You’re invited! Dedication is 2 p.m., May 18, 2012
THE KROC CENTER
Changing lives, shaping communities, making a difference DESIGNED AND CREATED FOR COMMUNITY
1375 EAST BROADWAY ROAD • PHOENIX, ARIZONA 85040 • 602-276-7396 • KROCPHOENIX.ORG
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The Salvation Army KROC CENTER OPENING • MAY 2012
History of changing lives Extraordinary Kroc Center built on the foundation of an illustrious past
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BY MARLENE KLOTZ-COLLINS he Salvation Army Broadway Youth and Family Center (later renamed South Mountain Youth Center) at 13th Street and Broadway in Phoenix was dedicated on Nov. 16, 1968. It was the Army’s entrance into the inner city, the beginnings of a relationship with South Phoenix that would change lives forever. FulďŹ lling a dream Major Gene Rice was the Army’s Southwest Divisional Commander at the time. He assigned Captains Joe and Doris Noland to bring his vision, his dream, to fruition. They recruited Bud and Sandra Fuqua to help lead the eort. These oďŹƒcers and citizens, including T.C. Dean, Bill Kennedy and Ed Stewart, still are revered,
generations later, for the impact they had on the community at that time. “We went doorto-door every week to hand out Circa 1968 yers, announce our programs, tion,â€? Noland encourage participation,â€? h the h community emotionally, ll recalls. “We wanted to reach mentally, spiritually. We asked what they wanted, needed and did our best to provide.â€?
A division of The Arizona Republic 200 E. Van Buren St., Phoenix AZ 85004 General Manager: CAMI KAISER Manager Creative Development: ISAAC MOYA Editor: JIM WILLIAMS Managing Art Director: M TRACEY PHALEN Design: ROMEO VAN BUITEN Editorial Intern: JESSICA RUSH Contributor: MARLENE KLOTZ-COLLINS MAR ADVERTISING: BRIENNE CHANCE, 602-444-6865
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MAY 2012 • KROC CENTER OPENING The Salvation Army Community gets involved were enhanced by volunteer coaches Community leaders significant in the incl including Jesse Owens, ASU football early efforts of the center included Cloves star J.D. Hill and ASU/Oakland A’s Campbell, Sr., Travis Williams, Laura Danieli, pow powerhouse Reggie Jackson. Diving Karl Eller, Tom Fannin, Kax Herberger, Harry leg legend Dick Smith oversaw the Montgomery, Gene Parker, George Taylor, sw program the first year before swim members of the Army’s Phoenix Advisory tr transitioning to Ed Stewart. Board and Women’s Auxiliary. They led The Crusaders, a semi-pro club the charge, opening doors to help raise the te team, included many who went on to /8-mile) Indoor track (1 $850,000 needed to build the 47,000-squarep professional basketball. Several play foot facility. Many gifts were anonymous. football player players went on to play professionally. During construction, administrative chores, tutoring and Boxing quickly became one of the cornerstones and through various programs were done in a large trailer on loan from SRP. the years has turned out a world champion, as well as multiple Sunday School classes were held in parks, a nearby church gym regional and local champs. In March, four boxers competed in used for sports. Boys’ and girls’ programs had to be separate. national trials for the Olympics. Girls’ athletic teams were formed along with cooking programs, Nearly half a century after one Salvation Army officer felt arts and crafts, and other programs. Daytime sports activities committed to address the needs of a community in South Phoenix, were developed for adults and those physically challenged. a philanthropist in a neighboring state had a modern-day vision, “There were no models to follow. We built and designed with resources to expand the concept across America. The programs along the way,” Noland remembers. Salvation Army Ray and Joan Kroc Corps Community Center at Phoenix South Mountain, a 150,000-square-foot treasure, Where the pros play will continue to serve and fulfill the mission of the Army and When the Center opened in 1968, the gym served as one of the build on the heritage of a place that has touched and changed first practice facilities for the Phoenix Suns. Athletic programs lives for generations.
