THE ARTIFACTS of ADVENTURE SUMMER of 2018
V O L . 1 4 : K I N G S T O N D E A D B E AT S “A R H Y T H M I C E S C A PA D E T H R O U G H T H E L E E WA R D S I D E O F H O P E . ”
MR. ROARK’S TRAIL HAS NOT RUN COLD. TH E J O U R N E Y B E G IN S IN A DIFFERENT PART OF THE WORLD EVERY SEASON, TELLING STORIES OF OUR TRAVELS BY STREET OR BY TRAIL INSPIRING A COLLECTION OF ADVENTURE-READY GOODS. THE CHASE FOR ROARK IS NEVER-ENDING AND RELENTLESS. JOIN US. “Dreadlocks, the time is now. Stand up fight for your rights.” An adequate calling card for Roark to say the least, and one that drew our adventurer to the heart of the Caribbean to explore culture, coastline and contraband. Stepping off the plane and into our old Defender was no different than meandering through Bob Marley’s “Catch a Fire” or running around town with Leroy “Horse Mouth” Wallace in the “Rockers” movie set in the 1970’s. Roark’s adventure began in Kingston 6 on the stomping grounds of Sister Nancy, the Marley’s and our trusted guide Luke “Stone Bar” Williams. Parker Coffin, Jamie Thomas, Nate Zoller, Ivah Wilmot and LJ O’Leary made up our crew of revivalists for the adventure, while Dylan Gordon, Jerry Ricciotti & Karina Petroni documented it. The collection for Spring 2018 is inspired by these happenings; Jamaican history, songs of old and artifacts collected along the way. The colors are bright, the content is decidedly Caribbean and the approach to design is purposeful delivering product geared for your expedition on the road less traveled in Jamaica. The design inspiration is split into three directions: High Seas & an Irie Breeze, Kingston Ranking and Natural Mystic. Join the “Kingston Deadbeats” on a walk through the most positive place on Earth. Until the chase resumes, please enjoy responsibly. Photography by Dylan Gordon, Revivalist.
L E A R N M O R E A B O U T O U R E X P E D I T I O N AT R O A R K . C O M
SHARE YOUR ADVENTURE @ROARK #ROARKWASHERE
“ N AT U R A L M Y S T I C ” “FOG ”
“G R E Y ”
“B L UE M O U N TA I N ”
“ C H A R C O A L”
“ PI N K C O F F E E ”
“ B LE A CH ED”
DESIGN STORY INSPIRED BY ROARK IN JAMAICA Jamaica is primarily rural - made up of many villages and townships near the sea and high into the interior. What makes these communities so unique is the spirit that lives in them. Many of the villages are seemingly isolated or have suffered destruction from hurricanes and don’t attract many tourists. Often villages are associated with a nearby plantation or small fishing community. The people express their positive spirit through color, music and art. Similar to the city, buildings are bright and patterned. The roadside is littered with small pubs that bring plenty of opportunity to hit a white rum and get tuned up on Rastafari. As Bob Marley so eloquently wrote - “There’s a natural mystic blowing through the air.” The Blue Mountains are legendary for their mood and appearance; bearing the most expensive coffee in the world while James Bond was written on the shores overlooking idealistic tropical reefs. It’s hard to avoid the inspiration that spawn from the Jamaican countryside, “If you listen carefully now, you will hear.”
