An identity for Natural Health Service An umbrella ID for the consortium of: GoodGym www.goodgym.org Wild in the City wildinthecity.org.uk Good Food Matters www.goodfoodmatters.org.uk Wheels for wellbeing www.wheelsforwellbeing.org.uk TCV Green Gym www.tcv.org.uk/greengym “These are some of the logo designs…looked at as examples…the brief was for a logo that represents outdoors/nature and well-being. Perhaps trees, leaves, a health symbol, heart or people gathered together in nature. etc.”
Colour blend?
Colour
Miljøpakken logo cited: “people together in nature, with the imagery simultaneously representing people and trees.” Note: Avoid conflicting initials with the “other” NHS. A functioning logo needs to work well in monochrome and be recognisable at small sizes – I have shown 25mm versions in the margins. It also needs to be simple and easy to understand in relation to your values.
Colour Text and graphic all in one
like the energy/light effect
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#1
The leaf is a recurrent theme in the examples cited. The colour palette is predominantly greens and browns – natural, earthy colours. #1: Cupped hands holding a stylised tree to make a round shape. Nurturing. Responsible. Caring. Organic. Encompassing. Flourishing. The typeface here is Joy Sans. Strong, solid and authoritative but approachable.
H robbowkerdesign+photography
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An identity for Natural Health Service
#1b
#1b: Orange-brown colourway
H robbowkerdesign+photography
Š2017
An identity for Natural Health Service
#2
#2: A re-working of #1 as a roundel. Green colourway
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An identity for Natural Health Service
#2b
#2b: A re-working of #1 as a roundel. Brown-tan-greens colourway
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An identity for Natural Health Service
#3
#3: Meet Al, Natur Al. Child of the great outdoors
H robbowkerdesign+photography
Š2017
An identity for Natural Health Service
#4
#4: Al playing outdoors with the quirky, rough-hewn typeface How to Disappear. Greens-orange-brown colourway
NATURAL HEALTH SERVICE NATURAL HEALTH SERVICE
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#4b
#4: Al playing outdoors with the quirky, rough-hewn typeface How to Disappear. Greens-brown colourway
NATURAL HEALTH SERVICE NATURAL HEALTH SERVICE
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An identity for Natural Health Service
#5
#5: Al in his natural environment Greens-brown colourway
HEALTH SERVICE HEALTH SERVICE
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#5b
#5: Al in his natural environment Greens-orange colourway
HEALTH SERVICE HEALTH SERVICE
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#6
#6: Because of the words “health service” I was looking at health related icons and ‘green’ icons. I think it can get a bit complicated. Iconography can be incorporated into text but it needs to be strong, immediately decypherable and NOT be off mesage. Joy Sans works well with clean icons though, especially small. There might be something here but it would take a lot of time to work it up further than this and if it is a non-starter, it would be time wasted.
Natural Health Service
Icons can look a bit ‘pharmaceutical’.
Natural Health Service Natural Health Service
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#7
Feedback-11 April BOLD = visual response on this page Could we see the icon from #4 in the same format as #1 and #2 Show colour pallette in the Miljøpakken logo. I like the icon in #4 (though it’s quite similar to the logo for my company Nature Therapy School). I’d be interested to see the icon from #4 in the same format as #1 and #2. Not keen on the hand/tree icon in #1- #2. I like #2 (would like to see other colour options) and #4.
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#8
Feedback BOLD = visual response on this page
Show colour pallette in the Miljøpakken logo. Not keen on the hand/tree icon in #1- #2.
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I like #2 (would like to see other colour options) and #4.
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Could we see the icon from #4 in the same format as #1 and #2
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An identity for Natural Health Service
#9a
Feedback BOLD = visual response on this page Could we see the icon from #4 in the same format as #1 and #2 Show colour pallette in the Miljøpakken logo. I like #2 (would like to see other colour options) and #4.
Miljøpakken colour palette
#9b
H robbowkerdesign+photography
©2017
Nat
Could we see the icon from #4 in the same format as #1 and #2
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#9d
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BOLD = visual response on this page
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Feedback
#9c
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An identity for Natural Health Service
Show colour pallette in the Miljøpakken logo.
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Miljøpakken colour palette
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#9e
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I like #2 (would like to see other colour options) and #4.
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#9f
An identity for Natural Health Service
#10
Feedback BOLD = visual response on this page Could we see the icon from #4 in the same format as #1 and #2 Show colour pallette in the Miljøpakken logo.
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I like #2 (would like to see other colour options) and #4.
