Meet the New Gardener

With the success of the TASC Tulip Pick Farm in Fenwick, Ontario we have a strategic advantage over some of our competitors. Some of these advantages are by using our collected data to diversify beyond our retail accounts, creating more opportunities toreach consumers through online/DTC opportunities. The Pick Farm has also allowed us to reach new audiences and set us on a road to building a brand that has meaning and creates fans. This can lead to building an online consumer base that in turn strengthens our in store conversion.

Why?

A logo should reflect the vision, mission & values of a brand. We have introduced a new logo to help shepard in the rebranding of TASC. The typeface used is a fine mix of classic serif design and modern lines. The curves and transitions from heavy to thin lines give it a sexy feel. The outside circular element provides an element of strength to balance to the feminine lines in the typeface. The smaller dot is a nod to the elements in nature in which TASC relies on, water and sunlight.

SleekCurves

WaterElement

StrongCircular Element

ModernTypeface

SunbeamElement

Vibe: Strong - Modern - Sexy

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The color green can inspire feelings of life, vibrancy and nature

Nature’s favorite color – if nature does have a favorite color. Associated with the season of spring, it is a symbol of life, new beginnings, safety, fertility and environment; green is also a status symbol for money, banking, ambition, and wealth.

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Undeniably though, it has healing effects to us, both physically and emotionally, and is known to have a soothing effect to human vision. Since it takes dominance in the natural world, green takes a lot of space in the human eye’s spectrum. So, it is an ideal background for any kind of design because it is visible anywhere.