“Youth = Aging = Us””
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CONTENT
RESEARCH
STRATEGY
DESIGN
A
B
C
Aging Population Primary Research Night Blindness Related Products Concepts Materials & Techniques
Name User Research & Analysis Market / Manufacturing Logo Identity Packaging
3D Modeling Processing Prototyping Wearing on Display Collection
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A FLEUR
RESEARCH
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01 Aging Population
02 Primary Research
03
RESEARCH
Night Blindness
04 Related Products
05 Concepts
06 Materials & Techniques
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1 A G I N G P O P U L AT I O N
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The aging population and youths have completely different everyday rituals or routines. Youth cultures, in particular, have everyday rituals or routines oriented towards technology contrary to the aging population. The internet and social media currently define and determine the everyday rituals of the youths in the contemporary culture. The aging population, on the other hand, still maintains some of the behaviors picked at a youthful age only that these differ significantly from those of the contemporary youth cultures. Even so, a relationship of some everyday rituals or routines of the youth and aging population still exist. However, the aging process compromises the execution of these everyday rituals. One everyday routine that is common among youth cultures and the aging population is the use of motor vehicles. However, night blindness compromises the driving capabilities of older adults mostly due to the onset of agerelated eye problems.
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2 PRIMARY RESEARCH
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INTERVIEWS JIAWEN age: 22 night blindness can’t drive during night time
MING’S MOM age: 45+ love to play smart phones and iPad excessive use of eye
MING’S GRANDPA age:75+ Patients affected by presbyopia often own multiple pairs of reading glasses
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“Blindness to suffering is an inherent consequence of natural selection. Nature is neither kind nor cruel but indifferent. ” ——Richard Dawkins
Night Blindness Mood Board
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DESIGN MOOD BOARD
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3 NIGHT BLINDNESS
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NIGHT BLINDNESS Night blindness is also called “nyctalopia.” It’s a type of vision impairment. People with night blindness experience poor vision at night or in dimly lit environments. Although the term “night blindness” implies that you can’t see at night, this isn’t the case. You may just have more difficulty seeing or driving in darkness. FLEUR
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FACTS
<5% P E O P L E W HO HA S NIGHT BLINDNESS THAT YOUNGER THAN 65 YEARS OLD FLEUR
Night blindness or nyctalopia affects people regardless of their age and often causes reduced night vision. Night blindness is as a result of various disease processes and can manifest as an inherited or acquired condition. The principal causes of the eye problem comprise cataracts, diabetes, retinitis pigmentosa, glaucoma, vitamin A deficiency, and nearsightedness. The likelihood of older adults developing cataracts is very high. Quillen noted that â&#x20AC;&#x153;the prevalence of cataract increases with age from less than 5 percent in persons under 65 years of age to approximately 50 percent in those 75 years of age and older.â&#x20AC;? Therefore, this increases the chance that these older adults will develop night blindness. In some instances, people develop the condition due to vitamin A deficiency. The high incidence of diabetes among older adults might also lead to the development of night blindness. The aging process itself can induce night blindness due to age-related macular degeneration, which manifests as blurred vision and image distortion. The eyes of the aging population also experience reduced contrast sensitivity and the wearing down of the functionality of the retina, cornea, and the lens. Night blindness is a common problem, but there is no accurate estimate or reliable data that reflects the epidemiology of the eye problem. The only available epidemiological data is for vitamin A deficiency and retinitis pigmentosa. Retinitis pigmentosa is heritable and affects over one million people with the global prevalence averaging one person in every 4000 people. It occurs due to retina damage and mostly affects individuals below 30 years.
50% P EOPL E WH O H AS NIGHT BLINDNESS THAT OLDER THAN 75 Y EAR S OLD
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VISION COMPARISON Night blindness is generally caused by impaired functioning of the rods. This can result in a longer time to adapt to light and in a higher threshold of light needed to see at all. People with night blindness see poorly at night, and they also require more time for their eyes to adjust from bright areas to dim ones. In addition, people with night blindness may have poor contrast vision, especially in low light situations.
