AGRITECHNICA 2015

AGRITECHNICA 2015

AGRITECHNICA A seamless

sp tlight on Farm Mechanization

“the Smart Farming special feature returns at this year's event. The aim of this feature was to help farmers manage their farming operations in the most efficient way, but the focus has been widened so that it now includes engineering solutions that make farm machinery more effective as well as high-tech monitoring and control systems�...

...Dr Reinhard Grandke (CEO of DLG e.V)

A

GRITECHNICA is the world's major exhibition for innovations in agricultural technology and the latest concepts for the future of plant production. It

9 Kilometers each day.

AGRITECHNICA 2015 showed a record attendance with around 450,000 visitors including more Dr Reinhard Grandke CEO DLG e.V., Germany Kingdom, Turkey, Finland and Italy.

It is by far the largest and most prestigious indoor farm equipment show on the globe and is held every two years in Hannover, Germany.

To d a y , d e v e l o p m e n t s i n electronics, GPS and sensor systems largely determine the degree of innovation of systems and machinery with a view to rendering processes even more efficient, precise, environmentally compatible and cost-efficient.

was an excellent experience, while at the show; I met N-Number of intellectuals and visionary people.

Now my body started recovering from jet lag and my feet started recovering from walking more than

than 100,000 from outside Germany. As per my observation, the largest contingents made their way from Switzerland, the Netherlands, Austria, France, Ireland, Denmark, the United PAGE | 01

AGRITECHNICA exhibitions are known for being a driving force for innovations. The focus is on quality rather than quantity, however big tractors now with over 440 HP are

AGRITECHNICA 2015

shown, as well as big planters and drills.

Germany and Western Europe remain a significant centre for innovations and investment. Farmers c a m e t o AGRITECHNICA, similar to other shows, to gather information about hightech answers to the challenges facing the industry, regardless of their farm size.

This proofs the AGRITECHNICA really is the world's most international event. Although it was near to impossible to visit every hall and understand each product closely, I have observed that besides an increase in the number of exhibitors, this year's strong foreign flavor will also be captured in the record number of 23 pavilions, other than International Visitor's Lounges.

On the last day, during a closing press conference to talk about the event, Dr Reinhard Grandke (CEO of DLG e.V) says, “the Smart Farming special feature returns at this year's event. The aim of this feature was to help farmers manage their farming operations in the most efficient way, but the focus has been widened so that it now includes engineering solutions that make farm machinery more effective as well as high-tech monitoring and control systems”.

On response of one senior journalist, he continued, “The attendance this year, was up 7% over the AGRITECHNICA 2013 show, The number of exhibitors, 2,898, was also up by 7%, completely filling the world's largest

exhibition grounds”.

According to a survey, “A good majority (approx. 98%) of the visitors and exhibitors were fully satisfied with their experience”.

We are getting closer to the 9 billion by 2040 estimation. This growth combined with increasing prosperity around the world requires doubling the world's food production by 2050. Meeting such PAGE | 02

a huge challenge requires a several measures. Especially in Asian countries, farmers strive for more with less on existing farm land, so it is important to know all attributes of the field i.e. soil, water, nutrients and its overall potential.

Based on positioning, sensors and software, decisions made by farmers will need support provided by the innovative use of actionable data.

Agriculture and agricultural engineering are the future and play a key role with regard to feeding the increasing world population, but also with regard to producing renewable energies.“75% of the AGRITECHNICA visitors are planning to invest in machines in the course of the next two years and 50% are even planning this investment for next year and prepared it at the AGRITECHNICA 2017.

At last but not the least, AGRITECHNICA is became the must-visit exhibition for big and small businesses looking to succeed in the competitive sector of agriculture. We wish that, in future also, DLG will maintain the same level of Enthusiasm for the brand & Quality of service during the expo, which has been reflected this year. ... S K Ali Chief Editor (AGRI MECH)

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