august 2012
fashion
on the wild side at seneca park zoo
get out of the dark and into the white
on the plus side
with supermodel emme
fashion week rochester 2012
f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n
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rochesterWomanMag.com :: august 2012
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WOMAN magazine
OUR TEAM... Publishers
Kelly Breuer Barbara McSpadden
Editor-in-Chief
Barbara McSpadden
associate editor Ashley Cooper
Creative DIRECTOR Kelly Breuer
Graphic Design
Letter from the PUBLISHERS “Over the years I have learned that what is important in a dress is the woman who is wearing it.” — Yves Saint-Laurent
It is with great pride and excitement we bring to you our first ever fashion issue. The following pages are filled with some of the best in fashion and photography that Rochester has to offer. We hope you enjoy reading it as much as we enjoyed putting this issue together. We begin with our cover story. Three years ago two women had an idea to put Rochester on the “fashion map” so-to-speak. Megan Mundy and Chantiza Stern combined their talents to put together the first-ever Fashion Week of Rochester. Along the way they decided that Fashion Week needed a purpose, so they approached Elaine Spaull, Director of the Center for Youth and, well, the rest is Rochester fashion history. It’s been a wonderful collaboration which is now in its third year and getting even bigger and better! We got them together, along with some of the local designers and boutique owners that are participating in this year’s event, for an elegant shoot among the gardens at the George Eastman House. Check out our 14-page fashion week nsection starting on page [43]. Have you been to the Seneca Park Zoo lately? Well, we have and we guarantee that our experience was much different than yours! You see, we partnered with the zoo to bring you a fashion shoot unlike any other. With their supervision, we were able to get incredible access to some of the animals that most people only dream of. It’s not every day that you get to be up-close and personal with the likes of penguins, sea lions, a polar bear, and more. Working alongside Tammy Swales Photography, Carin Lolja of Style Clean and Jason Ripple and his staff from Rock Paper Scissors, we were able to capture a fashion shoot at the zoo that “roars”. This incredible team made it possible for us to get many one-of-a-kind photos that will blow you away. See the results on page [11]. This issue also included a lot of amazing firsts for us. Not the least of which was the opportunity to meet and work with plus-size Super Model Emme Aronson. We flew Emme into Syracuse for a whirl-wind, one-day photo shoot for the cover of our sister publication, Syracuse Woman Magazine. Emme had such a great story, and is such an inspiration, that we just had to share it with our readers here in Rochester. You can read Emme’s motivating story on page [38] and you can also take a look at more inspiring information at emmenation.com. A nice tie-in to our fashion theme for this issue is Rochester’s first-ever White Party to raise money for Aids Care. It will be held September 8th at the historic Century Club. The White Party is unique in that everyone must wear all white to the event. We thought it would be fun to put together a “white party” of our own for a photo shoot at the home of Gail Riggs with one of the coordinators, Lisa Cove. You can read more about the White Party and Aids Care on page [65]. Putting together this 84-page issue has been a labor of love and we’re proud of how it has turned out. Rochester is filled with some truly amazing and talented designers, photographers, and fashionistas. We are happy to showcase some of them within our pages in hopes of inspiring you as well! And be sure to tune in to WHEC TV 10 to see the debut of our new television commercial for RWM. Drop us a line on Facebook or via e-mail and let us know what you think.
Kell y & Barb On Our Cover...
Photography for the cover story was provided by Brandon Vick Photography at the George Eastman House gardens. Hair was provided by Salon Bella vita and makeup by Joanlincoln.com.
Jessica Bates Melissa Meritt
Photography Rita LaVeck Jenniffer Merida Tammy Swales Brandon Vick Jacquenline Vidler
Contributing Writers Joanna Armes Jenn Bergin Frances Grossman Farah F. Jadran Joan E. Lincoln Angella Luyk Mark Forrest Patrick Caurie Putnam Nicolette Reidy Nicole Shein Stephanie Williams Carmen E. Zafar
Advertising Sales Agathi Georgiou Lorna Lee Danielle Merica
Advertise with us...
Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 585.924.4426 10 East Main Street Suite 301 Victor, NY 14564 info@rochesterwomanmag.com Download our media kit at www.rochesterwomanmag.com The magazine is published 11 times a year by InnovateHER Media Group, llc. 10 E. Main St., Suite 301, Victor, NY 14564. Copyright © 2012 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.
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august movies...
8/3
8/10
Macy’s 7th Annual Shop for a Cause
Welcome to Rekall Inc., the company that can turn your dreams into real memories. For a factory worker named Douglas Quaid the mind-trip sounds like the perfect vacation from his frustrating life. But when the procedure goes horribly wrong, Quaid becomes a hunted man. The line between fantasy and reality gets blurred and the fate of his world hangs in the balance as Quaid discovers his true identity, his true love, and his true fate. Kay and Arnold are a devoted couple, but decades of marriage have left Kay wanting to spice things up and reconnect with her husband. When she hears of a renowned couple’s specialist in the small town of Great Hope Springs, she attempts to persuade her skeptical husband, to get on a plane for a week of marriage therapy. The real challenge for both of them comes as they shed their bedroom hang-ups and try to re-ignite the spark that caused them to fall for each other.
8/17
The Expendables are back and this time it’s personal...Barney Ross, Lee Christmas, Yin Yang, Gunnar Jensen, Toll Road and Hale Caesar -- with newest members Billy the Kid and Maggie aboard -- are reunited when Mr. Church enlists the Expendables to take on a seemingly simple job. But when things go wrong and one of their own is viciously killed, the Expendables are compelled to seek revenge in hostile territory.
8/24
Charlie Bronson (Dax Shepard), a former getaway driver busts out of the Witness Protection Program to drive his girlfriend (Kristen Bell) to Los Angeles so she can land her dream job. Their road trip grows awkwardly complicated, when they are chased by the feds (led by Tom Arnold), and increasingly dangerous, when Charlie’s former gang of criminals (led by Bradley Cooper) enter the fray.
Artsy Mamas Annual Sale & FundRaiser - August 16th Artsy Mamas was started three years ago as an event that where local female artisans could meet, network, socialize and display and sell their creations. The event celebrates the art of handmade goods, promotes eco-friendly consumerism and also hopes to “pay it forward” with both good vibes and bountiful charitable contributions. This year’s event will be held Thursday, August 16th at the White House in Webster Park from 5:00 pm to 9:00pm.
Macy’s has chosen Northeast Boston Terrier Rescue (NEBRT) to be one of the local participants in their 7th Annual Shop for a Cause on Saturday, August 25, 2012. Macy’s Shop For A Cause has raised more than $42 million for local charities nationwide since 2006. When you participate in Shop For A Cause, you will purchase a special pass for just $5.00. NEBRT will receive 100% of the profits from the sale of the passes. On August 25th, the pass is good for 25% off all regular, sale and clearance merchandise, including designer brands throughout the store, as well as 10% off furniture, mattresses and area rugs. Participants will also be eligible to win a $500 gift card, no purchase necessary. To purchase a pass, go to nebostonrescue.com and look for the Macy’s logo. Then click on the PayPal button to purchase a pass (you can also buy more for family and friends). The money will be deposited in the NEBTR account. We will then process it, and send you a link to your pass. You print it and bring it to the store with you when you shop. Remember, this pass can be used at any Macy’s store nationwide. For more information about Shop For a Cause, visit macysinc.com/shopforacause.com
The event also features a raffle where local businesses generously donate their goods and services which prove to be not only a great way to benefit the charity, but also promotes “shopping small” in Webster and surrounding areas.. A portion of the proceeds from this year’s event will be directed towards the family of Laura Rider, a local woman and mother of three who succumbed to a valiant battle with cancer this past December. The event coordinators hope that in the spirit of “paying it forward” they can help a family going through a very difficult time. Proceeds will also go to the ANA DUO charitable fund, which has been set up in her honor. This year’s event is intended to build upon the great experience that was had by all in the first two years. Once again, food, drink and entertainment will be provided to all guests, so all are encouraged to come, support and help celebrate.
By Joan e. Lincoln
I am a product junkie! I must have over twenty-five bottles, sprays, jars FULL of product-products for smoothing, some for thermal protection, most for curl defining and frizz control. I am a 52 year old woman who just recently became slightly at peace with my curly hair. Out of my three daughters, two also were gifted with curly locks; we each have a recipe for the style and texture that defines us. Defining what your look and style is can sometimes be half the battle. Who you were in 1980, 1990, or (you get the picture) may not necessarily be who you are today. Trending hairstyles are tempting and beautiful to admire but unlikely to maintain or achieve without having a Kardashian stylist crew at hand. Rochester is fortunate to have numerous salons and a number of incredibly talented artists. I have had the best of Rochester dabble with my locks. The manipulation of curly hair has always both intrigued and frustrated me. However, I have always walked away from each consultation loving my hair. Finding the right chemistry between you and your stylists is key. I went to the same salon for over 20 years then opted to make a number of changes in my life...my hairstylist was one of them. I took a risk with my hair and have never been happier. Can you believe that I go to one of the longestrunning barber shops in Brighton? Tony Gaiter, owner of The Elegant Gent and Ladies Salon (Brighton Commons) has over 15 stylists and barbers working in his very busy salon. Newcomer Robert Buonomo Jr. introduced himself to me and asked if he could style my hair! Without hesitation and with great enthusiasm I said, “yes!” and that’s how it all began… has made a huge rise in most European countries and has now transferred its popularity over to the US. As any bohemian fashionista knows, the hair is a big deal. There are a few key bohemian styles. They have a wild-child hippie vibe that is also classy and beautiful. are another favorite. This softer style is reminiscent of the way your hair dries after it’s been doused in saltwater. After you wash your hair and it’s still wet, braid it into loose braids and tie them closed until they dry. Once they dry, undo the braids and viola- you have a loose, pretty wave! These and other styles have been introduced and taught to me by the many Rochester stylists I have worked with over the years. They have also shown me the benefits of curling irons, blow dryers and numerous hair products. Re-doing your “’do” doesn’t ever need to be drastic; I suggest that if you follow fashion trends closely and feel your “do” needs a little updating, take a risk and book a consultation. Change is good! Joan Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons. rochesterWomanMag.com :: august 2012
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I RPS WWW.ROCKPAPERSCISSORSSALON.COM
SCAN THIS CODE WITH YOUR SMARTPHONE
n the o lk a W A ion Takes
Fash
by ashley cooper I photos by tammy swales
On the Cover From Left to Right: Danielle’s jacket & over-the-knee nache, leather belt from Talbots, Red Barn.
Angela is wearing denim-style bla style hat from Forever 21, leather Zara.
