Elise May Flanagan portfolio
Introduction
The portfolio displays a collection of my most recent creative work while studying at Parsons. The major themes throughout the portfolio are sustainability and brand presentation.
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Elise May Flanagan
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Knowledge has to be improved, challeneged, and increased constantly, or it vanishes.
- Peter Drucker
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Flanaganelise@gmail.com
CONTENTS
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Lamborghini Electric
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The Water Experience
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Clarus Group
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Pedals 4 People
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DKNY Internship
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Elise May Flanagan
This portfolio is a brief overview of creative work from the past 4 years while studying at Parsons The New School for Design in the School of Design Studies. The work includes a balance of projects completed by playing the roles of designer, intern, strategist, analyst, event coordinator, and project manager. Each project required the implementation of 3 or more of the following expertise: research, process, design, and management.
Design
Research
Process
Management
Flanaganelise@gmail.com
Lamborghini Electric Lamborghini Electric Advertising Campaign Highlighted Competencies: Socio-Technical
Systems
Course: Advertising in Design INdustries Instructor: Nancy Salvati Proficiency: InDesign Completion Date: MAy 2008
Project Description
To develop a comprehensive advertising campaign whereby the student develops the strategies that launch a successful design product into the marketplace through decision making regarding the budget, the message, the medium, and the types of measurement used to evaluate the ‘success’ of the communications program. 1
Learning Outcomes
The Internet and technology’s impact on advertisting and branding Understanding of the contract process of a design company and the creation of ultimate deliverables Creation and use of direct and online marketing, sales promotion, public relations, interactive media, and personal selling, along with traditional roles of broadcast and print media The automobile industry is a leap from the direction of study and expertise, but this topic seemed of interest because of its increasing popularity and hype in the marketplace.
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Trends & Design Strategy
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Lamborghini Miura 1966
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Lamborghini Countach 1971
Elise May Flanagan
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Porsche eRuf Greenster 2008
Tesla Roadster 2008
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The magazine advertising campaign communicates that the use of Lamborghini Electric Roadster Murcielago will decrease the emissions of carbon dioxide drastically and also benefit the environment’s condition. Flanaganelise@gmail.com
The Water Experie project, implemen passing within Uni
PUDM.Sp09.3704: Design 4 Elise Flanagan
walls are curtains water Globally, 2.4 billion people,most ofItswho Its wallsof are curtains of w 2.4 billion people, that is controlled by software, most of who live in developing that is controlled by softw live in developing countries, docontrolswhich which areas controls where areas wh countries, do not have access to water can stopwater at different improved sanitation facilities. can stop at diffe not have access to improved points around the pavilion. The Water Experience is a way points around the pavil sanitation facilities. to educate people about water conservation.
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ence is an innovative nted by all pedestrians ion Square.
Aerial View Diagram
water ware, here erent lion.
Flanaganelise@gmail.com 6
The Water Experience The Water Experience Sustainability Pavillion Highlighted Competencies: Design Practices Course: Design IV Instructor: Ivan Shumkov Proficiency: Google SketchUp, InDesign, iMovie Completion Date: MAy 2009
Project Description
Each student is to design a pavilion using Google’s 3D software program, SketchUp, which informs the public about a current global issue of the student’s choice. The Water Experience is an interactive pavilion located on the north side of Union Square that tackles the issue of inadequate water supply. uses continuously recycled water cascades from the roof of the pavilion forming the curtains of water. A laser projection device displays various numerical facts about water in the world. Learning Outcomes
Lack of clean water is a global issue that millions of people in developing countries suffer from everyday. There is more water waste generated and dispersed today than at any other time in the history of our planet: more than one out of six people lack access to safe drinking water. The water experience is made possible because of sensor technology, embedded intelligence, networking, computer-controlled pumps and valves, and control software. 9
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Inspiration & successful Precendents Left: Alvar Aalto Vase was an inspiration because of the curves of his vases that would imitate a curtain of water Right: MIT’s Digital Water Pavilion
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Elise May Flanagan
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Alvar Aalto Vase & The Water Experience
From an aerial perspective of The Water Experience one might recognize the shape of the water flows to be similar to that of Alvar Aalto’s Savoy Vases. The vases were originally inspired by the dress of a Sami woman. The vase is used in The Water Experience as inspiration of how the curtains of water will appear while people are meandering through the pavilion. Highly sensitive sensors are positioned on the ceiling and floor of the entire pavilion allowing observers to stay completely dry while passing through. The curtain of water would clear an opening for the visitor as soon as the visitor approached the nearby sensors. The Water Experience logo was also inspired and influenced by the curves of his vases from an aerial perspective.
