BA (Hons.) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1 Name Robyn Russell
LEVEL
Module Code
Module Title
OUGD303
Final Major Project
06
Date
REVISED POSITION STATEMENT AND RATIONALE
THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.
DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designer’s, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution.
GENERAL THEMES: Branding, Fashion Branding, corporate branding, logo design, brand guidelines, print finishing, print processes, publication, web design, packaging. SPECIFIC SUBJECTS: Fashion branding, product branding, corporate branding (much like previous solicitor brief), brand guidelines, re-branding, products, companies, logo design, creating printed work using refined printing techniques, layout within publications, annual reports, web design for branding of companies, packaging food products, branding within re-tail, branding within restaurants, branding within pubs/hotels (eg, cosy club)
DESIGNERS/STUDIOS: Heydays – Sid lee – Bureaubruneau.com – Lagarconnbleu (Sebastian gram) – Swiss Legacy – Studio Verse – NBStudio (.co.uk) – Collective approach – Wearegolden – Studioworldwide – Guy&max (.com) – Moving Brands – Popcornbox – Mash – Bk-w.com –
Dan-sl – Seventhdesign – Generation Press Beast Pieces Atipus AUDIENCE/CONTEXTS: Culture sector, creative industries, corporate (annual reports), business sector, retail, fashion, food sector, entertainment, event PRODUCTION /DISTRIBUTION METHODS: Print processes and finishes – embossing, duplexing, monotone, duotone, web-design, on screen distribution, viral marketing, packaging, food packaging, product packaging, publication format, stocks
DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs
DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop. PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods KEY TEXTS. List a selected number of books, articles and texts that are central o your proposed area of practice. These should include a combination of design and nondesign based books, theoretical
Printing, digital and handmade, colour processing, stock choices. Finishes, embossing, screen printing, duplexing, colour edging, corporate identity, food industry, branding, fashion, culture/creative industry, web-design.
Web-design // printing finishing // illustrator // Photoshop // in-design // concept development // typography // working with clients //
texts as well as visual publications.
ADDITIONAL COMMENTS