Nina is wearing a jacket by Icebe Red Barn, Dog collar as necklace
Right: Nina’s dress is from Dado H&M, and her trench coat is fro
Below: Nina’s Jacket is from H& Dado Boutique
All hair and make-up provided b Ripple, co-owner of Rock Paper chelle Rauber, co-owner of Rock and Robyn Fazio make-up artist
Recently, Rochester Woman Magazine had the opportunity to take a walk on the wild side…literally. We joined forces with a sparkling cluster of Rochester’s most coveted stylists, make-up artists, designers, and photographers to launch one incredibly fierce, all-day fashion shoot. In light of this month’s specialty edition, we decided to capture the essence of the fierceness of the fashion world by featuring some of the animal kingdom’s most stately (and photogenic) contenders. With the much-appreciated assistance of the educational staff at the Seneca Park Zoo, we witnessed the likes of lions, penguins, owls, armadillos, and snakes charming the camera— with no former modeling experience. Also gracing the camera were our three Rochester-based models who donned some stunning pieces by locally-owned Red Barn, Suzanne’s Fashion, Panache Vintage and Finer Consignment, 2Chic Boutique, and Dado. Nancy Mann of Mann’s Jewelers located on Monroe Avenue was so kind to provide the models with the jewelry, adding a unique flare and a bit of bling to the wardrobe choices. llustrious stylist Carin Lilja, owner of Style Clean, LLC and former Chanel stylist put her unmatched creative genius to work as she constructed the models’ attire, inspired by the natural beauty of each of the animals’ distinctive patterns and markings. Jason Ripple, and his accomplished team of hair and make-up artists from Rock Paper Scissors Salon let us borrow their talents, creating the alluring, ultra-chic ‘look’ that you’re soon to encounter as you browse through our spread. And last, but certainly not least, Rochester Woman Magazine has photography virtusoso Tammy Swales and her extraordinary crew from her Scio Street studio, including Ali Dean, Sullivan Slentz, and Gary Colotti, to thank for their outstanding efforts in making the spread as remarkably stunning as it is. We’re very proud of our collective work as a team in making this one-ofa-kind fashion shoot possible, and we hope you enjoy it. As you peruse through the following pages, take a moment to release your inhibitions and free your “inner animal”… 12 august 2012 :: rochesterWomanMag.com
e boots are from Pawestern-style hat is from
azer from Prada, fedorar belt by Gucci, Scarf by
erg, Scarf & cap from e by Louis Vuitton.
o Boutique, scarf is from om Red Barn.
&M & dress is from
by Jason Michael Scissors Salon, Mik Paper Scissors Salon t.
rochesterWomanMag.com :: august 2012
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“
Far Left: Angela’s black jacket & dress are from Suzanne’s Fashions, white dress is from 2 Chic Boutique, scarf is from H&M. Middle: Angela’s dress is from Panache and her scarf is by Chanel. Bottom Right: Danielle’s shirt is by Earl Jeans and her skirt is from Panache.
“ - Jane Goodall
”
Above From Left to Right: Danielle’s dress is from 2 Chic Boutique, jacket is by Barbour, scarf is by Burberry and boots are from Panache. Nina’s blazer & scarf are from Panache and her dress is by Prada.Angela is wearing denim-style blazer from Prada, fedora-style hat from Forever 21, leather belt by Gucci, Scarf by Zara. 16 august 2012 :: rochesterWomanMag.com
This free outdoor evening fashion show will illuminate the creative vision of local, national, and international fashion designers in one of the city’s most spectacular urban parks. Enjoy hors d’oeuvres from local restaurants, wine, beer, spirits & live music before the event. We will also provide all of our pre-party guests special seating at the fashion show. FREE Admission $25 Pre-Party Admission $40 VIP Admission (Includes Front Row Seating & Swag Bags)
Introducing Fashion Ties of Rochester
A group of creative individuals making fashion statements throughout the Rochester area. Visit fashiontiesofrochester.com for more information about upcoming TV spots, fashion blogging, & fashion related events throughout the Rochester area.
rochesterWomanMag.com :: august 2012
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The Yarne Source Presents:
Sunday, October 14, 2012 From 1pm to 4pm Burgundy Basin Inn The knit fashion show joins local women in the fiber arts,bringing high fashion
Join us for our exclusive trunk show previewing the
Fall 2012 Etcetera Collection
For More Information Or To Join Our Email List Visit Our Website
www.yarnesource.com
September 25 - October 2, 2012 By Appointment Only 6am to 10pm
Build a fabulous, flexible wardrobe of clothes to wear in different ways on different days. Designed for the way you want to dress, Etcetera Makes it Easy to Look Great!
7 schoen place, pittsford 585-662-5615 susanzanni@gmail.com
Jennifer Deutchki
814-883-2675 jenniferdeutchki@yahoo.com www.facebook.com/treschic.etcetera www.etcetera.com
The Lower Mill Congratulates Tamara Stopinski, jewelry designer & gift shop owner Featured in Where Women Create magazine
Inspiration Incorporated
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Join us on September, 23 2012
“...an event celebrating inspired women who incorporate creativity and business” www.talulahsfancy.com
Dream it. Believe it. Create it.
HONEOYE FALLS, N Y
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Knit With Confidence, Wear With Pride 2012
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By Nicole Shein I photos by jenniffer merida
Even as a child, Mariah Rose knew that she wanted to be an artist of some kind. The daughter of an art teacher, Rose always enjoyed drawing and painting, but it wasn’t until she had a chance encounter at a tattoo shop that her artistic interest began to transform into a career choice. “One day, I had done a couple of designs for me and a friend that we brought into a shop. They liked my designs and asked if I wanted to apprentice,” says Rose. “That was about six years ago, and I feel totally lucky because I love tattooing.” Over the next few months, Rose hung out at the shop, watching the established artists and their interactions with the clientele, working on her own drawings, and just generally learning the ropes. She learned the art of tattooing in stages, and started out inking grapefruits. “With grapefruits, you get the consistency of flesh, and then you can peel it open to see how deep your needle is going,” Rose explains. “Once they feel you’ve gotten good with that, you move on to friends and family— promising them that if anything happens you’ll fix it when you get better.” Understandably, Rose was nervous when it came time to start tattooing people—especially since her first guinea pig was her father. “I said to him, ‘You have to love me either way!’” she laughs. “But it ended up looking pretty solid. Of course, it took three hours to do the outline and three more to fill it in. Now the whole thing would probably take me about 45 minutes.” Rochester born and bred, Rose enjoys the small-town feeling of the Flower City, as well its arts and music scene. “It’s nice because everybody knows
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everybody, so it’s easy for me to build a good solid clientele. All my family is here, and that’s pretty cool. I work a lot, but if I do have any free time I like to go to the MAG, or Artisan Works, or just hang out with friends. I usually try to see what kind of shows are playing, since I’m really into music. We go to the Bug Jar, Monty’s Krown, Lovin’ Cup.” Yet Rose also relishes having the freedom to travel. In addition to attending tattoo conventions, whether as an artist or just as an aficionado, she also works out of several shops in the Midwest. “One of the things that I love about my job is that I can make the money to go somewhere and then make the money to come home, and if it takes me a little longer, that’s OK because my schedule is so flexible.” No matter where she’s working, Mariah Rose makes it a point to get to know her clients and their desires—which goes a long way toward assuaging first-timers’ fears. “I encourage them to communicate with me, because I want people to be comfy with me before they even see a drawing,” she says. “Another thing is, well, I’m really patient with people, so if they need a break at any point, I’ll give it to them. It’s not as bad as anyone ever thinks!” Rose specializes in portraiture and other black-and-gray work, but she’s equally comfortable doing full-color tattoos and even flash (the premade designs that are laminated and displayed in tattoo shops), although some artists disdain it. “Even if they want something totally cliché, if the person is amazing, it doesn’t bother me. I’m really lucky to be doing what I do because I love it.”
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DressÊByÊJoeval’sÊFormalwear
By Stephanie Williams I Photo by Rita LaVeck Rochester Woman: Of all the unmet needs of Rochester’s girls,
what made you choose prom dresses? Rene Spallina: We knew that we wanted to do something to give back – something that’s fun and exciting at the same time. My original partner and I were inspired by a segment on a similar organization on Oprah and after some research we met with the Fairy Godmothers of Philadelphia to pick their brains, so to speak. We knew the philosophy behind Fairy Godmothers was not just to give girls an unforgettable prom – this is about self esteem and confidence - in an entire lifetime some of these girls have never felt special. Mara Axelrod: Yes, she gets a dress – but feeling important for just that snippet of time makes a major impact on the girls who come to us. Rochester Woman: Tell us more about how you complement prom
dresses with self-esteem and confidence initiatives.
Rene Spallina: We have partnered with organizations to reach out to
girls on the cusp of going the wrong way. With The Butterfly Project in the city schools, a program which exposes at-risk girls to a world of culture they would otherwise never experience, we provide dresses for their private “graduation” ceremony. Lifetime Fitness has invited us to participate in a program called “The Beauty Within,” a 12-week course where girls learn the basics of fitness and nutrition.
Rochester Woman: What is the experience you have created for girls attending Prom Fair? Mara Axelrod: Like any other event we organize, Prom Fair is the ultimate fairy tale. Envision 400 girls waiting at the Rochester Convention Center, girls arriving as early as 4:45am so they could be the first girl in the door. While they’re waiting, we have a live DJ, dancing, prizes, and snacks. Throughout the years we have had beauty professionals including local Mary Kay representatives to educate our girls on identifying coloring, skincare techniques, and provide hair styling tips. They are escorted down a corridor with their very own personal shopper and enter a room filled entirely with gowns – it’s
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overwhelming for these girls, because many of them have never owned a dress, let alone know their sizes. After she’s chosen her dream dress, we have a room of over two dozen seamstresses so they may be fitted. They can pick out earrings, handbags, wraps, and whatever they want to coordinate. We recently added a step-and-repeat so they may get their pictures taken and show their friends. Rochester Woman: In the past eight years, what have you found to
be the most striking characteristics of the girls you’ve met?
Mara Axelrod: It’s challenging. You see these girls, who have never
experienced being pampered, they have a tough façade upon entry that eventually fades. There is this transformation – they come in angry and once they have their dress on, they’re twirling and showing off to the other girls. Rene Spallina: When they first come to you, they have an attitude that can come off as unappreciative. They wouldn’t look at us in the eye – I was frustrated that I had bent over backwards for them. But when I was invited to a number of the school’s proms, I didn’t even take one step in the door before the same girls enveloped me, fighting for my attention, and pulling me into their photos. It was that moment when I saw the impact I had made on them – that it was so much more than a dress. Rochester Woman: Describe your proudest experience since
bringing Fairy Godmothers to Rochester.
Mara Axelrod: As an individual, the impact Fairy Godmothers have
had on our daughters and their peers. Giving back is not just money – it’s giving time and yourself. But we participated in ROC The Day to raise money to purchase special-sized dresses and performed phenomenally! We emailed everyone we knew and the buzz seemed to go viral – we received far more than we would have otherwise imagined. Rene Spallina: Our teenage daughters have helped us for years now and they have a greater sense of compassion they wouldn’t otherwise have. It’s heartening how their friends have come to help us out as well!
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steakhouse by nicole shein I photos by brandon vick Steakhouses are an American
of whipped garlic potatoes and a generous portion of asparagus— were delicious but simple enough to keep my attention focused on the amazing meat.
