Allium identity

Client

Allium Green Space

Brief

Initial brand development for SME providing hard and soft landscape design and implementation.

“Something simple a bit abstract but earthy, based around the allium flower shape�

H robbowkerdesign+photography

rob@robbowkerphotography.com

Allium Cristophii

Colour

Al, whatever colours you settle on, they will ALL appear differently in different media. However, it is good to have a benchmark and this is your palette of seven colours.

They are optimised for CMYK print because that is what you will mostly be printing in, whether signage, stationery or displays. The RGB colours are matched to the Pantone® Solid Coated palette and are for getting as close as you can in screen-based applications such as MS Office and online. Matching a desktop printed colour using RGB to a commercially printed colour printed in CMYK is very difficult, so avoid it if possible.

My emotive names for the colours are… The greens: Lime, Grass and Snooker Table. The pinks: Hot, Windolene, Lilac and Used Brillo Pad.

Colour disclaimer The Pantone®, CMYK and RGB values are approximate. RGB values are based on light, not pigment. Different textures and different colours of substrate will affect the final colour. Different lighting conditions and justapositions will affect the subjective perception of these colours.

Greens

Pantone® 376 C CMYK: 45-0-100-0 RGB: 119-184-0

Pantone® 361 C CMYK: 75-0-100-0 RGB: 46-177-53

Pantone® 203 C CMYK: 0-50-0-0 RGB: 235-173-197

Pantone® 249 C CMYK: 30-100-10-10 RGB: 166-31-125

Pantone® 348 C CMYK: 100-30-100-0 RGB: 0-132-68

& Pinks

Pantone® 219 C CMYK: 0-100-0-0 RGB: 222-28-133

Pantone® 5145 C CMYK: 30-5010-10 RGB: 161-127-154

Elements Namestyle is typeset in Impact font, all lower case. The font in the artwork elements has been converted to outlines.

Flowerhead (+ stem)

Stem

Strapline

Each element is supplied in following formats:

Namestyle

bitmaps (300dpi)

RGB jpeg

Greyscale jpeg

Black bitmap

Vector (eps)

CMYK

blacK

Stem

Strapline

Flowerhead

Default Solitary flower head next to stacked type on 2 lines. Stem penetrates globe.

monochrome version at 50%

Compact Solitary flower head next to stacked type on 2 lines – no stem.

monochrome version at 50%

Extended Solitary flower head next to stacked type on 2 lines – loooong stem (it just keeps on going)

monochrome version at 50%

Livery

SWB low top Ford Transit

landscaping and property specialists 07985 710712

alliumgreenspace.co.uk

landscaping and property specialists alliumgreenspace.co.uk 07985 710712

07985 710712

Stationery

Print on demand A4 letterheads

22 Whitley Avenue, Barnton, Northwich, Cheshire CW8 4LW 07985 710712 info@alliumgreenspace.co.uk www.alliumgreenspace.co.uk

approx. position of 93mm x 39mm address window for a standard DL envelope 22 Whitley Avenue, Barnton, Northwich, Cheshire CW8 4LW 07985 710712 info@alliumgreenspace.co.uk www.alliumgreenspace.co.uk

1/3 A4 fold