The Kroc gift
Joan Kroc gives Salvation Army the largest single charitable donation in history
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hough Golden Arches worldwide may be their trademark, the legacy of Ray and Joan Kroc surely rests in The Salvation Army Corps Community Centers across America that bear their name. Both loved the Army. He rang bells at Christmas; she sought worldwide needs they could support. While driving with a former mayor through San Diego’s inner city in 1997, Joan determined she wanted to build a world-class youth facility. Today, San Diego’s Kroc Center, located on 12 acres, includes three pools, an ice rink and stellar education programs. Before her death in 2003, Joan made known to the Salvation Army her desire
for another 26 centers, each tailored respectively to their community needs. Through her estate, she left the Army approximately $1.6 billion, the largest single charitable gift ever given. Her mandates were explicit. The gift would be evenly divided among the Army’s four territories for construction and endowment of Kroc Centers. Communities also had to financially support the process. Each center would be “world-class, pristine, a beacon on a hill” and incorporate four pillars: education, fine arts, recreation and spiritual. After an arduous application process and in competition with 15 cities in the Western United States, Phoenix was one
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You can trust The Salvation Army. They do what they say they’re going to do.
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Plenty to do at Kroc Center The Kroc Center provides an extraordinary venue to experience dozens of programs for people of all ages from sports to academia and everything in-between. Activities include swim lessons, computer classes, financial management seminars, leadership clubs, art, drama, music, all types of fitness and dance classes, and so much more. Programs will be scheduled to facilitate needs and convenience of members. Competitive sports programs include boxing, volleyball, soccer, basketball, softball and football on local, regional and national levels. Academic enrichment programs include tutoring with ASU students complemented with daily healthy snacks for children. The Family Services program offers services including food boxes, utility assistance and one-on-one counseling. The Kroc provides a venue for civic groups and the general public to host meetings and all types of special events. “The Kroc Center was designed for community,” said Major Guy Hawk. “We have a rich heritage in South Phoenix. Our potential with the Kroc Center is limitless.”
- JOAN KROC
of six cities awarded Kroc grant funding in 2006, bringing $64 million into the marketplace while charged with raising $15 million. Today, 18 Kroc Centers throughout America are operational, nine are under construction.
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The Salvation Army KROC CENTER OPENING • MAY 2012
Take a self-guided tour of
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The Kroc Center LEVEL 1 1
GYMNASIUM: 3 NBA courts; six tournament volleyball courts; available for expos, large events
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AQUATICS CENTER: Zero-level entry; three lap lanes; lazy river; 170’ water slide
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JACUZZI: 30-person hot tub
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CHILD WATCH: Set for kid activities; available to rent when not in use GAME ROOM: Gaming stations; Wii; pool table; ping pong; carpet ball; various board games
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PARTY ROOMS: Two rooms overlook indoor pool; accommodate 29 each
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Family Cabanas
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Ladies’ Locker Room
20 Administrative Offices
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ROCK CLIMBING TOWER: 35’ wall; accommodates 14; varying skill levels
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DONOR RECOGNITION AREA: Recognition of those individuals and organizations who made possible The Salvation Army Ray and Joan Kroc Corps Community Center
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Snack Bar
area designated for wellness needs (i.e., seasonal immunizations, physicals) and emergency family services offered through the Army
MAIN ENTRANCE
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REGISTRATION DESK: All guests must register upon entering
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MISSION SERVICE: Learn of missions and other opportunities available around the world through The Salvation Army
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CAFÉ: Light fare; breakfast, lunch, dinner
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MUSIC/CRY ROOMS: To serve Chapel/Performing Arts Theater events
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CHAPEL/PERFORMING ARTS THEATER: Seating for 350 with all theater amenities including state-of-the-art audio and visual equipment
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THEATER & CHAPEL SUPPORT: Green room, dressing rooms, costumes and prop storage, office
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MULTI-PURPOSE/MEETING ROOMS: Large carpeted banquet room seats 240 with rounds/350 classroom style; divides into three meeting rooms (one room with wood floor); patio area
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KITCHEN: Full-service kitchen; equipped for emergency disaster needs
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Come Join Us! Radio Disney & Roshon Fegan headline FREE community fair and Kroc Center membership tours Saturday, May 19 10 a.m. - 3 p.m. 1375 East Broadway Road Phoenix, AZ 85040
Join in the fun at a free community fair this weekend that includes tours of the spectacular new Kroc Center, carnival booths, mondo boxing, a velcro wall, 24’ super slide, 18’ screamer slide, two bounce houses and a 2 p.m. Radio Disney Concert featuring Disney Channel star Roshon Fegan, who appeared on the most recent season of Dancing with the Stars.
