OUGD303

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

1. BRIEF TITLE - PUTTING ON A FRESH FACE - ISTD The Brief ISTD is setting a challenge to students aspiring to be members – refresh the visual identity of the society.

Concept/ Proposition Create a new Brand identity for ISTD. This would focus on creating a new Logo design, as well as a range of stationary soltuions for distribution to ISTD members and student population. This would also focus on creating imagery that would re-vamp their ‘typographic’ and ‘condensed’ publications. There would also be consideration made to bring the new brand across to on screen design, such as re-vamping their website and looking at creating an ISTD map for members and students alike. This would all focus around typography, and print finishings with regards to the promotional material.

Target Audience ISTD members, professional and student designers and educators.

Considerations

This could incorporate the adoption of a new logo but such a fundamental change of identity would demand a strong supporting strategy articulating the benefits as well as the visual material to illustrate that. Alternatively, there is wide scope for revision using the existing logo – the choice is yours. While we are not actively seeking to change our identity this is a good opportunity to influence us.

You may wish to consider how your proposals will apply to some of the range of print matter that we publish – the ISTD journal ‘Typographic’, the members’ newsletter ‘Condensed’, catalogues and promotional material. The web also offers huge opportunities for creating connections amongst ISTD’s international membership. Pushing beyond the everyday and expected, and considering the web in all its forms, evaluate the creative opportunities that the web can offer as part of your rebrand. How might social media – Twitter, Facebook and other services, for example – be used creatively as part of a wider ISTD web strategy? What other opportunities exist through the creative use and combination of web technologies – maybe an ISTD app?

Mandatory Requirments • Research and Development • Strategy • Specifications/Grid(s) • Dummy/Prototype(s) • Presentation

Deliverables Tone of Voice Informative, promotional and young. 3

New logo design, and range of promotional material to go alongside.Web based design solution and app.

Studio Deadlines after 17th Feb

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

2. BRIEF TITLE - PEACOCKS - YCN

Considerations

The Brief To increase brand awareness of Peacocks and enhance Peacocks’ fashion credentials, without excluding the existing ‘family’ customer. This may involve using above the line marketing channels, such as devising an advertising or digital campaign, sponsorship, or through below the line marketing activity, including PR, window schemes/displays, promotions, in-store point of sale and packaging.

offering clothing, shoes and accessories for men, women

Concept/ Proposition

Peacocks’ stores can be broken down into 11 Fashion

Create a form of branded promitonal campaign that would seek to inform and promote Peakcocks across a range of media from printed lookbooks, to window displays, packaging, point of sale and event promotion. Re-invent the brand bring in the historical factor and try to get that across to the audience.

Peacocks is one of the UK’s leading value fashion retailers and children.

Peacocks was founded in 1884 by Albert Frank Peacock.

From the mid-1990s onward Peacocks experienced significant development and growth, with a greater emphasis on fashion, which helped to propel the brand into today’s market.

Currently, Peacocks has over 600 stores in the UK and 112 international stores. The majority of UK stores are in secondary locations on local high streets or in small shopping centres. stores, which are in prime locations such as St David’s Centre in Cardiff and Metro Centre in Newcastle. There are 220 Concept stores (these stores have the new black fascia) and 353 Main Chain stores, which still have the old fascia with the purple and yellow logo. Peacocks also has 6 concessions in Morrison’s, 27 concessions in Co-operative stores and 1 Alliance concession store.

As Peacocks grows so does the support for its company mission: “to be the best value for money clothing retailer, always delivering outstanding customer service.”

In 2009 Peacocks launched its Pearl Lowe range, shifting

Target Audience Women and men between the ages of 18-45, who: Are price conscious Fashion orientated Need clothes to be functional Seek value prices and good offers Follow trends Seek quality May have families and are not just buying for themselves

Deliverables

Promotional material and printed media, focusing on finishes and stocks.

Tone of Voice Younger audience,

the company to a new position in the market. Since then the brand has grown in reputation, picking up a number of new fashion-inspired customers. Peacocks continues to strengthen its fashion credentials with more Pearl Lowe ranges, also involving Pearl Lowe’s daughter, model Daisy Lowe.

In the early part of 2011, Peacocks introduced the ‘Boutique’ Collection – which, as well as encompassing the Pearl Lowe range includes ‘Peacocks by Design’, a catwalk-inspired premium womenswear range and several bought-in brands.

Peacocks’ transactional website was launched in late 2007 and currently has a database of over 200,000 customers and over 55,000 Facebook fans.

Mandatory Requirments • Research and Development • Strategy • Specifications/Grid(s) • Dummy/Prototype(s) • Presentation

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

3. BRIEF TITLE - i - YCN The Brief

We would like to engage with a younger audience, specifically students, to make i the most read newspaper amongst the student market, as well as significantly raising our circulation.