FEAR THE SEA TIE DYE TEE YELLOW $34
NO MORE TROUBLE WOVEN LIGHT GREY $55
DEM WAYWARDS TEE GREY $34
CHILLER TOURISTER BY JAMIE THOMAS NAVY $60
CHILLER SHARRON’S HOTSPOT BLACK $60
CHILLER CHOPPY NAVY $60 5
SAVAGE FUZED AQUA $70
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IVAH WILMOT - KINGSTON, JAMAICA
FORWARD THINKING 33°
FOR
F O RWA R D A N G L E REDUCED
SEAMING
FRICTION
4-Way Stretch & Freedom of Movement
Durable Water Repellent Finish & Quick Dry
Forward Angle Seaming for Reduced Friction
Zipper Pocket with Internal Key Loop
S AVA G E H I N E A P P L E $ 6 0 Designed with Roark’s new innovative forward angle side-seaming, the Savage Hineapple eliminates chaffing through specific seam placement. This design is combined with cotton blended lightweight 4-way stretch fabric, to dry quickly and allow for freedom of movement. The boardshort art reeks of sweet herb and ripe pineapple. All we had to do was put them together to take your experience to a higher level. 19” OUTSEAM 6 6 % P O LY E S T E R 3 0 % C O T T O N 8 % E L A S TA N E
EACH SEASON WE FIND ROARK IN A DIFFERENT PART OF THE WORLD, TELLING STORIES OF HIS EXPLOITS THROUGH OUR PRODUCTS
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PAT H O F L E A S T R E S I S TA N C E 33°
8
F O RWA R D A N G L E
SEAMING
FOR
REDUCED
FRICTION
PERFORMANCE
FUNCTIONAL
S AVA G E F U Z E D $ 7 0
S AVA G E B U F F B AY $ 6 0
Fuzed Forward Angle Seaming
Forward Angle Seaming
Eliminates Chaffing & Minimizes Seam Obstruction
Eliminates Chaffing & Minimizes Seam Obstruction
4-Way Stretch, Quick Dry & Freedom of Movement
4-Way Stretch & Freedom of Movement
Hidden Zipper & Welded Details to Enhance Function
Durable Water Repellent Finish & Quick Dry
19” OUTSEAM 9 2 % P O LY E S T E R 8 % E L A S TA N E
19” OUTSEAM 9 2 % P O LY E S T E R 8 % E L A S TA N E
THE SAFE CAMP ICON WAS INSPIRED BY THE DEPRESSION ERA HOBO MONIKER FOR “SAFE PLACE TO CAMP”
A completely re-thought and designed body, engineered to function in any capacity, the lightweight 4-way stretch fabric allows for freedom of movement and dries quickly. Specifically placed seam angles drive performance and eliminate chaffing and seam obstruction. Enhanced performance and minimalist aesthetic.
CLASSIC
RELAXED
R E V I VA L M I S T Y M O R N I N G $ 6 0
CHILLER BLUE STRIPE $60
Classic Scalloped Body with Forward Angle Seaming
Hand-Pocketed Short-Length Boardshort
Covered Zipper Pocket to Secure Goods
Thin & Dynamic Waistband Chill Style
4-Way Stretch Quick Dry Fabric
4-Way Stretch Lightweight Cotton Blend Slub Fabric
Jamaica’s Blue Mountain Inspired Print
Durable Water Repellent Finish & Quick Dry
19” OUTSEAM 6 7 % N Y L O N 2 7 % C O T T O N 6 % E L A S TA N E
18” OUTSEAM 9 2 % P O LY E S T E R 8 % E L A S TA N E
S H O P T H E E N T I R E C O L L E C T I O N AT R O A R K . C O M / B O A R D S H O R T S
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R O C K E R S I N T E R N AT I O N A L A TRIP TO THE
RECORD
STORE
ON
BEAT STREET
Orange Street, once dubbed Beat Street by locals and the birthplace of reggae music, is now dusty and sun-baked and quite evidently off the beaten tourist trail.
