RWM January 2012 Issue by Rochester Woman Magazine

january 2012

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Lose pounds in 2012

the IDEAL way FUN ON WHEELS

TURN BACK THE

ROCHESTER’S WOMEN OF ROLLER DERBY

CLOCK

STAYING AHEAD OF THE

CURVE rochester WomanMag.com :: january 2012

w w w. r o c h e s t e rwo m a n m ag . c o m

CELEBRATE

healthy choices & personal success. Join us for Slender Center’s 25th Anniversary Celebration

Thursday, January 26, 2012 NOON TO 1:30PM | WOODCLIFF HOTEL & SPA 199 WOODCLIFF DRIVE, FAIRPORT, NY Enjoy a health-conscious lunch, and meet experts who’ve experienced lasting results with Slender Center.

Hear guest speaker Ali Vincent (winner of The Biggest Loser)

$50 lunch ticket includes: • 2-week Jumpstart Weight Loss Program • Plus 2-week Trial Membership to Penﬁeld Fitness & Racquet Club

Please RSVP by January 19 to loseweight@slendercenter.com or 585.381.6320

SPONSORED BY:

SLENDER CENTER Slender Center champions healthy nutrition choices and transforms lives with one-on-one coaching and personalized plans. Programs (featuring grocery store foods) are customized for individuals’ unique body compositions to preserve lean body weight and guarantee higher fat loss compared to conventional diets.

slendercenter.com

A hysterical comedy of un-bridled proportions!

Photos by Ken Huth

Save $15 per ticket, first week only. Some restrictions.

By Robin Hawdon | Begins January 10

Makes a perfect date night!

“Best place to take a date” Rochester’s Choice Winner

(585) 232-4382 | Groups: (585) 232-1366 x3057 | www.gevatheatre.org Co-Produced by 2011-2012 Season

xx 40

january

contents ETC

platter chatter

fashion forward

a little rwm beauty

fabulous 2012 finds

unleash your alter ego

healthy woman

cover story: butler/till

local business matters: oriental rug mart

special feature: turn back the clock

for a good cause: tavern direct

rw inspire

wisdom in a traffic jam

world of women sports: roc city roller derby 40 fitness

gardening diva

special feature: your last diet

rwm pets

say what

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ROCHESTER

WOMAN magazine

OUR TEAM... Publishers

Kelly Breuer Barbara McSpadden

Editor-in-Chief

Barbara McSpadden

Creative DIRECTOR Kelly Breuer

art director Melissa Meritt

Graphic Design

Letter from the PUBLISHERS “Write it on your heart that every day is the best day in the year.” --Ralph Waldo Emerson

Jessica Bates

Photography Linda Hayes Chris Johnson Brandon Vick

Contributing Writers

With the dawn of the New Year comes the promise of good things to come. It seems like we start every year off with the intention of making changes in our lives. Whether it be with our physical appearance, or our business, we try to improve on our accomplishments from the previous year. And what about what we didn’t accomplish in the prior year? Call them resolutios, or just better planning, but this time of year always brings about positive feelings of hope and rejuvenation. Sue Butler and Tracy Till of Butler/Till have seen many exciting changes in their business over this past year. Last February they moved into beautiful new office space, which after less than a year, they are already expanding on. Butler/Till also took the next step in their expansion by offering their employees ownership in the company. You can read Sue and Tracy’s amazing stories, both personal and professional, on page 24. In keeping with the New Year/New You theme surrounding our January issue, we partnered with Dr. Sheriff Ibrahim, dermatologist at the University of Rochester, to demonstrate the dramatic effects of some of today’s latest breakthroughs in skin rejuvenation procedures. Both Kelly and our account executive Lorna, volunteered to be test subjects to show how truly amazing some of the results can be for clients of any age. Turn to page 31 to see for yourself. Plus, how many times have you started a diet right after the Holidays in hopes of fitting into your bathing suit by the time the snow melts? How many times have you failed miserably at that task? Well we have the latest scoop on what’s being called “your last diet” and we are going to put it to the test. You can read about it on page 46. Then, make sure to stay tuned as we report back in a future issue to not only show you the results, but give you our impressions of the program. As we begin our third year of publishing, we want to wish you the best of everything in 2012 and hope you achieve all of your goals for the coming year. Enjoy this issue, and be sure to share a copy with a friend!

Kell y & Barb Happy New Year everyone!

On Our Cover...

Tiffanie Niger from Rocky Greco’s Salon and Joan Lincoln from Pinache Vintage and Finer Consignment provided the hair and make-up for our cover man, Susan Butler and Tracy Till. Photography for cover story was done by Brandon Vick Photography.

january 2012 :: rochesterWomanMag.com

Jessica Bagley Matt Constantino Colleen Flaherty Frances Grossman Sherrif Ibrahim, M.D. Joan E. Lincoln Angella Luyk Jennifer Magar Mark Forrest Patrick Sraddha Prativadi, M.D. Jason Press Caurie Miner Putnam Nicole Shein

Advertising Sales Lorna Lee

Advertise with us...

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 300 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 585.924.4426 10 East Main Street Suite 301 Victor, NY 14564 info@rochesterwomanmag.com Download our media kit at www.rochesterwomanmag.com The magazine is published 10 times a year by InnovateHER Media Group, llc. 10 E. Main St., Suite 301, Victor, NY 14564. Copyright © 2012 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

Etc... november movies...

The plot centers on a security guard and former alcohol smuggler on the IcelandNetherlands route who is tempted back into illicit business by a dubious friend after encountering financial problems.

1/13

1/20

1/27

The small town of Pacashau, Georgia, hasfallenonhardtimes,butthepeople are counting on the Divinity Church Choirtolifttheirspiritsbywinningthe National Joyful Noise Competition. The choir has always known how to sing in harmony, but the discord between its two leading ladies now threatens to tear them apart. Vi Rose Hill (Queen Latifah), stubbornly wants to stick with their tried-and-true traditional style, while the fiery G.G. Sparrow (Dolly Parton) thinks triedand-truetranslatestotired-and-old. 1944. As the war in Europe continues to take its toll on Allied forces, the Pentagon brass has no recourse but to consider unorthodox options -- including the untried and untested African-American pilots of the experimental Tuskegee training program. Against all the odds, with something to prove and everything to lose, these intrepid young airmen take to the skies to fight for their country -- and the fate of the free world.

Stephanie Plum (Katherine Heigl), an unemployed lingerie buyer, convinces her bail bondsman cousin, Vinnie (Patrick Fischler), to give her a shot as a bounty hunter. Her first assignment is to track down a former cop, Joe Morelli (Jason O’Mara), on the run for murder -- the same man who broke her heart years before. With the help of some friends she slowly learns what it takes to be a true bounty hunter.

SIMON SCHOOL CREATES NEW SIMON LEADERSHIP FELLOWS PROGRAM Many leading business schools are offering more generous financial support to attract the best and brightest students. The Simon School of Business at the University of Rochester is creating a new Simon Leadership Fellows Program to provide leadership development through service to the community and the School. The program will be supported by full tuition scholarships and a stipend to help cover living expenses. Admitted full-time MBA applicants will compete for the fellowships during two Scholarship Weekends on February 3–5 and March 30–April 1, 2012. These invitation-only events for admitted fulltime MBA candidates include a team case competition, formal and informal interactions with Simon alumni, students, faculty and administrators, and opportunities for attending a class, networking and social interactions with peers. To be eligible, prospective students must submit an online application for admission consideration on or before January 25, 2012.

Fellowships will be awarded to full-time MBA candidates who exhibit outstanding academic and professional credentials, and who have an interest in making a significant impact on the world around them. Fellowship recipients are expected to make a commitment to giving back through active participation in community service projects. In addition to full tuition support for two years of study ($45,000 per year), the fellowships include stipends for living expenses (approximately $10,000 over the two-year program). Other benefits include alumni networking and involvement in special programming, roundtable meetings with senior staff and administrators, and access to key onand off-campus events and speakers.

REI Announces Three NY Weekend Getaways for 2012

REI Adventures has just announced their new weekend getaways for 2012, and for the first time ever, they have designed adventures in New York – three adventures, including Adirondacks Snowshoeing, Catskills Ice Climbing and Rock Climbing the Gunks. Adirondacks Snowshoeing (3 days) - Adirondack Park is a remarkably expansive wilderness region in northern New York State with a wide variety of terrain and vast network of deeply covered snow trails. Adventurers will have the chance to snowshoe around the Adirondack Forest Preserve and lake region and explore the back country of the area while staying at the Keene farm cabin. Catskills Ice Climbing (3 days) - For those wishing to discover the thrill of this exhilarating and fastgrowing sport, this introductory course features a great environment, furnishes all the necessary technical equipment, and boasts outstanding instruction by guides that wrote the book on it – literally. Adventurers will learn the skills necessary to scale the legendary ice walls, and then put those skills to use. Rock Climbing the Gunks (3 days) - Located only 90 miles from the heart of New York City, New York’s “Gunks” are one of North America’s world-class rock climbing destinations. This adventure program is designed for all climbers, from beginners to intermediates. Adventurers will receive technical instruction and plenty of time to scale one of the premiere climbing destinations in the country.

“The Simon Leadership Fellows Program will allow us to identify and enroll students who will be the strongest contributors during their time at Simon, and ultimately, throughout their careers,” says Dean Mark Zupan.

REI Weekend Getaways allow travelers to experience the great outdoors, polish their skills – or learn some new ones – and meet other fun outdoor enthusiasts, all without taking a lot of time off or breaking the bank account. Most trips are 3 days in length and offer a variety of activity levels with experienced local guides ranging from hiking to mountain climbing and kayaking.

For further information, contact the Simon School MBA/MS Admissions Office at (585) 275-3533 or admissions@simon.rochester.edu.

