Design system of events to recreate the physical and cultural bond between the academic community and its neighborhood
Discussion date: 22 Aprile 2013 Student: Roberta Motter | 763644 Thesis relator: Davide Fassi Turin co-examiner: Silvia Belforte
TRANS-GENERATIONAL SOCIALIZATION
CREATION OF COMMUNITIES
creating a system of a series of initiatives to open up the campus Durando of Politecnico di Milano € NEWfor MICRO-Bovisa neighbourhood ECONOMIES KNOWLEDGE EXCHANGE
ENHANCEMENT OF LOCAL VALUES
TRANS-GENERATIONAL SOCIALIZATION
CREATION OF COMMUNITIES
€ NEW MICRO-
KNOWLEDGE EXCHANGE
ECONOMIES
ENHANCEMENT OF LOCAL VALUES
PROJECT ORIGIN
CONTEXT
‘900 INDUSTRIAL DISTRICT 1932 ANNEXATION CITY OF MILAN 80s CLOSURE OF FACTORIES 90s RIGENERATION PERIOD 1994 OPENING NEW CAMPUS DURANDO
O
METHOD
EXPLORATION
P
RE-DESIGN
RVE E S B
ASK
RE-EVALUATE
A CREATE
CT REFLE
R
ACT
HCD
PHASES
september
RESEARCH/ANALYSIS
DIRECTIONS
MONTHS
PROJECT TIMELINE
Public Space Creative Communities Participation University Design experience
CREATIV E CO MM
NEW BEHAVIORS IN PUBLIC PLACE INVOLVING LOCAL COMMUNITIES
PARTICIPA T I O N
UNIVERSITY
PERIENCE X E GN I S DE
CE A P S LIC
ITIES UN
PUB
RESEARCH /ANALYSIS
MONTHS
PROJECT TIMELINE september
october
PHASES
8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE
RESEARCH/ANALYSIS
CONTEXT IMMERSION
DIRECTIONS
13/3/2012 C’È SPAZIO PER TUTTI 2012
Public Space Creative Communities Participation University Design experience
Strategic analysis Exploring opportunities Field analysis
DISCOVER OPPORTUNITIES MSc PSSD 1 week / 8-13 October 2012 1 professor 5 tutors 58 international STUDENTS: 1 COMMUNICATION TEAM + 8 TOOLKIT TEAMS of 4 categories: • Play • Campus Stories • Ladies & Gentleman • Coltivando
TEMPORARY URBAN SOLUTIONS 2012
WHAT’S A TOOLKIT? USEFUL SERIES OF TOOLS TO CARRY OUT A SPECIFIC ACTIVITY Activities proposed in the form of toolkit and directly experimented by participants
RICUCIAMO BOVISA - RICAMA IL TUO SPAZIO
DISCOVER OPPORTUNITIES 13 October 2012 - event day around 500 participants TOOLKIT DEVELOPED BOVISA MISSION BO-LEGGE 2ND LIFE 2 LABORASTORIE PUNTI DI VISTA RICUCIAMO BOVISA BOVISA QUIZ COLTIVANDO
C’È SPAZIO PER TUTTI 2012
DISCOVER OPPORTUNITIES
MAPPING THE EVENT/ TUS COURSE
80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS
PAR TIC
DISCOVER OPPORTUNITIES
TS N A IP
MAPPING THE EVENT/ TUS COURSE
MAPPING THE EVENT NEIGHBOUR STUDENT OTHER
26%
49% 28%
WHO/AGE
23%
20% 26% 28%
>25 25-40 40-60 <60
word of mouth /31 market /23 other /16 internet /14 Bovisa’s shop /4
YOU ARE...
HOW OLD ARE YOU?
HOW DID YOU KNOW?
>25
PUNTI DI VISTA COLTIVANDO
COLTIVANDO RICUCIAMO BOVISA
40-60
25-40
COLTIVANDO LABORASTORIE
COLTIVANDO BO-LEGGE
<60
FEEDBACK ACCORDING TO AGE
MAPPING THE EVENT
COLTIVANDO IDEAS CREATE
FRIENDS
i already come
USUALLY
IN SUMMER ON SATURDAY AT LUNCH AFTER WORK NO OTHER
53%
31% 8% 3%
DISCOVER/ WILLINGNESS TO RETURN
23% 5%
11%
1%
47%
19%
WILL YOU COME IN THE CAMPUS IN YOUR LEISURE TIME?
