500 of live 302 product, you will qualify as an authorized 302 Fine Jewelry retailer and receive a marketing package that includes • • • • •
Additional copies of the 302 Fine Jewelry brochure, highlighting many of the latest styles 24 jewelry pouches with consumer cards to provide to your customers with each 302 Fine Jewelry purchase In-case signage for each collection An online Marketing Image Portal, where you can find professional photography, videos, and social media assets to use in your own advertising 302 specialist support for any questions you may have, such as customizing sizes, metal qualities, or stones, as well as reordering
With an average wholesale price under $300, 302 will electrify your store and excite your customers. To become an authorized retailer, please call our 302 merchandising specialist at 800-877-7777, ext. 3648.
TO SHOP 302, VISIT STULLER.COM/302FINEJEWELRY
BULOVA CLOCKS is a collection of classic and contemporary timepieces offering exceptional design and quality while providing the perfect finishing touch for any dĂŠcor or use. TABLETOP COLLECTION Tabletop styles feature brass or gold-tone details and walnut or two-tone polished finishes.
NEW $165 Rotating Pendulum B8820
$462 Skeleton Movement B2026
$281 Westminster Chime B1975
FREE FREIGHT ON $1,000 ORDER / NET 180
MSRP reflects triple key pricing. Please contact your Brand Representative for more details or email becomeadealer@bulova.com