For more information on the New York trips and other new REI weekend adventures, visit: http://www.rei.com/ adventures/activity/weekend_trips.html

::platter chatter

Sugar sugar mountain bake shot

mountain bake shoppe

by nicole shein I photos by brandon vick Yummy, tasty, delectable, appetizing, scrumpdiddlyumptious. How many different ways can you say “delicious”? You might want to grab a thesaurus before visiting Sugar Mountain Bake Shoppe, the gourmet cupcake bakery which recently opened a new location in Brighton. Since Sugar Mountain has over 100 cupcake varieties in the rotation, including limited-edition seasonal flavors, you’ll need a lot of synonyms. When Riley Greider and her partner Donald Brown started out selling sweet treats, their stock-in-trade was actually cookies, but they quickly realized that cookies weren’t quite right for them. After reading an article about the cupcake trend that was taking over the country, Greider imagined herself bringing it to Rochester. “It just sounded like fun,” says Greider, who worked at Xerox for 16 years before entering the baking biz. “And it’s turned out to be more fun than we ever expected it to be.”

The original Park Avenue location, which shares space with La-Tea-Da! Tearoom and Parlor, offered 39 cupcake flavors. Two years and a staggering 280,000 cupcakes later, Sugar Mountain’s new storefront opened on Monroe Avenue. In the interim, they’ve grown their business by developing dozens of new flavors, by catering weddings and parties—including the mayor’s Christmas party, three years in a row—and through the savvy use of social media, particularly Facebook. Each day’s flavors are posted on the bakery’s Facebook page, and the Sugar Mountain team does its best to honor fans’ requests. They also listen closely to customer feedback. “I had to completely overhaul my buttercream recipe in the beginning,” Greider explains. “Customers overwhelmingly told me it was too sweet.” With varieties like chocolate merlot, key lime pie, orange creamsicle, white russian and mango cheesecake, it hasn’t been hard to find willing tasters. Greider needs them, because she keeps experimenting to develop new cupcakes—cannoli and spumoni are two of the latest. She’s even thinking of branching out into savory cakes, like a caprese salad version, that incorporates flavors of tomato, basil and mozzarella.

Each season, five to 10 new cupcakes debut—lighter, fruity cakes in the spring and summer, and richer varieties that use spices, pumpkin, nuts and apple as fall and winter roll around. Still, there are some perennial favorites. The red velvet cupcake boasts a deep scarlet color and intensely cocoa-y cake, with luxurious sweet cheese filling and a satin-smooth white chocolate and cream cheese frosting. One bite of the lemon raspberry cupcake—vibrant lemon cake, luscious, jammy raspberry filling and beautiful pale-pink buttercream frosting—reminds you how perfectly paired these two fruit flavors are. For the diehard chocoholics out there, Sugar Mountain’s Sinfully Chocolate cupcake satisfies with dark chocolate fudge cake, chocolate chiffon filling and chocolate cream cheese to top it all off. Asked what the most unusual cupcake on offer is, Greider doesn’t have to think hard. “The ‘Cakes and Bacon,” she says, referring to a honey-buttermilk cake filled with maple chiffon, topped with bacon-flavored frosting and garnished with chocolate-dipped bacon pieces. “It’s definitely polarizing. People either love it or they hate it.” Sugar Mountain will happily fulfill special orders of any cupcake flavor, including gluten-free cupcakes, with a one-dozen minimum and 72 hours’ notice. Or stop in to the bakery to swoon over, and select from, the daily specials. Sugar Mountain Bake Shoppe www.sugarmountainbakeshoppe.com

::fashion forward SHIFT+CONTROL

redefining the Little Black Dress By Joan E. Lincoln

Little black dresses (LBD) are common today thanks to a few famous women who first defined the aura and essence of the LBD. Who can forget the iconic image of Audrey Hepburn, as Holly Golightly, clad in a black sheath dress (designed by Givenchy in 1961) in Breakfast at Tiffany’s? This infamous scene instantly thrust the black frock into a realm all its own. Then, there was the First Lady. From Jackie O. to Michelle Obama, the First Lady has put the little black dress at the forefront of fashion. With the arrival of Prohibition in the ‘20s, women’s dresses became less modest – baring shoulders, legs and backs. It was also during this time that women started entering the workforce. With these two major changes on the rise, designer Coco Chanel dared to create a garment that was comfortable, versatile and confident. In 1926, she introduced the little black dress to the world. Calf-length, straight, made with crepe de chine and minimalist with only a few diagonal lines, the design was nicknamed “Chanel’s Ford” because it transcended social classes. Twentieth century curator of the Louvre Museum of Fashion and Textiles, Pamela Golbin proclaimed to People magazine, “Black brings out the best of every woman’s silhouette.” While we couldn’t agree more, the dark hue was criticized in its earliest stages. Prior to the LBD debut, the charcoal color was mainly reserved for mourning purposes and funerals. And upon its arrival in 1926, even Vogue – the voice of fashion – had its doubts, referring to it as “widow seeds.” By the end of the war, we bid our goodbyes to the utilitarian wartime dress when Christian Dior introduced his “New Look”—a line of lavish little black dresses. The 1950s restored the LBD to its roots as a symbol of the sultry vixen. Hollywood femme fatales were often portrayed in black halter dresses to embody this seductive female ideal. As we entered the 1960s, designers began to push the boundaries even more—shortening the skirt, creating dramatic slits and utilizing sheer fabrics like tulle to cater to a younger generation. In 1961, Jackie Kennedy Onassis wore an LBD with a dramatic bouffant, accessorized with her signature black shades, wide brimmed hat and a rope of pearls draped around her neck. From glamorous evening wear to a grungier, rocker aesthetic, the little black dress has seen a plethora of design alterations over the years. Yet, it has remained au courant through the decades and around the globe. The LBD is...Très chic! Joan Lincoln is the owner of Panache Vintage and Finer Consignment, 1855 Monroe Ave, www.joanlincoln.com.

january 2012 :: rochesterWomanMag.com

REVIVING 5,000 YEARS OF CIVILIZATION. SHEN YUN. For Chinese, the words evoke a sense of wonder, magic, and the divine. To audiences who have seen it, they recall the experience of a lifetime—a moment so powerfully beautiful it touches the soul. Discover the glory of a fantastically rich culture, that of classical China, brought to life through brilliantly choreographed dance and mesmerizing, all-original orchestral compositions. Magnificently costumed dancers—the world’s elite— move in poetic arrangements that evoke pastoral beauty, imperial drama, and the glory of an ancient civilization. This season, discover what art was meant to be. Discover Shen Yun.

“Superb! Every performance was stunning.” — WNYC

“Brilliant choreography... extravagantly beautiful.” — BroadwayWorld.com

FOR 5,000 YEARS in China, culture was

“Incredible.” — MSNBC heralded as a divine gift. Its glory was long the inspiration of countless artists and poets, until this heritage was nearly lost… Based in New York, Shen Yun Performing Arts seeks to revive this once-majestic tradition by creating a production worthy in its beauty of this noble history—something that enriches the lives of audiences in powerful, lasting ways. Sunday 6:00pm

FEB. 26, 2012

KODAK HALL at EASTMAN THEATRE

ALL-NEW 2012 SHOW

Tickets: (585) 454-2100 www.rpo.org or area Wegmans $50, $60, $70, $90, $130

WITH LIVE ORCHESTRA

Information: (877) 519-0905 ShenYun2012.com

ShenYun2012.com

Presented by Upstate NY Falun Dafa Association

::a little rwm beauty

New Year

New You

Start the with a By Jillain Salomone

Ladies, does the way you look on the outside reflect how you feel on the inside? I think it does... at least to some degree. Now this doesn’t mean we have to get all dolled up every day; but we should take the time to pamper ourselves every day. Because we are worth it! Personally, I can be feeling a little down and go put on some makeup and fix my hair and I’ll feel better. So even if you don’t go out of the house be sure to use a moisturizer every day and don’t get in a rut of wearing the worst clothes you have. You know the ones - the sweat pants with paint stains or your old t-shirts with holes. Here are some tips and ideas to start the New Year with that will help you to feel better by looking better. If you just want to freshen up your look this year these tips are classic and will never go out of style. Look your best and indulge yourself every day by experimenting with colors, a new shade of lipstick or gloss, or maybe a bronzer for a healthy glow. Try a new hairstyle or if you really want to be bold a new hair color. The key is to start with healthy skin and hair and then make the most of it for added beauty. If your best asset is your lips, try having fun with lip color. Lips are one of the easiest ways to be adventurous...after all you can take it off as easy as you put it on: Begin with a lip liner to define your lips and reduce feathering around your lip line. Choose a liner close to your lip’s natural color, or choose one that matches your lip color. Experiment with color, even if you’ve always thought you couldn’t go bold. Believe it or not there is a red that’s right for you. But bold isn’t your only option...it’s also sexy to go nude. Let your mood define your color...After all why should all your moods share the same shade? Finally, choose a gloss for added shine and radiance. Have fun with your cosmetics: Start with a flawless canvas - make sure your skin is clean and moisturized. How much coverage do you need? If you have blemishes or unevenness, use a primer and a foundation to give you coverage to even out your complexion. Healthy, unblemished skin doesn’t need to be totally covered. Apply face products selectively in areas of uneven skin tone, usually along your nose and cheeks. For a more natural look apply concealer to hide small imperfections and add blush or bronzer to brighten your entire face. If you have oily skin, add a translucent powder. Add drama to your eyes and lips. Since eyes are so expressive, you can bring attention to their natural beauty with a simple application of shadow, liner and mascara for lush, full lashes. Or, for evening drama try a trendy iridescent shadow or layer colors for added effect. Just as we take care to moisturize and protect our skin, we can’t forget our hair: Cleanse and protect your hair - use a shampoo that is made for your ‘type’ of hair. If you have oily skin you will probably have an oily scalp, same for dry skin and hair. You can get shampoos for color treated hair, volumizing shampoos for limp hair and etc. The important thing is to generously shampoo your hair with warm water. Finish with a good conditioner to lock in moisture and protect your hair from environmental influences. But most importantly, look for a shampoo that is sulfate free. Sulfates will strip your hair color and is bad for the environment. Make the most of your hairstyle. We’ve all seen a gorgeous hairstyle in a magazine and wondered how it would look on us. A good hairstylist will work with you to achieve the look you want, taking into account the following: Your hair’s basic texture for example if your hair is straight and fine, a curly style may not be your best choice. You can work with your stylist to learn tricks to boost your hair’s volume to achieve the look you desire. How much time and talent do you have? This is important. Be realistic! If you are typically a ‘wash and go’ type be sure to be honest with your stylist what you are willing and able to do to make a style work. Jillain Salomone is a professional hair stylist and make-up artist. For more tips visit her website www.jillain.com or follow her on Twitter @JillainDotCom