R
egardless, Parker Coffin, Ivah Wilmot, LJ O’Leary and Dylan Gordon followed their guide Luke into the small, dark cave of a space brimming with rhythm and culture and sound with a heartbeat. Shop manager, curator, reggae historian and mystical selector, Mitchie Williams, greets them behind the counter and hands the crew ice-cold Red Stripes and a joint. Perhaps the greatest greeting to a place of business they had ever known. Though only 10-by-20-feet in size, the vibe in Rockers was much larger than life. All around, the faces of reggae legend and lore looked down upon them from their vinyl sleeve covers. Barrington Levy winked at Parker, Beres Hammond smiled slyly at LJ, Peter Tosh grinned at Ivah and Rockers founder, Augustus Pablo, stared proudly into the ever-after. Mitchie asked each of the boys what they felt like listening to, and through clues and clairvoyance, disappeared into the back room, returning with a Cremo Milk carton full of secret-stash 45’s. Upon an ancient record player plugged into a massive matrix of hidden sub woofers, he dropped the needle on wax and suddenly the boys felt like they were IN the songs, which blasted from the shop so loudly you could surely hear the beat a mile away. GREGORY WOVEN WINE $60
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A treasure trove of knowledge, Mitchie knew every fact and liner note detail about each record he played us; from dates of first releases to behind-the-scenes rumors about reggae’s greatest artists that have graced these dark walls both in person and in sound-waves. Parker and LJ were told to have a seat on the counter and let the sound sink in, while Mitchie gave them a music course between the tracks. “Music is our biggest export,” Mitchie explained. “More than banana, yam, sugar, more than even sports. Reggae music is the greatest thing that Jamaica has ever created.” Sure, Rockers International is one of the last remaining vinyl shops in all of Kingston and, yeah, the music biz has taken a little beating in the last couple decades, but as the crew felt the beat hit them in their chests, a lyric came to them, perhaps from Bob Marley smiling down on the wall. And that was: “One good thing about music, when it hits you feel no pain…”
EXPLORER SHORT INDIGO $65
THE JAM KNIT WINE $44 PORTER TWILL SHORT CHARCOAL $55 BLESS UP WOVEN CHARCOAL $75
MACHETE SHORT BLACK $55 TEFLON DISCO WOVEN WHITE $65 TRENCHES SHORT ARMY $65
CHILLER SHARON’S HOTSPOT BOARDSHORT BLACK $60
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FEAR THE SEA TIE DYE TEE YELLOW $34 MACHETE SHORT ARMY $55
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N A T E Z O L L E R - B O B O R A S T A C A M P, J A M A I C A
T E E S I N S P I R E D B Y O U R T R AV E L S T O J A M A I C A Our tee collection for the summer is inspired by the upbeat rhythm of Jamaica, faded pastels and positive vibrations around every corner.
RUDE BOY $24
ACCIDENTAL TOURIST $34
FEAR THE SEA TIE DYE TEE $34
ESSENTIALS $24
STORYTELLER $30
BOTTOM DWELLERS $24
KINGSTON MOBILE SOUNDSYSTEM $30
HINEAPPLE FADE $34
HOBO NICKEL POCKET TEE $34
S H O P A L L C O L O R S AT R O A R K . C O M / T E E S
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PARKER COFFIN - KINGSTON, JAMAICA
A E R AT I O N I S R E G U L AT I O N
M I C R O - P E R F O R AT E D FA B R I C F O R C O M F O RT & V E R S AT I L I T Y I N WA R M C L I M AT E S
Lightweight Mechanical Flexible Stretch
Made with Tactel® Fibers Inherently 3x Stronger & 20% Lighter
Quick Dry/Moisture Wicking Dries 8x Faster
Woven Mesh Innovation Enhanced Breathability
BLESS UP WOVEN $75 “Bless Up” mon! Nothing but respect for this micro perforated-performance short sleeve woven. Lightweight mechanical stretch shirting with Aero-tech innovation to enhance breathability, textural leaf print and rubber buttons. 6 8 % N Y L O N . 3 2 % P O LY E S T E R .
ROARK IS A COLLECTIVE OF STORIES BORN OF ADVENTURE AND DISCOVERY IN THE FORM OF A MAN
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IVAH THE “FUTURE MYSTIC” B Y RYA N
HITZEL,
FOUNDER
It all made sense when Ivah Wilmot walked into Caveman Studios in Kingston to lay down lyrics with his Father to his new song, “Be Alright.” I’d been hanging out with Ivah for a week, talking for over a year and I’d be hard pressed to find anyone else like him.
