Making the Cloud Concrete

Making the Cloud Concrete

Making the Cloud Concrete Cloud Computing and the SMB Market Robert Keahey, Principal/Founder – SummaLogic LLC July, 2011

“Cloud for the SMB – That ship has sailed…”

Blog post on bitcurrent.com – July 2008

© 2011 Focus, Inc. All rights reserved.

Page 2

The SMB Market for Cloud Services

Market Grows to $49B by 2015(1)

(2)

Š 2011 Focus, Inc. All rights reserved.

(2)

Page 3

Benefits and Drivers Cost, Security and Customer Management are Key But so is Workforce Mobility

Top Business Benefits of Implementing Cloud Computing (3)

Š 2011 Focus, Inc. All rights reserved.

Top Ten Technology Focus Areas (3)

Page 4

What’s Being Consumed?

44%

Paid Applications in the Cloud (5)

Have at least 1 application in cloud today(4)

70%

IaaS, PaaS, SaaS & Storage(6)

Will have at least 1 application in cloud in next 12 months (4)

3.3 Mean number of paid applications in cloud by 2014 (5) © 2011 Focus, Inc. All rights reserved.

Page 5

Cloud Preferences – Today/Tomorrow • • • • •

gCloud3 VMware vSphere for SMBs / Go Pro Citrix CloudStack Eucalyptus Systems IBM WebSphere CloudBurst Appliance • Nebula • RYO • …

(7)

12%

Private 24%

21%

Convergence & Cross-over

Public 37%

• • • • • • • • • •

Amazon AWS Rackspace Microsoft IBM SmartCloud Zoho Hostway Google Apps NetSuite Salesforce.com …

Hybrid 39% • BTP TeraCare • Intel AppUp Small Business Service Catalog • Egnyte/Netgear ReadyNAS • Amazon Virtual Private Cloud • EMC Mozy • CA ARCserve D2D on Demand • SkyTap • … © 2011 Focus, Inc. All rights reserved.

Page 6

With Opportunity There is Challenge • • • • • •

© 2011 Focus, Inc. All rights reserved.

Getting what you want Watching what you’ve got Making things work together Keeping stuff secure Managing your data Dealing with mobility

Page 7

SLAs The rise of the “Four Nines” (And even 100% SLAs…) Understand the fine print Think “preservation” vs “agreement” Where to focus • • • • • • •

Responsibilities Availability Accessibility Data consistency and integrity Security Performance Recovery

• Then pay attention…

Good

(8)

Not so Good

• • • •

Suggested reading: How to Establish Service Level Agreements, A Handbook by Naomi Karten

© 2011 Focus, Inc. All rights reserved.

Page 8

Monitoring (and Metering) • You can’t live in a “Ronco” world • Market is continually catching up • Keys for SMBs • • • • •

Don’t erase economic benefits Focus on mission critical Monitor performance and consumption Err on the side of too much data Choose SaaS-based and third party solutions

SaaS/PaaS

Security Data

Applications Middleware Virtual Machines

Hypervisors Raw Infrastructure

© 2011 Focus, Inc. All rights reserved.

Page 9

Integration “All-in”

“Aggregate”

LotusLive Jive Software Workday SocialText NetSuite GXSRollStream HyperOffice Central Desktop Zoho AppsOnCloud Google Apps …

Office365 SMB Suite All Business Web Industry Specific …

Consistency Lower Maintenance Vendor Lock-In Vendor Survivability © 2011 Focus, Inc. All rights reserved.

“Get on the Bus”

“Connect the Dots”

Queplix Apigee Boomi Mashery Vordel Layer7 Technologies Cast Iron Delta Cloud (Apache) MuleSoft Programmable Web SnapLogic Vendor Specific Jitterbit Netflix …

Facebook -------------------PayPal WebSphere MQ Google BizTalk Server Kayak Sterling Commerce B2B Amazon Tibco ESB …

JBOSS ESB CORDYS/iWay … …

Trade-Offs

“Alphabet Soup” REST SOA XML XPDL XBRL RYO …

Flexibility Portability Higher Maintenance Technology Survivability Page 10

Security • Interesting dichotomy

“Who is most responsible for ensuring the security of cloud resources provided by cloud providers?” (9)

• Cloud = better protection!

• Who is responsible?

• Key challenges for SMBs • Adjusting corporate policy • Defining roles and responsibilities • Landing on a strategy for identity management and access control • Establishing a risk mitigation and damage control process • Picking the right tool(s)/service(s)

© 2011 Focus, Inc. All rights reserved.

Page 11

Data Management • Slower adoption rate (3%-12%) • Growing to 30% in 2011

• Average of 4 data protection tools(10) • Key challenges with data in the cloud: • One more data management solution • Real time data performance • Exacerbation of unstructured data problem (e.g., email retention) • Data (im)mobility

• TCO Alert © 2011 Focus, Inc. All rights reserved.

Page 12

Mobility “Within 2-3 years, 25%-35% of business users will employ a mobile smart phone device exclusively and abandon use of a fixed line phone.”

J.Gold Associates, Technology Trends for 2011

• The “mobile enterprise” = IT architecture “reboot” • Smart (or desperate) IT managers will push this problem to the cloud • Enterprise sales are still product focused • Reaction time will be short • TCO Alert

© 2011 Focus, Inc. All rights reserved.

Page 13

In Summary…

• • • • • • • •

Positive impact on TCO for SMB FOBO Product and engineering deployments still unknown Lots of solutions It’s not rocket science But it’s not “set it and forget it” either Gaps between expectations and reality Still some “gotchas” waiting out there Focus on what serves your business, not micro-analysis

© 2011 Focus, Inc. All rights reserved.

Page 14

Attributions (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11)

AMI Partners – Worldwide Cloud Services Study SpiceWorks – State of SMB IT April 2011 Report (n=3,000+) IBM - Inside the Midmarket: A 2011 Perspective (n=2,112) MarketBridge – Customer Cloud Adoption Report – January 2011 (n=1,000) Microsoft/Edge Strategies – SMB Cloud Adoption Study December 2010 (n=3,258) Baseline Magazine, May/June 2011 – Speeding to the Cloud (n=757) Future of Cloud Computing – 2011 Survey (n=417) Baseline Magazine, May/June 2011 – Speeding to the Cloud (n=757) Ponemon Institute LLC - Security of Cloud Computing Providers Study – April 2011 (n=127) STS Associates – Small Companies, Big Challenges: Data Protection in the SMB Market (n=58) SpiceWorks – State of SMB IT April 2011 Report (n=3,000+)

© 2011 Focus, Inc. All rights reserved.

Page 15