january 2012 :: rochesterWomanMag.com

(with this ad offer expires 2/29/12)

super finds for ::fabulous finds

2012

public market cookbook

Sharing the Recipes, the Stories and the Love of the Rochester Public Market. With a rich history and a large following, the Public Market, located on Railroad Street in the City of Rochester is near and dear to city residents’ hearts. The Friends of the Public Market have released the Public Market Cookbook, featuring more than 80 recipes, stories and the history of the Public Market. Proceeds from the book sales directly support the ‘Market Token Program’ which enables people to use a food stamp electronic benefit transfer card to purchase fresh, local produce. The Cookbook is available for $22.95 at the Public Market, Wegmans, Parkleigh and Schutt’s Cider Mill. 585-428-6907 I www.cityofrochester.gov/ rpmcookbook

Extreme Materials Clutch

From the Memorial Art Gallery’s Extreme Materials Exhibit (running through January 15) this adorable clutch is fashion forward and eco-friendly. Handmade with 100% post-consumer recycled aluminum pull tabs, it is lined with matching satin and has a zippered closure. These items are the work of fair trade artist cooperatives located in Brazil. It is available in three colors; black, navy or silver gray and you can snag one for $42 at the Memorial Art Gallery store. 585-276-8900 I shop.maggallerystore.com/recycledpop-top-clutch-p526.aspx

january 2012 :: rochesterWomanMag.com

::fabulous finds

gluton free products Are you trying a gluten free or vegan resolution for the New Year? Or maybe just trying to eat healthier? Webster Gourmet carries Rabbit Creek cake mixes and Turtle Island soups and slow cooker mixes, and most of them are gluten, dairy, and nut-free and are available in a variety of flavors. The Rabbit Creek and Turtle Island products are available for around $5.95-$6.95. Stop by their new location at 32 East Main Street in the Village of Webster for their unique selection of spices, oils, teas, cooking mixes and more. 585-545-4080 I webstergourmet.com

Mary Francis Couture Bags Mary Francis Couture bags have arrived at Park Avenue’s trendiest floral shop; Stacy K Floral! Each item from the Mary Francis collection is as unique as the line’s fan base. There are Mary Francis collectors and fan clubs, and pieces from the line can be found on many celebrities- Oprah Winfrey, Teri Hatcher, and Jennifer Anniston- just to name a few! The Couture bags range from $ 95 - $325, and are available at Stacy K Floral, at 151 Park Ave., or online at www.stacykfloral.com.

585-244-1414 I www.stacykfloral.com

spa events ny

Founded in 2006 by Rochester native Amber Perez, Spa Events NY is Upstate New York’s premiere on location spa party company, offering professional salon & spa services virtually anywhere, as an innovative and refreshing event concept. Services range from hair and nail care, makeup application, facials and massages, to yoga classes, and Formostar body wraps. To book a spa day or for more information, visit them online at www.spaeventsny.com. 585-305-3702 I www.spaeventsny.com

rochester WomanMag.com :: january 2012

SHIFT+CONTROL

unleash

::2012 fashion shoot

your alter ego in 2012

::2012 fashion shoot

january 2012 :: rochesterWomanMag.com

::2012 fashion shoot

The dictionary defines alter ego as a second self or another aspect of ones self. For our fashion shoot this month we decided to create an alter ego look for five different models. We gave them each two completely different looks from dressed-down casual, to a more put-together, formal look. We then paired them together to show both a fun and a more serious side.

Kate (pg. 17)

Left- Kate looks stunning in this Vintage Couture Gown from Panache Vintage & Finer Consignment with a gold necklace and pearl earrings from Fierce Boutique. Right- For a more dressed down look, Kate grabbed a sweater from Eye Candy Clothing over a tank top and Jeans from 2 Lovely Boutique her silver necklace is from Fierce Boutique.

Nina (pg. 18) Left-Ninaâ&#x20AC;&#x2122;s casual side features a navy t-shirt from Eye Candy Clothing paired with jeans from 2 Lovely Boutique, silver rings and bracelet are from Fierce Boutique. Right- This black leather biker jacket and faux snakeskin skirt from Eye Candy Clothing create an elegant look accented with a necklace from Reckless Necklace. The turquois tank underneath is from Fierce Boutique.

Nadine (to the left) Left- Nadine is ready for a night on the town in this dress, tights, and booties from Eye Candy Clothing, her necklace, ring and bracelet are from Fierce Boutique. Right- Her casual side features a sweater and Jeans from 2 Lovely Boutique, with a tank is from Fierce rochester WomanMag.com :: january 2012 19 Boutique

::2012 fashion shoot

january 2012 :: rochesterWomanMag.com

courtney (to the left) Left- Courtney is wearing a beige Wool Suit from Nathaniel’s Originals accented with bracelets, belt, and boots from Fierce Boutique. Right- For a more relaxed look, Courtney donned black Lace Thermal from 2 Lovely Boutique over a black Ripped Pant from Eye Candy Clothing. The necklace, ring are from Fierce Boutique.

jayarr (below) Left- Jayarr is wearing a button-up shirt from Eye Candy Clothing. information behind the shoot Photographer: Make-up Artists: Hair Stylist:

Chris Johnson Joan Lincoln & Ashley Knight from joanlincoln.com Tiffanie Prota

info (cont)

Wardrobe Stylist: Models: Clothing & Accessories Provided by:

SHIFT+CONTROL

Marquita D. Smith Courtney Taggart, Nina Glover, Nadine Ball, Kate O’Conner, Jayarr

2 Lovely Boutique (2lovelyboutique.com) Eye Candy Boutique (eye-candyclothing.com) Fierce Boutique (FierceBoutique.com) Nathaniel’s Originals (822 Merchants Road, 585.224.8156) Reckless Necklace (RecklessNecklace.com) Panache Vintage & Finer Consignment (1855 Monroe Ave,585.473.5344)

rochester WomanMag.com :: january 2012

::healthy woman

by Sraddha Prativadi, M.D. I love the turning of the new year and the hopes and dreams that it brings into our minds. This new year as you create the new you, getting back to the basics of caring for your health will give you a solid foundation and team to assist you on your path to success in the all aspects of your life. Checking in with a health care professional with whom you have an empowering relationship is very important. In the context of women’s health, we have a prime opportunity during the annual visit. Most people think of the PAP smear when they think of the annual but the annual visit should be so much more than that. It is for me and my patients. Firstly, the PAP is a cervical cancer screening test (and no longer a smear!) that is just a small part of the annual. If needed the specimen is sent for further testing for the sexually transmitted human papillomavirus (HPV) and the follow-up. The need for further testing is a complex decision based on past history and current testing results. We recommend women start seeing an ObGyn at the start of sexual activity or age 21 at the lastest. There is even a recommendation from the American Congress of Obstetricians and Gynecologists that young women ages 13-15 see a gynecologist for a first reproductive health visit. No exam is performed necessarily but it allows for the start of a relationship with the ObGyn and an opportunity to discuss questions and concerns regarding menstruation and sexual risk factors for our younger patients. During an annual, optimization of preventive health measures are discussed – use of alcohol, tobacco, recreational drugs, exercise habits, breast self-exam, completion of a health care proxy, presence of depression, contraceptive needs, safe sex measures, relationship violence to name a few – and the patient’s health history should be fully reviewed to maximize meeting her health needs. We also review a patient’s cardiovascular risk factors and may discuss the importance of diet and exercise in management of these factors. The annual exam should be a thorough, efficient and painless experience. Educating patients on reasons for different aspects of the exam is critical in my mind. Knowledge is empowerment and I see my role as primarily to empower the women I take care of through the vehicle of medicine. This is what every woman should expect of her health care provider. There is also a powerful opportunity during an annual exam. Often times, the health care provider is the only person to bring light to relationship violence, self-esteem issues, etc . . . and while we may not be the one to fully assist a patient along that path, we have a chance to help women connect with those who 22

january 2012 :: rochesterWomanMag.com

will. We are often told details of a patient’s life that she has not shared with anyone. This place of trust is humbling and places a responsibility on our shoulders that is taken very seriously. This is the moment in which lives are empowered, changed and made anew, encouraging a positive mindset so women can create positive lives for themselves and those around them. This is an approach I like to call “elevating the annual”. The annual is not just the PAP. It is so much more than this from a medical stand point and, with the right provider for you, can add so much more to your life! So with this New Year, get started on the new you and get back to basics: whole foods for a healthy body, positive thoughts for a healthy mind and empowering healthcare relationships for a healthy future. Dr. Prativadi practices at Madonna OBGYN she can be reached at www.madonnaobgyn.com or by calling (585) 698-7077.