B
orn as the last son to Billy and Miss Maggie, the royal surf
a culture and family. That’s not to say Ivah hasn’t tweaked it.
family of Jamaica – Ivah had much to live up to. His grandfather
You’ll also find that Ivah has a modern sensibility that builds
Fredrick Wilmot was in the Royal Canadian Air Force and moved
upon the past without rejecting it.
to Jamaica to become an influential music journalist and community pillar in Bull Bay, outside of Kingston. While on a global tour as the front
As Ivah migrated away from competitive surfing, he began riding twin
man of the “Mystic Revealers,” his father Billy fell in love with surfing
fins and anything else he could get his hands on – Donald Brink Asyms,
and brought it back to Jamaica. Since then, he’s worked hard to develop
Tyler Warren grand swallowtails and retro hand-me-down Merricks.
the sport and culture that syncs so well with the spirit of the Island and
Stunningly, he still won contests. But he began to love surfing in a
Rastafari. His brothers are accomplished surfers, photographers and a
different way. His way.
Marine Biologist – all talented and enlightened. As far as my realization back at Caveman Studios, that afternoon Ivah But what about brother Ivah? What would his path be? A conversation
would record a song for the first time with his father, an impressive sign
with Ivah is well paced. Naturally he’s quiet and measured, but his words
that no matter how far he goes - his understanding, respect and love for
hold weight both lyrically and substantively. His surfing follows suit.
his roots will keep him buoyant. It stokes me to see a creative person
It’s more of a dance - part skank, part ballet. Each word in a sentence,
venture out into the unknown, as it can be a lonely place. We look
or alternatively, turn on a wave has purpose and is well placed, although
forward to his future mystic reveals.
sometimes unorthodox. Life imitates art. It’s easy to feel the connection between what Ivah loves and equally refreshing that it’s no fluke. He hasn’t created a style to fit a niche, it was bestowed upon him by 16
MIGHTY DIAMONDS WOVEN NAVY $60 SEA CAT SHORT INDIGO $60
TOURISTER WOVEN BY JAMIE THOMAS $65 Inspired by the Calypso art of 60’s & 70’s Jamaican postcards and tourist pamphlets. SAVAGE HINEAPPLE BOARDSHORT $60
J A M I E T H O M A S - B U L L B A Y, J A M A I C A
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L AY O V E R T R AV E L S H O R T $ 6 5 A new and inspired 19� outseam travel short. Drawstring closure waistband with zipper fly,
2-Way Stretch, with Drawstring Closure Waistband
front extended long zip pocket with internal stash sleeve intended to accommodate all travel documents. Back patch pocket with button closure and small slash pocket at back yoke for quick cell phone storage. Back yoke vented mesh panel for breathability and comfort.
Front Extended Long Zip Pocket with Internal Stash Sleeve
19� OUTSEAM 5 3 % C O T T O N 4 4 % N Y L O N 3 % E L A S TA N E
Back Yoke for Quick Cell Phone Storage & Vented Mesh Panel for Breathability/Comfort.
B U I LT F O R T H E P E R P E T UA L T R AV E L E R VERSATILE
POCKETING AND A UNIQUE
LAYOVER TRAVEL SHORT ARMY $65
COTTON
NYLON
STRETCH
LAYOVER TRAVEL PANT CHARCOAL $72
S H O P A L L C O L O R S AT R O A R K . C O M / L AY O V E R
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BUSH DOCTOR WOVEN BY JAMIE THOMAS BLACK $65 LAYOVER TRAVEL SHORT ARMY $65
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SHARE YOUR ADVENTURE @ROARK #ROARKWASHERE
BUSH DOCTOR BY JAMIE THOMAS BLACK $24
WELL WORN PRINT SLATE BLUE $34
FEAR THE SEA AQUA LUNG AQUA $34
PORTER PANT CHARCOAL $60
WELL WORN PRINT BLACK $34
HIGH SEAS AND AN IRIE BREEZE ROARK’S
FAV O R I T E S W H I L E
N AV I G AT I N G T H E
HEART OF THE
CARIBBEAN
Well worn and well traveled, these are Roark’s signature style classics. Essentials intended to accommodate your needs on the Caribbean bright blue seas.
