Client
Allium Green Space
Brief
Initial brand development for SME providing hard and soft landscape design and implementation.
“Something simple a bit abstract but earthy, based around the allium flower shape�
H robbowkerdesign+photography
rob@robbowkerphotography.com
Allium Cristophii
Colour
Al, whatever colours you settle on, they will ALL appear differently in different media. However, it is good to have a benchmark and this is your palette of seven colours. They are optimised for CMYK print because that is what you will mostly be printing in, whether signage, stationery or displays. The RGB colours are matched to the Pantone® Solid Coated palette and are for getting as close as you can in screen-based applications such as MS Office and online. Matching a desktop printed colour using RGB to a commercially printed colour printed in CMYK is very difficult, so avoid it if possible. My emotive names for the colours are… The greens: Lime, Grass and Snooker Table. The pinks: Hot, Windolene, Lilac and Used Brillo Pad.
Colour disclaimer The Pantone®, CMYK and RGB values are approximate. RGB values are based on light, not pigment. Different textures and different colours of substrate will affect the final colour. Different lighting conditions and justapositions will affect the subjective perception of these colours.
Greens
Pantone® 376 C CMYK: 45-0-100-0 RGB: 119-184-0
Pantone® 361 C CMYK: 75-0-100-0 RGB: 46-177-53
Pantone® 203 C CMYK: 0-50-0-0 RGB: 235-173-197
Pantone® 249 C CMYK: 30-100-10-10 RGB: 166-31-125
Pantone® 348 C CMYK: 100-30-100-0 RGB: 0-132-68
& Pinks
Pantone® 219 C CMYK: 0-100-0-0 RGB: 222-28-133
Pantone® 5145 C CMYK: 30-5010-10 RGB: 161-127-154
Elements Namestyle is typeset in Impact font, all lower case. The font in the artwork elements has been converted to outlines.
Flowerhead (+ stem)
Stem
Strapline
Each element is supplied in following formats:
Namestyle
bitmaps (300dpi)
RGB jpeg
Greyscale jpeg
Black bitmap
Vector (eps)
CMYK
blacK
Stem
Strapline
Flowerhead
Default Solitary flower head next to stacked type on 2 lines. Stem penetrates globe.
monochrome version at 50%
Compact Solitary flower head next to stacked type on 2 lines – no stem.
monochrome version at 50%
Extended Solitary flower head next to stacked type on 2 lines – loooong stem (it just keeps on going)
monochrome version at 50%
Livery
SWB low top Ford Transit
landscaping and property specialists 07985 710712
alliumgreenspace.co.uk
landscaping and property specialists alliumgreenspace.co.uk 07985 710712
07985 710712
Stationery
Print on demand A4 letterheads
22 Whitley Avenue, Barnton, Northwich, Cheshire CW8 4LW 07985 710712 info@alliumgreenspace.co.uk www.alliumgreenspace.co.uk
approx. position of 93mm x 39mm address window for a standard DL envelope 22 Whitley Avenue, Barnton, Northwich, Cheshire CW8 4LW 07985 710712 info@alliumgreenspace.co.uk www.alliumgreenspace.co.uk
1/3 A4 fold