In addition, we want to build a student community and have indepth engagement/interaction with this market. Your campaign must be highly creative and intelligently resourceful, capable of putting small budgets to big effect. It needs to begin on campus, but can have scope to grow elsewhere. It must be able to translate online and through social media channels. Consider how your campaign can maximise exposure through: PR, events, newsletters and other means. Remember that we have access to a national paper and website with a specific student area: www.independent.co.uk/student

Concept/ Proposition

Create a new brand style that would work across the range of ‘i’ newspapers. Possibility of re-branding the logo.

Create a campaigne that would focus on promoting the newspaper. looking at stocks and format of the promotional material. Also have considerations for trasfering the design onto an app based solution that would also promote the newspaper, possible taking key articles etc to create the content.

Target Audience

Considerations

i, the UK’s first quality daily newspaper to hit newsstands in almost 25 years, went on sale on Tuesday 26 October 2010 offering a concise quality newspaper for just 20p.

It is a new kind of paper designed for people with busy, modern lives. Colourful and accessible, concise and intelligent, it’s an essential daily briefing.

Until the launch of i readers of quality newspapers had to pay £1 daily for a paper. Consumers are time poor and research showed they rarely got through a full newspaper, making a daily purchase feel increasingly wasteful. i has experienced great success with a readership of approx 368k and growing. i has also seen success through daily interaction with readers and now has a Facebook following of 14,896 and a twitter following of 30,198.

Mandatory Requirments You must use the i logo. i uses the font, ‘Stag’ which is detailed in the brief’s project pack. You must use this font or a font which is similar. The CMYK colour breakdown can also be found in the project pack.

It is key to communicate: price, quality and that i is concise.

The key is to encourage a younger audience to sample i. Once people trial the product they love it.

Student - age range from 18 - 30. Cosmopolitan readers.

Deliverables

A range of ‘i’ promotional material and covers.

Tone of Voice Younger audience,

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

4. BRIEF TITLE - 21st Century Scoth Whisky - D&AD The Brief Create packaging for a 21st Century Scotch whisky brand that challenges category convention and rituals and appeals to an international female consumer.

Concept/ Proposition Take the history of the brand and re-invent the image incoporating both historical and modern day design.

Create packaging design as well as a publication to go alongside that could promote the various ways the whisky can be enjoyed.

Considerations

The Scotch whisky packaging category is steeped in a rich history of codes and imagery. Almost all of the brands we are familiar with started way back in the 1800’s and most still echo that historical period in their physical manifestation.

There is an overt theme of masculine prowess, ‘heather and weather,’ ancient castles and a world of ‘glens’ and ‘macs’ of conservative traditions.

But what could an authentic, modern Scotch whisky look like in 2012?

We want you to create packaging for an innovative, new brand that is firmly rooted in the 21st century, is progressive and challenges the category conventions.

Mandatory Requirments We need a name that reflects the brand’s positioning (the product is a smooth, premium blend of highland and lowland whiskies sourced from small distilleries). The physical ‘container’ is completely open to creativity (but with a respect to its sustainability).

It’s time for a new generation of whisky….

Target Audience Culture sector, cosmopolitan society with expendable income. Whisky drinkers clubs.

Deliverables

Packaging and logo design to incoporate new brand identity. Publication solution.

Tone of Voice Sophisticated and simple

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

5. BRIEF TITLE - The Circle - D&AD The Brief As a supplement to it’s magazine, ‘Circular’, The Circle wish to produce a series of special books/publications on specific people who have given talks for The Circle. These publications can be of any size & format but should work as a series. They do not have to be like a magazine but should be thought of as books or ‘special editions’. You will need to research through the Circle website who has given talks to establish who you would like to feature (www.typocircle.com).

The style of the publications must NOT be a copy or pastiche of the designer you are featuring. But should be a distinct & original typographic solution that would sit well with the other material the Circle has produced.

Concept/ Proposition re-work the cover design for the circle publication, using content from designers. Create a format that can be used across the range of products. Consider the implications of on screen distribution. Typographic solution. Create a arange of promotional amterial to alongside, and the distribution method.

Considerations

The Typographic Circle has existed since the 1970s when it was a started as the Type Directors Club of London. Its aim is to promote all aspects of typographic excellence & experimentation without prejudice. The Circle is also a social organisation, which is a very important aspect to its success. There are no criteria for being able to become a member, only an interest in typography. The Circle has achieved much of this success by hosting regular talks featuring a huge cross-section of practitioners from the world of typography, design & advertising. In addition a magazine has been published once a year to help promote see events, called ‘Circular’.

Mandatory Requirments Choose 3 designers, writers or typographers who have given talks for the Circle and produce a Cover & at least 4 spreads on each individual.

You will need to include the Circle’s logo on the cover.

Consideration should be given to format and size but a digital approach would also be acceptable.

Target Audience Creative sector, culture sector, young and professional designers.

Deliverables

A range of covers, online distribution, promotional material.

Tone of Voice Sophisticated and simple

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

6. BRIEF TITLE - Photography company - Hurley Pro The Brief Hurley Pro has established itself as an up and coming photographers, they need a new brand image that would work across a range of stationary and promotional material.

