Table of Contents Research
Why Juice? Types of Juicers Technology User Analysis Opportunity Matrix
Design Direction & Persona
Design Direction Persona
Concept Development Concepts Decision Matrix Stage 1 Mock Ups Stage 2 Mock Ups
4 5 6 7-8 9-10 12 13 15-18 19 20-22 23-24
Final Design
Inspiration The Brand Orthographics Cross Section View Exploded View Final Model In Context Color Study
26 27 28 29 30 31-34 35-38 39
Research
Why Juice? Health
• Vitamins & Minerals • Energy • Balanced Diet • Immune System Boost • Anti-Oxidants • Improved Skin Quality • Faster Absorption Rate of Vitamins & Minerals
Interactive
• Fun • Socialization • Pleasure
Lifestyle
• Convenient • Delicious • Attractive to Children
Types of Juicers Centrifugal
• Best for juice mostly for cooking, baking or other processes where heat will eventually be applied. • Grinds ingredients at high speed. • Lower nutrient value • Lower cost
Masticating • Best for cleansing, making nut milks and green
juices • Chews ingredients in a spiral motion • High nutrient value • Higher cost
Citrus • Best for juicing oranges, lemons, limes, and
grapefruit. • Squeezes the ingredients • Only used for citrus fruits • Cheapest
Triturating • Best for juicing ingredients others cannot, such as
leafy green vegetables • Crushes ingredients • High nutrient value • Higher cost
Technology Common Features
• Transparent Containers • Unit Increments • Cord Management • Dishwasher Safe • Large “chute” Chimney • Plunger • Cupboard Appliance
User Analysis User Wants & Needs
• Efficient at juicing fruits and Vegetables • Easily assembled and disassembled • Easily Cleaned • Few parts • Low set up time with few steps • Easily and efficiently stored • Aesthetically pleasing • Manageable size and weight
User Analysis Ergonomics
• There are many different types of juicers and most of them lack an ergonomic focus around the users interaction. • Some citrus juicers have taken steps to a better ergonomic design but most electronic or hand cranked juicers design only around the functional aspect of the product. • For the most part these juicers have a dominate handed function that does most of the work and the other hand will provide support. • The plunger on electronic juicers is the most interactive piece but is not designed to necessarily to be comfortable or efficiently held. • Most juicers also do not design with the second hand in mind. This shows that there is a lot of room for ergonomic design consideration.
Opportunity Matrix
Few Parts
Opportunity Area
Most juicers on the market today come with lots of different parts and take many steps to set up and begin juicing. There is a clear opportunity to create a high end juicer that is very easy to assemble and clean. This would allow the user to enjoy the experience of juicing and not just the product in high end juicers.
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More Parts
Opportunity Matrix
Professional Grade
Opportunity Area
This matrix shows that most of the juicers on the market are based on an industrial and functional aesthetic. They include a lot of stainless steel and gloss black plastic parts. These qualities are ranging across the board of both professional and consumer Untility grade juicers. This allows a large untouched area to create a juicer that is more sculptural and visually stimulating.
Sculptural
Consumer Grade
Design Direction & Persona
Design Direction “Does Something When Doing Nothing”
• Create a juice that does not have to be put away. • Does something when not being used. • Some way of storing or incorporating fruit. • Either disappears or stands out in the kitchen environment. • Incorporates enjoyable user interactions. • Breaks away from traditional appliance aesthetics. • Simple to assemble and disassemble. • Single servings. • Easy to clean.
Persona Single Mom with Children
• Has worked hard to achieve well paying job. • Wants to teach children healthier eating habits. • Picks up fresh fruits and vegetables on the way home from work. • Would like to spend the money to get a nice juicer. • Her children are picky and wants a juicer to make single servings to each of their likings. • Would like to make juice for children to take to school with them. • Enjoys gatherings with children’s friends and their parents. • Juicer that is safe around children. • Juicer that gets the most juice out of the fruit. • Juicer that is not loud so that it does not scare kids and can still hold conversations while operating. • College graduate. • Conversation piece.
Concept Development
Concept A Portable
Concept B Natural
Concept C Compartmentalized
Concept D Sculptural
Decision Matrix Decision Matrix Sculptural
Compartment
Natural
Portable
Function
9
9
9
9
Fruit Storage
9
10
3
0
Task Completed Efficiently
10
8
7
6
Aesthetic
10
3
8
4
Totals
38
30
27
19
Stage 1 Mock Ups Natural
• Reflects the natural aspects of juicing. • Form gives relationship to where the product comes from. • The branch allows fruit to be hung from it as storage. • The design is a three part design that would allow parts to be taken apart easily and cleaned. • User uses their own glass.
Areas to Address
• Sturdiness of juicer when fruit is hung from it. • How to store fruit that are not bananas. • Ability to fit juicing components inside. • Height of nozzle from table to fit wide array of glass sizes. • Pulp container.
