2014 Royal West Sponsorship Opportunities

International Show Jumping returns to the heart of Calgary.

Be a part of a new tradition, October 23rd to November 1st, 2014.

2014 SPONSORSHIP OPPORTUNITIES

PRESIDENT’S MESSAGE After nearly 30 years, international Show Jumping returns to the heart of the city of Calgary with the introduction of the inaugural Royal West. A spectacular 10-day tournament showcasing equestrian talent from across North America, it will surely be a highlight of the Western tournament season, while drawing exposure and competitors from around the globe.

Hosted by Rocky Mountain Show Jumping (RMSJ), the Royal West will call the new Agrium Western Event Centre at the world famous Calgary Stampede Park, home.

“Royal West will feature evenings of entertainment built around the horse. Bring your valued clients, friends and family to enjoy world class performances from some of the horse sporting industry’s top talent.”

Beginning this October, we welcome competitors, spectators, and sponsors to join us in becoming part of a new tradition in downtown Calgary.

Sincerely,

- John Anderson

John C. Anderson President Rocky Mountain Show Jumping 1

The Olympic sport of Grand Prix Show Jumping is best described as a cross between the excitement of thoroughbred racing and the sheer daring of downhill slalom. The combination of horse and rider - of concentration and power - provides excitement and emotion that no other sport offers. The horse has the power; the rider the control.

Together, this team competes as one.

2

ABOUT SHOW JUMPING Show Jumping is among the fastest-growing sports in the world, with a greater numbers of participants and spectators each year. Participants and spectators are a prosperous, well-educated, upwardly-mobile market that shows loyalty to companies and products which support their equestrian interests.

North American Statistics

Demographic Profile

$2.4 billion: estimated yearly equestrian membership expenditures

85%: are female* 80%: have a minimum four-year university degree*

30 million: number of people who ride a horse at least once a year 17.5 million: number of people who ride a horse on a regular basis

$412,000: average home value* 55%: purchased automobiles in the last year * 43%: travel on airlines more than 16 times per year*

4 to 1: ratio of horse owners whose annual income exceeds $100,000, to non-horse owners who earn more than $100,000 per year

*Profile of 80,000 members of North American equestrian federations and on-site audiences.

3

THE INAUGURAL ROYAL WEST Hosted by RMSJ, the inaugural Royal West tournament will be held at the Calgary Stampede Park in the Agrium Western Event Centre.

Oct. 23rd – November 1st CSI3* Oct. 26th – Developing Rider Tour Finals *FEI International Competitions

4

THE VENUE With construction completed in May 2014, the Agrium Western Event Centre is an impressive state-of-the-art facility, equipped with all the necessary amenities to serve as the perfect venue to host this premiere indoor event. Features include: • • • • • • •

2500 seats (VIP seating for 195) 4 VIP suites (capacity for 45) 1 VIP suite (capacity for 95) 125’ by 250’ main competition arena 100’ by 200’ warm-up ring 30 exhibitor spaces Large glass atrium entrance

As a finale to the Western Show Jumping tournament season, horse and rider combinations from across North America will vie for the privilege to compete at this exclusive event.

5

BECOME A SPONSOR Royal West presents an exceptional sponsorship opportunity.

With multiple VIP suites overlooking the main competition arena, we can accommodate numerous corporate events. Catering can be as simple or elegant as the occasion requires. Whether you are interested in hosting a client appreciation event, or entertaining your employees, the Royal West can provide the ideal location and space.

Feature Event Sponsorship Sponsorship for any one of the nine featured events during the evening programs will receive access to the VIP suite for the evening’s event, as well as tickets for seats that can be passed out to guests.

Sponsor Suites All sponsors will have access to the ‘RMSJ hospitality suite’ during the Royal West tournament. There are also five VIP suites available overlooking the ring, with catered hosting, as well as ring seating for anyone looking to host a corporate or personal event.

“Our tournaments draw big crowds of enthusiastic and appreciative spectators and some of Show Jumping’s top talent – and these numbers are growing every year.”