::healthy woman

::cover story

the Curve

::cover story

Staying Ahead of

By Caurie Putnam I Photos by Brandon Vick

The first thing I noticed when I walked into Butler/Till Media last month was a Christmas tree in the reception area. The tree was teeming with gifts purchased by employees for Hillside Children’s Center.

“Very early on we realized you can’t just harvest from your own backyard,” Till said. “What we offered clients everyday was as good as any major city in the country.”

The second thing I noticed was a laptop streaming the latest Twitter #media trends set up for Butler/Till visitors to use while they waited.

Today they have a staff of seventy-eight and are a cutting-edge media strategy, research, placement and marketing integration operation for consumers and businesses. Their revenue in 2010 was 70.1 million dollars and their clients – such as Bausch & Lomb, State Farm, Century Link, Excellus, and Zippo are located worldwide.

The Christmas tree juxtaposed with the technology beautifully illustrates what Butler/Till is all about: a company that is cutting edge without cutting out caring, generosity, and human spirit.

Butler/Till was founded in 1998 by Rochester area natives Sue Butler and Tracy Till. The two women met years prior through Till’s father Bruce Thon who worked for numerous advertising agencies in Rochester throughout his own successful media career. Both Butler, 40 at the time, and Till, then 34, were rising young stars in the field as well as mothers. They were creative, talented, driven and not afraid to take a risk.

2011 in particular has been a huge year of growth for Butler/Till. In February, the company moved from 14,000 square feet of space on Monroe Avenue in Brighton to 18,000 square feet of space in Eagle’s Landing Business Park in on Jefferson Road in Henrietta. The move was in part to accommodate an increase in the number of employees.

Till – having grown up in the industry – knew media was where she wanted to work. When she graduated from the University of South Carolina with a degree in journalism and business she got a job right away at ICE Communications on East Avenue.

When Butler/Till moved into their Monroe Avenue location in 2004 they had eight employees; when they moved out they had sixty-four. The company is already talking about expanding even more at Eagle’s Landing. “It’s remarkable in this economy how quickly we’re growing,” said Andria DiFelice, an account director who was one of the first three employees of Butler/Till when it was founded. “But having been with the company since it started I’m not surprised.”

“I was so hungry and so determined,” recalled Till. “I said ‘Yes’ to mostly anything my bosses asked me to do. I so badly wanted to work my way up.”

In April of 2011 Butler/Till was named number twenty-three on the list of the “50 Fastest Growing Women-Led Companies in North America” by American Express and the Women Presidents’ Organization.

Butler, on the other hand, graduated from college wanting to become a gemologist. She entered a training program but quickly realized the jewelry industry was not for her. Through a friend, she found her way to Wolff Associates – a former advertising agency in Rochester – and realized she had found her niche.

The partners attribute their meteoric rise to hard work, their relationship, and embracing change in an industry where changes happen daily.

But they had taken very different paths into the field.

“I came into the industry through happen-stance,” Butler said. “But I fell in love with it and have never once wanted to do something else.” When Butler and Till joined forces in 1998 they had a staff of three and focused primarily on upstate New York clients. They were a small tra ditional media planning and buying firm.

“When you put Tracy and I together we’re a stronger entity,” Butler said. “Neither of us has ever been afraid of change or intelligent risk.” Till agrees. “We are the ones who raise their hands and say “Let’s do this,’” Till says. “Our mission is to stay ahead of the curve. We have to be visionary.”

rochester WomanMag.com :: january 2012

::COVER STORY They also credit their employees with the success of Butler/Till. In fact, when I asked them how many employees they currently have, Butler replied “Seventy eight, including us.” You get the distinct impression that at Butler/Till people are working together, not below or above one another. “Right here at Butler/Till we have the best of the best,” DiFelice said. “Tracy and Sue are very fair and run the business with integrity.” In September 2011 Butler and Till showed their employees just how much they support them when they became an employee owned company. Implementing an ESOP (Employee Stock Ownership Plan) Butler and Till currently own 51% of the company. However, they plan to ultimately allow the company to be 100% employee owned. “We have a lot of dedicated people that have been with us for eight, ten, twelve years,” Butler said. “They deserve the benefits of the company’s successes too. Our goal is that when we do leave there’s not even a ripple in the water.” Till agrees. “We’ve worked really hard to get where we are,” Till said. “But it’s not just Sue and I. I can’t tell you how much I love the people who work for us. We’re a family here.” While Butler and Till’s seamless exit is still many years off, they will continue to run the company as they have – with an eye for change and adaptation, but a commitment to community that is unwavering. At Butler/Till there is at least one opportunity to donate or perform charity work (often on company time) a month. Some of the organizations the company supports are: Foodlink, Hillside, and Children Awaiting Parents. “Tracy and Sue have fostered a place of volunteering,” said Alison Cundy, a Junior Media Buyer and Chairwoman of Butler/Till’s Charity Committee. “They support us 100% when it comes to doing charity work.”

“

In addition to a charity committee, Butler/Till also has a fun committee that plans events during the workday. For example, during the summer the company has “Wiener Wednesdays” where lunch is grilled on the deck and every Friday employees can bring their pets to work for “Dog Day.”

“We’ve really worked hard to develop a culture here that is unique,” Till said. “People need to be people.” Last year Advertising Age gave a big nod to Butler/Till’s work-place philosophies when it named them to its list of the 30 Best Places to Work in Marketing in Media in the United States. Butler and Till also realize that while work is important, family matters most. Butler, of Pittsford, has been married thirty one years to Steve Butler. They have a son Alex, 24, who attended the Crane School of Music and earned his MS and MBS from RIT. “Both Tracy and I are fortunate to have husbands who have been very supportive of our careers,” Butler said. “And we’ve been able to show our kids that it doesn’t matter if you’re male or female, you can be successful if you’re willing to work hard.” Till, of Penfield, is married to David and they have two daughters – Austin, 23, who graduated from Nazareth and Aubrey, 19, who attends Alfred. “My family is my life,” Till said. “I hope we have shown our kids that women can make home and career work together.” The advice they give their own children entering the work force is the same advice they would give any young adults. “Prove yourself,” Butler said. “Understand you have to work hard. Once you’ve proven yourself to your employer then you can chart your own path.” And from Till: “Be creative and do what you love.” As I left Butler/Till I noticed that tucked at the back of the conference room where I interviewed the namesakes behind the company was a table of awards. Whereas some companies might have their awards displayed in the reception area, Butler/Till does not. And that is not by happenstance.

My family is my life,” Till said. “I hope we have shown our kids that women can make home and career work together.

january 2011 2012 :: rochesterWomanMag.com

::cover story

rochesterWomanMag.com ::january 2012

Oriental RUG Mart A Tradition of Craftsmandship, A Commitment to Savings woolandsilk.com

You are in charge. Create a custom hand knotted or hand tufted Oriental rug. Choose your own design, color, shape, or size. Or all of the above.

orientalrugmart.com

585.425.RUGS (7847)

::local business matters

By Jessica Bagley

Jila Kalantari and her husband opened the Oriental Rug Mart in Victor in 2007 with high hopes for their new and highly visible business. They were unaware that a few months later, the economy would take a downturn, the recession would begin, and many small businesses would fail. But Jila’s Oriental Rug Mart survived, largely due to their business philosophy and friendly attitude. “We stress the relationship with the client,” Jila said. “We really want to develop a true relationship with them so that they keep coming back.” Jila and her employees work to educate customers on their products—which range from 3x5 rugs for those buying their first piece to high-end museum pieces. “We truly help customers through the selection process. It can be intimidating, but we try to make people feel comfortable,” Jila said. “We talk about what room the rug is for, what colors they like, and tell them to bring in paint swatches.” Oriental Rug Mart also allows a “test drive”—an opportunity to take the rug home and try it out—along with a wide array of services—such as in house rug cleaning, professional repair, appraisal and trade rugs, as well as custom cut padding. “Our servicing team has decades of experience,” Jessica Gogolski, the sales manager for the store, said. Jila moved from Iran to the United States in 1985 with her two children, with her husband following later. “It was a difficult time between two countries,” Jila said.

Once in the U.S., Jila needed to work to help her family, and began to work in high-end retail. She quickly found a love for colors and materials. Jila quickly wanted to become more involved in the financial and management side of a company, and decided to become involved in the oriental rug business—an area her husband had been an expert in for over thirty years. They chose to take on an endeavor together—but they wanted to make it a more visible, accessible store, where people would stop by and take a look around. Jila now works as a personal banker by day and the owner of the Oriental Rug Mart by night—working between 70 and 80 hours a week. “I go from dealing with serious life changes as a banker to working at the Rug Mart,” Jila said, “I am able to see the pitfalls of other businesses as a banker, so it helps me— but this is more fun, more colorful, and I have a wonderful staff.” As successful businesswoman, Jila has set a wonderful example for her sons—who are now accomplished themselves as a doctor and a professional in the mechanical engineering field. “When boys grow up with a successful, working mother, then that is what they expect,” Gogolski said. Although things are likely very different in Iran, Jila was fortunate enough to have a privileged childhood there. As a result, she did not experience much of a culture difference after moving to America— but she never imagined working in business. “It’s a blessing to live in an era that we have seen so much growth,” Jila said. “But I am hoping it will get better around the world.”

rochester WomanMag.com :: january 2012

Does someone you know need a doctor? Dr. Amanda Victory

is accepting new patients.

Call 585.256.3000. Services include: • Childbirth & family planning • Endometriosis & menopausal care • Cancer screenings • Minimally invasive surgery • Infertility, menstrual disorders and incontinence DR. VICTORY WILL BE JOINING:

Southeast OB/GYN

Raphael T. Tshibangu, MD, FACOG • Rita Clement, MD, FACOG Eufemia J. A. Mariano, MD, FACOG • Sylvia Farnand, MSNP Highland Hospital Physicians Office Building 990 South Avenue, Suite 104, Rochester, NY 14620 For more information, call 585.256.3000.

