BA (Hons.) GRAPHIC DESIGN PREPARATION & PROPOSAL – Part 1 Name Robyn Russell
LEVEL
Module Code
Module Title
OUGD303
Final Major Project
06
Date
REVISED POSITION STATEMENT AND RATIONALE
THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.
DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designer’s, studios, practitioner’s and products as well as broader creative disciplines and methods of Production / Distribution.
GENERAL THEMES: Branding, Fashion Branding, corporate branding, logo design, brand guidelines, print finishing, print processes, publication, web design, packaging. SPECIFIC SUBJECTS: Fashion branding, product branding, corporate branding (much like previous solicitor brief), brand guidelines, re-branding, products, companies, logo design, creating printed work using refined printing techniques, layout within publications, annual reports, web design for branding of companies, packaging food products, branding within re-tail, branding within restaurants, branding within pubs/hotels (eg, cosy club)
DESIGNERS/STUDIOS: Heydays – Sid lee – Bureaubruneau.com – Lagarconnbleu (Sebastian gram) – Swiss Legacy – Studio Verse – NBStudio (.co.uk) – Collective approach – Wearegolden – Studioworldwide – Guy&max (.com) – Moving Brands – Popcornbox – Mash – Bk-w.com –