DANAD BOARDS

Colour Choice

D&AD D&AD D&AD

North North North

Chosen Fonts: Floresence Black [Headers] Ariel Black [Sub Headings] Century Gothic [Body Copy]

// The original poster design, with the whole concept for the event.

The circles interlinked represent the the two companies coming together; GBH & D&AD. The main point of the poster was to be simplistic, and informative in a visually engaging way.

// I have taken on this poster and taken the elements within it and begun to create the promotion for the event.

Lecture Lecture Lecture

// D&AD – home of the talented and skilled, the imaginative and the curious, the restless and the bloody-minded. Commercially savvy, sometimes romantic, often cynical and occasionally rather weird. A source of information and ideas: of professional development, support and inspiration, interesting people to talk and nice things to look at. All creative life is here.

1962. A group of designers and art directors come together to celebrate creative communication and raise standards within their industry.

Amongst the group are David Bailey, Terence Donovan and Alan Fletcher (yes, it was that cool). They call themselves British Design & Art Direction and the following year they organise their first Awards event.

And they are picky. From 2500 entries they select just 16 pieces of work to receive the soon to be coveted Yellow Pencil.

2011 and British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide.

One of the main parts is a Publication for the event, that serves two purposes: Informative and supplys the person with a calendar.

Shaped by numerous talented, idiosyncratic professionals with wildly varying approaches but a shared commitment to excellence, D&AD is headed by an executive committee and President, all elected from the membership.

Individual and company membership of D&AD is open to all professionals and students working in or around the creative industries.

Awarded membership, however, retains the pickiness of the founding fathers and is only available those whose work has been recognised at the annual D&AD Awards.

// I intend to create a pack that the people attending the event can take away, so they have something to remeber the event by. I will be creating a tote bag with the main design on and within that it will have small tokens to take away.

// I have taken on this poster and taken the elements within it and begun to create the promotion for the event.

// GBH stands for the surname initials of the founder members Gregory, Bonner and Hales. The presentation was made by down to earth Jason Gregory and Mark Bonner, two truly passionate individuals who after 7 years of debating about an agency set up, finally dragged themselves away from their existing and successful careers at other companies to form GBH. // GBH, currently based in the pristine Chiswick Station House in London, formed 12 years ago and after the usual financial spluttering beginning with any start up company, they soon found themselves achieving what they had always set out to do - to be working on the type of creative briefs every designer aims for but few rarely achieve.

WHO Are GBH?

speakers; J ason

This i s to certify, that y ou, h ave

Guest

attended t he 3 rd D &AD North t alk.

Featuring

Gregory and Mark Bonner from GB H

//As well as the two main parts, the tote bag and the publication, i will also be giving the people who attend the opportunity to have their photo taken with lements of the event, it will be a polarioid with the custom made design surrounding it. Again this is for people to take away and keep. // They will also recieve a certificate that tells them they have gone to the event and congratulates them. This can be a range developed for each talk. They will be screen printed.

// I have taken on this poster and taken the elements within it and begun to create the promotion for the event.