Sindy Varela, Creativenomic, Portfolio Strategies

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Species (sin.dee. vah.reh.lah)



Creativenomic Rank The science that studies creative organisms

Species (sin.dee. vah.reh.lah)


Creativenomic Rank A series of works from creative species around the world. Each species defining their science and place in their respective industry through Creativenomic’s Ranks; Organism, Life, Domain, Kingdom, Phylum, Class, Order, Genus, and Species.

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TABLE OF CONTENTS: ORGANISM 1-2 LIFE 3-4 DOMAIN

5-6

KINGDOM

7-8

PHYLUM

9-35

Mapping Paris....9-10 Love Cactii....11-12 The Art Touch....13-14 Lights & Wonders.....15-16 Times Sqaure Urbania....17-18 Collabart...............19-20 Reclaimed for The Arts....21-22 Musical Auras.............23-24 Te Regard Avec Sentiments...25-26 CLASS

27-28

29-34 ORDER Project A: Reclaimed for The Arts..29-30 Project B: Musical Auras...........31-32 Project C: Exameme.................33-34 GENUS

35-36

SPECIES

37-38

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ORGANISM: A continuous living and learning system.

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4.22.1989 Blood Type: O @sindy_varela Parsons,New York varela.sindy@gmail.com Design Management B.B.A

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LIFE: Sndy with an S. 89’s Springtime born, Mexican by roots & Chicagoan by upbringing. Lover of all things that spark innner curiosity.

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http://bitURL.net/stereomood

http://bitURL.net/strawberry

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DOMAIN: Music & Arts Curation,Electronic Music, Music Management, Event Planning, Festivals, Senses, Social-Entreprenuership, Social Good, Learning Systems, Healing Environments, Alternative Modes of Consumption, Community, Multi-Use Spaces, Sound Design, Synaesthesia, Mix-Media, User Experience

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KINGDOM: Heartsrevolution – Assistant Manager Intern Funkism.net – New York Head Music Writer and Booker Nickelodeon – Intntl. Marketing Consumer Products Senser Worldwide – Senser for ongoing projects Onitsuka Tikger - CMJ event representative Trash Menagerie - Event Planning Intern Dim Mak Records - Street Team member

Heartsrevolution:Articulate vision of the artist: Oversee potential collaborations and assist in day to day administrative resposibilites with the band and Heartschallenger; their own ice cream trucks and treats business.

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Artwork by Kate Moross & Sarah Joy Hood http://bitURL.net/heartsrevolution

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PHYLUM:

“Mapping Paris” Fashionography & Geography (Photoshop, Mixed Found Media)

A 3D interpretation of thought, and clichés that Paris is known for. Using an existing map, and manipulated images that layer the interpretations that the city has become to be known for. Fashionagraphy and Geography representing, it’s fame to luxury, lavish, and traditional goods and monuments.

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Lab


Fall 2007

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PHYLUM:

“Love Cactii” Transformation Storyboard (Chalk on paper)

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Design 1


Fall 2007

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PHYLUM:

“The Art Touch� Curating a music & art show (Powerpoint, InDesign)

Location: Chicago, Millenium Park Art Touch is a curation of electronic musicians collaborating with graphic designers to showcase the colorful spectra of the music scene. A day to night event, with interactive installations to listen to music and live the art. http://bitURL.net/art-touch

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Marketplace for Art & Design


Spring 2008


PHYLUM:

“Lights & Wonders” Montage of Aurora Lights & 7 Wonders of the World (Photoshop)

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Design 2


Spring 2008

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PHYLUM:

“Times Square Urbania” Creating Suburbia in Urbania (InDesign)

Urbania: A summation and fast paced location exposing a culture’s variety of food, music, and media. Times Square is researched and surveyed in how to make this urbania into a surbania. Excercises to reach such nirvana are by way of meditation, strolls, and mini escapes found around the vicinity that represent a more suburban lifestyle.

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NYC: Greatest Suburb on Earth?


Spring 2009


PHYLUM:

“Collabart� Event & Service Planning (Prezi)

Collabart is a service held as an event to help market and promote technology and art driven businesses. Art, music,and technology are brought into one location to allow users to explore new products in the setting of an outdoor park, where the artists are fully engaged with its audience. http://bitURL.net/collab-art

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Department Seminar 3


Spring 2008


PHYLUM:

“Reclaimed for The Arts” Event Planning and Management (Prezi)

Location: Highline Park, New York Participants:College Students in New York, School Faculty, “Green” specialists and influencers. Date: April 22 (Earth Day) Goal:To encourage sustainable practices for the future, and educate about the eco-movement. http://bitURL.net/reclaimedart

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Managing Creative Projects


Fall 2009

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PHYLUM:

“Musical Auras� Experiencing music with our senses and space (InDesign)

A solo project consisting of research, itirerations,ideations, and testing. The project revolves around curating an event to include sensorial experiences, in a mucial festival setting. Musical Auras explores the existing and the future possibilities. During the testing phase, users where exposed to holophonic sounds, eating design, and visual stimulants. http://bitURL.net/musicalauras

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Design Development


Spring 2010

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PHYLUM:

“Te Regard Avec Sentiments” Sound Creation Image Manipulaiton (Logic Studio, iMovie)

http://bitURL.net/prada

With the use of Logic Studio I created a 30 second short for “Prada”, using musical loops and composing a sequence. Visuals are edited and manipulated from a music video by using iMovie.

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Sound Design


Video: Heaven by Kasper Bjørke http://bitURL.net/prada

Fall 2010

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CLASS:

(2007-2009)Design:Photoshop, InDesign, Illustrator (2007)Drawing:Observe and Draw (2007)Laboratory:Analyze and Interpret (2008)Graphic Design History:Understand (2008)Marketplace for Art and Design:Curate (2008)New Product Development:Organizing (2008)Business Ethics:Codes and Guidelines (2009)NYC:Greatest Suburb on Earth?:Research & Interpret (2009)Financial Management:Financial Planning (2009)Design Research Methods:Interview, Observation, Analyze (2009)Managing Creative Projects:Team Dynamics & Risk Analysis (2010)Business Models & Planning:Explore and Research (2010)Sustainable Consumption:Social Entrepreneurship (2010)Learning Through Design:Pedagogy Systems and Museum Exhibition (2010)Design Development:Inspiration, Ideation, Testing (2010)Business Law:Case Studies,& Research (2010)Portfolio Strategies:Self-Exploration and Representation (2010)Strategic Management:Research and Strategic Planning (2010)Human Condition as Seen Through Film:Documentation of Social Issues (2010)Music Technology:Music Language & Software Tooles (2010)Sound Design:Sound Creation, Manipulation & Software Tools

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Music Technology

Dept. Seminar 4: Sustainability

Managing Creative Projects

Design

International Marketing and Advertising

Business Ethics

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ORDER:

Project A: Reclaimed For The Arts Members:Jessica Liftman, Olivia Campana “Event Manager� Framing of event Risk analysis Creating Visual Presentation Research sponsors, partners, talent Identify. Organize. Categorize information gathered.

analyze re-evaluate

program As event manager I was responsible of making sure of the feasibilty of talent, sponsors, participants for the event. Process included analyzing risks that could arise before, between and after the event, along with directions in what to do in case of those scenarios. A visual presentation was presented to the class, along with an event programming proposal.

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Managing Creative Projects


Fall 2009


ORDER:

Project B: Twitter & Facebook User Research Members:Christina Choi, Eloise Ryaby “Coordinator� Survey Guide Questionnaire Accumulation of Data and Analysis Aesthetics; logo, presentation, documents

survey analyze suggest present

The goal of this research project was to accumulate enough knowledge on user perception to Twitter. Through three conducted activities; One on One Interviews, Status Update Observations, and Surveys we were able to provide suggestions to better the then Twitter service, through easier navigations, and larger promotion.

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Design Research Methods


Fall 2009

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ORDER:

Project C: Musical Auras Inspiration Ideation Research Survey Testing Creative Brief

iterative approach

Phase 1:Storytelling inspirations, interests, and intentions for the project. This phase helps shape and reflect on where we see current possibilities to further explore, by jusxtaposing all these elements of influence.This helped frame what would become a curation to an event, festival, space.

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Design Development


Storyboard: Created using mix materials (pastels, pictures, tissue paper)

Spring 2010

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GENUS:

“Be intuitive, Recognize patterns, Construct ideas, Emotional meanings, Functionality, Express yourself in multiple mediums� (Change by Design:Tim Brown, 2009)

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Collage of Influences and Inspirations


http://bitURL.net/gethighnow

http://bitURL.net/elBulli

http://bitURL.net/architecture

http://bitURL.net/tastetripping

“gratitude is the attitude”

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SPECIES: Adjective:Efflorescent. Gaze:Chatoyant. Scent:Petrichor. Diversion:Lilting. Scenery:Open skies and sunsets. Quintessential:Good times and positive vibes. Current:Chasing after wild dreams and thoughts. To become:Event curator, social-entrepreneur, event planner, talent management, tour manager, coordinator, user experience, research & development, lifestyle researcher, talent scout, festival manager, project management, eating, sound, space, color, service & community designer. Humanitarian. http://bitURL.net/eatingdesign

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Species (sin.dee. vah.reh.lah)

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