YES QUITE A FEW NO OTHER
DID YOU DISCOVER THE CAMPUS’ SPACES?
64/80 POSITIVE ANSWERS
LABORATORY STUDENT
SOCIALIZING SEWING
MAYBE EXHIBITIONS ATTENDING
WALKING
HAVE LUNCH CONTACT
ON SATURDAY
BY PARTICIPATING GREAT! OTHER MUMS ACTIVITIES KIDS RELAX I WILL COME GARDEN BAR OFTEN CONCERTS HOW YOU CAN USE THE CAMPUS’ SPACES?
TS N A IP
STU D
MAPPING THE EVENT/ TUS COURSE
S ENT
80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS
PAR TIC
DISCOVER OPPORTUNITIES
48 FEEDBACKS OF 8 TOOLKIT TEAM 10 FEEDBACKS COMUNICATION TEAM
MAPPING TUS COURSE toolkit team /48 students
EVERYONE ELDERLY KIDS FAMILIES YOUNG PEOPLE
26%
37% 24% 19% 14%
TARGET/ OBJECTIVES
28% 28% 26% 20%
6%
TOOLKIT TARGET
DISCOVERY OF THE CAMPUS’ PLACES SOCIALIZATION AMONG NEIGHBOURS SOCIALIZATION SMONG STUDENTS AND NEIGHBOURS SETTING UP OF A DURABLE ACTIVITY BUILDING OF SOMETHING
TOOLKIT OBJECTIVES
material to do/build /28 manual/istructions /22 suggestions for the future/12 intangible parts /10
YES NO
79% 21%
TOOLKIT/ TIPOLOGY
42% 38% 20%
MANUAL INTELLECTUAL CREATIVE
others /2
FROM WHICH PART IS IT COMPOSED?
IS IT A TOOLKIT?
ACTIVITY TIPOLOGY
MAPPING TUS COURSE toolkit team /48 students
MANUAL
CREATIVE bovisa mission
2nd life2
coltivando
ricuciamo bovisa
2nd life2
bovisa mission
INTELLECTUAL
EXPLORATIVE bo-legge
laborastorie
punti di vista
bovisa quiz
punti di vista
TOOLKIT BY CATEGORIES
TOOLKIT CLASSIFICATION
3 MAIN CATEGORIES
laborastorie
bovisa mission
MAPPING TUS COURSE communication team /10 students
market
conversation
ELDERLY FAMILIES
market
shops
campus 32% 32%
TARGET/ CHANNELS
internet
TARGET AND RELATED COMMUNICATION CHANNELS
18% 18%
shops
YOUNG PEOPLE KIDS
schools
internet
TS N A IP
STU D
48 FEEDBACKS OF 8 TOOLKIT TEAM 10 FEEDBACKS COMUNICATION TEAM
TEA C H I N G
MAPPING THE EVENT/ TUS COURSE
S ENT
NTS ISTA ASS
80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS
PAR TIC
DISCOVER OPPORTUNITIES
STAFF /6PEOPLE
.S. I . G . A NT
STU D
MAPPING THE EVENT/ TUS COURSE
48 FEEDBACKS OF 8 TOOLKIT TEAM 10 FEEDBACKS COMUNICATION TEAM
TEA C H I N G
NTS MANAG E ISTA M E ASS
MEETING WITH C. BORRELLO A.G.I.S. POLIMI RESPONSIBLE
TS N A IP
S ENT
80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS
PAR TIC
DISCOVER OPPORTUNITIES
STAFF /6PEOPLE
MONTHS
PROJECT TIMELINE september
october
november
PHASES
8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE
RESEARCH/ANALYSIS
CONTEXT IMMERSION
SYNTHESIS
DIRECTIONS
13/3/2012 C’È SPAZIO PER TUTTI 2012
Public Space Creative Communities Participation University Design experience
Strategic analysis Exploring opportunities Field analysis
Event results Values Opportunity Mind map
MIND MAP multicultural
multidisciplinar
international
ACCADEMIC COMMUNITY
POLITECNICO PoliMi
PLACE OF CULTURE
SHARING
PLACE OF RELATIONS
CAMPUS SPACES
streets squares green areas
PUBLIC SPACES
elderly
event meeting aggregation
young people
families
creativity
design
workshop collective event
production
?
