Understanding your audience(s) /////////

Customer personas are a tricky thing. People often times aren’t that easy to categorize. Because you sell something that’s broadly used, your audience is inherently broad.

The best brands, however, create offerings that consider the motivations of many types of customers and they taylor their message, and distribution to meet them where they can have the most impact

Millennial Demographic Summary

When in doubt, think of millennials as the kids who came to age during the Internet boom. They’re techsavvy, but they weren’t born with smartphones in their hands (that’s Gen Z, by the way- they’re the ones Tik Tok-ing).

Here is a quick summary of the unique demographic traits:

• Consumers born between the early/mid-1980s and the mid-1990s

• Massive, incredibly diverse group of consumers.

• United States’ largest generation

• Entering prime spending years and largest wealth accumulation phase.

• Fiercely loyal with a high lifetime value.

• 60% of their shopping online.

• Money-conscious, having lived through the Great Recession

Distrust Traditional Advertising

This is the big one. It’s no secret that millennials avoid old-school ad formats and are skeptical of advertising in general.

Pop-up ads, cold calling, and anything that feels too much like a traditional commercial isn’t going to resonate as well with the millennial crowd.