According to Executive Chef John Strakal, the restaurant’s mission is simple: to offer upscale dining to the community, while supporting local growers and other food purveyors as much as possible. Yet it’s also clear that Strakal relishes the opportunity to experiment, and to bring a fresh sensibility to the steakhouse experience. Case in point, the tasting menu that he offered me when I visited Prime recently.
Prime’s most popular dish is the 8 oz. filet mignon. Here, the classic aspect of Strakal’s cooking reigns. The steak was plated straightforwardly, with only a ramekin of fresh, house-made bearnaise sauce and some of the cutest little baby veggies I’ve ever seen. Boasting the tenderness you expect from such an indulgent cut, this filet seemed to embody the steakhouse legacy.
I began with the shrimp cocktail; Strakal described them as “gargantuan,” and he wasn’t joking. So large that three of them could have served as an entree, the shrimp were plated with a spicy harissa, a vivid green seaweed salad, and for the purists, classic cocktail sauce.
Some of Prime’s desserts are provided by Leo’s Bakery, but the chocolate mousse is prepared on premises according to the standard Culinary Institute of America recipe. This results in rich, bittersweet chocolate taste, as well as a luxuriously velvety texture. Fresh fruit and whipped cream provided counterpoint-although fellow chocoholics might agree with me that adding anything to that mousse is just gilding the lily. I also tasted Prime’s cheesecake, another classic interpretation of a quintessential steakhouse offering.
classic—but so is innovation. Prime Steakhouse, located on East Main Street in Webster, offers a contemporary approach to traditional steakhouse cuisine.
An Asian-influenced dish of seared tuna, wasabi jasmine rice and sauteed baby bok choy arrived next. While delectable slices of rich, rare, pink fish might not be standard steakhouse fare, they certainly do deserve their place on Prime’s menu. The tuna itself was tender and the accompanying ponzu dipping sauce provided a punch of flavor. Yet the rice, redolent of jasmine and tinted palest green by the wasabi, almost stole the show for me. Both it and the bok choy were executed perfectly, ideal companions for the peppercorn-crusted tuna. Until I tasted the succulent half-rack of lamb at Prime, I was not a fan of lamb. Yet these delicate chops, with their light char, exquisitely tender meat and rich (but not gamey) flavor, converted me after one bite. This is the sort of food that causes you to forget your manners; hope no one was watching as I devoured chop after chop. The side dishes—a soft, creamy heap
Next time, I’d love to try Prime’s truffled mac-and-cheese, French onion soup, wedge salad with smoked blue cheese dressing, ricotta gnocchi, or the Wagyu burger with house-made french fries. Prime has a full bar and offers a selection of martinis, cocktails and fine wines to accompany their reinterpreted steakhouse classics.
Beauty...
it doesn’t always have to come at a price
Rochester 6 3 3 J e ff e r s o n R o a d R o c h e s t e r, N Y 1 4 6 2 3 585.272.8060
Batavia 2 1 5 M a i n S t re e t Batavia, NY 14020 585.334.0886
All services performed by senior students under the supervision of a licensed instructor.
By Joanna Armes I photos by brandon vick
There I was, peacefully making last-minute stiches among the chaos. If I wasn’t completely undone by gratitude, I might have had the wherewithal to realize how stressed I should have been. It was my second big fashion show in the last year, boiling over with activity as it was about to start. That night was proof that I had been smiled upon since moving to Rochester. Ten years ago, I was coming off a year working as a Wildland firefighter. I still have pictures of myself standing, chainsaw in hand, beside a raging forest fire. I thereafter found myself in a college program called, ‘The Joshua Wilderness Institute’ learning more about God and working on myself. Most of the things that would go on to change my life forever had their start while at ‘Joshua.’ I met my husband in those beautiful Sequoia Mountains; I also got my hands all over a sewing machine for the very first time. The mother of a classmate brought the machine for us girls to mess around with. I was immediately possessed by it and have been ever since. I started tearing apart clothes I already had and along with clothes from local thrift stores and resurrecting them into something totally different according to my own liking. Years went by and there never seemed to be a moment when I wasn’t behind that machine. My first sewing machine was very inexpensive, the most inexpensive really. I used it for the first seven years! I loved it and still do. I never had even a table to put it on. It just sat there on the floor…and so did I. Self-taught (and still learning), I got my first itch to make garments from just a bolt of fabric and bust when my husband and I were newlyweds living in California. I mustered up the courage to put my Sojo line in a local indie Ventura shop owned by some friends. I only made scrap change to maybe buy a nice dinner for me and my hubby every once in a while, but making money wasn’t my goal-it was the love that stemmed from making and selling my beloved, one-of-a-kind garments. The fit of Sojo is perfect for my line of clothing: fun, flirty and feminine. It hasn’t been an easy road. Along the way, my family and I have survived through terrible losses, life-threatening diseases, and a host of other calamities. All of those, I believe, have strengthened me and provided the luxury of seeing the smaller thingslike planning a fashion line, not with anxiety, but as a chance to practice peace. Then came the babies and out went all free time. Although I’m thankful for those precious masterpieces from God, I have been forced to find the few fleeting hours at the end of each day to create something with just a needle, some thread, and a little inspiration. Inspiration can seem sparse sometimes, but usually after I sit down in my new (and first) home studio behind my first “real” sewing machine(s), the inspiration seems to overflow. We have been in Rochester for almost two years. When we left Belgium to return home to the United States after having been stationed there for three years, we weren’t sure what to expect. We felt the lean of God pushing us toward the east coast rather then the west, and we are so glad we didn’t push back. We love the amazing green and cleansing rain of spring. We love the how there’s actually snow for Christmas! The lakes, the rivers, the arts, the music, we love it all. We love living in Rochester. I am now working on my collection for this year’s Rochester Fashion Week. I am so blown away that this will be the second year I’ve been asked to join in the experience and have the opportunity to share with everyone what I care about and what inspires me. I hope that I can inspire you too. It makes me feel like I need to go above and beyond my own expectations and that scares me a little. But I will still do what I always have: I’ll just sit down, push my foot down on the pedal, and create beautiful things for us beautiful women and I know exactly what I’ll feel next…Peace.
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By Jenn Bergin | Photo By tawni bannister
While twenty-somethings often find themselves in entry-level jobs or barhopping the weekend away, Kiley Miltsch has already found her passion. At just 21 years-old, she has created a name for herself. And that name is Kiley Kouture. In fifth grade, while many girls were still dressing their Barbie dolls, Kiley was dressing herself in clothes by designer Betsey Johnson. With hot pink highlights streaking her long blonde hair and an eclectic sense of style that she describes as “over the top,” there is not much in the fashion world that Kiley considers out of her reach. “One day I can be punk, the next day I will be feeling super girly,” she says. “That’s the thing about fashion - it’s all about feeling great. And everyday you can be somebody else.” She already has a fashion following on Twitter and the photo-sharing social network Instagram, where she posts images of outfits she has styled and trends she loves. Kiley’s foray into the world of a fashionista will continue with her women’s clothing boutique Kouture, scheduled to open in Fall 2012 in the Culver Road Armory. “I want mothers and daughters shopping together,” she says. “I feel like I’ve chosen a range of really great pieces – the kind of things you’re still thinking about after you leave the store and just need to have.” Kouture as not just a store – it’s a lifestyle, says Kiley. She describes the Rochester-based boutique as a platform to build the “Kiley Kouture” brand,
which will include an online retail shop, boutiques in other cities, and her work as a fashion blogger, personal shopper and stylist. Her big dreams began to take shape when she started working at L’Avant Garbe, the former Pittsford clothing boutique, as a sophomore in high school. “I was begging the owner for a job there in 6th grade,” she says. “I would go in with all these dollars I had saved up and buy Juicy (Couture). Getting that job was like a dream - I loved every second.” When she graduated from high school, Kiley went with the L’Avant Garbe team on a buying trip to New York City. The experience convinced her that she was destined for a career in fashion. “There is nothing else,” she says. “This is what I am meant to do.” While hordes of fashionistas eagerly head to Los Angeles or Manhattan to begin a career in fashion, Kiley has her roots firmly planted in Rochester. Her close-knit family is a source of constant inspiration and support. Kiley inherited a great work ethic and determined focus from her father, a successful businessman who is helping her navigate the basics of building a business. Still, Kiley’s biggest motivation is building a legacy for the next generation of Kouture - her four nieces. The 3 year-old has already claimed all of her high heels! “I want to make people look and feel good,” Kiley says. “That’s really what it’s all about.” Check out Kiley’s blog, fashion pics and sales at www.shopkouture.com
BY FARAH F. JADRAN I PHOTOGRAPHY BY TAMMY SWALES
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What does it mean to be a “super model”? It means all eyes are on you. Also, it means you’ve been given the power to influence change. What you decide to do with that power is up to each individual. There couldn’t be a better way to describe Emme Aronson’s accepted mission. She truly is a super model with super powers. Countless women (and some men) have told her that her words, her passion and even her presence in a room, have changed their lives. A Super (Model) Hero is Born Born Melissa Aronson, she spent the first years of her childhood in New York City, but then moved with her family to Saudi Arabia so her mother could pursue a career in the oil industry. Emme returned to the United States with her family when she was a teenager and attended the prestigious Kent School in Connecticut. Her Syracuse invasion began when she accepted a full scholarship to the Orange Nation for a spot on the Syracuse University crew team. She excelled both academically and athletically while rowing the waters of the Salt City. Her athletic accolades didn’t stop at SU. Emme was invited to the US Olympic Team trials, as well as several US National Team trials. She was later inducted into the Syracuse University Orange Plus Hall of Fame. In 2008, she was honored as a Letter Winner of Distinction for her significant contribution to women’s athletics and to the sport of rowing. Accepting a Super (Model) Hero’s Duty Emme’s passion to promote positive body image for all women has been an unstoppable mission from the start. “We live in a society that promotes a desire for thinness at any cost in the quest for the attainment of unrealistic beauty,” says Emme. “I want women to know their selfesteem is not contingent upon their dress size and good health is attainable by more than just one body type.” Emme became the first full figured model ever to land a spokesperson’s contract with a cosmetics company when she signed with Revlon. And of course, what superhero’s destiny would be complete without an “action figure” to show for her hard work? World renowned doll creator and designer, Robert Tonner, created the “Emme” doll, making Emme the first full-figured model to have a high fashion collectable doll sculpted in her likeness. According to the New York Post, it was the “hottest product launched” at the American International Toy Fair in 2002. This was a doll creation that left Emme nearly speechless. Bruce Wayne might have his civic ties with Gotham’s mayor and police chief, but Emme took being a super (hero) model to an exceptional level on her own merit. In 1994, Emme was the first model to speak to these issues before Congressional Sub-committee in Washington, D.C. She
continues to lobby in the nation’s capitol on body image issues, continual funding of the arts in schools and the need for healthy media images for women and youth. When did she know that being “super” was in her destiny? “It wasn’t just one moment or something that hits you in the head,” she said with a genuine laugh. “Every experience, every conversation that you’re a part of…gets you to that place.” Once Emme realized that her battle to achieve self-acceptance was a shared one, she was armed with her super hero cape and ready to conquer the evils of a negative society. “A: I was not alone, B: I had nothing to be insecure about, C: Something going on.” Emme says she’s always been a “curious kid” and this marvel attitude grew even as she entered adulthood, and the fashion industry, too. She loves talking to people, listening to their stories and finding a common ground. “I want to understand someone else’s journey,” she said. Some of Emme’s learning happened after numerous fashion shows across the globe in places like Sweden and Germany. She would have the opportunity to have “individual time” with fellow runway women, and she would learn about their struggles and their triumphs. Some stories were in likeness to hers, while others enlightened her intellect. “Why do we have to feel so disconnected?” She would ask herself this very question every time she came across a soul that was battling him or herself internally. “Why is a woman’s right in life defined by her body?” That’s a good question and it’s one that I know I have been asking since I realized the double standard women face as opposed to the average everyday man. Emme says the media, in addition to our society, has a major responsibility for this body definition competition. As a former member of the media and a regular on talk television, Emme has assumed this responsibility as well. After she graduated from SU, Emme spent two years in Flagstaff, Ariz., where she was a reporter and morning anchor for the NBC affiliate KNAZ-TV. “The time has come for all media to take responsibility in the creative reflection of women and girls.” A Super (Model) Hero’s Attire Modern, clean, fresh and a little flirty. Not the typical Poison Ivy or Wonder Woman look, but Emme’s got a striking figure and all the pizzazz and charisma to back it up. Emme loves white, and she loves fresh, clean looks that reflect the simple, but beautiful lines of cotton. And she loves to wear white so much, she will even wear it after Labor Day. Also, you might find you have something in common with Emme — she loves shoes. Who doesn’t?rochesterWomanMag.com Her affinity was not one:: to be reckoned august 2012 39
with while in the ‘Cuse for her Syracuse Woman Magazine fashion shoot for the August cover. One of her glamorous ensembles inspired her to purchase the shoes she modeled from the new Saks Off 5th at Destiny USA. Without asking her if she enjoyed wearing the color of her alma mater, she beamed and said she loves orange. One of her favorite pieces in her closet right now is an orange sheer poncho. “It’s light, flowy, athletic and casual.” She loves sheer materials like that of her go-to poncho. “[Sheers] are quite lovely, hip and chic.” Knowing full well what it’s like to shop for herself, Emme knows the average woman most likely faces a challenge when it comes to shopping. “Most stores don’t do well with supply and demand,” she said. Clothing in sizes at 14 and up tends to be lacking in most department stores, which in turn could harshly discourage a full-figured woman from enjoying some retail therapy.