- John Anderson

6

CHOOSING YOUR LEVEL OF SPONSORSHIP

DIAMOND $30,000+ PLATINUM $20,000+ GOLD $10,000+ SILVER $5,000+ BRONZE $2,500+ 7

CHOOSING YOUR LEVEL OF SPONSORSHIP DIAMOND $30,000 + •

**EXCLUSIVE SPONSORSHIPS CAN BE BUNDLED WITH THIS PACKAGE**

•

Exposure and video ads on RMSJ TV: ad included in RMSJ TV live webcasts and YouTube programming

•

Scoreboard (Jumbotron): 15 to 20 second ad will be played on the Jumbotron during breaks in competition

•

Corporate or personal event: complimentary use of one of our five VIP suites during a sponsored competition

•

Local TV exposure: coverage on local TV stations as available and/or required

•

Announcements: on tournament grounds throughout the competitions

•

Tickets for ‘Sponsor Appreciation Event’: up to 10 VIP tickets, as needed

•

Parking passes at Stampede grounds: at discretion of RMSJ

•

Tickets for Royal West: event tickets provided as needed

•

In-ring presentation: photo taken in presentation of award to champion horse and rider combination

•

Name on championship award: sponsor name on award, as well as on horse swag

•

Web link on RMSJ and Royal West website: link to sponsor website can be posted on our high traffic website

•

Signage: displayed in main competition arena during tournament

•

Royal West publications: full-page ad in annual ‘Year in Review’ book, as well as tournament prize lists 8

CHOOSING YOUR LEVEL OF SPONSORSHIP

PLATINUM $20,000

+

•

**EXCLUSIVE SPONSORSHIPS CAN BE BUNDLED WITH THIS PACKAGE**

•

Exposure and video ads on RMSJ TV: ad included in RMSJ TV live webcasts and YouTube programming

•

Scoreboard (Jumbotron): 15 to 20 second ad will be played on the Jumbotron during breaks in competition

•

Local TV exposure: coverage on local TV stations as available and/or required

•

Announcements: on tournament grounds throughout the competitions

•

Tickets for ‘Sponsor Appreciation Event’: up to 10 VIP tickets, as needed

•

Parking passes at Stampede grounds: at discretion of RMSJ

•

Tickets for Royal West: event tickets provided as needed

•

In-ring presentation: photo taken in presentation of award to champion horse and rider combination

•

Name on championship award: sponsor name on award, as well as on horse swag

•

Web link on RMSJ and Royal West website: link to sponsor website can be posted on our high traffic website

•

Signage: displayed in main competition arena during tournament

•

Royal West publications: full-page ad in annual ‘Year in Review’ book, as well as tournament prize lists

9

CHOOSING YOUR LEVEL OF SPONSORSHIP

GOLD $10,000 + •

**EXCLUSIVE SPONSORSHIPS CAN BE BUNDLED WITH THIS PACKAGE**

•

Exposure and video ads on RMSJ TV: ad included in RMSJ TV live webcasts and YouTube programming

•

Scoreboard (Jumbotron): 15 to 20 second ad will be played on the Jumbotron during breaks in competition

•

Local TV exposure: coverage on local TV stations as available and/or required

•

Tickets for ‘Sponsor Appreciation Event’: up to 10 VIP tickets, as needed

•

Parking passes at Stampede grounds: at discretion of RMSJ

•

Tickets for Royal West: event tickets provided as needed

•

In-ring presentation: photo taken in presentation of award to champion horse and rider combination

•

Name on championship award: sponsor name on award, as well as on horse swag

•

Web link on RMSJ and Royal West website: link to sponsor website can be posted on our high traffic website

•

Signage: displayed in main competition arena during tournament

•

Royal West publications: half-page ad in annual ‘Year in Review’ book, as well as tournament prize lists

10

CHOOSING YOUR LEVEL OF SPONSORSHIP

SILVER $5,000 + •

**EXCLUSIVE SPONSORSHIPS CAN BE BUNDLED WITH THIS PACKAGE**

•

Scoreboard (Jumbotron): 15 to 20 second ad will be played on the Jumbotron during breaks in competition

•

Local TV exposure: coverage on local TV stations as available and/or required

•

In-ring presentation: photo taken in presentation of award to champion horse and rider combination

•

Name on championship award: sponsor name on award, as well as on horse swag

•

Web link on RMSJ and Royal West website: link to sponsor website can be posted on our high traffic website

•

Signage: displayed in main competition arena during tournament

•

Royal West publications: half-page ad in annual ‘Year in Review’ book, as well as tournament prize lists