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Flanaganelise@gmail.com
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Elise May Flanagan
Photos by Jason Tavarez
Flanaganelise@gmail.com
Clarus Group Clarus Group Launch Party For DJ E¢k$ and Tracee Owo Highlighted Competencies: Project Management
and Team Dynamics
Course: Managing Creative Projects and Teams Instructor: Kaleem Kamboj Proficiency: Communication skills Completion Date: MAy 2009
Project Description
To establish a company in any industry of our group’s choosing and produce a business plan. With the help of five other students in the course, Clarus Group was formed with the intent to increase awareness about and reinvent the styles and images of both artists, DJ E¢k$ and singer Tracee Owo, who are also group members.
Owo and E¢k$ in Qui Restaurant
Each student took on a specific role, which was strategically chosen based on that student’s expertise. As the Event Coordinator of Clarus Group my tasks were to plan the launch party, select a venue to host the launch party at, and obtain sponsorships. The end result of the course was launch party hosted by Sutra Lounge in Manhattan’s Lower East Side with sponsorships by Code Blue and Sambazon, where DJ E¢k$ spun great beats to keep the crowd moving and Tracee Owo sang three of her newest songs live.
Front view of event flyer
The flyer and website were designed by the groups’ designers: Alex Levin and Jason Tavarez. Fashion photography by Devon Morgan. Event photos by Jason Tavarez. Fashion styling by Delorian Cheeks and Tania Metti courtesy of DKNY. Visit our website for more information: http://clarusgroupnyc.com/
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Elise May Flanagan
Back view of event flyer
Tracee Owo poses for the camera. Owo wears DKNY and her own accessories.
DJ E¢k$, Alex Levin, wears DKNY, Ben Sherman, Matt’s Hats, and his own headphones, jeans, and sweatshirt.
Photos by Devon Morgan
Flanaganelise@gmail.com
Pedals 4 People Pedals 4 People
Ghana Bike Project Highlighted Competencies: Team Dynamics Course: Department Seminar 3 Instructor: Elliot Felix Proficiency: InDesign, Photoshop, Power Point Completion Date: December 2009
Team Members: Alex Levin, Kim Jimenez, Elise Flanagan,
Ian Josephson, Karolina Mszanecki
Project Description
Learning Outcomes
Three groups of five students are asked to design a business or non-profit organization that will benefit a developing country in different areas of transportation, health, or education. Our groups’ goal was to determine solution to the lack of access to transportation.
Bikes in developing countries provide more than just transportation. Pedals 4 People is a business system in which bikes are maintained and rented by the local people of the country for an affordable fee relative to the average income and the country’s GDP. The system will: provide employment, support family infrastructure, mobilize doctors with patient carts, connect teachers and students, train locals to become bike experts, enable individuals to change their circumstances, and empower citizens through microfinance and leadership development. The business initially obtains the bikes through donations and landfills; the business is self-sustaining once initialized in the country by the business leaders.