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(NEDA) and is on the advisory boards of Ophelia’s Place in Syracuse, and Hearts of Gold (serving New York City’s underprivileged women and children). A fearless and tireless advocate, Emme has received numerous accolades and awards for her impact in the lives of women and their daughters in the non-profit world. What’s next for Emme? Currently, Emme is the creative director of her national tour series: EmmeNation Whole You National Tour, EmmeNation Girlfriend Get Away Weekends and the EmmeNation Whole You Cruise. Also, she’s the Brand Ambassador for Amoena Mia’s Intimate Apparel and a member of the Healthy Media Commission for Positive Images of Women and Girls. Emme’s newest business venture, www.EmmeNation.com, is the women’s community where one’s body, mind and spirit connection is the goal. “If I feel passionate about helping women.” Whether it’s through shopping, styling, helping clean out a closet or offering advice, she’s sharing. “It comes back to me in a beautiful, abundant way.”
Responding to the “Emme Signal” (Move over, Batman!) she has seen at her post at the top of the world, the unstoppable super (model) hero is in the process of creating two clothing lines to rescue women from this dearth of supply. “I want to give fashion forward clothing to women.” Also, she wants to ensure that all women have the opportunity to shop in an actual store and not just rely on the Web if they require some hardto-find items.
For now, Emme says she will continue to work, keep making mistakes and enjoy how life has become a “mish-mash of trying”.
Super Emme’s Destiny Emme serves in more ways than one. She is the current past Chair of the Ambassador’s Council of The National Eating Disorders Association
In the words of Emme, “cheers”.
august 2012 :: rochesterWomanMag.com
“If I was filled with all this knowledge, and didn’t share it, my life would be very boring.” And as far as we can see, her super woman caliber persona, is anything but boring. I await what her next move unveils and am confident it will carry on her mission to help make all of us feel whole.
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By Ashley Cooper | Photos by Brandon Vick When Elaine Spaull was approached over ten years ago, to be the Executive Director at the Center for Youth, she had been practicing law at Nixon-Peabody. She had also served as Associate Vice President and Dean of Students at RIT, earning a comfortable living. Joining The Center would mean that her former salary would be cut in half. Spaull had no reservations about accepting the position as Director. “You decide that values, making a difference, and contributing to the community are more important than making money,” said Spaull,” I’m the luckiest person in the world. It’s a blessing to be able to do the work.” Since Spaull has stepped in, The Center has endured a metamorphosis of its own. The organization has grown from 30 employees and holding a 1 million dollar budget, to hosting approximately 150 employees and being granted a 5.5 million dollar budget. Spaull’s impeccable leadership paired with The Center’s strong, indispensable support staff might have a thing or two to do with the organization’s success. Spaull describes herself as being, “offthe-charts optimistic, determined, and always hopeful.” Her optimism proved to serve well when the state’s economic crisis forced budget cuts and The Center lost a significant amount of funding. In times of economic turmoil, homelessness always increases. The Center sought creative solutions to make up for the budget reduction. “I don’t see barriers,” said Spaull, “I see opportunities.” Since 2008, Dr. Elaine Spaull has been serving as East District Representative for the Rochester City Council and the Chair of the Arts and Culture in Center City Committee. When she is not working she enjoys running and being with her family. Her husband Malcolm is the administrative chair and a professor at RIT’s School of Film and Animation, her son Matthew is a film maker in California, and her daughter Maya is a fair trade certifier in Berkeley, California. “She travels all over the world making sure farmers in third world nations are treated fairly,” Vice President Spaull said of her daughter Maya.
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Three years ago, high-profile stylist Meghan Mundy was working at a photo shoot in tandem with local photographer Brandon Vick when approached to serve as a consultant for the firstever Fashion Week of Rochester. Enthused about the venture and the opportunity to promote the city itself, Mundy joined forces with local event planner Chantiza Stern; the pairing could not have been a greater move for Fashion Week. However, Stern only saw the opportunity as a worthwhile investment if a charitable aspect was
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involved, so she and Mundy set out to find a worthy cause to stand behind Fashion Week of Rochester. “I actually made the phone call and I reached out to Elaine [Spaull], and Meghan and I went on – we call it a ‘field trip’-to one of the homeless teenage shelters that is located in the city,” explained Stern, “and we said that this is the charity that hits home for us because both Meghan and I are mothers.” Stern went on to say, “When you think about it, you just can’t even imagine that a child, the same age as our children, is not in a safe environment and always
feeling that feeling of uncertainty and saying, ‘What is home? Is home safe?’ We said ‘this is it! We do not need to look at any other charities. We’re done.’” Chantiza Stern owns Table Toppers Event Design in Rochester. “I always loved to make things aesthetically beautiful and be surrounded by beautiful things,” says Stern. Having studied interior design and fashion marketing, Stern feels very fortunate to be able to utilize her gifts of being detail-oriented and creative to encourage others as co-founder of fashion week, as an event coordinator, and wedding planner.
Fashion Week of Rochester has proven to be one of the most unique and successful fund-raising endeavors for The Center for Youth so far in its three year run. The dichotomy of cutting-edge fashion and homelessness heightens community awareness about their responsibility toward the some 1,000 local youths left on the street each year. Not only does The Center benefit from the event, but also community members with an eye for fashion and love for high-energy, quality entertainment. “It just took off,” said Mundy, “and we had no idea that it was going to be received the way that it had been.” In its first year, Fashion Week surpassed its goal of raising $20,000 toward programming for The Center. Last year, Fashion Week raised an astounding $50,000, making organizers Mundy, Spaull, and Stern unafraid to set a goal for $100,000 at this year’s event. Mundy assures that you don’t have to be a bona fide fashionista to enjoy the event-in fact, you can bring the while family. “It’s been successful because of our philosophy to bring all different types of people together,” said Mundy, “And oftentimes you think of ‘Fashion Week,’ you think it’s exclusive, and that you have to be a high-network socialite, or movie star, or designer to get in but I think it’s been so popular here because anybody can go; it’s accessible to everybody. It has a chic feel to it with an inclusive vibe.” This year’s Fashion Week of Rochester is poised to kick off Thursday, September 27th and continue each night until Sunday the 30th. Venues such as the Culver Road Armory and the Rochester Public Market will be hosting. There will also be an event at the Memorial Art Gallery on Saturday evening that you won’t want to miss! Visit www. fashionweekofrochester.org for updates. Meghan Mundy, owner of ‘In the Closet’, has been awarded “Up and Coming Businesswoman” for 2012 by Rochester Women’s Network. Mundy was a fashion scholar at FIT in New York City and later worked at a high-profile boutique on Madison Avenue serving as style consultant to well-known socialites, celebrities, and the like. She enjoys traveling, shopping, and skiing. Connect with Meghan at www.meghanmundy.com.