::special feature

before

With the recent explosion in minimally-invasive techniques for skin rejuvenation, it is difficult, if not impossible to keep up with all of the products and procedures that have inundated the market. You canâ&#x20AC;&#x2122;t open a magazine or walk by a billboard without some promise of the best looking skin in town or setting back the veritable father time. Certainly some of these techniques work better than others but which ones? How much do they cost? How long do they last? And what are the risks involved? We sought to get a bit of clarification by visiting University of Rochester Dermatologist, Dr. Sherrif Ibrahim to help us decipher whatâ&#x20AC;&#x2122;s out there and what we can do to help retain that youthful look. Dr. Ibrahim is fellowship-trained in procedural dermatology and spends much of his time explaining the differences in these treatments and helping patients achieve their goals with realistic expectations both in how they look and when it comes to their wallets.

Lasers

turn back

There are hundreds of different laser technologies and devices on the market today, all claiming to do what the others canâ&#x20AC;&#x2122;t. The progress in technology has been phenomenal, but there is only so much a given laser can do, and caution should be taken when anyone tells you one laser can do everything. Blood vessels, brown spots, red spots, freckles, scars, big pores, wrinkles and more can all be improved with different lasers. In Model #1, Dr. Ibrahim used a resurfacing laser to perform a shallow peel of the top layer of skin across the whole face. This results in a rejuvenating effect of improving variations in color and fine wrinkling. There is a good 3 or 4 days of down time when the skin is somewhat sensitive and must be kept very moist with ointment. In Model #2, a treatment called intense pulsed light was used to improve the pigmentary changes (browns and reds) in her skin to leave the face much more homogenious and reduce the need for foundation use. The results on the chest and back are amazing. While there is essentially no downtime with IPL, multiple treatments are often necessary. One thing Dr. Ibrahim does caution, is that while many types of offices offer these treatments, stick to those that have physicians trained in the skin and structures of the face such as dermatologists, plastic surgeons, and facial plastic surgeons. rochester WomanMag.com :: january 2012 31

::special feature

BOTULINUM toxin

before 32 december january 2012 2011 :: :: rochesterWomanMag.com rochesterWomanMag.com

The first and best known agent in this class was of course Botox made by Allergan but two new players have recently emerged on the market: Dysport made by Medicis and Xeomin made my Merz Aesthetics. All have very similar properties and work in the same way. Botulinum toxin works by decreasing the ability of nerves in the skin to communicate with the muscles they innervate. Thus, when the nerves don’t work so well, the muscle is weakened and can’t contract. We know that wrinkles in the skin are caused by repetitive motion of the underlying muscles, so if you can’t contract the muscles as well, you won’t form the wrinkles as deeply. We think of botulinum as primarily a treatment for the upper face in three main areas: The frown lines between the eyebrows (known as glabellar lines), the horizontal lines across the forehead, and the crows’ feet at the outside corners of the eyes. Injection of botulinum at specific points within these areas causes a relaxation of the muscles resulting in softening of the harsh lines of the upper face and widening the eyes to give a more refreshed, awake appearance. This is clearly apparent in our two models. Model #1 received Botox in all three areas and Model #2 in the forehead and glabella. There is a noticeable softening of the frown lines and a more youthful, rested look. Dr. Ibrahim often get asked the question, “Am I going to be frozen??” and the answer is a definite “NO!” When done correctly by a provider well trained in the muscles of facial expression, botulinum achieves the desired goals while maintaining the full range of facial expression. Botulinum in the hands of inexperienced users can result in flat, sagging eyebrows or unnatural movement. Botulinum should only be injected in other areas of the face such as around the mouth or under the eyes by very experienced users.

fillers

A filler is a substance that is injected into the skin to replace volume that gets lost as we age. And there are many players on the market. A few years ago, the collagen family of products was used primarily, but more recently, we are using a much greater deal of fillers known as hyaluronic acid. The most popular of these products are Juvederm, Restylane, and Perlane. They have minor differences in their concentrations of hyaluronic acid and how big the individual particles are. Basically, these are just gels that you inject into various places to plump them up. Hyaluronic acid is a natural component of our skin so we don’t have to worry about the allergic reactions that were seen with certain collagen fillers. The most common areas we use them are in the smile lines, the jowls and in the lips. More advanced injectors use these fillers to correct the hollows that can occur under the eyes and in a variety of other areas of the face in need of revolumization. These fillers last anywhere from 5 – 12 months depending on how much is injected and where it’s injected. Two other fillers, Radiesse and Sculptra, are also used to replace volume, but work in a slightly different way. These fillers are injected in the skin and cause the body to generate its own collagen in response to the fillers presence. Thus, the effects last much longer since the patient is actually making new collagen that is there to stay. While the effects of most fillers are seen immediately, Sculptra requires 3 – 6 treatments spaced about a month apart, but is the only product that can revolumize the entire face (the “liquid facelift”).

before

In both of our models, Dr. Ibrahim used Radiesse to correct the nasolabial folds (the smile lines) as well as the jowls on either side of the chin. Restylane was used to give some volume to the lips. The results are subtle yet striking. rochester WomanMag.com :: january 2012 33

::for a good cause

By Jason Press

By now, most Rochester residents are aware of how the tragic abduction and murder of 6-year-old Adam Walsh in 1981 brought national attention to the issues faced by the families of missing children each year. Adam’s parents, John and Revé Walsh, rallied our nation to change the manner in which we respond to the issue of missing and exploited children. The result was the establishment of the National Center for Missing & Exploited Children (NCMEC) through Congressional mandate in 1984. At the same time, local businesses, child welfare agencies, and community leaders in Rochester, NY — including Lou and Kathie Bivona — responded by forming the Adam Walsh Child Resource Center. Based in Rochester, New York, the Adam Walsh Center merged with the National Center for Missing & Exploited Children in 1992 and became NCMEC’s New York Branch. A couple of months ago, NCMEC New York Branch Chairman Lou Bivona, made a commitment to contribute even more resources to this most important cause through the artful merger of charity and commerce when he won the bid for the intellectual property rights of the shuttered Tavern on the Green restaurant, enabling him to expand the iconic Central Park New York establishment into a chain. At its peak, Tavern on the Green was said to be the highest-grossing restaurant in the United States, generating annual sales in excess of $38 million. With the trademark rights, Bivona can open Tavern on the Green restaurants in other parts of the United States and

january 2012 :: rochesterWomanMag.com

around the world. “The new restaurants will have ‘that magical wow factor’ that the original had,” he said. “Whether you’re talking about the chandeliers, stained glass or lights flickering in the garden, they’ll be extraordinary spaces featuring the signature dishes that made the restaurant so famous.” In addition to opening new restaurants, Bivona plans to produce a line of branded products, including flatware, glassware, lighting, and Christmas ornaments. Currently, Bivona has made available a range of Tavern on the Green-branded salad dressings, oils and marinades at www.taverndirect.com. The site has a variety of gift baskets that are perfect for Easter and spring celebrations. Bivona said his purpose for acquiring the trademark rights to Tavern on the Green was to help raise funds for the National Center for Missing & Exploited Children. All aspects of the Tavern On the Green business will be linked to the charity, he said. “You can always make money,” Bivona said, “but you can’t always make a difference in saving a child. That’s the heart of it and why I’m so jazzed.” “I came to this endeavor with a whole different perspective,” Bivona said. “I was searching for a way to fund the charity and saw what Paul Newman was doing with his company. If it worked for Newman, it can work for Tavern On the Green, the NCMEC and Rochester too.” For more information on Tavern on the Green visit www.taverndirect. com for more information on NCMEC visit www.missingkids.com

Inspire

rochester women

Diane McCue Corporate Vice President, Kodak, Retired

BY Jennifer Magar I PHOTO BY linda dow hayes

As a woman in leadership, Diane McCue recognizes that leaders never get to where they are without the help of others.

McCue, now retired, worked at Kodak for nearly 32 years. She worked her way up to become a corporate officer and one of the highest ranking women at Kodak. McCue joined Kodak in 1979 as a systems analyst. She later completed an MBA in finance and has served Kodak in several leadership positions over the course of her career. In January 2009, she was named general manager for Printing Plates in the Graphic Communications Group. The Kodak Board of Directors elected her a corporate vice president in December 2005. “I didn’t get here on my own,” McCue said. I had the support of my husband and my family, everyone from the boss on down.” McCue described what she called a fantastic career. “I love people, motivating people and solving business problems.” As a woman at a company made up predominately of men, McCue found that she had to get noticed in a constructive way. “It’s hard to get noticed in a room full of strong personalities,” McCue said. “It’s not easy, but it’s not impossible.” McCue said she tried to always do more than was expected. She aimed to be a mentor and a good role model for other women. “There are great bosses and there are challenging bosses,” McCue said. “I think you learn more from the challenging bosses.” When asked what type of boss she was, McCue answered, “I was both.” When describing her management approach, McCue said she has a collaborative style of leadership and liked to engage people. “I expected a lot, but I also gave a lot.”

In addition to being a leader in the business world, McCue is an active leader within the community. In 1999, Diane and her husband Jerry, founded the McCue Scholarship program at SUNY Brockport. The foundation awards scholarships to deserving individuals who have the drive and heart to be successful. “One thing we ask of our students is we ask them to pay it forward, if they can.” Both McCue and her husband completed their undergraduate programs at SUNY Schools – Diane at SUNY Brockport, a first generation college graduate, and Jerry at SUNY Potsdam. Both credit their SUNY alma maters for providing the foundation for their success. McCue also serves as chairperson of the Brockport College Foundation. An animal lover, McCue serves on the Board of Directors of the Humane Society of Rochester and Monroe County. She has adopted several pets from Lollypop Farm. McCue was recently nominated for the 2011 Athena Award which recognizes women who best reflect the values of business achievement and community service. These women also support others in their attainment of professional excellence and leadership skills. Currently, McCue is enjoying retirement. In retirement, McCue says she has learned the importance of finding balance and the fulfillment in giving back to the community. “The more balance you have between work, home and the community, the more enriched your life will be.”