PORTER SHORT ARMY / CHARCOAL $55
MACHETE SHORT NAVY / ARMY $55 23
K I N K Y R E G G A E PA RT Y
P A R K E R C O F F I N ’ S F AV O R I T E W O V E N S F O R A N I G H T O U T I N R E G G A E ’ S C A P I T A L
From “Dub Club” to “Jamnesia,” the party scene in Kingston is raw, an epicenter of creativity and expression for the youth and musical royalty. Parker pulled the best prints to fuel the rhythm of a night out in Kingston.
MIGHTY DIAMONDS WOVEN NAVY $60 TEFLON DISCO WOVEN WHITE $65
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MISTY MORNING WOVEN CORAL $60 COBBLESTONES WOVEN AQUA $65
O U R P R O D U C T S A R E I N S P I R E D B Y T H E C U LT U R E A N D C L I M AT E O F R O A R K ’ S D E S T I N AT I O N S
RELIABILITY UNDER PRESSURE THE
FIRST PIECE
IN
ROARK’S
GEAR BAG FOR ANY ADVENTURE
Fully Taped Seams & Durable Water Repellent Finish
20K MM
20,000 MM Waterproof 20,000 MM Breathability
3 Layer PU Lamination 3 Layer Membrane
YKK Zippers with YKK Aquaguard Chest Pocket
S AVA G E 3 - L AY E R J A C K E T $ 2 0 0 Built for the rigors of the Indian Monsoon in Volume 12, the fully taped Savage 3-layer Jacket protects your core from the rain with 20K waterproofing, while preserving your body’s comfort with 20K breathability. 100% NYLON F R E E S H I P P I N G & R E T U R N S O N A L L O R D E R S AT R O A R K . C O M
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ORACABESSA FISH SANCTUARY BY JERRY RICCIOTTI,
R E V I VA L I S T
Karina Petroni - Waterman & Writer
“A man in a spring suit sharpens the tip of a spear by the dock. A joint possibly hangs out of his mouth, my memory evades me. He points out a large grouper beneath the dock.”
I
nod, thinking little about the significance of the large predator
sanctuaries, allowing NGO’s to manage themselves and letting the
swimming idly beneath us. That large fish, I would soon learn,
communities decide where these no-fishing zones should be created.
isn't as common as one might expect in this part of the Caribbean.
Invasive lionfish, degradation of coral reefs, and overfishing have had a dramatic impact on the fishery here in Oracabessa. Fishermen started noticing the reduction in fish populations decades ago and reacted like anyone would: by moving closer to the reef and taking species of fish they previously didn’t target.
Ivah’s brother Inilek Wilmot is the manager of this extremely successful fish sanctuary on Fisherman’s Beach. It’s one of 10 fish
“A lot of Jamaicans can’t swim” Ini tells us. “I’d say 98% of Jamaicans have never snorkeled... they’ve never had a personal experience with the reef.” A big part of what Oracabessa does, with a meager funding from the Jamaican government as well as outside donors, is educate their neighbors about the very complex ecosystem in their backyard. Taking kids snorkeling for their first time demystifies the ocean and hopefully begins a connection to their environment that will carry on for generations.