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Devil May Care
Rochester’s sexiest little boutique, Devil May Care promises you’ll leave their store feeling a little bit sexier… whether it’s lingerie, loungewear or a gift you desire, they carry well-made gorgeous and exclusive brands like La Fee Verte, DS & Durga, and JimmyJane. 775 Park Avenue | Rochester, NY 585-256-1777 | Devilmaycareboutique.com
Joeval’s Formalwear
Carrying glamorous designers Sherri Hill, La Femme, and Tony Bowls- Joeval’s formalwear has received rave reviews from Rochester Brides, Bridesmaids, Prom go-ers, and just about everyone who stops in. With a formalwear selection like no other, Joeval’s clients are guaranteed to be the belle of the ball! 2229 Monroe Avenue | Rochester, NY 585-413-1748 | facebook.com/joevals-formalwear
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b. younique
With an ever-changing array of distinctive clothing for women, this up-scale boutique was born from a life-long dream combined with years of experience in the wholesale end of the fashion business. With everything from fabulous handknit sweaters from Totally Brill and Skif, to special occasion apparel from Lee Anderson, jewelry and gifts for women who dare to B.YOUNIQUE ! 1892 Monroe Avenue | Rochester, NY 585-271-4060 | byouniquebtq.com
chic feet
Committed to making each customer feel like their number one customer, Chic Feet’s mission is “Bringing fashion back to Rochester, one shoe at a time.” With amazing high-end and trendy brands like, Via Spiga, Lucky, and Corso Como and more, how could anyone disagree? 1835 Monroe Avenue | Rochester, NY 585-271-9060 | chicfeetboutique.com
Omero’s Clothes
Wally Piccone, founder of Omero’s, has been selling and creating custom-made suits for over 30 years. Wally’s belief that a person should dress passionately can be seen in the way he provides definition through stunning silhouettes and faultless fabrics. Ensuring each client gets the proper attention and focus, he works by appointment only. 274 Silver Fox Circle | Rochester, NY 585-392-2939 | omerosclothes.com
DESIGNER APPAREL + ACCESSORIES
121 PARK AVE #10 (Entrance on Meigs St) ROCHESTER, NY 14607 shop-peppermint.com (585) 466 4396 Open Tue thru Sat 11a - 7p
By Ashley Cooper
Perhaps you’ve paused to glance at one time, maybe another, at a certain, slightly idiosyncratic sign-it’s black and yellow and marked with the distinctive pairing of the words “safe” and “place.” Although the sign made manifest in the front window may subconsciously put you at ease while perusing a local grocer’s or while attempting to engage your kids at a library function, for some children, that sign may be the difference between life and death. The Center for Youth, a non-profit organization based in Rochester, has taken initiative to co-act with municipalities and their surrounding participant businesses in efforts to keep children out of harm’s way. When a local youth in danger enters a location that bears the “Safe Place” emblem, that youth has the opportunity to call on a skillfully-trained responder, who is accessible at any moment, to meet them where they are and attend to their urgent need. Whether that child or teen is in need of food and clothing, crisis support, or transportation to the nearest emergency shelter, he or she can be assured that the Center for Youth is readily available and more than willing to intervene. Although the mission and services provided by The Center are indiscriminate and extensive, the words “safe place,” in essence, seem to encompass all that the organization stands for. For nearly two million children nationwide, safety is a far cry from where they stand; it sounds more like a fanciful reverie, a concept so utterly foreign, it must not exist. According to The Center for Youth, one out of every seven children will flee their homes before they’ve reached the age of eighteen. Said children are not running because of a trivial spat with their parents; they are running because their lives would be in jeopardy should they choose to stay. I had the opportunity to sit down with Executive Director and City Council East District representative, Dr. Elaine Spaull. She spoke fervidly and with great conviction about the level of unspeakable trauma a child endures when they’ve become homeless. , “When you have unstable living, you never feel completely secure, completely safe,” explained Spaull. The inconsistency, the sense of never really knowing what the night will bring for homeless children takes a tremendous toll on their welfare. What’s even more puzzling are the statistics apropos our community. At least 1000 children are left homeless in Monroe County alone. The Center for Youth earnestly strives to reduce the quota by making significant efforts to reunite children with their families, or by relocating them to a safer environment, such as with a host family. The Center’s employees and volunteers comprised of mental health specialists, social workers, law enforcement, and the like work hard to counter the increase in local homelessness. Gimme Shelter As the Rolling Stones’ tune suggests, shelter is a commodity too quickly taken for granted, too precious for a child to be bereft of. The Center for
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Youth has even printed the “Gimme Shelter” lyrics on the cover of one of their most recent publications: “Ooh, a storm is threatening my very life today. If I don’t get some shelter, oh yeah, I’m gonna fade away.” At The Center, those words continue to be a poignant mantra, reminding members and staff not only of the challenges homelessness presents toward the community, but also of the responsibilities and opportunities for the community that are now open. In spite of the national and statewide fiscal crisis, The Center for Youth manages to grant emergency shelter to over 300 young people each year. The Center House gives runaways, ages 12 to 18, a chance to find relief in housing, food, and case-by-case counsel while aiding them in figuring out the next step. The ultimate objective is for children to return home to an environment that is safe for them to thrive in. Emergency shelter residents are permitted to stay for up to 30 days. Younger children sans shelter may also stay with one of the local five host families that have partnered with The Center, furthering the level of care and support. The Center for Youth is certainly not limited by immobility. Perhaps you’ve caught a glimpse of their distinctive RV’s. Outreach vehicles are commissioned every night by The Center to peruse the streets, granting assistance to young people in need. This is done in attempts to lessen the possibility for exploitation, sexual abuse, among other very real dangers. Street Outreach personnel are equipped to handle any situation from accommodating in terms medical assistance, food, clothing, or hygiene products to relocating a child to safety at an emergency shelter. The Chrysalis House is a unique appendage in The Center for Youth continuum of service. The House is a gorgeous facility and remarkable alternative for young mothers with small children or babies in need of transitional living. Longer-term transitional living programs for older teens are also available through the support of The Center in various subsidized apartments. Teens are taught valuable life skills and are given assistance in their educational pursuits, whether it be attaining a GED or even a college diploma. Beyond Homelessness The Center for Youth was established forty years ago by a group of teenagers seeking to, as Elaine Spaull put it, “express their opinions and their dreams.” In fact, the first Executive Director was a mere 19 years old. Today, The Center maintains the selfsame philosophy that the founding group of youths established in the early 70’s-to be a location in which the voices of young people are heard, recognized, and nurtured in order to achieve a brighter future for the surrounding community. Additional services provided by The Center include after school programming, prevention education, Teen Court (a ‘peer-to-peer juvenile justice alternative’), Learn2Earn and Learn2Earn2 (prepares young people for the workforce), and counseling intervention. For a full listing of services, please visit www.centerforyouth.net.
Tanvi Asher: born and raised in Dubai, earned her MFA in Industrial Design from RIT. She began making clothing as part of her MFA thesis and as a way to relieve stress after work, but before long, she had a cult following under her brand Peppermint and after one and a half years her hobby was her new career. Asher’s collections are best described as ones with “style awareness combined with structural know-how” and her boutique is located at 121 Park Ave in Rochester. www.peppermint.storenvy.com
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Joan Lincoln: A mother of three beautiful daughters, Joan has been a Rochesterian for 32 years, and has been styling Upstate N.Y. woman for more than a decade. Working for NYC-industry giant Trish McEvoy Cosmetics, Joan has become a sought-after makeup artist for the past 18 years. As owner and president of Panache Vintage & Finer Consignment Boutique at Brighton Commons, she has always focused on female-based retail, marketing and event planning careers; however, Joan’s real passion for empowering women is defined through her makeup brush and personal styling. Visit her makeup website www.joanlincoln.com, or meet her a hands on fashion consultation at Panache Vintage & Finer Consignment!
Arlene Sutherland: Sultry, sensual and sophisticated, she is known for creating innovative and over the top clothing from Avant garde to haute couture, swimsuit, corsets, and cocktail dresses. While staying on the cutting edge of fashion, Arlene Sutherland has designed and made over 6,000 designs for clients in San Francisco, North Carolina, Miami, England and right here in Rochester NY. www.arlenesutherland.bigcartel.com
Jennifer Kinsman: Living up to her tag line “you can never be too chic”, the owner of 2 Chic Boutique, Jennifer Kinsman fills her boutique with a beautiful collection of art-to-wear clothing including designs by Krista Larson, Lillith, XCVI and Elm just to name a few. Jenn started her shop in the back of a hair salon. 2 Chic Boutique is located at 151 Park Ave in Rochester. “Art-to-wear” clothing. Expressive. www.2chicboutique.com
Marquita Smith: Focusing on women’s trendy and contemporary- Marquita Smith’s savvy and upscale image consulting & fashion styling specializes in image direction from editorial to personal presentation. Smith’s clothing selections and exclusive personal style services, which include a detailed style assessment, ensures her customers are well dressed. Fierce Boutique strives to provide a concierge experience that is incomparable to any other retailer while striving to build long term relationships. Fierceboutique.com rochesterWomanMag.com :: august 2012
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By Sarah Ja
ne Clifford
(The following history of sports attire for women was created by Pauline Weston Thomas at her website www.fashion-era.com. She is based in the United Kingdom and has been interested in women’s fashion, textiles and costume in history since age three. From 1979 she taught practical and theoretical aspects of fashion as well as costume and fashion history to students within Great Britain.) Early in the 20th century it was not considered important for women to win at competitive sports and so clothes were not designed to give them freedom of movement. For golf, women wore tailored blouses and skirts similar to clothing worn for business. By 1910 only golf allowed women to have expanding pleats down the sides of their tweed jackets to prevent clothes tearing when they swung their golf clubs. Tweed was used in many sports and the golf sweater made its way into fashion as the first casual garment. Mass production techniques being applied more swiftly in America, benefited sportswear for women and shorter hems were common on most American sports attire. By 1917 Vogue urged women to put their overskirts in a knapsack once on a mountain slope and ski in their jodhpurs. By the 1920s women wearing trousers had become an acceptable fashion. Workers in munitions factories had worn trousers beneath their overalls and after The Great War they kept trousers for private wear at home. Later when crepe pajamas were worn publicly at the seaside, trousers for women were also a common sight on the beach. Practicality in sports clothes was set in the 1920s. Jean Patou was revolutionary in shortening sports skirts and getting people comfortable to the idea of suitability of purpose. Skiing was the sport of the thirties and clothes were designed for the slopes. The silhouette was long and slender. Long Norwegian trousers with cuffed hems were worn with short boxy jackets with wide shoulders that accommodated sweaters beneath them. White, navy or bright trousers were worn most often while at the same time, a fashion for two tone garments including gloves emerged. Latex yarn began to be used in areas where stretch was needed. Knitwear for skiing had patterns and motifs illustrating skiers, skaters, trees and snowflakes. Sunbathing on the slopes became normal and women began to wear swimsuits that had panels that could be rolled down so they gained full sun exposure. By the late thirties women were participating in a wide range of sports such as water skiing, golf, running, tennis, fishing, mountaineering, shooting, archery, fencing, skating, as well as riding and cycling which were still thought of as forms of transport. Slowly sportswear was adapting to meet the real needs of active women. For tennis the correct wear was a shorts dress. With utility restrictions on fabric, sportswear took a back seat during World War II. The major effect of the war was that slacks became even more suitable wear for sports and that the colors became sombre. After 1945 a whole new range of synthetic fibers, often best suited in the early days of production to knitted fabrics, were made into pullover dresses, underwear and gym tops. By the mid sixties stretch garments became quite usual and the comfort factor of being able to move with a garment didn’t go unnoticed. The greater availability of goods in the fifties meant that consumers now had choices. Rigid sports uniforms were waning. Looks were less important than staying warm, dry or cool and after 1960 huge strides were made to produce clothing suitable for every sporting occasion. If you have information, ideas, comments or suggestions for “World Of Women Sports,” please contact Sarah Jane Clifford at 585/388-8686. Her e-mail is gtc@frontiernet.net. Clifford owns and operates The Gymnastics Training Center of Rochester, Inc., 2051 Fairport Nine Mile Point Rd., Penfield, NY 14526
