Playing Fashion Media Information 2013

I N F O R M AT I O N

EMMA TEMPEST

MEDIA

Playing Fashion is a daily online magazine focused on fashion, style, beauty and art.

EVERY DAY, WE PUBLISH ONE FEATURE, INVESTING ALL OUR TIME AND ENERGY INTO IT, ENSURING QUALITY AND THE HIGH PUBLISHING STANDARDS AS SEEN IN GLOSSIES ARE EVIDENT IN EVERY POST.

P L AY I N G

CAN

FIND

PERSONAL AS AND AND

FA S H I O N ,

YO U

INTERVIEWS,

STYLE

WELL

AS

BEAUTY VIDEO

PROFILES FA S H I O N

E D I TO R I A L S STO R I E S .

EMMA TEMPEST

IN

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“First successful independent online fashion magazine” L’ O F F I C I E L R U SS I A

“One of our favorite fashion glossies” M O D E L S .CO M

“Internationally renowned and successful fashion magazine” FA S H I O N C O P I O U S

FEATURED IN ELLE UKRAINE, VOGUE RUSSIA, L’OFFICIEL RUSSIA, LOOKATME, MODELS.COM, NEW YORK MAGAZINE, BURO 247

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E N T E R TA I N S

I N S P I R E S

I N F O R M S

Everything you see in Playing Fashion is produced either by our in-house team or our contributors exclusively for us.

Our contributors are both established and emerging photographers, stylists, designers and writers based in different cities all over the globe who share a remarkable eye, taste and ideas.

Playing Fashion works closely with a wide range of designers and brands - from both the independent and luxury sectors to capture the most magnificent and original fashion stories.

B R I A N D A LY

APPROACH

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HISTORY

Five years ago, Playing Fashion is born as a blog. In a year, it was transformed into an online magazine named ‘first ever successful independent online magazine in Russian’ by L’Officiel Russia. In July 2009, the first printed issue came out.

In November the same year, Playing Fashion became a monthly bilingual magazine distributed worldwide. Now we are going back to our roots and accomplishing exciting new projects...

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EDITOR

IN MARCH 2008, 15 YEAR OLD ROBERT M I S H C H E N K O FOUNDED

P L AY I N G

FA S H I O N B LO G .

20, A

AS

A

T O D AY

AT

HE

IS

ALSO

CONTRIBUTING

E D I TO R

OF

ELLE

P R O D U C I N G

COV E R

AND STO R I E S EMMA TEMPEST

FA S H I O N

FO R T H E M AG A Z I N E .

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AUDIENCE

IN

NUMBERS*

SEX

F

M

69.3 %

2 9 ,1 %

AG E

18-24 – 30,2 % • 25-34 – 48,6 % • 35-44 – 11,8 % AVERAGE AGE – 30 L A N G UAG E

RUSSIAN – 38,1 % •

ENGLISH – 43,4 %

* FA C E B O O K I N S I G H T S ( A P R I L 2 0 1 3 )

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CO N TAC TS

Launching Fall 2013 Y O U C A N C O N TA C T U S AT H E L L O @ P L AY I N G FA S H I O N . C O M

T H A N K YO U !