NEIGHBORHOOD COMMUNITY
NEIGHBOURHOOD Bovisa
MONTHS
PROJECT TIMELINE september
october
november
december
PHASES
8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE
RESEARCH/ANALYSIS
CONTEXT IMMERSION
SYNTHESIS
CREATIVE PHASE
DIRECTIONS
13/3/2012 C’È SPAZIO PER TUTTI 2012
Public Space Creative Communities Participation University Design experience
Strategic analysis Exploring opportunities Field analysis
Event results Values Opportunity Mind map
Scenarios building/ evaluation Toolkit evalutation/ selection
SELECTED SCENARIO
BOVISA SOCIAL SATURDAY > IL SABATO DELLA BOVISA MONTHLY EVENT IN CAMPUS DURANDO DIFFERENT ACTIVITIES FOR DIFFERENT TARGETS
TOOLKIT SELECTION TOOLKIT
SPAZIO 2011
SPAZIO 2012
TYPOLOGY
TARGET
SPACE
REPLICABILITY
TYPE OF SUPPORT
SELECTED TOOLKIT
Re-design
manuale/materiali
Re-design
Il mio taccuino
manuale/intangibili
Il mio taccuino
Piccoli cuochi
manuale/ingredienti/strumenti
Piccoli cuochi
C’è giardino per tutti
manuale/materiali
COLTIVANDO
Peter & gisella
poster
Peter & gisella
Food pairing
card/ingredienti
Food pairing
Nity party
materiali
Niti party
Citizen walk
poster
Picture yourself
poster/card
Skate park achille
intangibili
Festa cultura
intangibili
Festa vicini
intangibili
Adotta un’albero
manuale/materiali
Adotta un’albero
Summer in motion
intangibili
Summer in motion
Bo-legge
manuale/materiali
Bo-legge
Bovisa quiz
intangibili
Bovisa quiz
Ricuciamo bovisa
materiali
Bovisa mission
manuale/materiali
2nd life 2
manuale/materiali
Punti di vista
manuale
2nd life 2 Punti di vista
Laborastorie
materiali
Laborastorie
Ricuciamo bovisa Bovisa mission
TOOLKIT SELECTION DOING TOGETHER
CLASSIFICATION TOOLKIT
NITI PARTY RICUCIAMO BOVISA
LABORASTORIE BOVISA QUIZ
PLACE INTERACTION
BO-LEGGE FOOD PAIRING SUMMER IN MOTION
RE-DESIGN/IL MIO TACCUINO PICCOLI CUOCHI/ADOTTA UN ALBERO BOVISA MISSION/2ND LIFE 2 PETER & GISELLA PUNTI DI VISTA
individual
COMMON INTERESTS active participation
THE SPECTATORS passive participation
Re-design Il mio taccuino Piccoli cuochi Peter & gisella Food pairing Niti party Adotta un’albero Summer in motion Bo-legge Bovisa quiz Ricuciamo bovisa Bovisa mission 2nd life 2 Punti di vista Laborastorie
collective
KIDS CLUSTER
TOOLKIT SELECTION DOING TOGETHER
CLASSIFICATION TOOLKIT
NITI PARTY RICUCIAMO BOVISA BO-LEGGE SUMMER IN MOTION
RE-DESIGN/IL MIO TACCUINO PICCOLI CUOCHI/ADOTTA UN ALBERO BOVISA MISSION/2ND LIFE 2
active participation
COMMON INTERESTS passive participation
Re-design Il mio taccuino Piccoli cuochi Peter & gisella Food pairing Niti party Adotta un’albero Summer in motion Bo-legge Bovisa quiz Ricuciamo bovisa Bovisa mission 2nd life 2 Punti di vista Laborastorie
TOOLKIT SELECTED
collective
KIDS CLUSTER
Re-design Il mio taccuino Piccoli cuochi Bovisa mission 2nd life 2 Adotta un’albero Summer in motion Bo-legge Niti party Ricuciamo bovisa