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NOW OPEN in Greece
- Lou Bivona
rochester women
Kathie Bivona Owner, Green Eyed Girl
By Nicolette Reidy | Photo by Rita LaVeck
The U.S. Department of Justice states that on average, 2,100 children are reported missing each and everyday. Thanks to organizations such as The National Center for Missing & Exploited Children, the recovery rate for these children has grown to 96%. Rochester’s own Kathie Bivona had a big hand in beginning the local branch. Growing up in Auburn, New York as a childhood friend of John Walsh, Bivona was deeply affected by the tragic murder of Walsh’s son, Adam, in 1981. “John and I had been friends since we were 12 years old,” says Bivona. Our families were friendly. But we lost touch after he moved to Florida.” The news about Adam’s disappearance, the same day as Bivona’s own birthday, was undoubtedly devastating. Together with her husband, Lou, they began sending donations to the Adam Walsh Child Resource Center in South Florida, dedicated to finding other missing and abducted children. Soon after, members around the Rochester community heard about the Walsh foundation, and also wanted to get involved. The Bivona’s began holding meetings in their home, when they soon realized that something more organized was needed. In 1984, the Bivona’s living room meetings became The Adam Walsh Center, a division of the national center they had been supporting. “All the right doors opened,” said Bivona. “There wasn’t any organization devoted to this cause in Rochester at the time, so it was meant to be.” Through fundraisers and events, the foundation quickly grew through generous donations from the community. In 1992, The Adam Walsh Center merged with The National Center for Missing & Exploited Children (NCMEC) to become the first New York branch for this vital organization. Today there are satellite offices in Buffalo, Albany, and Utica. Bivona has been actively involved with the fundraising and mission NCMEC, stating that educating families is a crucial piece. “Cyber bulling, cyber stalking, and internet safety is one of our main focuses today,” says Bivona. “Abuse has always been around, but the internet has created another way to reach children. The education [of types of abuse] is so important.” Because our community was so inspired by the work that Kathie and Lou have done to better the welfare for children, in 2004, a second advocacy agency came about donning their name: Bivona Child Advocacy Center, which shares a building with the Rochester chapter of NCMEC that the Bivona’s started. Its purpose is to be a safe place for victims of child abuse, made up of medical professionals, therapists, and law enforcement officers who provide treatment, support and hope. Bivona is honored to have the center share her name. “It’s been an amazing, incredible journey,” she states. The work that the Bivona’s have done to bring awareness to child abuse deserves the highest of praise. Neither one realized what (continued on page 64)
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“ I’ve never grown tired of doing this. It’s something I just love.” Ann Borrelli
Owner, Whimsical Designs By Ashley Cooper I photo by rita laveck
Inspired by the beauty of yester-year, Ann Borrelli’s affinity for all things vintage is evident in each of her stylish, hand-crafted bags. You may have spotted (and coveted) one of Borrelli’s signature handbags laced in the fingers of a fellow Rochester woman while strolling down Park Avenue on a Sunday afternoon, or perhaps while perusing the delicacies at the public market, or at any other local haunt. If you have, you’d certainly remember; Ann Borrelli’s bags have the distinctive blending of eclectic fabrics, old and new, creating one trendy, unmistakable look. As the name of Borrelli’s small business suggests, her designs do pose a whimsical essence; they’re one of a kind accessories that you just can’t find anywhere else. “Whimsical Designs” began after Borrelli was approached by her middle daughter, confident that her talented mother could replicate a designer handbag she had pined for. An avid seamstress, Borrelli succeeded her daughter’s expectations in crafting the handbag to the effect that she began flirting with the notion of owning her own business. It wasn’t long before Borrelli had established an enthusiastic following, and thus began showcasing her stunning bags and skull caps at local festivals and boutiques. Well-received, Borrelli deservedly won first prize at the Park Avenue festival for her artistry in “fibre-accessories” in 2009. Borelli now has approximately fourteen distinctive styles, including Mary Poppinsesque carpet bags, and also has a line for each of her daughters’ namesakes: Nicole, Ashley Ann, and Bryana Rose. Many of Borrelli’s most kindred spirits have served as muses among her collections, including her mother, Patricia. Borrelli’s shih-tzu with plenty of chutzpah, Lola Marie, even has a design named after her; the line is reflective of her spunky personality. Although Borrelli’s following has become so extensive that she no longer needs to promote her line at local festivals, she says that she continues to vend her collection because of values ingrained in her to establish and maintain vital connections with customers. Borrelli values the unique relationships she’s gained in her buyers, and is determined to preserve such sacred bonds. “I’ve got the gift of gab. When I’m at the festivals, I’m talking everyone’s ear off. It’s fun,” says Borrelli, “To me, that’s what it’s all about. I love people and I get such a kick out of people that come back and have my bag on; I love to see my bags bringing happiness and smiles to someone else. I’m getting back as much as I’m giving out.” Customers of Borrelli’s who are enjoying their custom-made bags appreciate her warmth and the discretion she uses when handling familial keepsakes. One of Borelli’s specialties is recycling fabricsturning heirlooms into practical, fashionable bags that pay homage to their former owners. She fondly recalls a client who approached her with her late grandmother’s wool coat. The customer was delighted when Borrelli used the material to create a chic and functional laptop case. “It was nice because it meant something to her,” says Borrelli, “It was a way to keep it alive.”
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“I want my girls to be proud of what they do . .I uphold those ‘good girl ’ values.
Mary Therese Friel Owner, Mary Therese Friel, LLC
By Stephanie Williams | Photo by Rita LaVeck
She’s sparkled at Studio 54 and attended the Royal Wedding of Charles and Diana. She’s shared the stage with Mohammed Ali as well as a Good Housekeeping cover with Cheryl Tiegs. She’s partied in the Hamptons with a circle no stranger to spotting themselves in Sunday Styles. When imagining what it’s like to be Mary Therese Friel, a Vanity Fair photo shoot comes naturally. But this self-fashioned “country girl” feels most at home with her gracious husband and business partner, Kent on an 11-acre ranch in Mendon she had purchased almost immediately after being crowned 1979’s Miss USA. “Rochester is such an awesome market,” says Friel, who thoroughly evaluates everyone who shows up at her studio regardless of height or weight. “It’s wonderful and grounding. Everyone here is so real and beautiful. You don’t have to put on airs and you can be yourself. Because of that, there is all kinds of room for all kinds of looks.” Could it be the studio carpet matching this season’s girliest Essie nail polish shade? The allure of sharing oxygen space with Miss USA 1979? Oh, sure. But above everything else, Friel’s refreshing balance of modesty and candor has upheld her modeling, talent, and self-development agency serving Rochester and beyond for 25 years. Beginning solely as a self-development coach for teenage girls using a charm school model, the business grew as casting agents, advertising agencies, and newspapers had heard of her youthful client base. “Modeling seemed like a natural progression as I was getting calls from TV stations, charities, and places like Kodak saying they heard about these lovely young ladies I was working with and hoping they could model for us,” says Friel. “When Kent came into the business, we five times grew and began working with children, grownups, and seniors. We say we go to diapers to diapers!” For Friel, it all started in the neighborhood at age 11, where she was noticed at play and was encouraged to become a Kodak girl. She just short of stumbled into becoming Miss USA after a chance encounter with a billboard while studying at St. John Fisher College and is candid about her blessings, which she was not set out to achieve (she had hoped to be an attorney or a veterinarian). Friel hopes she can instill the same values and work ethic that earned her a horse and a car all before age 16 in her “kids.” “It all boils down to self esteem,” says Friel. Anyone who wishes to become a model or actor under her umbrella participates in a 10-session training program where they learn essential skills adding that extra sparkle from good posture and table manners to learning your coloring and choosing a proper diet. After learning the right way to do things (which Friel stresses (continued on page 64)
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Kathie Bivona (cont)
ann borrelli (cont)
mary therese friel (cont)
their path in life would become. Kathie admits that although she was dragged “kicking and screaming” when she first made the move to Rochester 30 years ago, she now loves the city she calls home. “I didn’t know anyone here, I thought my life was set. But nothing in life is coincidental. Being part of [NCMEC] has changed my life for the better.”
Borrelli’s “wedding bags” are highly sought after these days. However, her most important client, her soon-to-be-wed daughter, ranks as priority. Nicole’s wedding bag is comprised of fabrics from her side of the family as well as from her future husbands’ family. The invitation is transposed onto fabric which makes up the back side of the bag. Borrelli admits that crafting her own daughter’s keepsake wedding bag is, understandably, her most emotional venture yet.
is in no way the same thing as changing an individual), girls in particular will be wellequipped in any situation to behave like a lady- be it attending her prom or meeting the President.
If working with two child advocacy centers wasn’t enough, Bivona also finds time to indulge her passion for fashion. Loving fashion from a young age and holding a degree from FIT in merchandising, Bivona now hosts a home party business for women’s accessories called “Green Eyed Girl”. When asked about her strong work ethic, Bivona replied, “I’m the eldest of four, and I’m also a perfectionist, which is good and bad. It pushes me to do the best I can. You have to take a few risks in life. I love life—faith, family, and friends—that’s what life is all about.” For more information about The National Center for Missing and Exploited Children, visit www. missingkids.com. To learn more about the Bivona Child Advocacy Center, go to www.bivonacac.org.
The luckiest of individuals seem to be among those who genuinely love what they do for a living. Borrelli is no exception. Although she considers it a lost art, Borrelli remains passionate about sewing. “I’ve never grown tired of doing this,” says Borrelli, “It’s something I just love. I can spend hours just looking at all the ribbons I have. It’s not work to me. I just don’t want to get to the point where I can’t enjoy my family. I always want to keep them my top priority.” Borrelli ended our discussion with a charge for those who feel their creative abilities will only ever lend themselves to pipe dreams: “Trust your instinct. If you find something you love to do, come hell or high-water, you’re going to figure out a way to make it work.” Say “hello” to Ann Borrelli at the Park Avenue festival this August where her bags will be showcased. You can also check out her website: http://whimsicaldesignsbyann.com/.
Those who wish to continue with Friel as a model have been sent all over the world – two in particular have found success in Manhattan – but not without Mary Therese or Kent’s care to keep them grounded in themselves. Friel’s remarkable sense of mentorship keeps her girls, “good girls.” “I’ve traveled around the world twice and all over it six times,” says Friel. “I’d been offered incredible jobs but they had strings attached I was not willing to pull. I opt to make my company wholesome and swimwear or lingerie is not my thing. I want my girls to be proud of what they do and the reason so many parents send their children to us is because I uphold those ‘good girl’ values.”
Get out of the
and into the
by caurie putnam I photos by tammy swales
Lisa DiPasquale Cove, chairwoman of Rochester’s inaugural White Party, is no stranger to the color white. In fact, the path that led Lisa to create this historic event leads back to the late 1980’s. Then, Lisa was wearing white as an emergency room nurse at Strong Memorial Hospital and, so was the man who would become her husband, Dr. Christopher Cove. “As a nurse you couldn’t beat Lisa’s energy, passion, and commitment,” said Dr. William Valenti, who worked with Lisa and Christopher in the emergency room during that time. “And Chris was one of the nicest, smartest, and best residents I ever had.” Lisa and Christopher, who met in the emergency room at Strong and quickly became close friends, married in 1989. Valenti and the Coves would take different paths in their careers – Valenti is now the medical director of AIDS Care; Christopher is now Associate Professor of Medicine and Assistant Director of the Cardiac Catheterization Laboratories at the University of Rochester Medical Center; and Lisa, while no longer working as a nurse practitioner, is active in health care as a yoga instructor and philanthropist. “Lisa is just as energetic and passionate in her community and fundraising work as she was as a nurse,” said Valenti, who has remained friends with the Coves. A few years ago when Valenti asked Lisa if she could devise an epic fundraiser to benefit local non-for-profit AIDS Care she went back to her roots: white.