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Show colour pallette in the Miljøpakken logo. I like #2 (would like to see other colour options) [give us a clue! - these draw from the Miljøpakken palette where the earlier ones drew from the colours suggested by the exemplar logos on p1 of this pdf]
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#11b
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Could we see the icon from #4 in the same format as #1 and #2
#11a
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BOLD = visual response on this page
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An identity for Natural Health Service
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and #4.
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#11d
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#11c
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An identity for Natural Health Service Feedback BOLD = visual response on this page Could we see the icon from #4 in the same format as #1 and #2 Show colour pallette in the Miljøpakken logo. I like #2 and #4 (would like to see other colour options)
#12a
NATURAL HEALTH SERVICE
#12b
NATURAL HEALTH SERVICE
#12c
NATURAL HEALTH SERVICE NATURAL HEALTH SERVICE
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©2017
#12d
NATURAL HEALTH SERVICE
Feedback From YYY
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#8
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agree with preferences, 8/9 and 12 are my 2 favourite designs - 12 really stands out, my preference also being the 12a palette. For the other option, I prefer the colour palette of #8 from the options provided but I feel it needs another colour/s
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An identity for Natural Health Service
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#9f in colour palette of #8
H robbowkerdesign+photography
Š2017
An identity for Natural Health Service Feedback FROM YYY agree with xxx’s preferences, 8/9 and 12 are my 2 favourite designs - 12 really stands out, my preference also being the 12a palette. For the other option, I prefer the colour palette of #8 from the options provided but I feel it needs another colour/s
#12a
NATURAL HEALTH SERVICE H robbowkerdesign+photography
Š2017
An identity for Natural Health Service
#9g
Feedback From XXX
I’m not sure where we are with the number of concepts, would it be possible to see the tree icon developed to represent ‘people’ - plural?
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[apologies, we had two 9ds - now amended, but only one with non-white font which, with the font in white, is now #9g, opposite]
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Thanks for sending these through, there are some great designs here, I like #7, #8, #9c-e and 12a. Could we see #9d with white font? I’ll wait to have a chat with Rob before giving more feedback.
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An identity for Natural Health Service
#13
Feedback From YYY I’m not sure where we are with the number of concepts, would it be possible to see the tree icon developed to represent ‘people’ - plural?
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#13a
Feedback From YYY I love 13 too and if there is time/budget allowing would love to see where you would place the text?
NATURAL HEALTH SERVICE
NATURAL HEALTH SERVICE
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
#13b
Centred text. Slightly more animated trio.
NATURAL HEALTH SERVICE
H robbowkerdesign+photography
©2017
NATURAL HEALTH SERVICE
An identity for Natural Health Service
#12e
The 12 design is great but am still not sure the colour is right, I think it needs to convey ‘natural/ nature’ a bit more, could we see it with a different colour pallette - for example the same as 13b or anther green pallete which offers some ‘brightness’. I’ll leave it to you as the designer but perhaps with the trunk/person in the light green and the text in the same colours as you used for 13b.
NATURAL HEALTH SERVICE NATURAL HEALTH SERVICE
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©2017
NATURAL HEALTH SERVICE
#12a 75mm
NATURAL HEALTH SERVICE #12e 75mm
This one:
H robbowkerdesign+photography
©2017
An identity for Natural Health Service
Exclusion zone
Guide Files supplied: 1] eps file: CMYK (for display and commercial print)
Cap height
2] eps file: black (as a source file if you need to alter colours or produce a hi-res single colour alternative) 3] bmp file: 1 bit bitmap in black at 300dpi and 30cm wide (useful for re-colouring in MS Office apps) 4] jpeg file: RGB-300dpi jpg at 30cm wide (useful for deploying in colour in MS Office apps) 5] jpeg file: RGB-300dpi jpg at 10cm wide (useful for deploying in colour in MS Office apps) 6] png file: RGB-300dpi at 30cm wide (as jpeg but not on a white rectangular background)
CMYK process and approx RBG and PantoneÂŽ Matching System colours*
7] png file: RGB-300dpi at 10cm wide (as jpeg but not on a white rectangular background) The 10cm jpg will probably what you use most. PMS 375C
PMS 2395C
PMS 2424C
PMS 2290C
PMS 2287C
C40 M0 Y100 K0
C25 M100 Y35 K0
C70 M20 Y100 K30
C35 M5 Y85 K0
C70 M20 Y100 K0
Min. size: 25mm in print or screen apps, 80 pixels online.
R166 G206 B57
R191 G33 B107
R67 G119 B50
R177 G201 B84
R95 G158 B69
H robbowkerdesign+photography
*Note: colours may appear different in different media
Usage: Exclusion zone: 1 x cap height on all sides Position (in order of preference): top right, bottom right, top left
Š2017