RM MediaKit 2012

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Media Kit


About RussianMind is a website and a fortnightly magazine, which explores the mindset of people from the former Soviet republics and provides a platform for cross-cultural communication. RussianMind magazine is part of Russian Media Solutions (IPGL).

- Language: English - Format: A4 - Volume: 32 pages - Frequency: fortnightly - Readership: 180 000 readers - Retail Price: ÂŁ2 - ISSN: 2046-8687 -Circulation: 60,000 copies per month The magazine was launched in March 2011


Content •Profiles The successful stories about Russians who have established their business abroad •Opinion Political and Business issues through the eyes of a new generation. •Personal Development Tips and ideas on how to develop your business skills. •Art/Culture Factors influencing Russian culture, architecture, art, music, theatre, etc. •Lifestyle/Fashion All about Russian lifestyle and fashion events, famous designers, media idols, shopping habits, etc.

•Interviews Talks with famous designers, artists, musicians, writers, publicists, etc. Such as Vyacheslav Zaitsev, Igor Grigoriev, Vitaly Mansky, Danila Polyakov etc. •Blogs Business & Economic; Holidays & Travel; Health & Beauty; Luxury Lifestyle; Celebrities and New Technologies •Travel Interesting facts and places in Russia and other CIS countries. •Event Diary Related to Russian cultural and social events, which took place around the world + photo diary •Jobs In collaboration with eFinancialCareers


Reader’s Profile

The current audience includes not only the Russian-speaking community in London and Europe, but also the English-speaking business professionals from the post-Soviet era. Existing readers of RussianMind are working men (53%) and women (47%) with an income above the average and average.


Distribution “RussianMind” copies can be found at: • Over 300 global distribution points in Russia, Europe, Central Asia, United States etc • Major international airports at Brussels, Frankfurt, Munich, Paris, London, New York, Moscow etc • More than 10,000 international subscribers • Unlimited access to www.RussianMind.com around the world, around the clock


WEB-Site We have developed a platform that allows you to connect with your target audience by putting advertisements on the right page or choose the subject that suits your business best


Competitors


Competitive Advantages • Rapid changes in the Russian segment of the UK media market make London Info the “opinion leader” newspaper for immigrants from the CIS and Baltic countries. • Efficient distribution system covers all places, where we can put our message into the hands of our target audience, such as hotels, restaurants, cafes, airports, etc. (i.e. >700 locations all over London). • Flexible pricing policy gives us an opportunity to offer our clients a tailor-made effective ways of advertising to fit any budget.


Cooperation with us • Creates a rich brand image for YOUR company; • Increases brand awareness within YOUR target audience; • Establishes a direct communication channel with existing and potential clients; • Increases the number of clients and boosts sales • Satisfies three simple criteria for the print advertising: clarity, consistency, and branding.


Our Partners


Russian Media Solutions

Russian Media Solutions is a full service marketing, research, advertising, PR and strategic communications agency targeting the Russian-speaking market around the globe Our creative team of young professionals has extensive experience, deep knowledge and an understanding of the needs of the Russian-speaking audience. Our company’s unique resources/assets as well as close ties with various Russian media allow us to conduct successful online and offline PR and marketing campaigns. We will help you not only to find the most effective way to the heart of your target audience, but also to stay there for a long time and be remembered.


RMS Publications RussianMind – the magazine devoted to the contribution of our compatriots to the world intellectual heritage.

Literaturnaya Gazeta – socio-political magazine, which was created by Pushkin and later revived by Maksim Gorkij.

Language: English

Language: Russian

Periodicity: Every two weeks

Periodicity: Weekly

Russkaya Mysl- an irreplaceable guide through political, economic and cultural events in Russia, and the primary source of information for the Russian-speaking population in Europe for more than half a century. Language: Russian

VV –the glossy magazine and the guide through the world of luxury. Language: English and Russian Periodicity: Quarterly

Periodicity: Weekly

London Info –the newspaper about the cultural and business life in London (14 years in the London market).

La Pensée Russe – the magazine for people who are interested in political, economic and cultural events in Russia.

Language: English and Russian

Language: French

Periodicity: Weekly

Periodicity: Monthly


Thank You!


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