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Inspiration & successful Precendents
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The above images are sources of inspiration obtained from various websites, which are later referenced in the design stage of the storage system. 23
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Elise May Flanagan
Company Mission Statement
Pedals 4 People is a self-sustaining non-profit organization that provides and repairs bicycles, but only with help from Re~Cycle – a bicycle aid for Africa. Pedals 4 People understands the need for transportation in order for development to occur, especially in a developing county such as Ghana, Africa. 26
Ghana Bike Project Company Logo Renderings in Photoshop
Custom-made storage containers attach to the rear of the bike. It serves the purpose for business owners and local people that transport large quantities of raw materials.
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Bike System Prototype Image 1: Aerial View
The storage containers can be rented without additional charge. Attaches to a side axel on the back wheel that allows for ease of mobility
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Has two swivel wheels to ensure stability
Bike System Prototype Image 2: Side View
The group conducted a comparison study of the current competition in the market to explore the existing options available; it was discovered that Pedals 4 People is a unique idea that has not yet been established in the marketplace. Flanaganelise@gmail.com
Sensory Aptitudes
DKNY Internship Highlighted Competencies: Team Dynamics Company: Donna Karan New York Position: Public Relations Intern Supervisor: Mellody Snellgrove Completion Date: December 2009 Internship Tasks
Supported Public Relations team across all product categories including: women’s ready-to-wear, accessories, handbags, and footwear Scaned in press clippings and compiled monthly reports Maintained database by updating current contact information and adding new contact information for editors and stylists Tracked media placements and features Showroom and closet maintenance including writing up/checking in DKNY apparel and accessories samples Contacted and worked with publications Organized press materials including look book mailings and press kits
Above: DKNY Interns. From left, Sarah, Kristin, Monica, Elise, and Angela. May 2007. 29
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Elise May Flanagan
Photo Credits 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29.
http://priceofoil.org/2008/11/24/portugal-leads-the-green-car-revolution/ Elise Flanagan http://www.lamborghinifans.com/lamborghini-miura/ http://www.loudpopvoyager.com/page/138 http://www.topspeed.com/cars/ruf/eruf-greenster-ar89022.html http://www.ecofriend.org/entry/green-tesla-roadster-silently-speeds-up-for-185000/ Elise Flanagan http://www.corbisimages.com/Enlargement/NT5303466.html http://www.treehugger.com/files/2009/02/7-geoengineering-solutions-which-promise- save-humanity-climate-change.php http://ochaonline.un.org/CERFaroundtheWorld/Yemen2010/Yemen2009/tabid/5538/lan guage/en-US/Default.aspx http://www.guardian.co.uk/world/2009/jul/21/united-nations-budget-report-humanitarian http://www.johnlund.com/Artcl33-blunders.htm http://www.johnlund.com/Artcl33-blunders.htm http://www.stylepark.com/en/iittala/alvar-aalto-vase-medium http://gsdmaterialscollection.blogspot.com/2007/12/01hr.html Elise Flanagan http://www.studentmarket.com/iittala-AA005100-IIT1437.html http://pubols-postscript.blogspot.com/2009/07/carry-it-on-your-head.html http://www.getoutdoors.com/goblog/index.php?/archives/3143-Rent-A-Trailer-To-Bike-YourGroceries-Home.html http://www.instructables.com/id/Cart-Bike/step5/Test-ride/ http://www.biketrailershop.com/blog/2009/03/bike-trailers-as-hand-carts-part-2/ http://www.longridersgear.com/catalog/product_info.php?products_id=265 http://www.utilitycycling.org/2010/03/retail-commercial-services-by-bike/ http://www.gl1800riders.com/forums/showthread.php?t=177773&page=4 http://www.instructables.com/id/Make-a-bike-trailer-for-less-than-10-/ Elise Flanagan Alex Levin, Kim Jimenez, and Elise Flanagan Alex Levin, Kim Jimenez, and Elise Flanagan http://www.facebook.com/DKNY?v=app_4949752878
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Elise May Flanagan
Flanaganelise@gmail.com
Š 2010-2011, Elise May Flanagan flanaganelise@gmail.com • 401.486.1063