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35 35

“ I see my professional life and my charitable work as contributing to my family.”

Leslie Zornow

Vice President, Fairport Savings Bank BY nicole shein I PHOTO BY linda dow hayes There probably aren’t a lot of British Literature majors who end up in the banking business, but Leslie Zornow, the Vice President of Fairport Savings Bank, is a notable exception. “It’s been an interesting journey,” she says of her transition from Dickens and Marlowe to financial services. “I loved English, books and writing and language. When I went to college, my parents said, ‘Do what you love, and don’t worry about the career that will follow.’ So that’s what I did.” Literature degree from Nazareth in hand, Zornow started her career in the marketing and communications department at an advertising agency. It was during her tenure as a corporate communications specialist at Columbia Banking Federal Savings Associations, she says, that she “fell in love with not only marketing but banking.” After a few detours—she worked in the County Executive’s office and the Geneva, N.Y. Chamber of Commerce, as well as for Sigma Marketing Group, Inc.—Zornow landed at Fairport Savings Bank. At this small community bank, she never experiences the same workday twice. “I wear a lot of hats,” says Zornow. “I’m the sole marketing person and I do all the advertising and public relations, as well as the H.R. duties. I oversee the branch network, so I’m involved in the retail side of banking, too.” Of all her different responsibilities, community relations is Zornow’s favorite. “It’s part of my job, but also one of my passions,” she explains. “I do a lot of work in the community, and I’m super fortunate that Fairport Savings Bank feels that’s part of their mission.” In addition to serving as the Chairman of the Board at the Advertising Council of Rochester, Zornow is also active in such organizations as Lifespan, the American Lung Association, and Girls on the Run—a national organization that helps preteen girls develop self-esteem and wellbeing through running, for which Zornow is a corporate advisor. This last role may be particularly meaningful to her, given that she has two daughters, 12-year-old Abby and 8-year-old Erin. And despite the juggling act she does on a daily basis to keep things running smoothly at work and in her volunteer capacities, Zornow also understands the importance of balance. “Obviously, my family is my biggest priority. I see my professional life and my charitable work as contributing to my family, however, because I want to be a good role model as well as a hands-on caregiver. I’m trying to make some kind of a positive impact on the community, and in the larger scheme of things, sometimes the house doesn’t get as clean as I’d like it to be. But I’m happy, as long as I feel like I’m working towards my priorities.” Along with husband Mark and their girls, Zornow enjoys getting out and experiencing the culture and arts that the city has to offer. “Rochester is great for families,” she says. “We love to go to Strong Museum and Lollypop Farm, or just go out and walk along the canal. Rochester is so blessed with performing arts, especially for a city of its size.” For years, Zornow has attended the luncheon honoring recipients and finalists for the Athena Awards, which recognizes outstanding contributions made by professional women. This month, she will again attend the ceremonies—as a finalist.

january 2012 :: rochesterWomanMag.com

“This is truly one of the high points in my career,” says Zornow. “just to be mentioned with these amazing, accomplished women.”

“As a leader I strive to be fair, approachable, and a good listener.” Diana Nole

President of Digital Medical Solutions, Carestream Health By Caurie Miner Putnam I PHOTO BY Linda dow hayes “Humbled” is how Diana Nole, of Pittsford, described feeling when she received the news that she was nominated for the 2012 Athena Award. The Athena Award is sponsored by The Women’s Council - an affiliate of the Rochester Business Alliance. It honors outstanding professional women who have achieved exceptional levels of business accomplishment, community involvement and mentoring other women. “In my opinion Diana embodies what the Athena Award is,” said Kanika Wright, Equipment Management Manager at Carestream Health, Inc. and the woman who nominated Nole. “She holds such a huge position within our company and is seen as a role model and mentor.” Nole is president of the Digital Medical Solutions (DMS) business for Carestream Health, Inc. DMS is Carestream’s second largest business. “When it comes to business I have high expectations,” said Nole, who graduated from SUNY Potsdam and earned her MBA at the University of Rochester’s Simon School of Business. “I want to win and be aggressive in the market.” It was while in Potsdam that Nole found the path to Rochester. She was born in Michigan and grew up in Missouri, Iowa, and upstate New York. Nole was recruited by Kodak at an on-campus job fair. “Rochester was the biggest city I had ever lived in,” said Nole of her arrival in 1987 to work as a systems analyst. “Kodak was a great place to grow, to learn, and to develop.” As a businesswoman Nole developed quickly under the tutelage of many strong mentors that would help her define her own leadership style. “As a leader I strive to be fair, approachable, and a good listener,” Nole said. “If you listen you will make better decisions. You have to have a sense of humor and not be afraid to make mistakes.” In 2001 she was named to Rochester’s Top “40 Leaders Under 40” list. The recognition was a nod that Nole had not only embraced the business culture of Rochester, but the greater community as well. She became active on the board of the Hillside Family of Agencies when she moved to Rochester and is also currently on the boards of the United Way of Greater Rochester, St. John Fisher College and SUNY Postdam. “I’ve always had a strong interest in groups that help children and teenagers become productive citizens,” Nole said. “It’s so important to give back.” When Nole is not at work or volunteering she enjoys spending time with her husband Angelo Nole and their ten nieces and nephews ages one to twenty-two.

rochester WomanMag.com :: january 2012

west ridge

::wisdom in a traffic jam Dear Angella, I’m stuck. With the New Year here, everyone says that when I write my goals down, they will happen. I have tried this, and for me it’s just not working. Am I doing something wrong? Diane Dear Diane, You are on the right track by writing down the things that you want to achieve. You just need to take a few more steps to achieve all that you want. Ask yourself if the goals you have been writing down are manageable. You would probably love to bring in a million dollars in sales, but if in the years past you have only brought in $150,000, is it realistic to think that this year you are going to do five times that? No, not really. What you should do is set a goal of $250,000. This is higher than last year, but not outrageous. You don’t want to go too low and have it not be a challenge on the other hand you don’t want to go so high as to be unreachable. Now that we have our end goal in mind, let’s take a moment to break this down into smaller goals. As we reach each of these smaller goals you build confidence. This helps when you are having a bad day; you look back at what you have achieved and press forward. Make time for a little fun, and reward. Decide what it is that would make you the happiest. What reward would you like when you achieve your goal? It could be a vacation, jewelry or piece of furniture for your house. This is personal and you need to decide what will be the most fulfilling and make you happiest.

Once you have decided, cut out pictures of this item and place them everywhere. You’ll want to keep looking at these pictures to remind you of why you are working so hard. If you are feeling really confident, you can make your purchase now, and have it ready for you. But no cheating, you can’t have it until you reach your goal. Once you have your goals written down, you need to ask yourself, “Is what I am doing today getting me closer to my goals?” You have to take ACTION. Make another list of what you are going to do to achieve your goals. Who are you going to talk to today?. How are you going to get there? If you don’t have a plan, you can end up just spinning your wheels. Find an accountability partner to work with. You will discuss your goals on a regular basis with this person, and give them a time line of when you will have them accomplished. If you do not meet your deadline you have to answer to your accountability partner. It’s a bit more difficult to make excuses to someone else. Remember you also have to be willing to help them reach their goals as well. I want to leave you with one more thought. FOCUS or Follow One Course Until Succesful. If you find yourself jumping around too much, take a step back and remember the big picture. What is it that you set out to do? Stick with your plan of action and all will go well. Good Luck. Angella Luyk is CEO of Midnight Janitorial Inc, and published author of “Wisdom in a Traffic Jam”. If you have question for Angella visit www.wisdominatrafficjam.com or www.midnightjanitorial.com.

rochester WomanMag.com :: january 2012

::world of women sports

By Nicole Shein I photos by brandon vick

They range in age from early 20s to late 40s. They are single, married, lesbian, straight; some of them have teenage children, while some are still nursing newborns. Many have tattoos and funky-colored hair, but others look like they’ve stepped right out of the boardroom. They are your kids’ teacher, the pharmacist who fills your prescription, your hair stylist, the soccer mom cheering in the stands next to you. Some have played sports all their lives, but a lot of them are unlikely athletes.

“Roller derby is a serious athletic endeavor that hasn’t lost its fun side,” says Brianne Wojtesta, who not only skates under the nom de derby Harriet Beecher Ass, but also serves as the league’s president. “The modern revival, and Roc City in particular, does a great job of balancing these aspects. We can be strong and sexy and silly and serious all at the same time. We don’t have to be pigeonholed.”