Stage 1 Mock Ups Compartmentalized
• Designed to disappear into kitchen. • Stores Fruit in pull out compartments. • Push out spout is flush with form when not in use. • User can use their own glass. • Pulp is stored in its own pull out compartment.
Areas to Address
• Overall aesthetic. • Fruit container dimensions. • Why user would want to keep it out. • Persona • Height
Stage 1 Mock Ups Sculptural
• Design incorporates a fruit bowl for storage. • Would dispense juice into a to go container. • Has a very sculptural design to encourage the user to keep it out on the counter. • Three section interlocking design to assemble and clean easier.
Areas to Address
• Dimensions • How bowl interacts with user. • How pulp is contained. • How to go container is incorporated. • How the three sections come apart. • Where the thinest section of the form is.
Stage 2 Mock Ups Compartmentalized
• I liked the way that this concept had many elements that all came together to hide within a single form. • The addition to the bowl concept on the top of it allowed the product to focus on the pulp and juice storage. • These mock ups focused on how the containers would work and nest together. • Enlarged width dimensions from previous model and made the height shorter.
Areas to Address
• This design allows for a lot more room for juice and pulp storage but at the expense of the overall form. • The bowl on top has been enlarged to store more fruit but it needs improvements to make it visually interesting and not as overwhelming. • The top design would need the juice to be in front of the pulp container so its easier to take out. • The bottom design would need to address the fact that only one compartment can be accessed at once.
Stage 2 Mock Ups Sculptural
• I liked the overall form of this design and how the bowl is incorporated. • All of the components come together to complete the overall form. • This design breaks away from what has become common for appliances to look like. • The soft corners and curves emphasize the effort for this juicer to be a calming element in an otherwise hectic space. • The bowl allows the juicer to transcend the kitchen and interact with other rooms or furniture. • The door would house the juice and pulp containers.
Areas to Address
• This form is very elegant but the dimensions would need to be addressed so that an adequate amount of both juice and pulp. • The way that the door is opening forward causes the edge to hit the corners. • A power button would need to be designed that doesn’t take away from the overall form. • Air vents would need to be designed to cool the motor while running. • Bowl has interesting design but the current dimensions do not allow for enough fruit storage.
The Final Design
Inspiration Soft & Quiet I was looking for inspiration to create a soft and calming design to break away from the overly aggresive forms and textures that make up the bulk of kitchen appliances. Smooth transittions and a matte finish were what I wanted to essentuate my form.
The Brand Hurom
Once I came across the Hurom brand I knew right away that they were the perfect brand to implicate my design and its philosophy. They were true innovators when they created the slow juicing technology and applied it to an appliance that works wonderfully. Their patented design has revolutionized the juicing industry. Their method is a much quieter, efficient, and cleaner then its competitors. Their auger design is also a lot smaller and allows for the dimensions I want, were as other methods would cause me to sacrifice the form. I noticed was that although their juicer was radically different from others, it looked a lot like an ordinary juicer. This is why I decided that the Hurom brand could benefit from this design because it represents on the outside the differences they have implemented on the inside.
Orthographics 10.0
4.0”
3.0” 7.25”
5.0”
3.75”
16.0”
0.25” 6.0
1.0”
2.0”
4.75”
7.0”
6.5” 8.25”
Top
3.6”
Side
0.75”
7.0”
Front
Top
Cross Section View
Exploded View Bowl
Ultem Auger Strainer Rotating Brush Drum
Juicing Compartment
Switch
Door
Final Model
Slow Juicer
Final Model Hero Shots
Final Model Detail Shots
Final Model
TTheHJuicer E JUICER
Bowl
Door
Forward / Off / Reverse Switch
Air Vent
In Context Bowl Storyboard
Bowl stored on the juicer.
To remove bowl, cup hands along contours on either side to twist slightly to the left and gently lift.
Bowl removed from body of juicer.
Bowl can now interact freely with surroundings to the users convenience.
In Context Door Storyboard
To open the door, gently press on the upper left hand side of door.
Spring assisted door will swill the door open automatically.
The juice and pulp containers would now be accessible.
In Context Cleaning
To clean the juicing components the middle section can be removed. To remove the user will grasp the contours of the piece and apply a slight twist to the right. Then gently lift the section from the juicing body to place into sink. From here the inner juicing components can be separated and hand washed in the sink or placed into the dishwasher.
In Context Juicing
To juice release bowl from juicing body then take to cutting or cleaning area if needed. Then place fruit back into bowl to bring back to juicer. Reattach bowl to the juicer. Turn the switch on the back of the juicer to the On setting. Next, place hands on either side of bowl to twist slightly to the left. This will open the door within the base of bowl and allow fruit to enter the juicer. * Note: Juicer will only turn on when the bowl is attached and in the centered position.
Color Study
Blue
Winter Blue
Mint
Yellow
Peach
Off White
Robbie Soper
robert.t.soper@gmail.com (661) 755-1597