individual
KIDS CLUSTER
Re-design Il mio taccuino Piccoli cuochi Bovisa mission 2nd life 2 Adotta unâ&#x20AC;&#x2122;albero
COMMON INTEREST
Summer in motion
Bo-legge
DOING TOGETHER
Niti party
Ricuciamo bovisa
MONTHS
PROJECT TIMELINE september
october
november
december
january
PHASES
8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE
RESEARCH/ANALYSIS
CONTEXT IMMERSION
february
1/02/2013 PROJECT PRESENTATION TO POLISOCIAL
SYNTHESIS
CREATIVE PHASE
PSS DEVELOPMENT
Scenarios building/ evaluation Toolkit evalutation/ selection
General palimpsest General system Brand creation
INFORMING/ ENGAGING
DIRECTIONS
13/3/2012 C’È SPAZIO PER TUTTI 2012
Public Space Creative Communities Participation University Design experience
Strategic analysis Exploring opportunities Field analysis
Event results Values Opportunity Mind map
Institutional level Local level
GENERAL SCHEDULE
box-activities
typology
target
space
location box-activities
COLTIVANDO B7 ino
Via Schiaff
RICUCIAMO BOVISA/ NITI PARTY
LA ROSSA
Via Durando
BO-LEGGE
B8
B3
B2
B6
B9
B1 ORTO
KIDS CLUSTER
Via Candiani
à
B4 Via Verit
SUMMER IN MOTION
INFORMING & ENGAGING
district 9 SOCIAL MEDIA
COLTIVANDO COMMUNITY
durando library ACADEMIC COMMUNITY
KIDS CLUSTER
design labs fashion & knitting labs
COLTIVANDO
POLIMI
STUDENTS VOLUNTEERS
SPACES, LOGISTICS, FUNDS
BO-LEGGE
schools DERGANO-BOVISA LIBRARY
shops
BOX/EVENT
RICUCIAMO BOVISA /NITI PARTY SUMMER IN MOTION
PARTICIPANTS
ASSOCIATIONS FASHION STUDENTS & PROFESSORS
KNIT & SEWING PASSIONATE
BOVISA
associations
MONTHS
PROJECT TIMELINE december
january
february
march
DIRECTIONS
PHASES
1/02/2013 PROJECT PRESENTATION TO POLISOCIAL
CREATIVE PHASE
PSS DEVELOPMENT
Scenarios building/ evaluation Toolkit evalutation/ selection
General palimpsest General system Brand creation
INFORMING/ ENGAGING
Institutional level Local level
MANAGEMENT
Communication Organization team Welcoming Materials
MANAGEMENT
COMMUNICATION AND WELCOMING MATERIALS
MANAGEMENT
PROMOTION AND HAPPENING MARKET IN BAUSAN, 13th MARCH 2013
MANAGEMENT
PROMOTION OF THE EVENT IN BOVISA’S SHOPS AND INSIDE THE CAMPUS DURANDO
MANAGEMENT
PROMOTION OF THE EVENT POLI.RADIO & PUBLICATION ON BLOGS AND SOCIAL NETWORKS
MONTHS
PROJECT TIMELINE december
january
february
march
PHASES
1/02/2013 PROJECT PRESENTATION TO POLISOCIAL
CREATIVE PHASE
PSS DEVELOPMENT
INFORMING/ ENGAGING
MANAGEMENT
DIRECTIONS
16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT
Scenarios building/ evaluation Toolkit evalutation/ selection
General palimpsest General system Brand creation
Institutional level Local level
Communication Organization team Welcoming Materials
TIMELINE PILOT EVENT Attacca Bottone e Knit caffè
Laboratorio bambini all’orto
RICUCIAMO BOVISA 11.30
babyCOLTIVANDO 14.30
see you next month!