Wojtesta, 32, has been involved with RCRD almost since its inception in 2008, and has watched it grow from a grassroots gathering of They are the women of Roc City Roller Derby. women into an organization that has over 100 members, both male The one constant among these diverse women is their love of this sport, and female. Currently there are three home teams—the 5-H8-5s, the Rottenchesters and the Midtown which has evolved throughout most two travel teams, the Roc of last century. Gone are the days Women find themselves when Maulers—and Stars and the B-Sides. when teams of skaters competed in marathon races for cash prizes; gone , Although the players, in their fishnets they learn how to be is the staged, often violent spectacle or patterned tights, sparkly short-shorts how to be that transfixed 1970s TV audiences. and outrageous makeup, tend to take In its contemporary incarnation, center stage, the league is also comprised without being aggressive, women’s flat-track roller derby of coaches, referees, non-skating officials, remains a full-contact sport, but also how to be announcers, photographers and many incorporates strategic plays that rely other dedicated volunteers. One of these on the track and off. on simultaneous offense and defense. is 37-year-old Colleen Brennan-Barry, aka And yes—there are also fishnets and Col Lision, for whom the love of derby funny, punning skater names. was love at first sight. Played on a large, oval track, a roller derby bout consists of two “The minute I walked into the Dome Arena, I saw amazing, funky, athletic 30-minute periods, further broken down into two-minute “jams,” women with incredible, unique personalities doing something they loved during which five skaters compete for each team. Only one player AND raising money to build the local community,” says Brennan-Barry. “It from each team, the “jammer,” is allowed to score points by passing was like a switch flipped and I knew I HAD to be a part of that team. Even the other team’s skaters. The others, called “blockers,” attempt to though I do not skate, and never plan to, there was absolutely a place for me.” prevent the opposing jammer from getting past, while at the same time helping their own jammer through the pack. Shoulder- and hip- Brennan-Barry, who works as a web communications manager, quickly checks are allowed, but moves like tripping, punching, elbowing and found that place in the middle of the track, as a non-skating official. pushing other skaters are punishable penalties. Make no mistake— She’s also done bout production and volunteer coordination duties, these women are real athletes, not actors. and is currently a board member.

strong assertive competent

january 2012 :: rochesterWomanMag.com

::world of women sports “There’s a true joy in being part of the league,” she says. “This is a group of strong, funny, smart people from all walks of life, who embrace and encourage diversity, self-expression, and individuality in all its forms. I’ve lost some “free” time, but gained a second “family” who loves me for who and what I am, but always supports me as I keep reaching forward to evolve, to be more.” No one involved with Roc City Roller Derby gets paid; in fact, skaters pay to play, and it can get pricey, between dues, insurance fees and the cost of their gear. Derby girls agree, however, that no matter what the cost, playing this sport is worth every penny. What do they get in return? Empowerment, camaraderie, confidence, sisterhood, and in some cases, even radical transformation. Stories abound of women who, after joining their local roller derby league, find the strength and self-esteem to rewrite their own stories, whether by leaving an unhappy marriage, going back to school, starting their own business or otherwise pursuing a dream that had previously been placed on hold. “This sport changes people in some really profound ways,” explains Wojtesta. “Women find themselves when they learn how to be strong, how to be assertive without being aggressive, how to be competent on the track and off.” Roller derby, unlike many sports, is accessible to women of all ages, and skaters’ bodies are as diverse as their backgrounds. There are no restrictions on height or weight; in fact, there are strategic advantages to being full-figured—just as there are to being small and skinny, or tall and average-sized, or any other physique. “It’s not about what type of body you have, it’s about how you use it,” Wojtesta laughs. “There are all different bodies in the big leagues. As long as you are the best you that you can be? You’ll be good at derby.” Another attractive aspect of the sport, for many women, is the chance to give back to the community. Every Roc City Roller Derby bout is also a fundraising event, with a different charity spotlighted each time the women skate. Previous recipients have included Breast Impressons, Soujourner House, Mary Cariola Children’s Center, and the Animal Services League. In addition, RCRD has an ongoing partnership with Sample Soap, which collects sample-sized toiletries and other personal care items and distributes them to needy citizens. This generosity is also highly visible within the derby community itself. When a skater is injured, her teammates and other league members pitch in to provide meals, rides to medical appointments, and of course, emotional support. Although players are required to wear safety gear that includes elbow and knee pads, wrist guards, helmets and mouthguards— the refs check equipment at the beginning of every bout—this is still a

full-contact sport that’s played on wheels, so injuries are fairly common. There’s a saying in roller derby: “It’s not if you get hurt, but when.” “Coming back from injuries is the biggest challenge for me, and for a lot of the women,” admits Lorelei Eschbach, aka Lethal Lorelei. The 24-year-old lab technician began her skating career with Buffalo’s Queen City Roller Girls before getting involved with RCRD. “The first bout I played here, I sprained my PCL [posterior cruciate ligament, one of the four major ligaments of the knee], and I was out for eight months.” And then there’s the “nine-month injury,” as some skaters jokingly refer to pregnancy. Many roller derby players are mothers, who appreciate the chance not only to do something so physically and emotionally empowering, but also to show their children that involvement with team sports doesn’t have to end after college, that it’s never too late to be an athlete, and that finding your passion can take many forms. Erika DeSalvo is a speech-language pathologist and mother of two young boys who skates under the name Roxy D. Sniper. Although she acknowledges that juggling sport, work and family can be difficult, she’s also seen firsthand how her involvement with derby positively impacts her kids. “Derby is hard—like, exponentially hard. You have to keep practicing a skill over and over to get good at it, and there is always something new to learn, no matter how good of a skater you are,” says DeSalvo, 36. “It teaches them that when something is hard, you keep working at it until you’ve succeeded, and then you set more goals for yourself. I actually used this example when my son was struggling with homework one night, and it made sense to him.” Although she’s not sure her sons, ages 5 and 7, fully understand the sport, DeSalvo says that they’ve gotten to know the other players’ kids, and love to watch her skate in bouts. “They get a kick out of me going to the penalty box,” she adds. “That’s like Mom’s time out!” This past fall, Roc City Roller Derby became a member league in the Women’s Flat Track Derby Association, the sport’s international governing body. This confers a number of benefits, including a voice in shaping the sport’s rules and regulations, access to insurance, and eligibility for rankings, sanctioned interleague play and tournament participation. Beginning in February, both the Roc Stars and the B-Sides will be traveling around the East Region to pit their skating prowess against other leagues. The home season kicks off in the summer. To learn more about Roc City Roller Derby, including information on bout dates, season tickets, or how you can become involved with the league, please visit www.rocderby.com.

rochester WomanMag.com :: january 2012

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::fitness

By Matt Constantino

So you’ve made another New Year resolution for change? What is it this year, to go the gym more, lose weight, eat better? Before you go sign up and do another fad diet or P90x workout routine let me shed some light on what will help you actually attain those goals. How do I know? I have lost 80lbs of fat and have kept it off for four years. Now that I have your attention, let me start by saying diets don’t work. Why? It is not a sustainable lifestyle change. For lasting weight loss you need to learn how to eat and basic nutrition. Skipping meals only leads to loss of muscle NOT fat. In fact you actually get fatter. That is what sumo wrestlers do. They skip the first two meals of the day and eat all of their calories in one meal at the end of the day. The second item is you can’t out train your diet and eating habits. Meaning 80% of the reason why we look the way we do is because of what we put into our bodies. Ten percent comes from working out and the other 10% from our genetics. So the old saying, “you are what you eat” is true. What can you do differently this year to find the new you, you have been looking for? For starters you can follow these 11 tips that have worked for me and my clients. Replace one bad habit with a new one. Stairs instead of elevator. 1. Set goals and write them down post around the house. 2. Commit to reaching your goal DO NOT QUIT! 3. Drink water instead of soda, juice or coffee your body is made up of 70% water! 4. Eat protein with every meal. Take your weight divide by 2.2 that is approximately how many grams of protein you should have each day. 5. Eat every 2.5 - 3 hours this maintains your metabolism and blood sugar. 6. NO more cravings! 7. Measure you success by inches and pounds. Take your body measurements & percent body fat when you start. This is like using a map you need to know where you are in order to get to your destination. Also muscle weighs more than fat. 8. Stay focused and keep your head in the game. That might mean skipping football Sunday at your friend’s house, missing happy hour, preparing your meals for the day. If you fail to plan you are planning to fail. Set yourself up for success. 9. EAT BREAKFAST every day no excuses. It reduces hunger, increases your metabolism and energy levels, and prevents over eating later in the day. 10. Invest in yourself. The average person spends more money on a new car than they do on themselves. You ARE worth it. If you are truly committed to change then hire a personal trainer. When your car is broken you take it to a garage right? When you need a new direction or a jump start on your weight loss or exercise plan hire a personal trainer. Why? Because they will help you get results in turn you will become more motivated to change. In addition they are trained to prevent injury, help with nutrition, hold you accountable, and they will show you how to train wisely when you are in a time deficit. 11. Lastly, be consistant. Ninety percent of New Year’s resolutions are broken in the third week. It takes 30 days to change a habit commit to a 90 day goal and you will see the lasting results. Matt Constantino is owner and Personal Trainer at Victory Fitness located at 121 Sully’s Trail in Pittsford. Victory Fitness offers group classes, sports rehab, personal training, and nutrition/exercise counseling. Contact Matt at 880-6374.