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IMPACT
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Night blindness has likely caused numerous automobile accidents, although this has been difficult to document. Most accidents occur around sunset, and this may be due to poor contrast vision as well as poor night vision. Generally, even at night in most places, headlights and streetlights provide enough light to see. However, this is not always the case in rural areas. Someone with documented night blindness may be restricted from driving at night. Night vision is especially important for pilots, both commercial and in the military where vision is routinely checked. Night blindness can be disqualifying in these jobs. A military occupation that particularly relies on night vision is the scout. Although soldiers in most positions in the military depend on night vision, the scout specializes in having good night vision. Night blindness, even if temporary, during times of war can prove to be dangerous or fatal. Some children who are afraid of the dark may in fact have night blindness. Fear of the dark, or nyctophobia, in children is not a fear of the dark per se but a fear of partially visible things in the room heightened by imagination. Night blindness may add to this effect, as the child may not be able to clearly see objects in the room for what they are.
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Causes Aging eyes Cataracts Diabetes Genetic eye disease Sunlight exposure Vitamin A deficiency FLEUR
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R E L AT E D P R O D U C T
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NIGHT VIEW NV GLASSES
Night View NV Glasses turn fuzzy and dull into clear and bright, especially at night. Night View NV Glasses cut down the glare from headlight and streetlight, reducing eye strain. The secret is the specially coated yellow lenses that block night time glare. Everything will look brighter and clearer. Stylish aviator frames. Night View Glasses as seen on TV provide protection form UVA and UVB rays. Perfect for day and night, cloudy or sunny.
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NIGHT VISION TECHNOLOGIES HISTORY
Before the introduction of image intensifiers, night glasses were the only method of night vision, and thus were widely utilized, especially at sea. Second World War era night glasses usually had a lens diameter of 56Â mm or more with magnification of seven or eight. Major drawbacks of night glasses are their large size and weight.
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A night vision device (NVD) is a device comprising an image intensifier tube in a rigid casing, commonly used by military forces. Lately, night vision technology has become more widely available for civilian use. For example, enhanced vision systems (EVS) have become available for aircraft to help pilots with situational awareness and avoid accidents.
CURRENT TECHNOLOGY A specific type of NVD, the night vision goggle (NVG) is a night vision device with dual eyepieces. The device can utilize either one intensifier tube with the same image sent to both eyes, or a separate image intensifier tube for each eye. Night glasses are single or binocular with a large diameter objective. Large lenses can gather and concentrate light, thus intensifying light with purely optical means and enabling the user to see better in the dark than with the naked eye alone. Often night glasses also have a fairly large exit pupil of 7 mm or more to let all gathered light into the user's eye.
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RESEARCH FRAMES
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Balenciaga Fall 2016 Ready-to-Wear Fashion Show Details
MYKITA Bernhard Willhelm Show
Night blindness is especially problematic when driving because the failure of the retina to adjust according to changes in lighting in dark conditions makes focusing very difficult. As such, it can become a source of accidents. The American Medical Association stated that older drivers present a significant public health concern because of age-related visual perception decline, including a deterioration in their cognitive and motor function. However, various glass products can enhance night vision and minimize cases of accidents. Red-tinted glasses can, for instance, eliminate the need for the eye to adjust to dark conditions and allow for easier focus. A patient whose night blindness is as a result of nearsightedness might require prescription glasses or even contact lens in case the condition worsens. In addition, people with night blindness can use prescription glasses when driving in the nighttime or engaging in other activities in the nighttime.
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EXAMPLES
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CONCEPT
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Based on the aging of night blindness problem , I decide to create a eyewear brand that users belong to the youth subculture and have distinct fashion tastes with the glasses frame complementing the other fashion items adopted as part of the subculture. The frames expresses important lifestyle and expression messages about the youth subculture. The subculture also has a greater appreciation of style, and fashion utilizes items like the frame to make fashion statements and express their level of fashion sense. The subculture has distinctive needs. The people in this subculture desire to stand out and always yearn for attention from their peers, which they often achieve through a variety of unique fashion products. The members of this subculture also want to feel confident and appreciated in youth spaces, as well as maintain a good physical and body image in front of their peers.