welcome
13.30 PRANZO CONVIVALE ? 10.30 SVEGLIA ALL’OVALE
16.30 BO-LEGGE
Lezione di Qi Gong il Vaso di Pandora
Lettura pubblica Mario De Rosa
MONTHS
PROJECT TIMELINE december
january
february
march
april
PHASES
1/02/2013 PROJECT PRESENTATION TO POLISOCIAL
CREATIVE PHASE
PSS DEVELOPMENT
INFORMING/ ENGAGING
MANAGEMENT
RESULTS /TOOLBOX
DIRECTIONS
16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT
Scenarios building/ evaluation Toolkit evalutation/ selection
General palimpsest General system Brand creation
Institutional level Local level
Communication Organization team Welcoming Materials
Manifesto Corporate image The flexible schedule Toolbox materials Team of volunteers
SPECIFIC ACTIVITIES
GENERAL ORGANIZATION
NEW INSIGHTS
COMMUNICATION
! QI-GONG
VOLUNTEER
SIGNALS
! ? RICUCIAMO BOVISA
CENTER
! babyCOLTIVANDO
? BO-LEGGE
THE TOOLBOX
FORMAT: FLEXIBLE REPLICABLE ADAPTABLE EXPERIMENTAL
MANIFESTO SCHEDULE MATERIALS VOLUNTEERS
SVEGLIA ALL’OVALE
Sabato 16 MARZO
Sabato 13 APRILE
Sabato 11 MAGGIO
Sabato 15 GIUGNO
Sabato 13 LUGLIO
Qi Gong Lesson
10.30-11.30
RICUCIAMO BOVISA
Parallel activitites: Attacca Bottone e Knit Caffè
building B8
Qi Gong Lesson
10.00-11.00
10.30-11.30
Knit Caffè: knitting
10.30-11.30
11.00-13.30
Knit Caffè: knitting
11.30-13.30
16.30-18.00
COLTIVANDO
baby COLTIVANDO: plant flowers
tra B8 e B9
babyBO-LEGGE: animated reading and origami
bar La Rossa
ovale
Qi Gong Lesson
Author reading to inaugurate the book-sharing
building B8
ovale
Qi Gong Lesson
11.30-13.30
BO-LEGGE
14.30-18.00
Building relax area of COLTIVANDO
babyCOLTIVANDO: CREATING scarecrow
10.30-11.30 ovale
14.30-18.00
to be defined
to be defined
Poli.Radio external
to be defined
Festa del raccolto
10.30-18.00 garden
Chiusura giornata esterno
possible activity of longboarding orto
Knit caffè: exhibition
QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN BO-LEGGE: DERGANO-BOVISA LIBRARY COLTIVANDO: INTERIOR DESIGNER
10.30-18.00
garden
ovale
Qi Gong Lesson
QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN AUTHOR READING: MARIO DE ROSA
14.30-16.30
garden
bar La Rossa
Knit Caffè: organizing July exhibition
COLLABORATION
garden
ovale
to be defined
PLUS
14.30-18.00 esterno
QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN COLTIVANDO: CLAUDIA BARANA DERGANO-BOVISA LIBRARY OTHER: ALGOMAS ASSOCIATION POLIRADIO EXTERNAL
done!
done!
to be defined in detail
QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN (POSSIBILE PANDA STORE MILANO) to be defined in detail
QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN
to be defined in detail
TOOLBOX MATERIALS
COMMUNICATION FORMAT
FACEBOOK PAGE
PRESS KIT
REQUESTS LOGISTICS / COMMUNICATION AREA
TO DO LIST
PROMOTION MAP BOVISA
COLLABORATION CONTACTS
ASSOCIATION CONTACTS
PARTICIPATION CONTACTS
MONTHS
PROJECT TIMELINE december
january
february
march
april
PHASES
1/02/2013 PROJECT PRESENTATION TO POLISOCIAL
CREATIVE PHASE
PSS DEVELOPMENT
INFORMING/ ENGAGING
13/04/2013 IL SABATO DELLA BOVISA SECOND EVENT
MANAGEMENT
RESULTS /TOOLBOX
MANAGEMENT, DIFFUSION, INVOLVEMENT
DIRECTIONS
16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT
Scenarios building/ evaluation Toolkit evalutation/ selection
General palimpsest General system Brand creation
Institutional level Local level
may/june/july
Communication Organization team Welcoming Materials
Manifesto Corporate image The flexible schedule Toolbox materials Team of volunteers
NEW INSIGHTS
CALENDAR
SATURDAY PROMOTION
SCHOOLS PROMOTION
IMPROVEMENT
VOLUNTEER TASK
MONTHS
PROJECT TIMELINE december
january
february
march
april
PHASES
1/02/2013 PROJECT PRESENTATION TO POLISOCIAL
CREATIVE PHASE
PSS DEVELOPMENT
INFORMING/ ENGAGING
13/04/2013 IL SABATO DELLA BOVISA SECOND EVENT
MANAGEMENT
RESULTS /TOOLBOX
MANAGEMENT, DIFFUSION, INVOLVEMENT
DIRECTIONS
16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT
Scenarios building/ evaluation Toolkit evalutation/ selection
General palimpsest General system Brand creation
Institutional level Local level
may/june/july
Communication Organization team Welcoming Materials
Manifesto Corporate image The flexible schedule Toolbox materials Team of volunteers
OPPORTUNITY
NEIGHB O U R S
ASSOCIATIONS LOCAL
ECTS J O R P L A C LO
TS N E UD
INTERN AL C OM
NITY MU
ST
CONCLUSIONS
Thank you!
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