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Lisa’s brainchild – the Rochester White Party – will take place on September 8, 2012 at the Century Club mansion on East Avenue in Rochester. Proceeds from this glamorous, exclusive event will benefit AIDS Care. While Rochester has never had a White Party, the concept originated in Miami, Florida in 1985 when Health Crisis Network, a fledgling notfor-profit HIV/AIDS service organization asked a local, prominent gay businessman, Frank Wager for help staging a fundraiser. In the 1980s HIV/AIDS was decimating the gay community in Miami and Health Crisis Network desperately needed funds for testing, education, and treatment. Frank Wager and his committee of ten volunteers came up with “The White Party” concept. At a White Party attendees wear only white and proceeds go to a charitable cause. Since the first White Party in Miami other large cities such as Palm Springs, New York, Montreal, Paris, and Pattaya, Thailand have followed suit – raising millions of dollars for various causes. When Valenti asked Lisa for help raising money for AIDS Care she remembered seeing beautiful photos of White Parties online over the years, such as one at the Louvre, and hearing about them in her travels to big cities with Christopher. “The White Party concept is fun, elegant, creative, and visually beautiful,” Lisa said. “To see people all dressed only in white and for a great cause is so beautiful.”
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Just as the original White Party in Miami was culled out of a need for critical funds during a momentous time in the HIV/AIDS pandemic, Valenti sees the Rochester White Party as coming at a critical moment in the history of the disease. “We are at a pivotal time in HIV/AIDS care and research,” Valenti said. “There are major efforts underway in HIV eradication and our goal now is to look to a time where there is an end to AIDS.” Funds from the party will be used towards research and education. There are approximately 2,500 individuals in the Rochester region currently receiving medical care for HIV/AIDS, Valenti said, but many other that don’t know they have the disease or are at risk. Lisa sees the White Party as a way to bring attention to these important issues. “HIV is not gone, it’s just hiding,” Lisa said. “People don’t look at it with the same fear and attention they did in the 1980s, but there are still many people living sick and at risk.” Lisa and her committee hope to sell out 500 tickets to the event that will feature food and libations from 2Vine; Tony D’s; Nikko; Century Wines; LiDestri Food and Beverages; and more. During the White Party, entertainment will be scattered throughout the mansion and grounds and includes: innovative chamber musical group Gibbs & Main; Americana/Rockabilly/Swing group Krypton 88; The Rochester Gay Men’s Chorus; drag queen Ambrosia Salad; violinists; tarot card readers and more.
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One prominent Rochesterian who is planning to attend the White Party is Meghan Mundy, co-founder of Fashion Week of Rochester with Chantiza Stern.
Lisa also gets great satisfaction sharing her charitable spirit and approach to life with her and Christopher’s three sons: Matthew, 15, and twins Alexander and Zach, 16.
“Lisa has put a lot of time and effort into this event and I’m sure it will be amazing,” said Mundy, who knows Lisa through modeling for Fashion Week. “She is a consummate professional.”
“I’m very fortunate to be at home with my kids,” Lisa said. “That enables me to be an active community volunteer and I try to include the boys with my volunteerism.”
Nicole Calcagni, of Pittsford, is on the White Party committee and has seen Lisa work first hand on the party with great intensity and drive for the past year. Lisa puts in about twenty-hours of work towards the event each week.
Lisa, who graduated from Williamsville South High School, Alfred University and the University of Rochester, also tries to include the boys and her husband in her healthy lifestyle.
“Lisa is so passionate about AIDS Care and brings such a high level of energy to the committee,” Calcagni said. “Her energy level trickles down and because of her this will be the event of the year in Rochester.” Lisa’s expertise and precision in planning the White Party comes from years of charitable event work. Other organizations she has worked with are WXXI, the American Heart Association, Lifespan, the Junior League of Rochester, and the Village of Pittsford.
She is a yoga instructor at Breathe in Pittsford and practices yoga daily. “I found yoga around age 37 and it has completely transformed the way I look at health,” Lisa said. “Without my yoga practice I wouldn’t be able to find my balance with everything I have going on in my life. It keeps me grounded.” In addition to yoga, Lisa’s other physical passion is walking.
“For years when I have heard of a great opportunity to give to the community I have never been able to say no,” said Lisa, who was Mrs. New York America in 2002 and is a commercial model with Rochester Talent Inc. “You don’t have to be paid to be passionate, the payment for me is in the reward I get from giving.” rochesterWomanMag.com :: august 2012
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“Very seldom do I drive the boys anywhere,” Lisa said. “I try to encourage the boys to bike or walk everywhere. I tell them ‘only get in a car if you have to.” The Coves moved to from East Avenue in Rochester to a Victorian home in the Village of Pittsford in 2008 in part so they could walk more. The boys walk to school and sports practices at Pittsford Sutherland High School; Christopher bikes to Strong Memorial Hospital from home daily along the Erie Canal; and Lisa walks the family’s beloved Doberman Pincher “Lady” several times a day. “We are passionate about walking,” said Lisa, who walks in the rain, snow, and sunshine. “It’s good for stress, for health, for the environment.” Living in Pittsford reminds Lisa of growing up in Williamsville – a suburb of Buffalo. Her mother was a homemaker and her father was a police officer. “We walked everywhere,” Lisa said. “It’s just what we did.” Growing up, Lisa was a cheerleader and a Candystriper at a Buffalo hospital – two roles that she has seamlessly continued to practice even today as a cheerleader for health issues like HIV/AIDS. “Lisa is a good person, a solid citizen, and has a genuine desire to help others,” Valenti said. “I can’t say enough about her.” For more information on the White Party visit: www.RochestersWhiteParty.com https://www.facebook.com/RochestersWhiteParty
You don’ t have to be a queen to come to our party! A BENEFIT FOR:
Saturday, September 8, 2012 Historic East Avenue Century Club RochestersWhiteParty.com SPONSORED IN PART BY:
By Jenn Bergin | Photo by Jenniffer Merida
Dalida Atallah and her family came to Rochester decades ago from Lebanon with little more than a suitcase and some hand-me-down clothes.
With no hands-on training and little more than a small business loan, Dado has become a success.
She is now one of the most stylish women around town.
“I just never thought that I would fail,” Atallah says. “It’s so important to follow your gut and not let negative people project their fears on to you. What if you fail? Well - what if you don’t?”
Atallah is the owner of Dado Boutique, a popular clothing retailer on Monroe Avenue in Brighton. The boutique features well-loved labels like French Connection, as well as high-end designers, such as Elizabeth & James and Vince. She frequently scours the market for the latest emerging new designers and unique pieces. Atallah is living the dream. Her dream. “In high school, I didn’t fit in at all. Didn’t look like anyone. Didn’t dress like anyone,” Atallah says. “I worked for fifteen years in jobs I didn’t like. I always envied people who said they loved what they do. I really envied them. And now, I can say that I love what I do, too.” After earning a degree in International Business and Marketing from Rochester Institute of Technology, Atallah worked a number of corporate jobs. But, she says her real job title should have been “professional shopper” – because nearly all of her salary and free time was spent shopping. She dreamt of opening a clothing boutique. And eventually she decided to make a change. She says it’s the best thing she ever did. “They say do what you love and the rest will follow. And it’s so true,” Atallah says. “I lead my own destiny now. There’s no one standing in my way.” But there are definitely people standing by her side. Her sister Mimi is a graduate of the Fashion Institute of Technology and has been a fixture at the store since it first opened in its original location on Park Avenue in 2007. She is the creative backbone of Dado and is skilled at putting together individual pieces to create a great look. Catch the two of them together and you’re sure to witness some good-old sisterly bickering, Atallah says with a laugh. As a self-proclaimed “worrier,” Atallah also relies on her “man-friend” Henry and becomes tearful when discussing the impact of his emotional support. “All you need is one person who believes in you and will be there for you,” she says. “Henry reminds me that everything will be okay. No one has my back like he does. He’s my rock.”
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Atallah works hard to keep her customers happy. That relationship remains her focus and she feels it sets her apart. “I truly care about them and their lives. I’m happy if they’re getting married and worry if they’re going through a breakup,” she says. “I’m in awe when a customer buys something – and then turns around and thanks and hugs me. I should be thanking them.” Just this past July, Atallah took her first “mini-vacation” since the store opened five years ago. She also recently hired her first employee, but, that doesn’t mean that she will be taking a break. “My mind is always on work - even when I’m not here,” Atallah says. “I’m so annoying and always calling to see who came in, what they liked, what was new with them… Or I’m laying in bed with my laptop working with vendors, searching for new brands, or preparing for the shows.” Her other brainchild is the Dado Boutique fashion show, which has raised more than $70,000 for the Wilmot Cancer Center and become one of the biggest events of the year. Always a trendsetter, what began as a unique form of advertising became a must-see and is now a model for other such events across the city. Tickets sell-out far in advance for each show and it gets bigger every year. “One day I just thought, someday I’m going to die and my regret is going to be - I wonder what would have happened if I opened that boutique,” she says. “Now I don’t have to wonder.” And she has never looked back. Despite the long hours and ups and downs, she wouldn’t change a thing for the security of a regular paycheck. She refers to her time in “the cubicle world” as “another life” and says she is now in the best place ever. “I’m just a lucky girl,” Atallah says. And an inspiration.
Women’s
Health Screening
Fair
at the Market
Saturday, September 8 9 am to 1 pm Rochester Public Market, 280 N. Union St.
Free ScreeningS Presented as part of a series of events during Rochester Women’s Health Week. Spend an hour with us and we will give you back a lifetime of health!
Screenings include: Asthma, AIDS/HIV, Bone (osteoporosis), Breast Health, Cardiac, Dental, Diabetes, Glaucoma, Kidney, Lead, Mental Health, Skin Cancer, and Smoking Cessation. Informational booths: Ask the MD, Ask the Ob-Gyn, Ask the Nutritionist, Ask the Pharmacist and Insurance Enrollment.
Get tested. Know your scores. ASL interpreters will be available.
Questions? Call 311 • www.cityofrochester.gov Outside the city call 428-5990.
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Brandon H. Lane
Master Hairstylist at Isabella Spa~Salon located in Geneva, NY is now certified in Permanent Cosmetics. Isabella Spa~Salon is now offering this service exclusive to the area. Permanent Make-up is a process of implanting pigments just under the skin in the dermal layer. Modern techniques, using the latest and safest equipment, ensure quality results. Whether it is for ongoing health, or just for ease and convenience, permanent make-up is a Beautiful investment in yourself!