sanctuaries on the coast in Jamaica - the result of a push by the
Another big part of Inilek’s job, and one that he’s especially well
government to fight back against diminishing fisheries. Wisely,
suited for, is to work with fisherman to establish catch limits and
the government has mostly taken a hands-off approach to these
fishing zones around the reef. They’ve taken special care not to
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50%
OF PROFITS WILL BE
DONATED TO THE
ORACABESSA FOUNDATION
S AVA G E B O AT M A N $ 6 0 Roark developed a boardshort specifically to the needs of wardens at the Orcabessa Fish Sanctuary focusing on durability and function in a capacity not sought before. S H O P AT R O A R K . C O M / S AVA G E - B O AT M A N
4-Way Stretch Body Paneling with Durable Water Repellent Finish
19” Outseam 68% Nylon 32% Polyester
Strategically Placed Seam Angles to Drive Performance, Eliminate Chaffing & Seam Obstruction
Side Zipper Pocket with Internal Drainage Holes & Side Utility Tool Pocket
Durable Nylon Supplex in the Back & Waistband for Durability & Extended Wear
arbitrarily outline where people can and can’t fish - instead Ini led
the community to thrive, therefore they should care about it not just
several meetings between fishery experts and local fishermen to
because it’s there and pretty.”
decide where they want to create a “no fishing” zone in the sanctuary.
Taking kids snorkeling is super important for educating the next
Ini, who is surf royalty in Jamaica, spent his entire life on the
generation but it’s Oracabessa’s work with local fisherman that
ocean surfing with his family around Buff Bay. He’s a marine
is making the most immediate impact. Since its declaration in
biologist with a knack for simplifying complicated scientific
2010, the amount of live coral is increasing: tarpon, snook and
theories into digestible nuggets for us laypeople. Ini is essentially
snapper are returning and you can see the occasional tuna now.
trying to convince fisherman to change how they’ve been doing
One survey reports a 600% increase in parrot fish on the reef in the
their jobs for their whole lives. Something Ini, as a Jamaican and a
last 6 years. That’s staggering change. "Last year we saw a 1700%
biologist, is much better suited to doing than any well-intentioned
increase in fish biomass. If you told fisherman themselves that 6
NGO on an ocean, or even a valley away.
years ago they wouldn’t have believed that.”
“It's hard for people who are not from 3rd world situations to
I’ve shot a few docs about sustainable fisheries in America and I have
understand why someone would kill the last fish, ya know? You have to
a modestly well informed opinion about what makes them work, but
understand that level of desperation - you really have to say ‘well how
I’m glad I didn’t rock into town with my suit throwing money around
can you protect the fish while at the same time enabling a community to
talking about what brought the red snapper fishery back to Texas
thrive?’ Our approach has always been that we see the reef as enabling
because Ini makes a way better point than I ever could. 27
4 - WAY S T R E T C H E X P L O R E R AMPHIBIOUS
SHORT FOR YEAR
ROUND
M U LT I - P U R P O S E
FUNCTION
Lower Zip Pocket & Internal Drawcord Waist to Enhance Movement
4-Way Stretch with Quick Drying Cotton Poly Blend Fabric
EXPLORER SHORT $65 Lightweight, 4-way stretch amphibious short for year round multi-purpose function. Lower zip pocket for locking in your goods. Internal drawcord waist to enhance movement while securing shorts. Quick drying, cotton polyester blend stretch fabric enhancing performance in and out of the water. Mesh lined pocket bags for breathability on land and flow through in the water. BLACK / GREY
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19” OUTSEAM
6 7 % P O LY E S T E R 2 7 % C O T T O N 6 % E L A S TA N E
R O A R K ’ S G O T O S H O R T W H I L E S A I L I N G W E S T O F P I G E O N I S L A N D , J A M A I C A - S H O P AT R O A R K . C O M / E X P L O R E R
BULL BAY WOVEN NAVY $60
L J O ’ L E A R Y - B L U E M O U N TA I N S , J A M A I C A
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SAVAGE STAMP POCKET TEE BLACK $30 PORTER TWILL SHORT ARMY $55 DR. LUKE WOVEN NAVY $55 EXPLORER SHORT BLACK $65 ATLAS 3-DAY BACKPACK BLACK $100
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T H E “A R T I FA C T S O F A D V E N T U R E ” - C L O T H I N G , L U G G A G E A N D T R I N K E T S F R O M R O A R K ’ S D I S C O V E R I E S
MISSING LINK WET/DRY $90
ROARK X VSSL SUPPLIES $90
SAIGON SPECIAL $45
WELL WORN WOVEN OLIVE $55
PACK LIGHT AND TRIP LONGER THE
ESSENTIALS
FOR
EFFICIENT TROPICAL ADVENTURING
At Roark we believe that being prepared, but not overly prepared, allows the traveler to be nimble, efficient and prepared for any situation. These are the 7 essentials for a trip to the tropics that keep you on the road without excess baggage.