Renting the Kroc Nestled at the base of South Mountain and inspired by the natural beauty of the Sonoran Desert, The Salvation Army’s Kroc Center is designed to accommodate a variety of community needs. From a 350-seat chapel and performing arts theater to party and multi-purpose rooms, amphitheater, sports fields, gymnasiums, recreational pool . . .
MAY 2012 • KROC CENTER OPENING The Salvation Army
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INDOOR TRACK: 1/8 mile walking and running track features step-outs affording amazing valley views
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FITNESS CENTER: Precor P-80 and Cybex fitness equipment*. Full set live weights, complete circuit selectorized weights.
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STRETCHING/WARM-UP AREA: Core training equipment
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FITNESS/DANCE ROOM: Stretch and tone, spinning, zumba, ballet, martial arts and more
BOXING GYM: Two boxing rings; workout equipment
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EXTERIOR
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CLASSROOM: Various sizes; can be sub-divided
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FOOTBALL/SOCCER GAME FIELD: Grass field
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UTILITY FIELDS: Lighted; three soccer fields; area includes snack bar and other amenities
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Little League/Softball Diamond
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COMPUTER LAB: 15 stations
LIBRARY/LOUNGE: Reading area (no book check-outs); free wi-fi
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3 * Treadmills, AMTs, full-body and standard ellipticals, cross trainers, upright/recumbent/ virtual bikes.
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AMPHITHEATER: Terraced into the landscape; casual seating accommodates 237 spectators
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Mission Statement The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by love for God. Its mission is to preach the gospel of Jesus Christ and meet human needs in His name without discrimination.
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The Kroc Center Memberships the center is a convenient and ideal consideration for special events. It can be the ideal backdrop and venue for business meetings, weddings, receptions, quinceañeros, reunions, tournaments, workshops, team building and various other activities. Please call 602-276-7396 or visit krocphoenix.org for rental information.
Memberships to The Kroc Center are available at affordable prices for children, teens, adults, seniors and families. Options include day memberships and annual memberships with the convenience of automated monthly withdrawals or a single annual payment. Corporate memberships are also available. Individuals and families living within a 2 1/2-mile radius of the Kroc are eligible to apply for scholarship consideration.
Silver and Gold levels are offered with special benefits ranging from drop-in fitness classes and free fitness coaching periods to discounts on specific programs and facility rentals. Membership applications are available at krocphoenix.org; registrations must be done in person. Call 602-276-7396 for additional information.
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The Salvation Army KROC CENTER OPENING • MAY 2012
Ted McClure PROFILE SALVATION ARMY HOLDS SPECIAL MEMORIES FOR THE COMMUNITY LEADER
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ed McClure was 15 when his mother brought her eight children to Phoenix in 1969. He remembers “tremendous responsibility in keeping love and unity in the family” without an active father in the household. The Salvation Army became an instant place of refuge. “They showered me with guidance, gave me hope as a person,” he said. “The Army was home.” Devastated by not making the cut for basketball at South Mountain High, he honed his skills at the Army. “It was the love of Christ they exemplified in the practices. They really cared about individuals,” he said. McClure made varsity his senior year. A Whitworth University business graduate, he now owns a 7-11 franchise and Spee-D-Tees BBQ in South Phoenix. He has provided a free Thanksgiving dinner for more than 10,000 people over the past 12 years. More than four decades after first relying on the Army for guidance and hope, the community leader now chairs the Army’s Kroc Center Advisory Council. “The Kroc extends the Army’s tradition of saving and shaping the lives of thousands of kids who desperately need a safe place of guidance, refuge and care,” McClure said. “Education is the key to our future and the Army is doing it exceptionally well through y. the Kroc Center. This is an extraordinary gift to our community.”