rochester WomanMag.com :: january 2012

::gardening diva

by Frances Grossman

The glitter and glimmer of the holiday season has passed. Now, my friend, I am calm, at peace and ready to enjoy the spirit of January. Hmmm…does that sound strange? The spirit of January…I believe in it! Believe in the wonderful feeling that this time of year brings. I feel as though I work and juggle and squeeze the most out of every moment during the rest of the year. January allows me time to rest, regroup and most importantly realign my priorities. Our ‘core’ team in the nursery has regular meetings so that we can stay on track and connect with one another. We talk business, but the meetings often include side bar conversations once the necessities are covered. This is where we truly connect and the juicy dialogue comes to life! I have the great pleasure of working with a dynamic group of women and men. We were talking about January and what each of us will be doing to capture our respective spirits again. It was incredible and heartwarming to jive with the other ideas and even find that many of us are on the same page. Here’s a quick snapshot of how we got started…Amy tends to ask me questions about ‘me’ and I don’t mind telling you that it almost always gives me reason to pause. As co-owner of the business, I don’t always have the opportunity to focus on ‘me’. She started by asking what I was going to do this January in my downtime; what ONE thing was I going to focus on. My initial response was to focus on being a bit healthier. But then after thinking for a moment, I chuckled and shared that I want to learn how to knit! Now anyone who really knows me can vouch that this is an incredible realization! My beautiful mom tried to teach me how to sew and knit several times when I was younger, only to throw her hands up in disgust and tell me to “Go!” Even today, if there is a button to be sewed, a hem to be hemmed or a dog toy to be restiched, Larry is the man for the job. So, this ‘wanting to learn

january 2012 :: rochesterWomanMag.com

how to knit business’ resembles a miraculous discovery for me! As my personal January adventure is revealed, I see eyes light up around our circle and the fun begins. Maureen is a beautiful knitter and tells me how I’ll love it. Sweet Rachel is looking forward to reading a good book and Jamie is planning to paint her daughter’s room. The friendly chuckling continues as Jamie shares her painting plans because we all know that this wonderfully driven and organized women will approach this task with the gung-ho gusto that she does everything (we’re all talking about quietly sitting and doing). Maureen loops around again and says that she looks forward to taking in an afternoon movie with popcorn and relishing the opportunity and the beauty of ‘just being’. Kim and Amy share how they want to simplify things at home by reducing the amount of stuff that has accumulated over the holidays. As I’m soaking in the energy of these terrific women, I realize how very appealing the idea of simplifying makes me; like the proverbial weight is lifting. Lastly and with her quiet smile, Danielle easily says, I just want to relax! Now is the time to regroup and get ready to unleash ourselves with a renewed zest and be ready to thrive in the spring. Are you wondering what the gentlemen on our team were saying while the ladies were going around and around in our sidebar? Somehow we didn’t hear a peep out of them…Maybe they couldn’t get a word in? Next time gentlemen…next time… I hope you enjoy a wonderful start to your 2012 year. Here’s to finding whatever will give you peace and freedom to enjoy life this January! Frances Grossman is President of Grossmans Garden and Home. www.grossmans.com

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::special feature

Jade Mathis The Center for Disease Control reports that obesity in this country in a national epidemic in fact, over 2/3 of American women are classified as overweight or obese. The added pounds also contribute to increased health care costs. According to the National Business Group on health, more than 10% of employer health costs are related to obesity. Most Americans at one time or another play the diet game, whether it’s an organized program like Weight Watchers or a simple work out program at the gym, we’ve all tried to lose weight with varying degrees of success. In fact, Americans spend over $40 billion a year on diets and weight loss products. Unfortunately, in most cases, as soon as the diet or exercise program ends, the weight you worked so hard to lose, quickly returns. The Ideal Protein Weight Loss program promises to change all of that. The program, which is only offered through health care professionals, emphasizes education and understanding. Participants learn why we gain weight and why we lose it. Dr. Bill Ferris of Victor Advanced Chiropractic is the exclusive distributor of the Ideal Protein system in the greater Rochester Area. Jill Rizzo works for Dr. Ferris and is helping him launch the program. Part of her training was to go through the program herself to see exactly how it works . “I didn’t know much about it,” said Rizzo, “Only that the protocol focused on preserving lean muscle mass and using fat as the main source of energy.” Rizzo had recently spent over $1,000 on personal training but had not lost more than three pounds. “I was game for anything that would help me preserve the muscle I had and get me back in my skinny clothes again.” 46

january 2012 :: rochesterWomanMag.com

The food provided on the program consists of eating three meals utilizing their high-biological protein food choices and then dinner is left up to the each individual. A sample meal would be their Pina Colada drink for breakfast, followed by Broccoli and Cheese soup, with grilled broccoli and a salad for lunch. A suggested dinner would be six ounces of grilled chicken, stir fried some veggies and another salad. The program even includes snacks like a Oreo cookie bar. Ideal Protein was developed in France over 25 years ago by Dr. Tran Tien Chanh, MD PhD. Dr. Chanh focused his research on nutrition with emphasis on the treatment of obesity and obesity related issues. The four phase program actually puts your body into a form of ketosis, a state in which levels of ketones in the body are elevated. When in this state, a person tends to feel less hungry and therefore eat less. The body then switches from a carbohydrate burning organism to a fat burning one. Basically you can lose weight The ketosis, combined with a specifically formulated diet of biologically-complete proteins accompanied by nutrient rich vitamin supplements helps the body burn fat and preserve much needed muscle. The program is a protein intense diet, with a concentration on resetting the pancreas, then reintroducing carbohydrates at the end. Ideal Protein worked so well for Rizzo that she started recommending it to some of her friends. One was her aunt Nancy who, like Rizzo had tried nearly every weight loss program out there.

::special feature

“I have to admit when I started the Ideal Protein Diet, I was a little cynical,” explained Nancy. “I’ve tried every diet on the planet (or it feels that way) and if the weight loss was slow – I couldn’t stay motivated. And if the weight loss was fast, it came back even faster once I went ‘off’ the diet. I have been in maintenance for over a month now and even though I’ve had an occasional splurge on pizza and ice cream, not only have I NOT gained any weight back, I’ve lost another pound! The difference is I finally know what and how to eat to maintain my ideal weight.” Nancy has been on the program for over five weeks on program now and has lost 22 lbs. Rizzo has not only been able to see a transformation in friends and family she has introduced to the program, she has been able to help her clients in several other ways. One client was told by her doctor if she didn’t lose weight, he was going to put her on cholesterol medication to regulate her blood levels. After trying to lose weight on her own, she tried Ideal Protein and lost 20 lbs in just six weeks. She returned to her doctor who said that because of her weight loss she was in the clear and no longer need to go on medication. “Even at my highest adult weight, I was fortunate not to have any weight related health issues,” says Rizzo. “Knowing that diabetes and abdominal obesity ran in my family I was headed down that path and putting my health at risk. Despite my efforts at the gym and thinking I was eating healthy, this program has completely changed how I view food and my outlook on eating.” Rizzo went on to say that because of the program she now feels equipped with the knowledge of how to eat, what food combinations work together and what foods promote fat storage. Now that she is on the maintenance phase of the program, she

wants to help everyone accomplish the same goals and empower them with the knowledge on how to lose weight and keep it off. “My goal was to get back into my skinny clothes, but in fact I skipped right over those and dropped two dress sizes”, said Rizzo. “I have three closets full of clothes that I can’t wear anymore!” Ideal Protein Seminars are held weekly at Victor Advanced Chiropractic. Call Jill at 585-398-1201 to attend a seminar for more information on this program. www.victorac.com and on www.idealprotein.com

Losing 3 to 7 pounds a week Promotes Fat Loss Helps Maintain Muscle Mass Tones & Revitalizes Skin Supports Cellulite Reduction Promotes Vitality & Energy Naturally Suppresses Appetite Re-establishes Pancreatic Function

rochester WomanMag.com :: january 2012

::RWM pets

By Mark Forrest Patrick, CDT VA

As the New Year approaches many of us have made our resolutions. When clients and friends mention their New Year resolution to me I ask “Does it include your pet?” That might be something to think about as you begin 2012 with your pets. I might suggestion a resolution for you to think about in the New Year. First and foremost is the commitment that you have made by taking ownership of your pet. Your pet will live for several years. Many pet owners forget to make arrangements for their pet should the pet outlive them. Who will take care of your pet? Are there funds in your estate to cover medical expenses for your pet? Is your pet in the will? Do you have travel plans in the New Year, if so who will take care of your pet? There are many great services available in Rochester and surrounding areas. Before making your travel arrangements check out the local services to accommodate your pet. If you feel more comfortable keeping your pet at home there are pet sitting services available at a reasonable cost. The services of pet sitters vary from daily visits to staying in your home while you are away. Be sure to check references and set up an in home visit in advance of your trip. Be specific as to what you would like the pet sitter to do, water plants, get mail, how many walks per day, feeding and sleeping instructions. Another option for your companion is boarding. The boarding options have improved over the past couple of years with cage free facilities. A cage free facility is a boarding facility where the pets stay in individual small room without a “cage”. They have food, water and playtime with other dogs in a supervised area inside or outside. This creates more of a friendly and calming environment. For some breeds being in a cage with several other barking dogscan become very stressful. Contact the facility and ask to take a tour, look at the cleanliness, feeding area, play area and most important be prepared to ask questions. How many playtimes will they receive daily? Do they have a staff member on site 24/7? Do they have a Certified Trainer on site for any behavioral concerns? What type of food is given to your pet and can you bring your own? Are the small and large breed dogs in playtime together? Who conducts the initial behavioral assessment and are they trained/certified? Ask for references. The option that most pet owners are aware of is the kennel with runs and cages. This option has been available the longest and there are several kennel facilities available. When looking into a kennel there are several options available. Some veterinary clinics offer boarding in their facility with limited spacing. Other kennels offer indoor cages with runs outside during the day. When visiting the facility it is important to look at cleanliness. Are the kennels clean of any waste? Are the pets sleeping on a concrete or dirt floor? Are the dogs separated based on size and breed? Will your pet be content, relaxed and happy to stay in the facility? Traveling can be a very stressful time for everyone, it is important to plan ahead. Make arrangements with the facility or person for your pet to stay a couple of nights before you travel. Portion out their food and place their food into zip lock bags. When your pet is back home check their food intake. Did they eat while they were away? When your pet comes home from their overnight stay are they relaxed? Has there been any behavioral change at home? Planning ahead for your pet’s safety and comfort will allow you a stress free vacation. On behalf of Tuxedo’s K9 Training Camp, Inc. safe travels to you and your companion in 2012. Mark Forrest Patrick is the owner and trainer at Tuxedo’s K9 Training Camp, Inc. for more information visit www.tuxedosk9.com

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::say what?

Say WHAT?! Hmmmm. What were they thinking?

We come across a lot of things in the course of our day that just make us stop and say ‘Huh?’ That’s what this section is for. It may be a silly road sign, maybe your pets or your kids did something funny, or yes, maybe you see someone who should have checked the mirror before leaving the house.

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