Considerations

The design must be quite masculine, appeal to a young audience and have a modern but simple approach to it. Consider the style of photography in your solutions, and try to incporate the feeling of the company in the design.

Mandatory Requirments

Concept/ Proposition

The logo must only use Hurley Pro in it and there must be considerations for printed material and on-screen design i.e website.

The propostion is to create a new logo that would then transfer across a range of stationary solutions as well as distribution methods for the iamges, i.e bags, recipts etc.

The focus will be on bringing together the company and it’s imagery to create the soltuions.

Target Audience Photography culture, hobbiests.

Deliverables

A new logo as well as a range of stationary.

Tone of Voice Sophisticated and simple

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

7. BRIEF TITLE - AJ - Restaurant/Bar The Brief A new restaurant and bar has established itself in shoreditch north London, and is appealing to the creative groups do dine there for lunch and dinner.

They want to reflect the hisotrical style of shoreditch in the design with a modern aesthetic. They need a logo designing as well as other material to go alongside a restaurant and bar.

Considerations

Consider the bars curroundings and areas history and try and reflect it into the design, all material should focus on print finishing, giving it an extra feel. Bootique style of dinning, how do the modern day creatives eat?

Mandatory Requirments

Concept/ Proposition

Logo design and promotional material. The design must be simple. signage, it must be young, luxurious and classic.

To create a new logo to relfect the feel of the new restaurant and bar, as well as creating brand guidlines of type etc for the menus and promotional material.

Target Audience Photography culture, hobbiests.

Deliverables

Creative industy, young professionals and designers.

Tone of Voice Sophisticated and simple

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

8. BRIEF TITLE -Vodka 13 The Brief Product branding, a new vodka has come out onto the market and needs a brand image that can transfer onto the packaging.

Considerations

This brand must appeal to a global market, but is not necissarily for everyone. The number 13 is pivotal in the name and could be used to inform the design and processes used to create the packaging etc. Can also add the tag line “blind faith� which stands for - unity and hope.

Mandatory Requirments

Concept/ Proposition Create a new logo that reflects the style of the product as wella s the packaging and promotional material that would go alongside. Turn this into something special, a one off, limited edition etc.

New logo design that resonates the number 13. Must be marketed at a younger drinking audience, all over the legal age. it must be modern and playful, with a hint of luxory and class.

Target Audience Yound audience Socialites.

with

expendable

income.

Deliverables

Logo design, packaging solution and promotional material. Brand identity.

Tone of Voice Sophisticated and simple

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

9. BRIEF TITLE - Cleo Tavern The Brief A new beer bar has opened in NW, Oklahoma.

They need a logo that reflects the history of th area and clientel it attracts, as well as consideration for promotional material inside.

Considerations

Cleo Tavern is all about community and provied a range of resources for people to go and participate in, theya re friendly and open to everyone and this must be reflected in the design. Can also add the tag line “Cleo springs, Oklahoma�

Mandatory Requirments

Concept/ Proposition Create a new logo that reflects the clientel that would go there, as well as the traditions of that area it is situated.

Create a range of matieral that would be inside as well as the rbanding statioanry element. Focused on print techniques and finishes.

A new logo design that appeals to all, must reflect the context of the town and style with which it originates from. As well as considering the clientel that would frequent it.

Target Audience Bikers, cowboys, farmers, college aged crowd and is a domestic bar.

Deliverables

Logo design, in house material such as menus etc.

Tone of Voice Sophisticated and simple and classic.

Studio Deadlines N/A

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

10. BRIEF TITLE - Regents Property Consultants.

The Brief

To design a brand image for Regents Property Consultants.

With a focus on printed outcomes.

Considerations

The area in which they are marketing themselves in, they are a very corpoate company and this should be considered in the design. As well as looking into what toehr competitors have done. There should be something innovative about them so taht it stands out.

Concept/ Proposition To create a new logo that would then transfer across: - A range of stationary: Letterheads, businesscards, compliment slips, envelope.

To create a set of brand guidelines that would work with the font and colour choices. With added considerations for publications i.e focusing on layout, grid and style.

Mandatory Requirments A new logo design.

Target Audience Business sector.

Deliverables Logo design

Studio Deadlines N/A Tone of Voice Sophisticated and simple and classic.

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

FINAL MAJOR PROJECT

LEVEL

06

Outcomes Doc. Code

11. BRIEF TITLE - LULU - Fashion label The Brief

A new fashion label has just started to establish itself, called LULU. Theya re looking for a new logo that could worka cross stationary and packaging methods.

Considerations

A new fashion label, must consider the fashion style with regards to the design work produced. it is fora young professional audience and should refelct this accordingly.

Concept/ Proposition To create a new logo that would then transfer across a range of stationary and packging methods such as post etc. As well as a website that would reflect the products. It is imporant to reflect the style of fashion in the design.

Mandatory Requirments A new logo design.

Target Audience Fashion, young professionals.

Deliverables

Logo design, stationary and packaging solutions.

Tone of Voice Sophisticated and simple and classic.

Studio Deadlines N/A