Women for Women: The Entrepreneural Mind Set ORGANIZATION: WDKX & State Farm TIME: 9:00am – 12 Noon I WHERE: The Radisson Hotel WEBSITE: www.wdkx.com Beauty and the Beast ORGANIZATION: ABW TIME: 5:30pm – 8:30pm I WHERE: Shear Ego Salon Party in the Park Featuring George Thorogood and the Destroyers ORGANIZATION: City of Rochester TIME: 5:00 pm I WHERE: Riverside Festival Site WEBSITE: www.cityofrochester.gov/PIP Artsy Mamas ORGANIZATION: ANA DUO Charitable Fund TIME: 5:00pm – 9:00pm WHERE: The White House, Webster Park Hops for the Hope Lodge ORGANIZATION: American Cancer Society B. Thomas Golisano Hope Lodge Hospitality House TIME: 12:00-6:00 pm I WHERE: Custom Brew Crafters, Honeoye Falls I WEBSITE: http://www.cancer.org/ hopelodge
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By Mark Forrest Patrick | Photo by Tammy Swales
Everyone enjoys spending time with their canine companions outside during the summer months. It may seem like a great idea to take your dog for a walk at the local street fair, however, your time at the festival can be deadly for your pet. Asphalt is much warmer to dogs than it is to us. The warm asphalt can also cause burns to their paw pads. During the summer months it is important to always have water available for your pets. Your companion may become dehydrated very quickly and suffer from heat stroke and the possibility of death. Keep your pets in the shade as much as possible and avoid dog parks and exercise during peak hours of the day. Here are a few warning signs that your dog may be in danger: panting and difficulty breathing, increased heart rate and respiration, excessive drooling, weakness, stumbling or even collapse. In severe cases, seizures, bloody diarrhea and vomiting. NEVER leave your pet in a parked car. A vehicle can become a dangerous place for your pet in just a few seconds. Even with the windows rolled down the interior temperature can become in excess of 100 degrees. Many states have laws against leaving a pet in an unattended vehicle. For pool owners, introduce your pet gradually to the water, not all of our pets are swimmers. When on a boat always use a pet flotation device. Once your pet has left the pool or lake, rinse them off to remove the chlorine and any residue. For our pets, the chlorine and lake bacteria may cause an upset stomach. With the increased heat this summer, many of us are leaving our windows open. Be sure to check your screens to ensure they are fitting properly. If a window is missing a screen, close the window for the safety of your pet. During the heat, our pets look for an escape and may jump or fall out of the window. If you trim your pet down for the summer months, be sure to leave enough fur to cover the skin to eliminate sun burn. Be sure to read the label and use an insect repellent or sun screen that is approved for pet use. Taking our pets for a walk in the neighborhood is great exercise, but it can be deadly. Keep your pets off lawns or areas that have been treated with a pesticide. The pesticide can be harmful if indigested. If your pet gets the pesticide on their paws and then lick their paws they may be ingesting the harmful product. If you use a rodent control or poisons place them out of reach of your pets. Many of the products today are peanut butter scented and are an attraction to your pet. If you suspect your pet has digested a product call the ASPCA Poison Control or your local veterinarian immediately. Alcohol can be a deadly poison to your pet and can ruin a good backyard cookout. Alcohol can cause serious medical conditions including intoxication, depression and a coma. Your pet’s diet is very important and any change in their diet can cause nausea, vomiting and diarrhea. Refrain from allowing your pet to consume items other than their normal diet. Items that are harmful to your pet are onions, raisins, grapes, chocolate, and the sweetener xylitol. Have an enjoyable summer and remember, keep your pet safe and cool during your summer time fun! Mark Forrest Patrick is owner/trainer at Tuxedo’s K9 Training Camp, Inc. www.tuxedosk9.com. ASPCA: hot weather tips, www.aspca.com. The Humane Society; Keep Pets Safe in the Heat, www.humanesociety.org
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Dear Angella, For the past 17 years I have worked for a great company. Recently, I have been downsized and decided to take this opportunity to start my own business. The only problem is that everyone knows me for my old position. What can I do to reinvent myself in the business world? -Samantha Dear Samantha, This is an exciting and scary time in your life. You have joined the world of entrepreneurs. There are many things that need your attention. For now, the most important one is re-branding yourself. According to the American Marketing Association (AMA), a brand is the “name, term, sign or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” That’s a mouthful! Basically a “brand” is what you or your company stands for; it’s what you have to offer consumers. Branding is not about getting consumers to choose you over the next guy. You want your brand to deliver your message clearly, confirm that you are credible, connect with your potential clients on an emotional level, motivate them to buy, and finally, to create loyalty. Start by having professional head shots taken. You will need high quality photos to use for business cards, social media, newsletters and more. With one click, your picture can be uploaded and used for hundreds of items. Take that wonderful head shot and put it on your business card. You want to keep your face and your company name in front of people all the time. In my opinion, your business card is your passport into the world of new business. This is what people will remember you by.
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On the front, you should have your picture, company name, and logo, your name and contact information. By adding your picture, you are making the card more personal; it also makes it easier for people to recognize you. Adding your website or e-mail address is a good idea. You want to make it easy for people to contact you. The biggest mistake people make in designing their cards is they forget to use the back. This is a blank canvas you can do anything with. Would you waste a prime real-estate location? No, probably not-you would want to maximize your space! Use the back to list the services you offer. When you meet people, you only have thirty to sixty seconds to get your message across; you can’t possibly tell them everything you offer and the potential client won’t remember all that you said. By listing your services, you don’t have to worry about this. Other options are to offer a discount or coupon on the back. Putting a tip calculator on the back would give people a reason to keep your card handy. Let’s not forget the wonderful new world of social media. LinkedIn is a great way to start. Contact all your colleagues whom you have a good relationship with and reconnect with them. You can update your profile with your new CEO position. Again, that head shot will come in handy. When updating your profile, update your photo. Make sure you reach out to your contacts to write a testimonial about you. Nothing will go further than honest feedback from others. If people are hesitant to talk about your new services, you can offer them a trade or discount. You will provide your services at a reduced rate or for free in exchange for a testimonial. Use this on all your social media and in print. You have taken that leap of faith and joined the world of entrepreneurs. Go out there and start making a new and amazing life for yourself. Have a question for Angella? Send it to Angella@wisdominatrafficjam.com or check out her business www.onestoprochester.com
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Want to get away, but not have to travel too far away? Well, Syracuse Woman Magazine and Rochester Woman Magazine were pleased to send four lucky ladies to a special relaxation day at the Skana Spa at the Turning Stone Resort and Casino in Verona. The Rochester winner, Angella Luyk, and her guest, Paula Regalla joined Syracuse winner, Erica Moeller, and her guest, Stephanie Buis, for a day that included several relaxation experiences. The ladies arrived to The Lodge in the morning on June 20 to be greeted by valet so they could begin their retreat right away! The ladies began the day with joyful renewal during a session of Good Morning Yoga. Thanks to the Balancing Waters Ritual, the four spa guests experienced relaxation and balance with a tranquilizing effect. This unique experience is noted to be a perfect prelude to Skana Signature spa services, which included a Natural Face Lift Facial, Skana Signature Sage and White Pine Massage. Under the intuitive touch of Skana’s highly skilled therapists, Angela, Paula, Erica and Stephanie were lavished with the ultimate experience of revitalization and well being in the specific spa therapy. Next, they were wrapped in a cozy robe and led to the Skana Café for a healthy spa lunch chosen from The Lodge’s gourmet Wildflowers menu. After lunch, it was time to indulge in more pampering! Because the day was highly focused on achieving an overall level of rejuvenation, the spa guests had yet another spa therapy to enhance their bodies, minds and spirits. And of course, what woman doesn’t enjoy having her hair and makeup done every once and a while? Well, it beats doing it yourself, but also the skilled artists and stylists at Skana were able to show the spa guests new tips on makeup application and hairstyling.
By the end of the spa day, the four lucky ladies had experienced several relaxation treatments to make any worry simply drift away. The daylong journey was completed by the chef ’s surprise dessert prepared for this memorable occasion. Every now and then, there comes a time when stress builds up and we forget to indulge and relax. But for the days we do remember to slow down and take care of ourselves, there is a place just down the road from both Rochester and Syracuse that can aid in putting worries aside — Skana Spa. “I really enjoyed the mineral pool. The natural lighting and gorgeous fountain brought peace to the room,” said Erica Moeller, of Syracuse. “The staff excelled in preparing for our arrival and anticipating our needs. Michel DiGiorgio(head chef at Wildflowers) catered both an eye pleasing and delicious meal while preparing flavors I haven’t experienced before. Thank you Skana and Syracuse Woman’s Magazine!” Rochester winner Angella Luyk said that upon arriving to Skana, she was stressed and tired. “Every detail of our stay was thought out and carefully planned,” she said. “Each attendant was well trained in their area and extremely helpful. The food provided was beyond our expectations. When I left after a full day of treatments I was invigorated and energized.” Both Syracuse Woman Magazine and Rochester Woman Magazine want to congratulate the lucky winners again, Angella and Erica. And who knows, you could be the next lucky winner for the next big giveaway from your favorite women’s magazines in Central New York!
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“There cannot be true democracy unless women’s voices are heard.” Hillary Rodham Clinton
Introducing
Madame Hillary
Debuting August 5-7 Javits Center, NYC Why carry a purse when you can hold a purpose? AbigailRiggs.com
1st Row left to right: Melody Hood – Customer Service Manager/Subaru Cathy Piersons – Senior Title Clerk/ Subaru Debra Cleary – Office Manager/Ford Fran Butera – General Manager/Ford Ann Weigert – Accounting/Subaru Monica Smith – Accounting/Ford Kitty Van Bortel – President
2nd Row left to right: Ruth Perrin – Assistant to the President Rebecca Fillmore - Assistant Title Clerk/Subaru Maureen Nunn – Customer Service Manager/Ford Amberle MacDonald – Receptionist/ Subaru Mary Jo Bernardi – Cashier/ Receptionist/Subaru
Meagan Ripley – Title Clerk/Ford Rhonda Antinarella – Chief Financial Officer/Subaru Jennifer Klaeysen – Cashier/Receptionist/Ford Peg Walsh – Sales Consultant/Subaru Karen Lattanzio – Office Manager/Used Car Center Kimmy Krebbeks – Cashier/Receptionist/Ford Jennifer Fletcher – Sales Consultant/Ford Bonnie Malzewski – Fleet Office Manager/Ford Christin Lanzalaco – Sales Manager/ Used Car Center Bonnie Brisbane – Senior Title Clerk/Ford
3rd Row left to right: Nancy Whitcombe – Parts & Service Manager/Used Car Center Laura Schneider – Service Appointment Coordinator/Subaru Donna Davis – Senior Receptionist/Subaru Marnie Race – Senior Service Advisor/Subaru
Tammi Standen – Assistant Finance Manager/Subaru Theresa All – Sales Consultant/Subaru Barbara Dodson – Commercial Fleet Sales Consultant/Ford Jennifer Dalton – Technology Sync Specialist/Ford
Not Pictured: Patricia Bennett - Senior Warranty Administrator/Subaru Karen Farruggia - Receptionist/Ford Sharon Helbig - Warranty Administrator/Subaru Nancy Luce - Service Appointment Coordinator/Subaru Suzanne McFarland - Office Manager/Subaru Enid Vielhaber - Counter Parts Salesperson/Ford Lanessa Yager - Receptionist/Ford
We changed all the rules.
Van Bortel Ford 585-586-4415 | Van Bortel Subaru 585-924-5230 | Van Bortel Used Car Center 585-924-3850 | www.vanbortelcars.com