RJO Inside Track February 2017

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THE

INSIDETRACK



THE

INSIDETRACK

Diamond Trends RJO Vendor Hot Sellers

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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge TR Jewelry Concepts Connoisseurs Stuller Concept Marketing Rarest Rainbow Luxury Giftware by Jere Elle Virtual Diamond Botique Nice Diamonds Jewelry Ads That Work Quality Gold Alta Diamonds Mercury Ring/ InterJewel Berco Gunther Mele Allison Kaufman Pure Grown Diamonds Charles Garnier Diamond Expressions Ostbye

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RJO Inside Track Market Trends

Diamonds in December show trending up by 13% with the Average Sale being $5,868 up over the previous year of $5,175 Great News!

Diamonds in December show trending up by 2.3% with the Average Store selling 39 diamonds. This was up over the previous year at 38.

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Top 3 Hot Selling Items from Various RJO Vendors in Gems One Ashi Diamond Ostbye Simply Diamond Gems One Victor Corp. Quality Gold Paramount Gems Gems One

Diamond Sterling Silver Bracelets #ROL1206 SS .25ctw Dia. Rhythm of Love Bracelet #81009SSSSLTB SS Dia. Bracelet BR= .07ctw #SD16B16 SS Dancing Dia. Bracelet Diamond Sterling Silver Pendants/Necklace #PD02306SQ3IN SS Heart Beat Dia. Pendant .01ctw #ROL1019 SS Dia. Heart Rhythm of Love .02ctw #PEN3763LSS SS Diam. Heart Rhythm of Love Pdt .03ctw Diamond Sterling Silver Earrings #QE798 SS Loops Earrings #ERG55049416 SS Dia. Stud Earrings #ROL2046 SS Pear Shape Drop Rhythm of Love Earrings

RJO Top Sellers Bridal – Stuller #140309L 14KW Eng. Ring 1BR=.35ctw Wedding Rings – Gems One #FR1046 10KY Diamond Band 17BR=.12ctw Fashion Rings – Allison Kaufman #L7540 14KY Fashion Ring 24BR=.09ctw H-I; SI2 Diamond Earrings – IDD #EM050N9W 14KW 3 pr. .47ctw Diamond Stud Earring I1; H-I Diamond Pendant – Paramount Gems #440NCI 14KW Diamond Pendant .45ctw Diamond Bracelet – GemsOne #FB1161 SS+RG Vemeil Diamond Bolo Bracelet Colored Fashion Ring –Ostbye #OF15A12SA 14W Sapphire Ring Colored Fashion Pendant –Galatea #4597WBT 14KW 10mm Blue Topaz Davinchi cut Pendant Pearl Necklace –Imperial Delta #965257.PRL 14KY Single Strand Tin Cup Pearl Necklace 17” Ladies Watches – Bulova #96P158 Ladies Watch Gents Watches – Belair #A9829WBBLK Gents Storey Swiss Chronograph, Stainless

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com


Want to start 2017 off on the right foot? Try one of our new and improved Business Academy programs!

Business Academy Programs Business Advisory Sessions

Silver

Gold

Platinum

Up to 11/year

Up to 15/year

Up to 18/year

(includes inventory)

(includes inventory)

(up to 2/year)

(up to 2/year)

Edge Pulse Edge / Edge Retail Academy Conference (2 per year) Financial Analysis

(1/year)

Customized Sales Plan Data Retrieval through Edge Pulse PDP (Personality Profile Survey)

(2/year)

Business Development Program (2 per year) Edge Training

(up to 2/year)

(up to 4/year)

(up to 2/year)

(up to 2/year)

Quarterly Analysis of Business Growth Strategic Open-To-Buy (OTB) Retirement (Succession) Planning Analysis Sales Performance Analysis Recruitment Analysis Live Webinars QuickBooks Alignment Demographic Analysis 2-day Onsite Store Visit GAP Analysis

Contact us for a Complimentary Business Opportunity Analysis! By looking at your inventory reports and financials, we will identify areas of opportunity in your business. This analysis points you to the areas of your business that require your attention. 17330 West Center Road, Suite 110-283 Omaha, Nebraska, 68130 877-569-8657, ext. 1 inquiries@edgeretailacademy.com edgeretailacademy.com


The Edge / Edge Retail Academy Conference April 17-18*, 2017

*Optional Business Development Workshop April 19

Location:

The Edge Headquarters 3 Corporate Drive, Shelton CT

Cost:

Free for all Edge Users and Business Academy Members Monday – DAY 1 The Science behind the Inventory Management Solution How and Why to Implement the Edge Inventory Tools & Reports Utilizing Edge Pulse to Grow your Business Effectively Getting Rid of Aged Inventory Increase your Margins for Maximum Profits 5:15pm: Cocktail Reception and Dinner at Il Paleo Tuesday – DAY 2 How and Why to Implement the Edge Customer Tools & Reports Successfully Using The Edge’s SMS, Rewards, Wish Lists, Birthday, Anniversary and Thank You’s Recruiting, Hiring and Managing for Success Successful Rebranding your Business Clienteling to Generate Sales Wednesday – DAY 3 (optional) Business Development Workshop The real value of this workshop lies in the sharing of ideas and strategies with each other. Aggregated Data: We will aggregate data for the group and go over reports and other strategies to improve your business. We will discuss sales, profit and inventory reports by category, as well as vendor and price points so you can compare your strengths and opportunities for growth with the other participants. We will compare sales, margin, stock-turn, fast sellers, average retail sale, etc… Edge Pulse: Hands-on help to include the information you should be looking at and a discussion on “how much should I pay my sales associates and how much should I expect them to sell?” Open-To-Buy: Learn how to calculate your own Optimum Inventory Level and how to use an Open to Buy to achieve it. This session tackles one of the most commonly asked questions, "How much inventory should a store like mine have?”