11

CHOOSING YOUR LEVEL OF SPONSORSHIP

BRONZE $2,500 + •

**EXCLUSIVE SPONSORSHIPS CAN BE BUNDLED WITH THIS PACKAGE**

•

Scoreboard (Jumbotron): 15 to 20 second ad will be played on the Jumbotron during breaks in competition

•

Local TV exposure: coverage on local TV stations as available and/or required

•

Name on championship award: sponsor name on award, as well as on horse swag

•

Web link on RMSJ and Royal West website: link to sponsor website can be posted on our high traffic website

•

Signage: displayed in main competition arena during tournament

•

Royal West publications: half-page ad in annual ‘Year in Review’ book, as well as tournament prize lists

12

EXCLUSIVE SPONSORSHIPS Developing Riders Tour - Finals Introduced in 2007, the ‘Developing Riders Tour’ is geared toward younger and more novice riders in the sport. The tour enables these riders to compete in divisions that focus on developing their skills in the show ring. For the first time, our ‘Developing Riders Tour’ finals will be held at the inaugural Royal West. This series provides companies with an excellent opportunity to support the grassroots level of the sport and can be added to any sponsorship package

Division Sponsorship There are more than 20 divisions for each tournament. As a sponsor, you can have naming rights for one or more of these divisions during a tournament. This can be added to any sponsorship package. $500 HUNTER DIVISION | $1,000 JUMPER DIVISION | $2,500 GRAND PRIX DIVISION • Exclusive title rights to the respective division for the duration of the tournament • Corporate signage in the main competition arena • Choice of classes to participate in award presentations

Jump Sponsorship We can build any type of jump, incorporating your company’s logo. Pricing is dependent on jump design, but can be added to any sponsorship package (see image top right). A custom jump offers additional benefits, including: • Increased corporate recognition with year-round exposure for outdoor and indoor tournaments • Backdrops for awards presentation 13

CHOOSING YOUR LEVEL OF SPONSORSHIP Diamond $30,000+

Platinum $20,000+

Gold $10,000+

Silver $5,000+

Bronze $2,500+

Exposure and video ads on RMSJ TV/ Jumbotron



-

-

-

-

Corporate or personal event



-

-

-

-

Announcements





-

-

-

Tickets to Royal West







-

-

Tickets for sponsor appreciation event







-

-

Parking passes at Stampede Park









-

Local TV exposure











In-ring presentation











Name on championship award











Web link on RMSJ and Royal West website











Large

Large

Large

Small

Small

Full-page

Full-page

Half-page

Half-page

Half-page

Benefits

Signage Royal West publications

14

YOUR INVESTMENT AT WORK Royal West seeks to attract the best talent the equine sport of Show Jumping has to offer, as great competition brings great spectators.

5%

20%

That is why 75 percent of your sponsorship dollars goes to back to the horses and riders – to keep them coming back year-after-year, drawing new competitors from across North America and the world.

75%

Attractive prize money coupled with promotion of the event means sponsors are able to realize maximum return on their investment.

Admin

Promotion

Prize money

15

SPECIAL EVENTS

Cocktails for a Cure On October 25, 2014, during our Royal West Tournament held at Stampede Park, we will be hosting an event called ‘Cocktails for a Cure‘ in recognition of Breast Cancer Awareness Month and to help raise money and bring attention to fighting a disease that affects so many lives.

Join us at the Chicago Chophouse’s fabulous new location on Stephen Avenue in downtown Calgary for a night when sponsors, fans and competitors at Royal West can network while contributing to a very important cause.

Invitations to follow...

16

SPECIAL EVENTS

Save the Date On October 30, 2014, join RMSJ for an evening of glitz and glamour at the Palliser Hotel downtown Calgary, where our sponsors, fans and open riders will be able to mix and mingle over cocktails and a fabulous dinner... it will be a night you won’t soon forget!

Invitations to follow...

17

18

The equestrian sport of Show Jumping spans history, speaks all languages and transcends age and gender with a contagious spirit. It is unique in its beauty and grace. It is family oriented. It instills dedication, courage, confidence and commitment. This remarkable sport has gathered rapid momentum over the past decade and has become an immensely popular and highly visible spectator sport.

19

Thank you for your consideration, we look forward to working with you.

For more information, please contact our Business Development team at:

(587) 880-2855 John Anderson | john@rmsj.ca Arden Teasdale | arden@rmsj.ca

20