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M AT E R I A L & T E C H N I Q U E
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WHY 3D PRINTING? 2. Customized 1. Access to advanced equipment and materials. Over the last few years 3D printing service providers have evolved from rapid prototyping with a few plastic 3D printing technologies to contract manufacturing with a broader service offering. In my project, i choose to use PET recyclable plastic, This material would working well with 3D printing.
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3D printing is unlikely to replace the usual ways of making products. However this technology will offer the possibility of making individual parts whenever required â&#x20AC;&#x201C; something more suitable for making personal symbol product, rather than making millions of tins for sale at a supermarket. For Fleur glasses frame, my consumer could design their own frames by choosing model color or adding details on the frame surface. On-line markets make it possible for buyers to upload 3D printable templates of objects and sell them all over the world. Instead of paying shipping fees sellers can just order an object to be 3D printed at the nearest 3D printing shop for the customer. These 3D printing facilities will be available not only in special places.
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3 D P R I N T I N G M AT E R I A L PET PET (PolyEthylene Terephthalate) has become well known from plastic bottles. In its original state PET filament is a colorless and crystal clear material. But when you heat or cool down the material changes its transparency. The material has more crystalline structure when allowed to cool down slowly after printing. The filament is fairly hard and shockproof, so it makes it ideal for lightweight items.
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3D Printing community brought up a big variety of different filament types to use for their projects. So how to choose the right type and what everyone needs to know before planning the whole process of printing. Today we are going to review the following materials: 1. ABS and PLA 2. HIPS and PVA 3. Nylon 4. Wood 5. PET 6. PETT 7. Polycarbonate (PC) 8. TPE 9. Soft PLA or Flex EcoPLA
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H E A D S T R A P M AT E R I A L A R T I F I C I A L L E AT H E R
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BRANDING
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01 Name
02 User Research & Analysis
03
BRANDING
Market / Manufacturing
04 Logo
05 Identity
06 Packaging
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NAME PRODUCT
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FLEUR EYEWEAR BY MING
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Fleur is come from the word “floral”. Is a fashion glasses frame brand that designing for elegant and beautiful women who like flowers. We using 3D printing as a mean of offering highly customizable original designs. Fleur glasses frame design in adjustable head strap to bring the perfect-fit and thus enhance wearing comfort by providing the choice of size, a fundamental yet long-missing “feature”, made possible by the latest advancements in 3D printing technology. H I G H FA S H I O N M E E T S H I G H T E C H
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U S E R R E S E A R C H & A N A LY S I S
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WHAT? FLEUR
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3D printing is a manufacturing technology where an object is created by laying down successive layers of material, in this case PLA plastic. We wanted to create glass frames which could adapt to a ladies daily outfit. Our ladies could customize their own frame on our official website by changing model colors or adding flowers,etc. based on head strap we designed. Customers can choose their own style to match with eyewear frames.
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WHO? FLEUR
Young / Aging / Female 1. People who are tired of using the same eyewear style everyday 2. People who want to customize design elements in their eyewear frames.
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WHERE? FLEUR Anywhere. Both Indoor and outdoor activities.
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WHEN? FLEUR Anytime. For day and night activity.
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WHY? FLEUR
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Customization. Fleur eyewear has models in a variety of basic frames. Customer could select from our model frames to match with our head strap design. Our head strap is easily snapped on to the frame itself. To disassemble, eyewear could switch from a minimal to an eccentric design in just a few seconds. Customers can enjoy an everyday changeable lifestyle with a minimal expense. In our project 3D printing is fundamental: it lets us customize an object almost in real time and create a new relationship between designer, user and maker, fulfilling more and more varied market needs.
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MARKET / M A N U FA C T U R I N G
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C O M P E T I T I V E M AT R I X
Customized Fleur
MYKITA Fleur
POWER & HEAT LAFONTâ&#x20AC;&#x2122;S PERCY LAU
Inexpensive
Expensive OAKLEY OLIVER PEOPLES
HUGO BOSS
RAY-BAN
GENTLE MONSTER
CHANEL TOM FORD
Standardized FLEUR
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M A N U FA C T U R I N G
COLLABORATE WITH 3D HUB’S 1. What Does This 3D Printing Company Do? A global 3D printing service, provided locally. Who: 3D Hubs is the brainchild of Brian Garret and Bram De Zwart. When: Launched 2013. HQ: The Netherlands
2. Why Is It One of the Most Innovative 3D Printing Companies? 3D Hubs’ approach was wholly original and it was the first of its kind. Since its launch three years ago, growth has been fast and impressive with 3D printing services available for consumers and hobbyists as well as industrial markets. To date, 3D Hubs has successfully closed three rounds of funding, and the number of registered hubs (personal 3D printers and industrial services) has grown to a 40,000 strong network.