To Sign Up, Contact: Becka Johnson Kibby at: 877-569-8657, ext. 19 or Becka@EdgeRetailAcademy.com



Show your LOVE... ...BY GIVING THE GIFT OF DAZZLING JEWELRY The fabulous NEW blue DIAMOND DAZZLE STIK makes cleaning diamonds and diamond rings a breeze. Your customers will love this travel size diamond cleaner with your company logo right on the cap! Twist, Brush, and Dazzle your way into your customers hearts. Our other fan-favorite JEWELRY WIPES is the sure-fire way to keep them coming back for more! The dry disposable wipes in this travel size compact is great for your customers who want the convenience of cleaning their gold and silver jewelry with a few quick wipes. Get these Valentine’s Day items in stock NOW for a great gift with purchase or add on sale.

Perfect for: Diamonds, Precious Stones, Semi-Precious Stones, Gold and Platinum Settings

These ‘must have’ beauty treatments will keep your jewelry sparkling like new! - Barbara Murray, your RJO rep

bmurray@connoisseurs.com 781-932-3949 x272 www.connoisseurs.com

Perfect for: Gold, Silver, gemstones and costume jewelry


Y O U ’ R E I N V I T E D T O A P R E V I E W O F S T U L L E R’S

TR A NSF O RM Do you know what’s selling and why? Join us on the eve of the February RJO show for an in-depth seminar exploring the dynamics of the current retail jewelry industry — and how you can make the most of them. A condensed version of Stuller’s popular Transform Tour seminar, this meeting will be led by Stuller’s top sales experts, who will present exclusive insight into market trends. Preview the new statistics we use to gauge industry health, market analysis related to weddings, and an overview of how technology transforms the shopping experience in independent jewelry stores.

J E W E L R Y I N D U S T R Y S E M I NA R

WHY SHOULD I ATTEND? In addition to the seminar's invaluable content, you’ll also get specials to use at the RJO show, including — • $100 free Transform Bucks to use toward any $400 show order with Stuller • 10% off any Stuller order of $3,000 or more at the show HOW DO I SIGN UP? . You can register at For more information, call 800-877-7777, ext. 3227 or email transform_tour@stuller.com.

WH O IS IN V ITE D ?

WHERE IS IT?

You and your staff

W H E N IS IT?

Marriott Tampa Waterside Hotel & Marina Florida Salon I-III 700 South Florida Avenue Tampa, Florida 33602

February 3, 2017 4:30 p.m. to 6:30 p.m.

Complimentary refreshments and hors d’oeuvres will be served.





Come by & get your scratch off ticket for more RJO show specials!

Free UPS 2nd Day shipping for show orders to arrive before Valentine’s Day weekend! *minimum $500 order

Booth 205 – right at the entrance. Can’t miss us!


Connecting and Inspiring the Industry Connect for Free with vendors worldwide

Markup modes enables use with clients in ďŹ nding the perfect stone

Create visual collections to compare and organize your store's needs

Matching function ďŹ nds the perfect match in seconds

Instant virtual inventory at no cost

View pics, videos and certs with just a click

Increase sales Seal the Sale

Prequalify the client, instant memo, secure the deposit

Buy and Sell on the go

Search faster. Source smarter. Seal the sale. www.vdbapp.com 212.221.0975 info.vdbapp.com 580 Fifth Ave Suite 629, New York, NY 10036




Perfect

4

Prom

STERLING SILVER

Shown above: QCM1292-18 Necklace, QCM1378 Ring, QCM718-18 Necklace, QCM658 Ring, QCM1139 Earrings, QCM696-7 Bracelet

PHONE: 513-942-7659 TOLL FREE: 800-354-9833 www.QGold.com No Minimum Order | Overnight Delivery | Most Items in Stock | Helpful, Courteous Service

K Fairfield, Ohio USA • Toronto, Ontario Canada • Arezzo, Italy • Mumbai, India

For the latest selection shop online at QGold.com or contact:

JEFF WYNKOOP at JeffW@QGold.com



TH E

perfect SOLITAI R E in

R1421 (.03 TW) $216

R1029R $258 R1350 $199

R1338R (.11 TW) $323 Prices Listed are Before RJO Discount

Mercury Ring/InterJewel since 1944

800-223-0930 • info@mercuryring.com • www.mercuryring.com WINNER

INTERNATIONAL WOMEN’S JEWELRY ASSOCIATION

CIRCLE OF DISTINCTION

TRIPLE ZERO AWARD

H A L L OF FA M E INDUCTEE

2016


Berco Jewelry Company

A

nd now for something completely different. Berco is pleased to present our 2017 Jewelry Style Guide. Find out more in Tampa or call Berco at 1-800-621-0668.

YOUR HOMETOWN JEWELER

Im agine

Having Your Store Name/Logo Here


CUSTOMIZED SEALS – FOIL PRINTED *BUY 3000/SIZE RECEIVE 500 FREE OR FREE PLATE *BUY 5000/SIZE RECEIVE 1000 FREE AND FREE PLATE

1321 MILLERSPORT HIGHWAY, SUITE 203, BUFFALO NY 14221 |

1.800.516.0108

|

GUNTHERMELE.COM





Info@diaexpressions.com 800.755.5768 www.diaexpressions.com


New

Bridal Collection

Ornate Settings and Elegant Textures. www.ostbye.com / 866.553.1515 Bridal | Anniversary | Fashion | Color | Men’s | Family


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