Mark West PROFILE FORMER SUNS CENTER MARK WEST GIVES BACK
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ark West has a place in NBA history, ranking second in field goal percentages during his career. But ask kids from economically challenged families who have been part of his free basketball camps during a nearquarter century and one quickly realizes his off-court victories are beyond measure. When West was traded to the Suns in 1988, he and wife Elaina sought out The Salvation Army as a place to hold annual camps for South Phoenix youth. Today, they also bus in kids from the reservation. “Basketball is the carrot,” he said. “We really recruit them for a week to talk about life skills, the importance of education. We mentor, expose them to neighborhood success stories. Our message: it doesn’t matter where you’re from, you can be successful.” Coaches from across the Valley volunteer and the generation factor is apparent. “It’s amazing to me that as the kids got older, they’ve come back to help,” West said. “To give back, to help us coach their kids.” West credits his wife for their 23 years of success with the camps. “She’s the true center of the family,” he says. “Volunteer coaches, a generous business community step up every year. We are blessed.”
Kroc Center: At a glance What it takes to build a 150,000square-foot community center: •
More than 600 total construction days
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360,000 construction man-hours, averaging 75 workers on-site daily
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Center has 18,600 lineal feet of wall (just over 3.5 miles of walls)
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134 miles of line-voltage wire
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28 miles of low voltage cabling
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There are 227 doors in the center
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The building contains 2,056 light fixtures
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Swimming pool has a surface area of approximately 5,000 square feet, 107,328 gallons of water
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410 tons of air conditioning equipment (enough to heat and cool 146 regular-size homes)
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The Kroc Center is striving for a Gold LEED certification
The Center has a Salvation Army shield logo, 46’ x 54’, on the roof of the chapel/performing arts center. This may be the largest Army shield in the world. There were 4,686,000 pounds of waste generated from construction diverted to recycling centers by using methods outlined through LEED. Some 660 submittals were produced during construction at an estimated average of 25 pages per submittal (more than 16,000 pages to be reviewed and approved). By doing this electronically, saved 26.5 trees and $57,908 in reproduction costs, 8,355 days of shipping time plus fuel costs, rather than printing ting and sending. tball diamond Little League/sof
MAY 2012 • KROC CENTER OPENING The Salvation Army
Cloves Campbell, Sr.
Want to get involved?
PROFILE
There are fun, rewarding ways to be part of The Kroc Center!
EARLY SUPPORTER OF SALVATION ARMY, SOUTH PHOENIX
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e was legendary in Arizona history, remembered as one of the state’s greatest and most powerful Black leaders. Cloves Campbell, Sr. served four years in the Arizona House of Representatives before becoming the first African-American in the Arizona Senate. He worked tirelessly to improve the quality of life in segregated neighborhoods and was a supporter extraordinaire of The Salvation Army’s Broadway Youth and Family Center. The Center was a family affair for all the Campbells. Nephew Roland remembers the Center as an invaluable resource for the neighborhood. “It wasn’t
just a place to hang out. It was organized, disciplined. Captain Noland, T.C. Dean and others ran a tight ship. They imposed the values and life skills we needed to move forward.” Cloves Jr. recalls “spending all my life there. My dad was on the board when they turned the first shovel.” The Campbell connection is now in its third generation. Cloves Jr. played Pop Warner and club basketball there and has coached Cloves III in club basketball for the past five years. “The Center has been a real part of our family since its existence,” he says. “To be part of The Salvation Army is real special to us.”