WAYWARD SHELL JACKET NAVY $90
NO BOUNDARIES BLACK $24
SAVAGE INITY BOARDSHORT YELLOW $60 31
PA R K E R C O F F I N , R E V I VA L I S T You need someone like Parker on your side in weird places and finicky situations. His vibe is infectious and his honest interest in conversation has a way of disarming sketchy plots. Roark has enjoyed throwing him into the fire to test his mettle. SAVAGE BUFF BAY AQUA $60
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LIGHTWEIGHT FLANNEL L AY E R I N G
FOR THE
COOL STORMY NIGHTS AHEAD
Contrast Collar & Elbow Panel Reinforcements for Durability
Brushed Lightweight Cotton with Snap Front & Button Chest Pockets
NORDSMAN LIGHTWEIGHT $70 Clean and rugged, the Nordsman is at home climbing the Blue Mountains or camping on Pigeon Island. Made of brushed lightweight cotton, this flannel will be the perfect layer for those stormy nights. Contrast collar and elbow panel reinforcements for durability. Snap front with button chest pockets to secure any goods carried along with a custom interior hanger loop. N AV Y / C H A R C O A L
100% COTTON FLANNEL
S H O P T H E E N T I R E C O L L E C T I O N AT R O A R K . C O M / N O R D S M A N
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BE STILL, BE FREE TEE BLUE $24 DEADMAN’S TOAST TEE BLACK $24 RUDE BOY TEE BLACK $24 LAYOVER TRAVEL SHORT ARMY $65
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FREE SHIPPING & RETURNS ON ALL ORDERS
JAMAICAN SLANG BY DR.
LUKE
“STONE
BAR” WILLIAMS,
GUIDE
Patois developed in Jamaica with the slave trade in the 17th century. Slaves from West Africa, speaking Ashanti, suddenly found themselves mixed with European cultures, thus learning pidgin and eventually evolving into creole (Jamaican Patois) in order to communicate with each other and their masters. Though not an official language, Patois has been the communicator of Jamaica’s unique struggles, culture and history for hundreds of years. It wasn’t until the spread of Rastafarianism along with the powerful rhymes and riddems of reggae music, did the rest of the world get their first true introduction to Patois, “you done know?”
“Wah a gwan?”
“Jah know”
What’s up?
God bless.
“You done know?”
“Irie”
Do you understand, I understand and a way to end a conversation.
To be at total peace with your current state of being.
“Every ting cris”
“Rude to Parents”
Everything is good.
Slang for Run & Ting, a favorite alcoholic beverage that leads to belligerence and sometimes anger.
“Bless Up” Respect, much love. “Long run short catch” You can run but I will get you one day. “Chicken merry hawk deh near” There is trouble on the horizon. “Mi jus a easy” I am taking it easy. “Walk gud”
“Manners” A greeting or farewell to replace hello or good-bye. “Soon come” Now, in a minute, in a couple of hours, the next day, the next week, the next month, the next year or never. “Mi luv yu like cook food” I love you.
Be safe on your journey, I’m on the right track.
