I N F O R M AT I O N
EMMA TEMPEST
MEDIA
Playing Fashion is a daily online magazine focused on fashion, style, beauty and art.
EVERY DAY, WE PUBLISH ONE FEATURE, INVESTING ALL OUR TIME AND ENERGY INTO IT, ENSURING QUALITY AND THE HIGH PUBLISHING STANDARDS AS SEEN IN GLOSSIES ARE EVIDENT IN EVERY POST.
P L AY I N G
CAN
FIND
PERSONAL AS AND AND
FA S H I O N ,
YO U
INTERVIEWS,
STYLE
WELL
AS
BEAUTY VIDEO
PROFILES FA S H I O N
E D I TO R I A L S STO R I E S .
EMMA TEMPEST
IN
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“First successful independent online fashion magazine” L’ O F F I C I E L R U SS I A
“One of our favorite fashion glossies” M O D E L S .CO M
“Internationally renowned and successful fashion magazine” FA S H I O N C O P I O U S
FEATURED IN ELLE UKRAINE, VOGUE RUSSIA, L’OFFICIEL RUSSIA, LOOKATME, MODELS.COM, NEW YORK MAGAZINE, BURO 247
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E N T E R TA I N S
I N S P I R E S
I N F O R M S
Everything you see in Playing Fashion is produced either by our in-house team or our contributors exclusively for us. Our contributors are both established and emerging photographers, stylists, designers and writers based in different cities all over the globe who share a remarkable eye, taste and ideas. Playing Fashion works closely with a wide range of designers and brands - from both the independent and luxury sectors to capture the most magnificent and original fashion stories.
B R I A N D A LY
APPROACH
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HISTORY
Five years ago, Playing Fashion is born as a blog. In a year, it was transformed into an online magazine named ‘first ever successful independent online magazine in Russian’ by L’Officiel Russia. In July 2009, the first printed issue came out. In November the same year, Playing Fashion became a monthly bilingual magazine distributed worldwide. Now we are going back to our roots and accomplishing exciting new projects...
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EDITOR
IN MARCH 2008, 15 YEAR OLD ROBERT M I S H C H E N K O FOUNDED
P L AY I N G
FA S H I O N B LO G . 20, A
AS
A
T O D AY
AT
HE
IS
ALSO
CONTRIBUTING
E D I TO R
OF
ELLE
P R O D U C I N G
COV E R
AND STO R I E S EMMA TEMPEST
FA S H I O N
FO R T H E M AG A Z I N E .
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AUDIENCE
IN
NUMBERS*
SEX
F
M
69.3 %
2 9 ,1 %
AG E
18-24 – 30,2 % • 25-34 – 48,6 % • 35-44 – 11,8 % AVERAGE AGE – 30 L A N G UAG E
RUSSIAN – 38,1 % •
ENGLISH – 43,4 %
* FA C E B O O K I N S I G H T S ( A P R I L 2 0 1 3 )
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CO N TAC TS
Launching Fall 2013 Y O U C A N C O N TA C T U S AT H E L L O @ P L AY I N G FA S H I O N . C O M
T H A N K YO U !