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Become a member. (Details on page 5.)
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Donate a membership for a child or family in need.
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Volunteer! Teach a class, read to a child, volunteer your expertise. Choose a time and activity at krocphoenix.org.
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Make a charitable donation to the Kroc Endowment Fund. Help us grow the fund so that it covers 100 percent of the Center’s operating budget. Naming rights for rooms and programs are still available. You may even have your name placed on a chair in the Theater/Chapel. Give a gift of enduring love.
For more information, please call Deb Oberhamer at 602-267-4107.
(480) 998-9620
Our team at Sunstate Mechanical feel fortunate to be involved in a project that enriches the lives of the children and families in our community.
Zell Company, LLC congratulates The Salvation Army on their successful completion of the Phoenix South Mountain Kroc Corps Community Center. We were honored to be part of the design team that brought this state-of-the-art facility to reality. Like its predecessor, we hope this facility will be a pillar of the community for another 40-years.
TANGRAM INTERIORS SENDS OUR
CONGRATULATIONS ON THE OPENING OF
THE SALVATION ARMY RAY & JOAN KROC CORPS COMMUNITY CENTER, PHOENIX SOUTH MOUNTAIN
800.700.1377 TANGRAMINTERIORS.COM
LOS ANGELES
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The Salvation Army KROC CENTER OPENING • MAY 2012
Fulfilling the dream
Building a world-class community facility from the ground up
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BY MARLENE KLOTZ-COLLINS
rom vision to reality, the Kroc Center has been a work in progress for 97 months. Committee meetings began in July 2004 under the leadership of Salvation Army South Mountain corps officers, Majors Guy and Denise Hawk. With the support of the Army’s City and Southwest Division, Phoenix Advisory Board and South Mountain Council (now Kroc Center Advisory Council), meetings began with consultants and contractors. Focus groups were held with citizens of the South Mountain community to develop an outline of their desires for the center. The two-year application process resulted in the Phoenix Salvation Army receiving $64 million from the Kroc estate, one of six grants given in the west. The task of raising $15 million locally took five years. Rich Boals, president and CEO of Blue Cross Blue Shield of Arizona,
served as honorary chair of the capital campaign. programs lost portions or all of a season. The groundbreaking was held in August 2010 when 75 Twenty-two months after the groundbreaking, Joan percent of the local fundraising goal had been met. Nearly Kroc’s vision of “a beacon on a hill” has been brought to 900 sub-contractors, vendors, local designers, builders and fruition in brilliant fashion. The Salvation Army Ray and engineers have been involved with the project. Joan Kroc Corps Community Center at Phoenix South The center was physically built around the original facility Mountain is, indeed,, a ggift to treasure. po with the intention of maintaining as many programs as possible during construction. Last September, when 75 percent off the new facility was complete, the original building was razed and the area designated for parking. The education and tutoring programs were temporarily moved to Rose Linda School. Family members were directed to the YMCA in a partner program. A local Safeway provided their parking lot for the Army’s annual Thanksgiving Majors Gu ya dinner in South Phoenix. The boxing program was Denise Ha nd wk relocated to a smaller facility. Volleyball and basketball
PROJECT MANAGEMENT BY
SIGMA CONTRACTING HELPING GUIDE THE KROC CENTER
W W W. S I G M A C O N T R A C T I N G . C O M
from Vision to Reality.
JOY
It is with great that the Sigma Team joins The Salvation Army in celebrating the Phoenix South Mountain Ray and Joan Kroc Corps Community Center Grand Opening. A beacon of hope borne out of Joan Kroc’s beautiful vision that all people should have access to these resources to reach their full potential.
HONOR
over the past 8 years to support The Salvation Army in securing, planning, and developing It has been an this special facility designed to uplift the community with programs that encourage wellness and life-changing experiences for children, adults, and seniors.
THANK YOU for entrusting us to be your Advocate, Advisor, Project Manager, and Partner.