MEDIA KIT Very Very Magazine VV – a guide to the world of luxurious living for the discerning reader VV – recognised by luxury brands and demanding readers as the only publication genuinely able to recommend the ‘best of the best’
WGSN, 5th December 2007
VV - interviews with opinion leaders, hot topics and trends, reviews of travel destinations and resorts, articles on art, opera, haute cuisine, fashion, cars, yachts, private aviation, beauty and more. VV – readers with exclusive tastes and refined sense of style: active, successful, ambitious professionals with a wide range of interests. “[VV speaks to] an elite so obsessively private that many individuals don’t appear to exist if you Google their name … the magazine reflects the importance of individual contact and recommendation rather than simply adopting the standard glossy format to speak to their audience, that is so fundamental to Russian business and personal relationships.”
Content and regular columns Gender Men Women
32% 68%
Age 18-30 30-45 45+
3% 71% 26%
Minimum income (Euros) €100,000+per year 68% €500,000+ per year 32% Profession, status Owners and partners 86,5% Senior management 8,5% Other, self-employed 2,5% Subscribers (political, science and celebrity, VIP) 3,000 copies
Cars, aviation, yachts Travel destinations, resorts, spas, hotels, restaurants Fashion, style, beauty New technology, gadgets Home, gardens, interiors Watches, jewelry Wine, spirits, cigars Design Real estate Art, auctions, galleries, private viewing Finance, investment, wealth management Gifts Celebrities, opinion leader Events
VV editorial calendar Issue 28
Mexico luxury travel report, Interior design special, Restaurants special Released: end - September Editorial deadline: end - August
Issue 29
Luxury places travel report, The Oldest luxury brands, World of antique maps, Vintage cars Released in mid – December Editorial deadline: end - November
Distribution VV is printed quarterly in London with a circulation of around 30.000. VV connects the growing number of elite, cosmopolitan Russian communities around the world. A bilingual format, with English and Russian text printed side-by-side, is intended to allow non Russian speakers a window into the culture and spending habits of this increasingly influential group. In addition to reaching a closed list of subscribers, VV is also available on selected business charter airlines, premium class on major airlines and in the top five-star hotels, spa and ski resorts in UK, Austria, France, Monaco, Italy, Switzerland and Russia. Full distribution details are available on request. France: 5,000 copies Hotels, Ski Resorts, Business and VIP lounges United Kingdom: 10, 000 copies Private Banks, Hotels, Restaurants, London airports First Class lounges, Members clubs, Private Jets/Airports, Airlines, SPA, Private clinics Monaco: 3,000 copies (High Season only) Top hotels, Estate, Yachts, Heliport, Private Jet airport, Beaches Austria: 3,000 copies (quantity depends on season) Hotels, Ski Resorts Switzerland: 3,000 copies (quantity depends on season) Hotels, Ski Resorts Italy: 2,000 copies Hotels, Top Restaurants Russia: 4,000 copies Restaurants, Bars, World Class gym chain
TRULY EURASIAN PRECISELY SWISS
Advertising rates in pounds sterling* Full page Spread 1st spread 3rd cover Back cover
£3,500 £5,500 £8,000 £6,000 £12,000
*prices exclusive of UK VAT
LuXuRY MAGAZiNe
2013
Magazine issue Luxury 26
IRINA GAMAGINA “Investing in the London property market” Ирина Гамагина «Инвестирование в недвижимость Лондона»
BESPOKE LUXURY
РОСКОШЬ НА ЗАКАЗ
PATRICIA KAAS: on stage and behind the scenes ПАТРИСИЯ КААС: на сцене и в жизни
CARIBBEAN SPECIALS
Специальный репортаж с Карибских островов 1
For information about artwork technical requirements , please send request to editor@vv-media.com For further enquiries please contact Alexia Minenko al@minenko.co