SHARE YOUR ADVENTURE @ROARK #ROARKWASHERE
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B U I LT F R O M
THE INSIDE OUT D E N I M I S T H E K E Y I N G R E D I E N T T O M A N U FA C T U R I N G A P R E M I U M PA I R OF JEANS AND THAT’S WHY WE SOURCED THE BEST DENIM WE COULD FIND. E A C H D E N I M W E S E L E C T E D H A S U N I Q U E C H A R A C T E R I S T I C S T O W I T H S TA N D Y O U R A D V E N T U R E S A N D T H E T E S T O F T I M E . O U R M E T I C U L O U S D E TA I L S A R E W H AT M A K E R O A R K D E N I M S TA N D O U T. W E F O C U S O N B U I L D I N G J E A N S F R O M T H E I N S I D E O U T.
H E AV Y D U T Y Y K K Z I P P E R / 1 9 0 G M H E AV Y D U T Y P O C K E T I N G / T U R N A N D S T I T C H C L E A N F I N I S H P O C K E T B A G S I N T E R I O R C L E A N F I N I S H E D F L AT F E L L E D S E A M S / S T I T C H E D A N D P R E S S E D O P E N I N T E R I O R S I D E S E A M S C H A I N S T I T C H H E M / D O U B L E L AY E R R E I N F O R C E D B A C K P O C K E T S / B A C K B E LT L O O P O V E R L A P AT Y O K E
THE “HWY 133” DENIM PANT OPEN
ROADS,
OPEN
MINDS
R AW $ 7 5
WORN BLACK $70
WORN INDIGO $70
12.75oz. Ring Spun Indigo Denim
11.5oz Left Hand Twill with Slub Effect
12.75oz Ring Spun Indigo Denim
Denim should be the most storied article of clothing in your bag and the foundation of your kit while on the road. Wear them for 6 months straight without a wash. They’re a traveler’s best friend. You can almost smell the whiskey and rumors that are soiled into their core. Roark denim is built to be a well traveled pair of jeans. We hope you add to their credo. “ S TA N D A R D S L I M ” F I T W I T H A S L I G H T TA P E R E D 1 4 - I N C H L E G O P E N I N G .
L E A R N M O R E A B O U T R O A R K ’ S D E N I M & R O A D L E S S T R AV E L E D AT R O A R K . C O M / D E N I M
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WELL WORN WITH BROKEN-IN COMFORT LIGHTWEIGHT JERSEY GARMENT DYE
“WELL WORN” T-SHIRT BLACK / PINK / NAVY / WHITE $34
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S H O P A L L C O L O R S AT R O A R K . C O M / T O P S
J A M I E T H O M A S , R E V I VA L I S T One of our favorite things on Roark adventures is to see how creative Jamie’s skateboarding can be with little to work with. From boat trips in Canada to squall infested - dirt road riddled jaunts to Jamaica, he always finds a way to skate.
T H E “ W E L L W O R N ” - R E M I N I S C E N T O F O U R FAV O R I T E T E E T R AV E L E D I N
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PRSRT STD US POSTAGE
2761 LAGUNA CANYON ROAD, LAGUNA BEACH, CA 92651
PAID ROARK
FREE SHIPPING & RETURNS
S H O P T H E E N T I R E C O L L E C T I O N AT R O A R K . C O M
HINEAPPLE WOVEN $55 This short sleeve printed woven reeks of sweet herb and ripe pineapple. All we had to do was put them together, hence “Hineapple.” Wear it and let us know what happens? 100% COTTON POPLIN.
THANK YOU FOR JOINING ROARK IN JAMAICA, WE LOOK FORWARD TO SHARING OUR “VAGABUNDOS DEL CARNE” EXPEDITION T H R O U G H N O RT H E R N PATA G O N I A C O M E FA L L . T R AV E L W E L L . . . WEB CUSTOMER SERVICE
ROARK WEB RETURNS
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DEALER LOCATOR
SUPPORT@ROARKREVIVAL.COM (855) 554-5933
7391 HEIL AVE, HUNTINGTON BEACH, CA 92647
NOW AT ANY OF OUR FINE RETAILERS
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