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M A N U FA C T U R I N G
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M A N U FA C T U R I N G
FLEUR ＊3D Hubs’
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LOGO DESIGN
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Eyewear by Ming
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LOGO IN COLORS
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fl ur COLORS
fl ur fl ur
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PHOTOGRAPHY
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ILLUSTRATION
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MARKS
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fl ur
POSTERS
fl ur
fl ur
fl ur
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fl ur
POSTERS
fl ur FLEUR
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IDENTITY SYSTEM
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A P P L I C AT I O N S
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A P P L I C AT I O N S
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A P P L I C AT I O N S
Eyewear by Ming
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A P P L I C AT I O N S
LENS CLEANING
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A P P L I C AT I O N S
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A P P L I C AT I O N S
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A P P L I C AT I O N S
Eyewear by Ming
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A P P L I C AT I O N S
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A P P L I C AT I O N S
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A P P L I C AT I O N S
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PA C K A G I N G
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01 3D Modeling
02
DESIGN
Processing
03 Prototyping
04 Wearing on Display
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3D MODELING
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FRONT
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FRONT
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SIDE
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PROCESSING
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3D PRINTING
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HEAD STRAP
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PROTOTYPING
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D I S P L AY
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VIDEO/ WEB/ POSTERS
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WEB SCREEN SHOT Home Page
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https://mingxuan-xu-jnxp.squarespace.com/config/
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WEB SCREEN SHOT Addition Shop Products Page
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WEB SCREEN SHOT Customize Page
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WEB SCREEN SHOT Location Page
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VIDEO SCREEN SHOT
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POSTERS MANUFACTURING
COMPETITIVE MATRIX
“CHOOSE EYEWEAR BY MING , CUSTOMLIZE YOUR STYLE”
COLOR PALETTE
Aging Night Blindness Insprition: Redesign The Night Vision Glasses
Existing Night Vision Goggles
RELAT PROJECTS
IN STORE
COMPETITIVE MATRIX Customized Fleur
MYKITA Fleur
POWER & HEAT LAFONT’S PERCY LAU
Cheap
Experience
Who are my users? OAKLEY OLIVER PEOPLES
HUGO BOSS
RAY-BAN
GENTLE MONSTER
CHANEL TOM FORD
Standardized
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BIBLIOGRAPHY Lemche, Peter. “The Night Vision Scientific Development." Journal for the Study of Ophthalmology 18, no. 122 (2010): 222–232. Maier, John. "The Night Story: Night Blindness in Detail." Olshen and Feldman 1989, no. 126 (2009):185–197. Barre, Lloyd. “The Riddle of Night Vision Ophthalmology.” Journal for the Study of eye science 41, no. 90 (2012): 289–304. BMJ Publishing Group Limited. Night Blindness Epidemiology. BMJ. 2016. http://bestpractice.bmj.com/best-practice/monograph/964/basics/epidemiology.html Krucik, George. What Causes Night Blindness? 3 Possible Conditions. Healthline. 2016. http://www.healthline.com/symptom/night-blindness Loeffler, Michael. Night Blindness — When is it Safe to Drive? EyeHealthWeb. 2016. http://www.eyehealthweb.com/night-blindness/ McKinney, Sean. Night Vision and Driving: How Safe Are Older Motorists? All About Vision. 2016. http://www.allaboutvision.com/over40/night-driving.htm Quillen, David A. Common Causes Of Vision Loss In Elderly Patients. American Family Physician, 60, no. 1 (1999): 99-108.
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S P E C S T U D I O 2 : FA S H I O N P RO D U C T S P R I N G 2 0 1 7 | M I N G X UA N X U
“Youth = Aging = Us””
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