06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
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FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Robyn Russell Blog Address: http://r-russell0912fmp.blogspot.com/
Rationale An investigation into branding and the elements within it, with a focus on the printed outcomes with regards to finishing and aesthetics. With my practice I want to explore the relationship between branding and the consumer, using the knowledge accumulated from my dissertation to inform my design decisions. Within this I want to explore the relationship between type and image, as well as printed media and finishes. It is important for me to explore the importance of print from the start of a job to finish, therefore looking into; stocks, costing, budgeting etc. My decisions will focus around printed media and the finishes applied, however I will also consider the potential in additional media such as web and screen based technology. Throughout this I will be furthering my knowledge in my chosen areas by researching studios and designers that interest me, through visits and interviews. As well as keeping informed through publications and web media. Subjects / Themes SUBJECTS: - Branding - Fashion Branding - Retail Branding - Corporate Branding - Brand Guidelines - Logo Design - Print Finishes - Print media (stocks) - Annual reports - Packaging – Food, Clothing, Product - Re-Branding
- Hotels/Restaurant/Entertainment sector (Boutique, historical) THEMES: - Steve Jobs “Simplicity is the ultimate sophistication” - Branding and consumerism - Contemporary culture - Traditional design brought to the 21st century (1800+)
Design Disciplines / Creative Development BRANDING - Logo design - Audience - Consumer - Info graphics - Event design - Stationary design TYPOGRAPHY (Relation to Layout within publications, not creating own type) PUBLICATION EDITORIAL PRINTED MEDIA STOCKS - how it effects format, delivery and printing methods DISTRIBUTION (print base, but with considerations for on-screen delivery if needed depending on brief)
Practical Skills / Workshops – what, why and when? Printing - Screen printing - Digital printing - Letterpress - Finishes - Stocks Laser Cutting Software - Illustrator - In-Design - Photoshop Photography – used for: research purposes, it will be a tool for research. It will also be used to generate content for my work from photographing studios and content, so will be a development tool as well. I will also use photography to document my work as well as presentation of outcomes. Time Management Typography
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Contextual references / Designers / Studios / Companies (specific) DESIGNERS/STUDIOS: Heydays – Sid lee – Bureaubruneau.com – Lagarconnbleu (Sebastian gram) – Swiss Legacy – Studio Verse – NBStudio (.co.uk) – Collective approach – Wearegolden – Studioworldwide – Guy&max (.com) – Moving Brands – Popcornbox – Mash – Bk-w.com – Dan-sl – Seventhdesign – Generation Press Beast Pieces Atipus AUDIENCE/CONTEXTS: Culture sector, creative industries, corporate (annual reports), business sector, retail, fashion, food sector, entertainment, event PRODUCTION /DISTRIBUTION METHODS: Print processes and finishes – embossing, duplexing, monotone, duotone, web-design, on screen distribution, viral marketing, packaging, food packaging, product packaging, publication format, stocks
RESEARCH ACTIVITY: Contacting stock, paper mills/printers
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RESEARCH ACTIVITY: Satellite Creative placement
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RESEARCH ACTIVITY Interviews with professions from visiting professionals week to other designers, such as team at Popcorn Details
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RESEARCH ACTIVITY Interview Crabtree/Regent Details
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RESEARCH ACTIVITY Branding Details
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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced)
MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1
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